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All Journal Journal of Politic and Government Studies Jurnal Matematika dan Statistika serta Aplikasinya (Jurnal MSA) Sketsa Bisnis Jurnal Abdimas PHB : Jurnal Pengabdian Masyarakat Progresif Humanis Brainstorming Jurnal Ilmiah Edunomika (JIE) Jurnal Pengabdian Masyarakat Indonesia Transekonomika : Akuntansi, Bisnis dan Keuangan Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) Journal of Tropical Food and Agroindustrial Technology Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL) The Sages Journal: Culinary Science and Business RESLAJ: Religion Education Social Laa Roiba Journal Jurnal Ekonomi Bisnis dan Kewirausahaan
Achmad Taufiq
Institut Teknologi Sepuluh Nopember
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Mathematics Mechanical Engineering Medicine & Pharmacology Public Health Social Sciences Other

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Pelatihan Keterampilan Kuliner bagi Siswa Sekolah Menengah Atas Katolik Stella Maris Surabaya sebagai Bekal Kewirausahaan Prabowo, Ivy Dian Puspitasari; Mau, Daniel Pandu; Taufiq, Achmad; Lie, Tjhing Man
Jurnal Pengabdian Masyarakat Indonesia Vol 5 No 4 (2025): JPMI - Agustus 2025
Publisher : CV Infinite Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52436/1.jpmi.3633

Abstract

Pelatihan keterampilan kuliner bagi siswa SMAK Stella Maris Surabaya dilatarbelakangi oleh pentingnya membekali generasi muda dengan keterampilan praktis yang dapat menunjang kemandirian, kreativitas, dan potensi kewirausahaan. Untuk mengatasi hal tersebut, dilakukan pelatihan keterampilan kuliner bagi siswa SMAK Stella Maris Surabaya. Kegiatan ini bertujuan untuk memberikan pelatihan dasar memasak yang aplikatif dan menyenangkan, sekaligus menumbuhkan minat berwirausaha sejak dini. Metode pelatihan dilakukan secara klasikal dan praktik langsung selama tujuh sesi, dimulai dari penyusunan modul, pengenalan alat dan bahan, demonstrasi, praktik memasak, hingga evaluasi hasil. Sebanyak 60 siswa mengikuti kegiatan ini dengan antusias dan aktif dalam setiap sesi. Hasil evaluasi menunjukkan peningkatan keterampilan memasak, kepercayaan diri, serta munculnya inisiatif siswa untuk menjual produk yang dihasilkan. Pelatihan ini turut memperkuat kerja sama antarsiswa, memberikan pengalaman belajar kontekstual yang bermanfaat di luar pembelajaran formal, dan menumbuhkan jiwa kewirausahaan siswa dalam lingkungan sekolah.
Reinventing Government Dinas Kebudayaan dan Pariwisata Bojonegoro dalam Pengembangan Pariwisata Desy Alya Putri Rahmasari; Taufiq, Achmad; Junadi
Reslaj: Religion Education Social Laa Roiba Journal Vol. 7 No. 3 (2025): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v7i3.5908

Abstract

This study aims to find out how reinventing government in tourism development as an increase in local revenue. Reinventing Government is a government effort to change the type of services to be provided to the public with implementing a new system by transforming the public sector into entrepreneurship. The methode used in this research is a qualitative method with a descriptive approach. Data collection techniques through interview, observation, and documentation. The focus of this research is how the tourism development effort of the Bojonegoro Regency Culture and Tourism office in the concept of reinventing government. The results of this study indicate that the Bojonegoro Regency Culture and Tourism office has implemented 9 of the 10 principles of reinventing government. The principle that has not been implemented is the principle of anticipatory government which is caused by involving many parties so that it requires a long procces. Even though it has implemented 9 of the 10 principles of reinventing government, it does not guarantee that the Disbudpar bojonegoro is able to achieve PAD target beacause there is still a lack of maximum implementation of each principle that has been implemented by the Regency Culture and Tourism office so that it has not been able to achive the predetermined local revenue target.
Peran Pengembangan Pariwisata Berkelanjutan dan Sentra kuliner Terhadap Pendapatan Masyarakat Taufiq, Achmad
SKeTsa Bisnis (e-jurnal) Vol 10 No 2 (2023): Sketsa Bisnis
Publisher : Universitas Yudharta Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35891/jsb.v10i2.4166

Abstract

English Version This study aims to examine the effect of culinary businesses and sustainable tourism partially and simultaneously on community income in Surabaya City. In this context, the research method used is quantitative method, which allows researchers to collect data in the form of numbers and test the relationship between the variables studied. The data collection process was carried out by filling out a questionnaire by respondents who were selected incidentally (incidental sampling), namely taking a sample of people who were easily accessible or available at the time of the research. The number of respondents used was 40 people. The data analysis technique carried out includes several stages. First, the validity test and reliability test were carried out to ensure that the questionnaire instrument used was the right tool to measure the research variables and provide consistent results. Furthermore, the normality test, heteroscedasticity test, and multicollinearity test were used to check whether the data used met the statistical assumptions required in linear regression analysis. The multiple linear regression test results yielded the following conclusions: First, culinary business does not significantly affect the income of people around Surabaya City area. Second, sustainable tourism has a significant effect on community income around Surabaya City area. Finally, the F test results show that the combination of culinary businesses and sustainable tourism has a significant effect on community income in Surabaya City. This means that the development of these two sectors together has a positive impact on community income. Versi IndonesiaPenelitian ini bertujuan menginvestigasi dampak usaha kuliner dan pariwisata berkelanjutan, terhadap pendapatan masyarakat di Kota Surabaya. metodologi penelitian kuantitatif digunakan karena memungkinkan pengumpulan data berupa angka-angka dan analisis hubungan antara variabel-variabel yang sedang diteliti. Kuesioner disebarkan secara langsung pada respunden dengan metode sampel insidental, yaitu dengan memilih individu yang mudah diakses atau tersedia selama periode penelitian. Sebanyak 40 responden terlibat dalam penelitian ini. Hasil dari analisis regresi linier berganda mengarah pada kesimpulan berikut: Pertama, ditemukan bahwa usaha kuliner tidak memiliki pengaruh signifikan terhadap pendapatan penduduk di sekitar Kota Surabaya. Kedua, pariwisata berkelanjutan ternyata memiliki dampak yang signifikan terhadap pendapatan masyarakat lokal di wilayah Kota Surabaya. Terakhir, hasil uji F menunjukkan bahwa pengaruh gabungan dari usaha kuliner dan pariwisata berkelanjutan memiliki dampak yang signifikan terhadap pendapatan masyarakat di Kota Surabaya. Hal ini mengindikasikan bahwa pengembangan kedua sektor ini secara bersama-sama memiliki efek positif terhadap pendapatan masyarakat.
Doritos Product Marketing Innovation Based on Doritos Flat Life on TikTok Social Media to Increase Sales Taufiq, Achmad; Hadi, Bawa Mulyono; Mau, Daniel Pandu
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 5 No. 1 (2025): January 2025
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v5i1.834

Abstract

Innovative product marketing is essential in increasing sales in today's digital age, especially through social media platforms such as TikTok. This research aims to analyse the marketing strategy used by Doritos in the campaign, as well as evaluate its impact on product sales and audience engagement. The research method used is qualitative with data collection techniques through in-depth interviews, content analysis, and consumer surveys. The results revealed that using TikTok as a marketing platform was effective in increasing brand awareness and sales. The campaign successfully created high engagement through hashtag challenges, collaboration with influencers, and organic content. A 30% increase in sales in the first month of the campaign, as well as positive engagement levels from TikTok users, showed that this marketing approach was effective. The implication of this research is the importance of understanding the audience and adapting to the dynamics of social media platforms to achieve success in digital marketing.
Bangkitnya Perekonomian Indonesia Pasca Covid-19 M.E, Rusmini,; Nur Cahyono , Dimas; Putri, Kristina; Afkarina, Izza; Aprilia, Puput; Taufiq, Achmad; Puji Lestari, Devi; Junisa Silvia, Khofifah; ., Misrul; Aldio Firmanda, Bagus
JURNAL EKONOMI BISNIS DAN KEWIRAUSAHAAN Vol 12 No 1 (2023): Jurnal Ekonomi Bisnis Dan Kewirausahaan, Vol XII No. 1 Januari 2023
Publisher : Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/iab.v12i1.1327

Abstract

The Indonesian economy is the largest economy in Southeast Asia and one of the developing market economies. However, during the Covid-19 pandemic, the economy experienced a downturn. Befor the Covid-19 pandemic, Indonesia's economic conditions were still showing positive growth and that globally, and not only globally, the Indonesian economy was even before the Covid-19 pandemic, nationally it was still quite good in terms of the JCI in early January which had touched the figure around 6300 this is a good and interesting achievement for Indonesia. However, along with the arrival of the Covid-19 pandemic in Indonesia, resulted in the paralysis of some activities in Indonesia, especially in the field of economic growth. So that with the arrival of the pandemic, the national economy experienced a decline in the JCI, which was originally around 6300 before the pandemic, during the pandemic the JCI fell to around below the 4000 level.
REVOLUSI RASA TRADISIONAL (INOVASI BAKSO ACI SAMBAL IJO INSTAN OLEH KYLAFOOD) DALAM MENINGKATKAN PENJUALAN Mahmudi, Mahmudi; lie, Tjhing Man; Taufiq, Achmad
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 1 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v9i1.16124

Abstract

The purpose of this research is to analyze the traditional taste revolution (innovation of instant aci sambal ijo meatballs by kylafood) in increasing sales. the type of research is a case study. Data collection techniques are observation, interviews, documentation. Data analysis with miles Huberman. Based on the results of this study, it can be concluded that the innovation of Instant Aci Sambal Ijo Meatballs by Kylafood has succeeded in significantly increasing market acceptance and sales of their products. A well-planned marketing strategy and positive consumer response to the traditional flavors presented are key factors in this success. However, challenges such as wider market penetration and competition with similar products need to be addressed to maintain sustainable growth. Recommendations for Kylafood include further development of innovative product variations as well as strengthening more aggressive marketing strategies to maintain their position in this competitive market
Co-Authors ., Misrul Afkarina, Izza Agatha, Olivia Aldio Firmanda, Bagus Aprilia, Puput Daniel Happy Putra Desy Alya Putri Rahmasari Dian P. Prabowo., Ivy Edi Santoso Fachrudin, Muhammad Arif Gunawan, Maggie Hadi, Bawa Mulyono Hikmawanto, Noval Ida Ayu Putu Sri Widnyani Junadi Junisa Silvia, Khofifah Lestariningsih, Titin lie, Tjhing Man M.E, Rusmini, MAHMUDI Mahmudi Mahmudi Mau, Daniel Pandu Mulyono, Bawa Hadi Munir, Miftakhul Nur Cahyono , Dimas Octarani, Valerie Paristiawan, Made Febriantha Prabowo, Ivy Dian Puspitasari Pratama, Panji Satria Pratiwi, Maharani Dwi Priyatno Harsasto Puji Astuti Puji Lestari, Devi Purwoko . Putri, Kristina Risnawati Ibnas Wahidah Alwi Wulandari, Anjani Yahya, Beatrix Noviyanti Yohanis Lundji Kadumbani