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All Journal Jurnal Manajemen Teknologi Gadjah Mada International Journal of Business JAM : Jurnal Aplikasi Manajemen Jurnal Minds: Manajemen Ide dan Inspirasi Jurnal Manajemen Teori dan Terapan The Asian Journal of Technology Management (AJTM) Binus Business Review Asia-Pacific Management and Business Application Jurnal Manajemen Indonesia Petra International journal of Business Studies (IJBS) International Journal of Business Studies Journal of Economics and Business Aseanomics Ilomata International Journal of Management Ilomata International Journal of Management Jurnal Manajemen dan Usahawan Indonesia Proceeding of the International Conference on Family Business and Entrepreneurship (ICFBF) The South East Asian Journal of Management ASEAN Marketing Journal Jurnal Manajemen dan Pemasaran Jasa Eduvest - Journal of Universal Studies Jurnal Manajemen dan Usahawan Indonesia Jurnal Dinamika Manajemen
Tengku Ezni Balqiah
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Aerospace Engineering Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Industrial & Manufacturing Engineering Neuroscience Social Sciences

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Journal : Asia-Pacific Management and Business Application

 1 
The Impact of Health Corporate Socıal Responsıbılıty (CSR) Actıvıtıes on Brand Attıtude and Customers’ Loyalty in Two Bıg Cıtıes of Indonesıa Elevita Yuliati; Tengku Ezni Balqiah; Nurdin Sobari; Rifelly Dewi Astuti
APMBA (Asia Pacific Management and Business Application) Vol 5, No 3 (2017)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (3022.567 KB) | DOI: 10.21776/ub.apmba.2017.005.03.4

Abstract

This paper examines whether health CSR activities – CSR activities concerning health and well being of mothers and children – conducted by companies will promote perceived quality of life, consumers’ brand attitude, and customers’ loyalty, with subjective well-being serves as moderating variable. The research will use both exploratory and conclusive researches. Surveys were conducted in two cities in Indonesia, Makassar and Surabaya. The subjects of this research are customers of three companies operating in Indonesia, namely Pertamina, Danone-Aqua, and Frisian Flag, and also people in the communities exposed to the companies’ health CSR activities. These companies are chosen due to their continuous health CSR activities during the past years. The total number of respondents are 240 respondents, consists of 90 customers and 30 community members from each city. The data were analyzed using multiple regressions to test 9 research hypotheses. The result shows that different motivations were generated from different CSR activities by all three brands, and had different path to influence social and business performance.
How Brand Excitement Can Enhance Emotional Responses of Local Fashion Brands in Indonesia? : Moderating of Ethnocentrism Cindy Suwandhi; Tengku Ezni Balqiah
APMBA (Asia Pacific Management and Business Application) Vol 6, No 2 (2017)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (903.833 KB) | DOI: 10.21776/ub.apmba.2017.006.02.1

Abstract

In the last few decennium, research pertaining to brand has gained the attention of many academician. Interest in further studies of matters related to it, such as brand love and brand engagement has increased tremendously as well. This study was conducted to examine the effect of brand love, brand image and brand personality on brand engagement with ethnocentrism as a moderating factor by using case study of local fashion brand in Indonesia. Respondents in this study were people who have purchased clothing items from a specific brand of local fashion. Data processing method used is Structural Equation Model (SEM). This study indicates that the excitement does not have a positive influence towards brand love, and brand image does not have a positive effect on word-of-mouth (WOM). Nonetheless, with the existence of ethnocentrism as moderating factor, excitement’s effect towards brand love and brand image were even greater. Hereafter, brand advocacy was finally formed by brand love’s positive effect towards WOM. This study demonstrated the importance of ethnocentrism in enhancing word of mouth, and father brand advocacy.
Utilizing Sensory Marketing and Brand Experience: The Case of Luxury Watchmaking Axton Trixie Chandra; Tengku Ezni Balqiah
APMBA (Asia Pacific Management and Business Application) Vol 12, No 1 (2023)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2023.012.01.2

Abstract

This research examines the impact of sensory marketing cues and brand experience on emotional attachment, customer commitment, and brand loyalty in the luxury wristwatch industry. The study, conducted with 323 Indonesian consumers who purchased luxury wristwatches, reveals significant associations among sensory marketing cues, brand experience, emotional attachment, customer commitment, and brand loyalty. However, the effect of store image was found to be insignificant in moderating the connections between sensory marketing cues, brand experience, and emotional attachment. These findings highlight the importance of sensory marketing cues and brand experience in fostering emotional attachment and customer commitment, ultimately leading to brand loyalty. The results provide valuable insights for luxury wristwatch manufacturers and distributors in Indonesia to enhance customer loyalty through effective marketing strategies and optimized retail experiences. However, caution must be exercised in generalizing these implications to other countries or industries. Additionally, this study contributes to the literature on brand loyalty, particularly in the luxury wristwatch industry, by addressing the challenges posed by emerging substitutes such as advanced smartwatches and offering guidance on maintaining brand loyalty amidst increasing competition.
The Impact of Health Corporate Socıal Responsıbılıty (CSR) Actıvıtıes on Brand Attıtude and Customers’ Loyalty in Two Bıg Cıtıes of Indonesıa Yuliati, Elevita; Balqiah, Tengku Ezni; Sobari, Nurdin; Astuti, Rifelly Dewi
APMBA (Asia Pacific Management and Business Application) Vol. 5 No. 3 (2017)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2017.005.03.4

Abstract

This paper examines whether health CSR activities – CSR activities concerning health and well being of mothers and children – conducted by companies will promote perceived quality of life, consumers’ brand attitude, and customers’ loyalty, with subjective well-being serves as moderating variable. The research will use both exploratory and conclusive researches. Surveys were conducted in two cities in Indonesia, Makassar and Surabaya. The subjects of this research are customers of three companies operating in Indonesia, namely Pertamina, Danone-Aqua, and Frisian Flag, and also people in the communities exposed to the companies’ health CSR activities. These companies are chosen due to their continuous health CSR activities during the past years. The total number of respondents are 240 respondents, consists of 90 customers and 30 community members from each city. The data were analyzed using multiple regressions to test 9 research hypotheses. The result shows that different motivations were generated from different CSR activities by all three brands, and had different path to influence social and business performance.
How Brand Excitement Can Enhance Emotional Responses of Local Fashion Brands in Indonesia? : Moderating of Ethnocentrism Suwandhi, Cindy; Balqiah, Tengku Ezni
APMBA (Asia Pacific Management and Business Application) Vol. 6 No. 2 (2017)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2017.006.02.1

Abstract

In the last few decennium, research pertaining to brand has gained the attention of many academician. Interest in further studies of matters related to it, such as brand love and brand engagement has increased tremendously as well. This study was conducted to examine the effect of brand love, brand image and brand personality on brand engagement with ethnocentrism as a moderating factor by using case study of local fashion brand in Indonesia. Respondents in this study were people who have purchased clothing items from a specific brand of local fashion. Data processing method used is Structural Equation Model (SEM). This study indicates that the excitement does not have a positive influence towards brand love, and brand image does not have a positive effect on word-of-mouth (WOM). Nonetheless, with the existence of ethnocentrism as moderating factor, excitement’s effect towards brand love and brand image were even greater. Hereafter, brand advocacy was finally formed by brand love’s positive effect towards WOM. This study demonstrated the importance of ethnocentrism in enhancing word of mouth, and father brand advocacy.
Utilizing Sensory Marketing and Brand Experience: The Case of Luxury Watchmaking Chandra, Axton Trixie; Balqiah, Tengku Ezni
APMBA (Asia Pacific Management and Business Application) Vol. 12 No. 1 (2023)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2023.012.01.2

Abstract

This research examines the impact of sensory marketing cues and brand experience on emotional attachment, customer commitment, and brand loyalty in the luxury wristwatch industry. The study, conducted with 323 Indonesian consumers who purchased luxury wristwatches, reveals significant associations among sensory marketing cues, brand experience, emotional attachment, customer commitment, and brand loyalty. However, the effect of store image was found to be insignificant in moderating the connections between sensory marketing cues, brand experience, and emotional attachment. These findings highlight the importance of sensory marketing cues and brand experience in fostering emotional attachment and customer commitment, ultimately leading to brand loyalty. The results provide valuable insights for luxury wristwatch manufacturers and distributors in Indonesia to enhance customer loyalty through effective marketing strategies and optimized retail experiences. However, caution must be exercised in generalizing these implications to other countries or industries. Additionally, this study contributes to the literature on brand loyalty, particularly in the luxury wristwatch industry, by addressing the challenges posed by emerging substitutes such as advanced smartwatches and offering guidance on maintaining brand loyalty amidst increasing competition.
Co-Authors Abdul Rahman Sutara Purba Adi Zakaria Afiff Aji Lesmana Albert Widjaja Andre Tanuwijaya Audry Dwithabakti Tungki Augustin, Eldest Axton Trixie Chandra Chandra, Axton Trixie Cindy Suwandhi Citra Putri Sakinna Damar Sumeru Devita Sari Dita Sari Suwandi Dwi Anggraeni Dwi Anggraeni Elevita Yuliati Firmanzah Firmanzah Hapsari Setyowardhani Hutabarat, Rendra Hymne Fajar Indrajaya, Amelia Naim Khairani Khairani Khairani Khairani Lisia Astari Pertiwi Luh Putu Ratna Sundari Mahaganti, Fergie S Mahmud, Adinda Amalia Nilakurnia, Roswita Nurdin Sobari Nurdin Sobari Pamungkas, Ryzky Pertiwi, Lisia Astari Pradana, Fadly Eka Pramasanti, An Nisa Purba, Abdul Rahman Sutara Puspita Pratama Novianti Putra, Fadhila Rianda Rahmawati, Riani Ramadhan, Glenn Cahya Dwi Rifelly Dewi Astuti Saragih, Tarimantan Sanberto So Yohanes Jimmy Sonda, Ambun Salsabila Kandung Supomo, Anggun Dwi Puspo Supriadi, Arief Dahyan Suwandhi, Cindy Vindytia, Mona Wulandari, Permata