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All Journal AkMen JURNAL ILMIAH Jesya (Jurnal Ekonomi dan Ekonomi Syariah) YUME : Journal of Management JEMMA | Journal of Economic, Management and Accounting Jurnal Mantik Nobel Management Review Jurnal Aplikasi Manajemen & Kewirausahaan MASSARO Jurnal Bisnis dan Kewirausahaan JER
Fitriany Fitriany
(Orc ID : Https://orcid.org/0000-0003-0155-2555) (Sinta ID : 6675772) STIE Amkop Makassar
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN PADA PT. SUCOFINDO, Tbk MAKASSAR Fitriany Fitriany
Jurnal Bisnis dan Kewirausahaan Vol. 4 No. 2 (2015): Jurnal Bisnis dan Kewirausahaan
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian pada Masyarakat (LP3M) Nobel Indonesia

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This research aimed to find out the of service quality at PT. Sucofindo, Tbk.of Makassar involving tangible, reliability, empathy, responsiveness, assurance dimensions and the influence of the service quality on customers’ satisfaction at PT. Sucofindo, Tbk. of Makassar. The data in this research consisted of quantitative and qualitative data. They were obtained through observation and questionnaire to 100 respondents who were the customers of PT. Sucofindo, Tbk. of Makassar. They were then analyzed using multiple linear regression, F-test, and test. The formulated hypothesis was also explained to see to what extent it was proved empirically. The results show that both simultaneously and partially service dimension consisting of tangible, empathy, reliability, responsiveness, and Assurance have a significant influence on the customers’ satisfaction at PT. Sucofindo, Tbk. of Makassar Reliability dimension has dominant influence on the customers’ satisfaction at PT. Sucofindo, Tbk. of Makassar. The dominant influence of this variable is determined by the indicators forming it, that is, capability, acceptance process, trchnical knowledge/skill possessed by the employess, the quickness of certification, the accuracy/quickness of quality test, process, and procedure. All of these indicators are considered to be very good and reliable.
STRATEGI PENGEMBANGAN BISNIS UKM GUNA MENINGKATKAN PENDAPATAN KARYAWAN PADA USAHA TOKO ROTI FUTRY MAROS DI MAROS SULAWESI SELATAN Fitriany Fitriany
Jurnal Bisnis dan Kewirausahaan Vol. 8 No. 2 (2019): Jurnal Bisnis dan Kewirausahaan
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian pada Masyarakat (LP3M) Nobel Indonesia

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The development of Small and Medium Enterprises (SMEs) is a very important thing, because SMEs have a very important role in the economic growth of a country, and SMEs are able to withstand various economic crises that have occurred. This research was conducted at the Futry Bakery in Maros, South Sulawesi, aimed at finding out business development strategies and increasing employee income. The data analysis method used is a qualitative method. The results showed that the development strategy carried out by UKM Roti futry in Maros South Sulawesi used a marketing mix which included halal products, affordable prices, and transparent promotions. The strategy is carried out by the company by generating an increase in sales turnover. However, the company has not been able to provide wages in accordance with the stipulated by the government through the stipulation of the UMR because the wage system applied by the company still uses a wage system based on employee performance.
Brand Image and Service Quality on Product Purchasing Decisions Fitriany Fitriany
Jurnal Economic Resource Vol. 5 No. 2 (2022): September-April
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

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This study aims to examine and analyze the effect of brand image and service quality on purchasing decisions for wardah products (Case study on female students 2018-2020 Nobel Indonesian Institute of Technology and Business. Data was collected by distributing questionnaires and a population of 1,484 female students 2018-2020 Institute of Technology and Nobel Business Indonesia. At the same time, the determination of the sample used the slovin formula with the results of as many as 94 respondents who will be distributed questionnaires. Data is sourced from primary data and secondary data. Primary data from this study were obtained from questionnaires filled in by users of wardah cosmetics, including identity and responses according to the results of filling out the questionnaire. Secondary data, among others, are presented as data, documents, and tables regarding the topic. Secondary data used in this study is in the form of literature studies, journals, literature relating to problems, and information about image data brand d and service quality on purchasing decisions at wardah cosmetic stores. The results of the analysis show that the brand image variable has a significant and significant effect on purchasing decisions with a significant value of 0.007 <0.05, and service quality has a positive and significant effect on purchasing decisions with a significant value of 0.000 <0.05.
Co-Authors Aulia Nur Azlan Azhari Badaruddin DM, M. Rustan I Made Semadi Kamaluddin, La Ode Amijaya Muh. Said Muhammad Hidayat Nirwana Utami Rosmiati Rosmiati Sardi Sardi