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All Journal CALYPTRA : Jurnal Ilmiah Mahasiswa Universitas Surabaya Journal of Business & Banking Jurnal Manajemen dan Kewirausahaan (JMDK) Ekonomi Bisnis JURNAL MANAJEMEN MOTIVASI Jurnal Pendidikan Ekonomi (JURKAMI) MABIS: Manajemen dan Bisnis IMANENSI: Jurnal Ekonomi, Manajemen dan Akuntansi Islam Jurnal Eduscience (JES) Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Journal of Entrepreneurship & Business Ranah Research : Journal of Multidisciplinary Research and Development
Juliani Dyah Trisnawati
Fakultas Bisnis Dan Ekonomika Universitas Surabaya
Religion Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Transportation Other

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Dari interaksi ke transaksi: Apakah hubungan adalah kunci di balik niat untuk membeli? Fiola Augustine Patricia; Juliani Dyah Trisnawati; Prita Ayu Kusumawardhany
Journal of Business & Banking Vol 15 No 01 (2025): Mei - Oktober (2025)
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jbb.v15i01.5412

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh faktor interpersonal terhadap swift guanxi serta dampaknya terhadap pur-chase intention dalam konteks Live Stream Shopping (LSS) di Indo-nesia. Faktor interpersonal yang diteliti meliputi perceived expertise, similarity, familiarity, likeability, informativeness, dan responsive-ness. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei. Data diperoleh dari 174 responden yang memenuhi kriteria, kemudian dianalisis dengan menggunakan Partial Least Square-Structural Equation Modeling (PLS-SEM). Hasil penelitian menunjukkan bahwa hampir seluruh faktor interpersonal ber-pengaruh signifikan terhadap swift guanxi, kecuali perceived similar-ity yang tidak terbukti signifikan. Selanjutnya, swift guanxi ber-pengaruh positif terhadap purchase intention. Dengan demikian, kualitas interaksi yang dibangun streamerm terbukti mampu mem-bangun swift guanxi, yang pada akhirnya meningkatkan intensi pembelian dalam LSS. Kesimpulan pada penelitian ini menegaskan bahwa keberhasilan LSS tidak hanya ditentukan oleh aspek produk dan harga saja, tetapi juga sangat dipenmgaruhi oleh kualitas in-teraksi interpersonal. Maka dari itu, streamer perlu membangun startegi komunikasi yang menekankan kredibilitas, personal, dan responsif guna meningkatkan konversi penjualan.
Analisis Multikelompok Loyalitas dan Kepuasan Pelanggan GoFood: Peran Gender dan Lama Penggunaan Adhika Putra Wicaksono; Vanessa Marshanda Elim; Juliani Dyah Trisnawati
Journal of Business & Banking Vol 15 No 2 (2025): Volume 15 Nomor 2
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414//jbb.v15i02.5573

Abstract

This study examines the determinants of customer loyalty in the online food delivery service GoFood by analyzing the role of customer sat-isfaction and testing the moderating effects of gender and length of service usage. The research addresses the increasing competition in digital food delivery platforms and the need to understand behav-ioral differences among users. The purpose of this study is to ana-lyze the influence of service quality and perceived value on custom-er satisfaction and loyalty, and to determine whether gender and duration of use strengthen these relationships. This research em-ploys a quantitative approach, using a survey with structured questionnaires administered to GoFood users in Surabaya. The da-ta were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) and multigroup analysis. The findings indi-cate that service quality and perceived value significantly influence customer satisfaction, which in turn has a positive and significant effect on customer loyalty. Furthermore, the multigroup analysis reveals differences in the strength of relationships based on gender and length of usage. The results imply that digital platform pro-viders should adopt differentiated marketing strategies to enhance long-term customer loyalty.
Co-Authors A. Budiman Setyawan A. Budiman Setyawan Adhika Putra Wicaksono Amabela Andajani, Erna Antonius Budhiman Setyawan Budhiman Setyawan Dewi Nuzila Ramadanita Effendy, Graciela Meira Ema Andajani Filichia, Sabrina Angie Fiola Augustine Patricia Fitri Novika Widjaja Lesmana, Nathanael Eugene Meilany Anggela Ayu V. Muhammad Rosiawan Patalo, Ryan Gerry Prita Ayu Kusumawardhany Roshed Gesti Arimbie Roshed Gesti Arimbie Salsabila, Pavita Fitri Seftiasari, Gita Shella Karlina Gonaldy Siti Rahayu Vanessa Marshanda Elim Veny Megawati Veny Megawati Verrell Juvenio Dotulong Virantau, Gilbert Nathaniel Wibowo, Felix Arvinto