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Pelatihan Keterampilan Kuliner bagi Siswa Sekolah Menengah Atas Katolik Stella Maris Surabaya sebagai Bekal Kewirausahaan Prabowo, Ivy Dian Puspitasari; Mau, Daniel Pandu; Taufiq, Achmad; Lie, Tjhing Man
Jurnal Pengabdian Masyarakat Indonesia Vol 5 No 4 (2025): JPMI - Agustus 2025
Publisher : CV Infinite Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52436/1.jpmi.3633

Pelatihan keterampilan kuliner bagi siswa SMAK Stella Maris Surabaya dilatarbelakangi oleh pentingnya membekali generasi muda dengan keterampilan praktis yang dapat menunjang kemandirian, kreativitas, dan potensi kewirausahaan. Untuk mengatasi hal tersebut, dilakukan pelatihan keterampilan kuliner bagi siswa SMAK Stella Maris Surabaya. Kegiatan ini bertujuan untuk memberikan pelatihan dasar memasak yang aplikatif dan menyenangkan, sekaligus menumbuhkan minat berwirausaha sejak dini. Metode pelatihan dilakukan secara klasikal dan praktik langsung selama tujuh sesi, dimulai dari penyusunan modul, pengenalan alat dan bahan, demonstrasi, praktik memasak, hingga evaluasi hasil. Sebanyak 60 siswa mengikuti kegiatan ini dengan antusias dan aktif dalam setiap sesi. Hasil evaluasi menunjukkan peningkatan keterampilan memasak, kepercayaan diri, serta munculnya inisiatif siswa untuk menjual produk yang dihasilkan. Pelatihan ini turut memperkuat kerja sama antarsiswa, memberikan pengalaman belajar kontekstual yang bermanfaat di luar pembelajaran formal, dan menumbuhkan jiwa kewirausahaan siswa dalam lingkungan sekolah.

Peran Pengembangan Pariwisata Berkelanjutan dan Sentra kuliner Terhadap Pendapatan Masyarakat Taufiq, Achmad
SKeTsa Bisnis (e-jurnal) Vol 10 No 2 (2023): Sketsa Bisnis
Publisher : Universitas Yudharta Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35891/jsb.v10i2.4166

English Version This study aims to examine the effect of culinary businesses and sustainable tourism partially and simultaneously on community income in Surabaya City. In this context, the research method used is quantitative method, which allows researchers to collect data in the form of numbers and test the relationship between the variables studied. The data collection process was carried out by filling out a questionnaire by respondents who were selected incidentally (incidental sampling), namely taking a sample of people who were easily accessible or available at the time of the research. The number of respondents used was 40 people. The data analysis technique carried out includes several stages. First, the validity test and reliability test were carried out to ensure that the questionnaire instrument used was the right tool to measure the research variables and provide consistent results. Furthermore, the normality test, heteroscedasticity test, and multicollinearity test were used to check whether the data used met the statistical assumptions required in linear regression analysis. The multiple linear regression test results yielded the following conclusions: First, culinary business does not significantly affect the income of people around Surabaya City area. Second, sustainable tourism has a significant effect on community income around Surabaya City area. Finally, the F test results show that the combination of culinary businesses and sustainable tourism has a significant effect on community income in Surabaya City. This means that the development of these two sectors together has a positive impact on community income. Versi IndonesiaPenelitian ini bertujuan menginvestigasi dampak usaha kuliner dan pariwisata berkelanjutan, terhadap pendapatan masyarakat di Kota Surabaya. metodologi penelitian kuantitatif digunakan karena memungkinkan pengumpulan data berupa angka-angka dan analisis hubungan antara variabel-variabel yang sedang diteliti. Kuesioner disebarkan secara langsung pada respunden dengan metode sampel insidental, yaitu dengan memilih individu yang mudah diakses atau tersedia selama periode penelitian. Sebanyak 40 responden terlibat dalam penelitian ini. Hasil dari analisis regresi linier berganda mengarah pada kesimpulan berikut: Pertama, ditemukan bahwa usaha kuliner tidak memiliki pengaruh signifikan terhadap pendapatan penduduk di sekitar Kota Surabaya. Kedua, pariwisata berkelanjutan ternyata memiliki dampak yang signifikan terhadap pendapatan masyarakat lokal di wilayah Kota Surabaya. Terakhir, hasil uji F menunjukkan bahwa pengaruh gabungan dari usaha kuliner dan pariwisata berkelanjutan memiliki dampak yang signifikan terhadap pendapatan masyarakat di Kota Surabaya. Hal ini mengindikasikan bahwa pengembangan kedua sektor ini secara bersama-sama memiliki efek positif terhadap pendapatan masyarakat.

Doritos Product Marketing Innovation Based on Doritos Flat Life on TikTok Social Media to Increase Sales Taufiq, Achmad; Hadi, Bawa Mulyono; Mau, Daniel Pandu
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 5 No. 1 (2025): January 2025
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v5i1.834

Innovative product marketing is essential in increasing sales in today's digital age, especially through social media platforms such as TikTok. This research aims to analyse the marketing strategy used by Doritos in the campaign, as well as evaluate its impact on product sales and audience engagement. The research method used is qualitative with data collection techniques through in-depth interviews, content analysis, and consumer surveys. The results revealed that using TikTok as a marketing platform was effective in increasing brand awareness and sales. The campaign successfully created high engagement through hashtag challenges, collaboration with influencers, and organic content. A 30% increase in sales in the first month of the campaign, as well as positive engagement levels from TikTok users, showed that this marketing approach was effective. The implication of this research is the importance of understanding the audience and adapting to the dynamics of social media platforms to achieve success in digital marketing.

Bangkitnya Perekonomian Indonesia Pasca Covid-19 M.E, Rusmini,; Nur Cahyono , Dimas; Putri, Kristina; Afkarina, Izza; Aprilia, Puput; Taufiq, Achmad; Puji Lestari, Devi; Junisa Silvia, Khofifah; ., Misrul; Aldio Firmanda, Bagus
JURNAL EKONOMI BISNIS DAN KEWIRAUSAHAAN Vol 12 No 1 (2023): Jurnal Ekonomi Bisnis Dan Kewirausahaan, Vol XII No. 1 Januari 2023
Publisher : Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/iab.v12i1.1327

The Indonesian economy is the largest economy in Southeast Asia and one of the developing market economies. However, during the Covid-19 pandemic, the economy experienced a downturn. Befor the Covid-19 pandemic, Indonesia's economic conditions were still showing positive growth and that globally, and not only globally, the Indonesian economy was even before the Covid-19 pandemic, nationally it was still quite good in terms of the JCI in early January which had touched the figure around 6300 this is a good and interesting achievement for Indonesia. However, along with the arrival of the Covid-19 pandemic in Indonesia, resulted in the paralysis of some activities in Indonesia, especially in the field of economic growth. So that with the arrival of the pandemic, the national economy experienced a decline in the JCI, which was originally around 6300 before the pandemic, during the pandemic the JCI fell to around below the 4000 level.

REVOLUSI RASA TRADISIONAL (INOVASI BAKSO ACI SAMBAL IJO INSTAN OLEH KYLAFOOD) DALAM MENINGKATKAN PENJUALAN Mahmudi, Mahmudi; lie, Tjhing Man; Taufiq, Achmad
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 1 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v9i1.16124

The purpose of this research is to analyze the traditional taste revolution (innovation of instant aci sambal ijo meatballs by kylafood) in increasing sales. the type of research is a case study. Data collection techniques are observation, interviews, documentation. Data analysis with miles Huberman. Based on the results of this study, it can be concluded that the innovation of Instant Aci Sambal Ijo Meatballs by Kylafood has succeeded in significantly increasing market acceptance and sales of their products. A well-planned marketing strategy and positive consumer response to the traditional flavors presented are key factors in this success. However, challenges such as wider market penetration and competition with similar products need to be addressed to maintain sustainable growth. Recommendations for Kylafood include further development of innovative product variations as well as strengthening more aggressive marketing strategies to maintain their position in this competitive market

EFEKTIVITAS PENYAJIAN BREAKFAST À LA CARTE DAN BUFFET PADA RESTORAN HOTEL: STUDI KASUS DI PREGO K GALLERY HOTEL Dharma, Lorenz Egan Adi; Hadi, Bawa Mulyono; Taufiq, Achmad; Mau, Daniel Pandu
The Sages Journal Vol. 4 No. 01 (2025): The Sages Journal: Culinary Science and Business_Agustus
Publisher : LPPM Akademi Sages

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61195/sages.v4i01.30

Layanan breakfast merupakan salah satu komponen penting dalam operasional restoran hotel karena berhubungan langsung dengan efisiensi pelayanan dan pengalaman tamu. Perbedaan metode penyajian breakfast, khususnya antara sistem à la carte dan buffet, menuntut pengelolaan yang tepat agar kualitas layanan tetap terjaga dalam berbagai kondisi operasional. Penelitian ini bertujuan untuk menganalisis efektivitas metode penyajian breakfast à la carte dan buffet dalam konteks operasional restoran hotel, serta mengidentifikasi implikasinya terhadap alur pelayanan dan pengalaman tamu. Penelitian ini menggunakan pendekatan kualitatif dengan studi kasus di Restoran Prego K Gallery Hotel. Pengumpulan data dilakukan melalui observasi langsung terhadap proses pelayanan breakfast, wawancara dengan staf dan manajemen restoran, serta dokumentasi pendukung. Data dianalisis secara deskriptif dengan membandingkan karakteristik operasional, efisiensi waktu pelayanan, dan distribusi beban kerja pada kedua metode penyajian. Hasil penelitian menunjukkan bahwa metode à la carte unggul dalam pengendalian kualitas makanan dan personalisasi pelayanan, tetapi menghadapi keterbatasan efisiensi waktu pada kondisi volume tamu tinggi. Sebaliknya, metode buffet lebih efektif dalam melayani jumlah tamu yang besar dalam waktu terbatas, meskipun memerlukan pengawasan yang konsisten untuk menjaga kualitas dan tampilan hidangan. Penelitian ini menegaskan bahwa efektivitas penyajian breakfast tidak bersifat absolut, melainkan kontekstual dan bergantung pada kondisi operasional restoran. Oleh karena itu, penerapan strategi penyajian yang adaptif menjadi kunci dalam menjaga keseimbangan antara efisiensi operasional dan kualitas pengalaman tamu di restoran hotel.

PERAN DESAIN BOX KEMASAN COOKIES DALAM MEMBENTUK PERSEPSI KUALITAS DAN NILAI PRODUK Kelly, Laurencia; Prabowo, Ivy Dian Puspitasari; Taufiq, Achmad
The Sages Journal Vol. 4 No. 01 (2025): The Sages Journal: Culinary Science and Business_Agustus
Publisher : LPPM Akademi Sages

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61195/sages.v4i01.32

Persaingan dalam industri makanan ringan, khususnya produk cookies, menuntut strategi pengembangan produk yang tidak hanya berfokus pada kualitas intrinsik, tetapi juga pada elemen ekstrinsik yang membentuk persepsi konsumen sejak tahap awal interaksi. Dalam konteks ini, kemasan box cookies berperan sebagai media komunikasi visual dan simbolik yang memediasi hubungan antara produk dan konsumen. Penelitian ini bertujuan untuk menganalisis persepsi konsumen terhadap kemasan box cookies serta perannya dalam membentuk daya tarik dan daya saing produk. Penelitian menggunakan pendekatan kualitatif eksploratif dengan metode wawancara semi-terstruktur terhadap konsumen yang memiliki pengalaman membeli atau mengonsumsi cookies dalam kemasan box. Informan dipilih secara purposive, dan data dianalisis menggunakan analisis tematik untuk mengidentifikasi pola persepsi, makna, dan mekanisme evaluasi yang digunakan konsumen. Hasil penelitian menunjukkan bahwa kemasan box cookies berfungsi sebagai pemicu kognitif dalam tahap awal evaluasi produk, membentuk asumsi awal mengenai kualitas, profesionalisme produsen, dan nilai produk melalui isyarat visual. Selain itu, integrasi aspek visual, fungsional, informatif, dan simbolik kemasan secara signifikan memperkuat persepsi nilai dan kepercayaan konsumen, serta memperluas konteks konsumsi, terutama dalam situasi pemberian hadiah. Hasil ini menegaskan bahwa kemasan box cookies tidak dapat diposisikan semata-mata sebagai elemen pelindung produk, melainkan sebagai bagian integral dari strategi diferensiasi dan komunikasi nilai produk. Pemahaman yang komprehensif terhadap persepsi konsumen terhadap kemasan menjadi landasan penting dalam perancangan kemasan yang mampu meningkatkan daya saing produk secara berkelanjutan.

Development of Pakal Forest Park as a Sustainable Edu-Ecotourism and Family Recreation Destination in Surabaya Hadi, Bawa Mulyono; Taufiq, Achmad; Mau, Daniel Pandu
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 4 No 3 (2026): FEBRUARI
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jekombital.v4i3.1100

Urban green spaces play a critical role in ecological sustainability, public health, and social well-being, especially in rapidly urbanizing regions. This study examines Taman Hutan Pakal, an urban forest in West Surabaya, to explore its potential as a sustainable edu-ecotourism and family recreation destination from a management and innovation perspective. Data were collected through field observations, in-depth interviews with park managers, visitors, local communities, and urban planning experts, as well as document analysis. Thematic analysis identified four key insights. First, Taman Hutan Pakal possesses significant ecological and recreational potential. Second, existing challenges include insufficient family-oriented infrastructure, limited environmental education programs, and low visibility in public engagement. Third, opportunities exist through societal demand and supportive policies to enhance environmental literacy and healthy recreational practices. Fourth, strategic interventions such as branding as an Educational Urban Forest, implementing biodiversity-based environmental education, improving child-friendly facilities, and fostering multi-stakeholder collaboration enable value transformation, innovation in urban park management, and long-term sustainability. The findings highlight the importance of integrating ecological, social, and educational dimensions in urban green space management to generate community well-being and strategic value for regional development.

Doritos Product Marketing Innovation Based on Doritos Flat Life on TikTok Social Media to Increase Sales Taufiq, Achmad; Hadi, Bawa Mulyono; Mau, Daniel Pandu
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 5 No. 1 (2025): January 2025
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v5i1.834

Innovative product marketing is essential in increasing sales in today's digital age, especially through social media platforms such as TikTok. This research aims to analyse the marketing strategy used by Doritos in the campaign, as well as evaluate its impact on product sales and audience engagement. The research method used is qualitative with data collection techniques through in-depth interviews, content analysis, and consumer surveys. The results revealed that using TikTok as a marketing platform was effective in increasing brand awareness and sales. The campaign successfully created high engagement through hashtag challenges, collaboration with influencers, and organic content. A 30% increase in sales in the first month of the campaign, as well as positive engagement levels from TikTok users, showed that this marketing approach was effective. The implication of this research is the importance of understanding the audience and adapting to the dynamics of social media platforms to achieve success in digital marketing.

TRADITIONAL CULINARY TRANSFORMATION IN PANDAAN: ANALYZING FLAVOR AND PRESENTATION INNOVATION OF SATE KOMOH Hadi, Bawa Mulyono; Taufiq, Achmad; Lie, Tjhing Man
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 3 No 4 (2025): MEI
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jekombital.v3i4.937

Traditional culinary is an important part of cultural heritage that continues to undergo transformation in line with the times and consumer tastes. This study aims to analyse the taste and presentation innovation of Sate Komoh in Pandaan as part of the dynamics of traditional culinary. Using a qualitative method with a case study approach, data was collected through observation, in-depth interviews with culinary businesses, and documentation. The results show that innovation in flavour variants, the use of alternative raw materials, and more modern presentation techniques are the main factors in maintaining Sate Komoh's relevance amidst competition in the culinary industry. In addition, digital marketing strategies also play a role in increasing the attractiveness and accessibility of this product for the younger generation. With these innovations, Sate Komoh not only survives as a culinary speciality of Pandaan but also has the potential to develop more widely in the national culinary market. This research underlines that innovations in taste, processing techniques, presentation, and digital marketing strategies play a strategic role in maintaining the sustainability and increasing the competitiveness of traditional culinary, especially Sate Komoh in Pandaan. The positive response of consumers to this adaptation shows that the transformation carried out is not only able to maintain existence, but also expand market reach to the national level through digitalisation and product diversification such as frozen food.

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