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All Journal ABDI MASSA: Jurnal Pengabdian Nasional Innovative: Journal Of Social Science Research Ekonosfera: Jurnal Ekonomi, Akuntansi, Manajemen, Bisnis dan Teknik Global KREATIF: Jurnal Pengabdian Masyarakat Nusantara
Mataji Mataji
Universitas 17 Agustus 1945 Surabaya
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Public Health Other

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AA MICRO BUSINESS EMPOWERMENT BY USING SOCIAL MEDIA Kunto Inggit Gunwan; Mataji Mataji
ABDIMAS Vol 2 No 01 (2022): Education for Sustainable Development
Publisher : COMMUNITY OF RESEARCH LABORATORY SURABAYA

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Abstract

Since the enactment of the Asean Economic Community (MEA) at the end of 2015 should encourage all economic actors, including SMEs and Micro Enterprises, to improve themselves in order to improve the quality of production of both goods and services. If this is not done, then Indonesia is a "soft" market for other Asean countries because Indonesia has the largest population (population size) in Asean, which is no less than 270 million people. SMEs and Micro Enterprises, which are the embodiment of the people's economic democracy, will be very hit when the flow of goods and services from various Asean countries invades the Indonesian market. Realizing this, empowering SMEs and Micro Enterprises is a must and a necessity to be able to find a national identity that has a comparative advantage and a competitive advantage. This activity begins with identifying the existing problems and then looking for a solution method, the method used is to provide training and assistance. The result that has been achieved is the ability of AA's business to optimize its sales by using social media. Thus, the AA Micro Enterprises can improve their capabilities in the field of simple bookkeeping and business management. The existence of these outputs is an indication of increasing business empowerment.
DEVELOPMENT OF TRADITIONAL CAKE MICRO BUSINESS "LARIS" IN MENUR PUMPUNGAN SURABAYA Kunto Inggit Gunwan; Mataji Mataji
ABDIMAS Vol 2 No 04 (2022): PENDIDIKAN MASYARAKAT
Publisher : COMMUNITY OF RESEARCH LABORATORY SURABAYA

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Abstract

Since enactment Public Economy ASEAN (MEA) on end year 2015 should encourage all economic actors without exception SMEs and Micro Enterprises to improve themselves in order to improve the quality of production of both goods and services. If not done, then Indonesia is a "soft" market for Asean countries other because of Indonesia has the largest population ( population size ) in Asean, namely no less 270's million soul population. SMEs and Effort Micro which is embodiment people's economic democracy, is very hard hit when the flow of goods and services is so swift from various Asean countries invaded the Indonesian market. Realizing that doing strengthening ( empowered ) to SMEs and Effort Micro is a must and the necessity of being able to find a national identity that has a comparative advantage and competitive advantage . This activity begins with identifying existing land issues and next looking for method the solution, method which used is with provide training and assistance. The results that have been achieved are the ability traditional cake business optimizing sales with use local raw materials. With thereby Effort Micro Traditional Cake " selling" could increase ability in the field production and management effort. Existence outside the as indication enhancement empowerment effort.
Pengaruh Experiential Marketing Terhadap Kepuasan Konsumen D’cost Seafood Graha Family Surabaya Kunto Inggit Gunawan; Mataji Mataji
Innovative: Journal Of Social Science Research Vol. 3 No. 2 (2023): Innovative: Journal Of Social Science Research (Special Issue)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v3i2.1444

Abstract

Perkembangan dunia bisnis saat ini semakin pesat, persaingan antar perusahaan sejenis semakin ketat. Agar perusahaan mampu bersaing, perusahaan harus menggunakan konsep pemasaran yang berbeda dengan pesaing, yang dapat membedakan produk perusahaan dengan produk pesaing. D'Cost Seafood merupakan sebuah kuliner yang berada di jalan Kemang Raya, Jakarta Selatan pada tahun 2006. Berbagai strategi telah dilakukan D'Cost Seafood agar dapat bertahan. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh variabel experiential marketing, yaitu sense, feel, think, act dan relate terhadap kepuasan konsumen secara simultan maupun parsial, dan untuk mengetahui variabel experiential marketing yang paling dominan pengaruhnya terhadap kepuasan konsumen D'Cost Seafood Graha Family Surabaya.Pengujian hipotesis dengan menggunakan uji t dan uji F menunjukkan bahwa variabel Sense (X1), Feel (X2), Think (X3), Act (X4) dan Relate (X5) terbukti berpengaruh secara signifikan terhadap kepuasan konsumen (Y). Hasil koefisien determinasi (R2 ) sebesar 78,1%, yang berarti bahwa variabel independen (sense, feel, think, act dan relate) hanya memberikan kontribusi sebesar 78,1% terhadap variabel dependen (kepuasan pelanggan). Sisanya sebesar 21,9% dipengaruhi oleh variabel lain yang tidak termasuk dalam penelitian ini. Hasil koefisien korelasi (R) sebesar 88,4%. Variabel feel merupakan variabel yang dominan. Dan persamaan regresi linier berganda yang diperoleh adalahY = -1,397 + 0,204X1 + 0,248X2 + 0,216X3 + 0,181X4 + 0,194X5 + eKesimpulan dari penelitian ini adalah terdapat pengaruh yang signifikan antara variabel experiential marketing (sense, feel, think, act dan relate) terhadap kepuasan konsumen baik secara simultan maupun parsial. Variabel feel merupakan variabel yang dominan. Saran untuk perusahaan: mempertahankan cita rasa produk, memberikan tambahan harga khusus selama periode tersebut, membuat event khusus untuk pelanggan setia D'Cost Seafood.
PEMBERDAYAAN POTENSI PRODUKSI DAN PEMASARAN MELALUI MEDIA SOSIAL PADA USAHA MIKRO KUE TRADISIONAL “ LARIS “ DI MENUR PUMPUNGAN KOTA SURABAYA Kunto Inggit Gunwan; Mataji Mataji
ABDIMAS Vol 3 No 03 (2023): PENDIDIKAN MASYARAKAT
Publisher : COMMUNITY OF RESEARCH LABORATORY SURABAYA

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Abstract

Sejak diberlakukannya Masyarakat Ekonomi Asean (MEA) pada akhir tahun 2015 seharusnya mendorong keseluruhan pelaku ekonomi tidak terkecuali UKM dan Usaha Mikro untuk berbenah diri dalam rangka meningkatkan kualitas produksi baik barang maupun jasa. Bila tidak dilakukan, maka Indonesia merupakan pasar “empuk” bagi negara Asean lainnya karena Indonesia memiliki penduduk terbesar (population size) di Asean, yakni tidak kurang 270-an juta jiwa penduduk. UKM dan Usaha Mikro yang merupakan pengejewantahan demokrasi ekonomi rakyat, menjadi sangat terpukul bila arus barang dan jasa begitu derasnya dari berbagai Negara Asean menyerbu pasar Indonesia. Menyadari yang demikian melakukan penguatan (empowering) terhadap UKM dan Usaha Mikro adalah sebuah keharusan dan keniscayaan untuk bisa menemukan jati diri bangsa yang memiliki comparative advantage dan competitive advantage. Kegiatan ini diawali dengan mengidentifikasi permasalahan yang ada dan selanjutnya dicarikan metode pemecahannya, metode yang digunakan adalah dengan memberikan pelatihan dan pendampingan. Hasil yang telah dicapai adalah adanya kemampuan usaha Kue Tradisional yang mengoptimalkan penjulannya dengan menggunakan bahan baku lokal. Dengan demikian Usaha Mikro Kue Tradisional “ laris “ dapat meningkatkan kemampuannya dibidang produksi dan manajmen usaha dan pemasaran online melalui media sosial. Adanya luaran tersebut sebagai indikasi peningkatan pemberdayaan usaha.
Inovasi Produk Untuk Meningkatkan Omzet Penjualan Pada Usaha Mikro Kue Tradisional “ Puji Lestari “ Di Menur Pumpungan Surabaya Kunto Inggit Gunawan; Mataji Mataji; Sigit Santoso
KREATIF: Jurnal Pengabdian Masyarakat Nusantara Vol. 4 No. 2 (2024): Juni : Jurnal Pengabdian Masyarakat Nusantara
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/kreatif.v4i2.3382

Abstract

Since the implementation of the ASEAN Economic Community (AEC) at the end of 2015, it should encourage all economic actors, including SMEs and Micro Enterprises, to improve themselves in order to improve the quality of production of both goods and services. If this is not done, then Indonesia will be an "soft" market for other ASEAN countries because Indonesia has the largest population (population size) in ASEAN, namely no less than 270 million people. SMEs and Micro Enterprises, which are the embodiment of people's economic democracy, will be very hard hit if the heavy flow of goods and services from various ASEAN countries invades the Indonesian market. Realizing this, strengthening (empowering) SMEs and Micro Enterprises is a necessity and necessity to be able to find a national identity that has comparative advantage and competitive advantage. This activity begins with identifying existing problems and then finding a method for solving them. The method used is by providing training and mentoring. The results that have been achieved are the ability of the Traditional Cake business to optimize its sales by using local raw materials. In this way, the Traditional Cake Micro Business "Puji Letari" can improve its capabilities in the field of production and business management. These outcomes are an indication of increased business empowerment.
Pengaruh Promosi Digital, Word of Mouth, dan Product Quality Terhadap Kepuasan Konsumen Produk Daily Care Sonia Maylany Fatul Islamia; Mataji Mataji
Ekonosfera: Jurnal Ekonomi, Akuntansi, Manajemen, Bisnis dan Teknik Global Vol. 2 No. 1 (2026): Januari
Publisher : Yayasan Cendekia Gagayunan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63142/ekonosfera.v2i1.480

Abstract

The purpose of this research is to examine how PT Tempo Scan Group's daily care product marketing in North Surabaya is influenced by digital promotion, word of mouth, and product quality in relation to customer satisfaction. The researchers in this study used a quantitative technique based on survey data. Questionnaires were sent out to customers who had utilised PT Tempo Scan Group's daily care items in order to gather data. One hundred participants were selected using a purposive sampling method. Multiple linear regression with conventional assumption tests (e.g., normalcy, multicollinearity, and heteroscedasticity) and hypothesis testing (e.g., t-test and F-test) were used to analyse the data. There is a favourable and statistically significant relationship between customer happiness and digital marketing, word of mouth, and product quality. Among these factors, product quality was determined to have the greatest impact on customer satisfaction. These results point to the importance of positive consumer communication, consistent product quality, and successful digital promotional techniques in increasing consumer satisfaction in the daily care product business.
Pengaruh Kualitas Produk, Citra Merek, dan Persepsi Harga Terhadap Kepuasan Konsumen Pampers Sweety Surabaya Shafa’Aqilah Kautsar; Mataji Mataji
Ekonosfera: Jurnal Ekonomi, Akuntansi, Manajemen, Bisnis dan Teknik Global Vol. 2 No. 2 (2026): April
Publisher : Yayasan Cendekia Gagayunan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63142/ekonosfera.v2i2.495

Abstract

This study seeks to examine the impact of product quality, brand image, and price perception on consumer satisfaction for Sweety nappy goods in Surabaya. The competitive dynamics of the infant nappy industry, along with variations in Sweety sales, need an assessment of the elements influencing consumer satisfaction levels. The employed study strategy is a quantitative approach, utilising questionnaires distributed to Sweety consumers in the Surabaya region. Product quality factors are measured through indications of durability, reliability, conformance to standards, and simplicity of use. Brand image is assessed by identity, personality, associations, brand attitudes and behaviours, and perceived advantages. Price perception is assessed based on affordability, price competitiveness, alignment of price with product quality, and alignment of price with advantages. This study aims to deliver an empirical analysis of the primary variables affecting consumer satisfaction with Sweety, serving as a foundation for companies to enhance marketing strategies, elevate product quality, and fortify brand image in the increasingly competitive baby diaper sector. The results indicate that product quality has a positive and significant effect on consumer satisfaction, suggesting that consumers feel satisfied when baby diapers have good absorbency, soft materials, and are comfortable to use. Brand image also has a positive and significant effect, meaning that consumers’ perceptions of Sweety’s reputation and trust contribute to increased satisfaction. In contrast, price perception has a positive but insignificant effect, indicating that consumers place greater emphasis on product quality and brand trust than on price considerations. Simultaneously, product quality, brand image, and price perception significantly influence consumer satisfaction. These findings confirm that product quality and brand image are dominant factors that should be prioritized by companies to enhance consumer satisfaction and loyalty amid the growing competition in the baby diaper industry.
Co-Authors Kunto Inggit Gunawan Kunto Inggit Gunwan Shafa’Aqilah Kautsar Sigit Santoso Sonia Maylany Fatul Islamia