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Perancangan Analytical CRM untuk Mendukung Segmentasi Pelanggan di Institusi Pendidikan Valentinus Roby Hananto; Agus Dwi Churniawan; Ayouvi Poerna Wardhanie
Jurnal Ilmiah Teknologi Informasi Asia Vol 11 No 1 (2017): Volume 11 Nomor 1 (10)
Publisher : LP2M INSTITUT TEKNOLOGI DAN BISNIS ASIA MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jitika.v11i1.55

Abstract

Persaingan untuk meraih pelanggan merupakan salah satu tantangan yang harus dihadapi oleh institusi pendidikan. Berbagai metode diterapkan sebagai upaya untuk meningkatkan daya saing, salah satunya yaitu menggunakan Customer Relationship Mangement (CRM) berupa database pelanggan yang berisi mengenai informasi pelanggan yang terperinci. Perkembangan teknologi manjemen data seperti data warehouse dan data mining menjadi pendukung penerapan CRM yang lebih sistematis dibandingkan sebelumnya. Dalam penelitian ini dijelaskan bagaimana rancangan penerapan analytical CRM untuk mendukung segmentasi pelanggan pada institusi pendidikan. Studi literatur dari berbagai penelitian dilakukan untuk mengetahui teknologi apa saja yang harus dipersiapkan oleh institusi pendidikan dalam penerapan analytical CRM. Selain itu, kami juga melakukan analisis kebutuhan untuk menyesuaikan sistem analytical CRM pada institusi pendidikan. Dengan rancangan terebut, penerapan analytical CRM dapat semakin banyak digunakan dalam mendukung segmentasi pelanggan pada institusi pendidikan.
Implementation of Dynamic Topic Modeling to Discover Topic Evolution on Customer Reviews Hananto, Valentinus Roby
JOIN (Jurnal Online Informatika) Vol 8 No 2 (2023)
Publisher : Department of Informatics, UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/join.v8i2.963

Abstract

Annotation and analysis of online customer reviews were identified as significant problems in various domains, including business intelligence, marketing, and e-governance. In the last decade, various approaches based on topic modeling have been developed to solve this problem. The known solutions, however, often only work well on content with static topics. As a result, it is challenging to analyze customer reviews that include dynamic and constantly expanding collections of short and noisy texts. A method was proposed to handle such dynamic content. The proposed system applied a dynamic topic model using BERTopic to monitor topics and word evolution over time. It would help decide when the topic model needs to be retrained to capture emerging topics. Several experiments were conducted to test the practicality and effectiveness of the proposed framework. It demonstrated how a dynamic topic model could handle the emergence of new and over-time-correlated topics in customer review data. As a result, improved performance was achieved compared to the baseline static topic model, with 25% of new segmented texts discovered using the dynamic topic model. Experimental results have, therefore, convincingly demonstrated that the proposed framework can be used in practice to develop automatic review annotation tools.
Co-Authors A. B. Tjandrarini Agus Dwi Churniawan Agustin, Heppy Putri Akbar Bintang Izzulhaq Ananda Azizul Akbar Anjik Sukmaaji Apriliani Nur Afifah Arifin Puji Widodo Ayouvi Poerna Wardhanie Azzah Oktavian Kuncahyo bimo, christophorus bimo, christophorus christophorus bimo Citra Prasetya Dr. Jusak Eka Febryan Prayitno Erwin Sutomo Farel Faleri Feriyan Feriyan Feriyan, Feriyan Feriyan, Feriyan FIRRARI KUSUMA WARDANI Hadi, Rahman Nur Hadi, Rahman Nur Henry Bambang Setyawan Huda, Nanang Misbachul I Gusti Ngurah Alit Widana Putra I Gusti Ngurah Alit Widana Putra Iin Indarwati Julianto Lemantara Jusak, DR. Kadek Dwi Mahesayasa Kasomtijo, Kristoforus Kevin Kasomtijo, Kristoforus Kevin Kristoforus Kevin Kasomtijo Kurniawan, Sandyka Dwi M. J. Dewiyani Sunarto Mahesayasa, Kadek Dwi Mahesayasa, Kadek Dwi Martinus Sony Erstiawan Morasa, Joseph Natanael Muhyiy, Hafiidh Muhyiy, Hafiidh Nafilah Nursabila Negara, Pandu Prawira Negara, Pandu Prawira Ningsih, Norma Pandu Prawira Negara Pantjawati Sudarmaningtyas Prasetya, Citra Pratama, Harits Yulianta Pratama, Harits Yulianta Prayana, Abimanyu Prayitno, Eka Febryan Prianthoko, Mochammad Hary Prianthoko, Mochammad Hary Putra, Hartono Yuppy Putra, I Gusti Ngurah Alit Widana Putra, I Gusti Ngurah Alit Widana Putra, I Gusti Ngurah Alit Widana Putra, Samuel Hasaja Putra, Samuel Hasaja Rahman Nur Hadi Rahmawati, Endra Romadhony, Ludfiandy Samuel Hasaja Putra Setiawan, Ari Andika Sugiarto, Indra Sugiarto, Indra Syahhansyah, M. Ziyan Fachrun Tegar Heru Susilo Tegar Heru Susilo Tony Soebijono Tri Sagirani Trong, Cornelis Dehotman Trong, Cornelis Dehotman Tutut Wurijanto Vivine Nurcahyawati WARDANI, FIRRARI KUSUMA Wulandari, Sri Hariani Eko Yoppy Mirza Maulana Yoppy Mirza Maulana