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All Journal Jurnal Manajemen dan Bisnis Alignment: Journal of Administration and Educational Management JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) Jurnal Administrasi dan Manajemen JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Jurnal Terapan Ilmu Ekonomi Manajemen dan Bisnis (JTIEMB) AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment) Jurnal Manajemen Bisnis Unbara Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan
Yunita Sari
FE Universitas Baturaja, Indonesia
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Environmental Science Mathematics Social Sciences Other

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Pengaruh Analisis Jabatan dan Pengembangan Karir Terhadap Kinerja Pegawai Dinas Pariwisata dan Kebudayaan Kabupaten Ogan Komering Ulu Rosanna Lusia Simarmata; Yunita Sari; Rini Efrianti; Dadang Kurnia
JURNAL ADMINISTRASI & MANAJEMEN Vol 16, No 1 (2026): Jurnal Administrasi dan Manajemen
Publisher : Universitas Respati Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52643/jam.v16i1.7816

Abstract

Penelitian ini bertujuan untuk menganalisis Pengaruh Analisis Jabatan dan Pengembangan Karir terhadap kinerja Pegawai Dinas Pariwisata dan Kebudayaan Kabupaten Ogan Komering Ulu. Penelitian ini menggunakan pendekatan kuantitatif. Data dikumpulkan dengan membagikan instrument kuisioner kepada 32 pegawai Dinas Pariwistaa dan Kebudayaan Kabupaten Ogan Komering Ulu sebagai populasi penelitian. Metode analisis yang digunakan adalah menggunakan tabulasi untuk menjawab tujuan penelitian Likert tabel dan digunakan analisis regresi. Variable-variable dalam penelitian ini yaitu, variable independent adalah Analisis Jabatan dan Pengembangan Karir variable dependen adalah kinerja pegawai. Hasil analisis penelitian menunjukkan bahwa analisis jabatan memiliki pengaruh postif dan signifikan terhadap Kinerja Pegawai, pengembangan karir juga memiliki pengaruh yang positif dan signifikan terhadap Kinerja Pegawai, Motivasi Kerja juga memiliki pengaruh yang positif dan signifikan terhadap Kinerja Pegawai. Dengan demikian, Instansi disarankan untuk lebih memperhatikan analisis jabatan dan pengembangan karir karena mampu mempengaruhi kinerja secara langsung maupun tidak langsung.Kata Kunci : analisis jabatan, pengembangan karir, kinerja pegawai
MARKETING STRATEGY IN EFFORT TO INCREASE COMPETITIVE ADVANTAGE IN SMALL AND MEDIUM ENTERPRISES Yunita Sari; Angga Wibowo Gultom
JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) Vol 6, No 2 (2020): Vol 6, No 2 (2020)
Publisher : Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34203/jimfe.v6i2.2390

Abstract

The purpose of this research was to examine the influence of product, price, distribution channel and promotion on competitive advantage in small and medium enterprises in Ogan Komering Ulu Regency. The research design was a survey research with a quantitative approach. The population in this research were small and medium enterprises in OKU Regency which are 270 people. The samples used in this study used Slovin formula. the number of samples used in this research were 73 people. The analytical method used is multiple linier regression. The conclusion of this research shows that the variables of product quality, price, distribution channel and promotion have a positive influence on the competitive advantage of small and medium enterprises in OKU Regency. The implication of this research for the company by using marketing strategy can increase competitive advantage.  Whereas for The government this research  can improve the economy and also reduce the unemployment rate.
Pengaruh bauran pemasaran dan orientasi pasar terhadap keunggulan bersaing pada usaha waralaba di Kabupaten Oku Yunita Sari; Angga Wibowo Gultom
Jurnal Akuntansi, Keuangan, dan Manajemen Vol 1 No 1 (2019): Desember
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jakman.v1i1.2

Abstract

Purpose: This study aims to examine the effect of marketing mix (products, pries, distribution channels, promotions) and market orientation on competitive advantage of franchising (Alfamart and Indomaret) in Ogan Komering Ulu Regency. Research methodology: This study was survey research with a quantitative approach. The populations in this study were the Alfamart and Indomaret franchise businesses in OKU Regency. The analytical method used was multiple regression. Results: This study indicates that product, price, promotion, and market orientation variables have a positive and significant effect on the competitive advantage of franchising in OKU Regency, while the distribution channel variables have an insignificant effect Limitations: This research focuses on product, price, distribution channels, promotion and market orientation as independent variables; and the competitive advantage as dependent variable. Contribution: This research explains the competitive strategies that a business must have and also the implications of marketing management theory. Keywords: Marketing mix, Market orientation, Competitive advantage
Co-Authors Achmad Subing Andri Irawan Angga Wibowo Gultom Angga Wibowo Gultom Anis Feblin Bela Juliani Cici Paramti Dadang Kurnia Dahlia Dahlia Dahlia Iid Oktasila Kurnia Ningsih Munajat Munajat Niswatuwarohmah Novalina Noviansyah Noviansyah Novie Al Muhariah Rini Efrianti Rosanna Lusia Simarmata Sari, Fifian Permata Verawati Saputra