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All Journal Ilmu Administrasi Publik The Asian Journal of Technology Management (AJTM) Journal of Governance Hasanuddin Economics and Business Review Syntax Literate: Jurnal Ilmiah Indonesia Jurnal Administrasi dan Manajemen Pendidikan Journal of Economic, Bussines and Accounting (COSTING) JMKSP (Jurnal Manajemen, Kepemimpinan, dan Supervisi Pendidikan) TRANSFORMASI: Jurnal Manajemen Pemerintahan JAMP : Jurnal Administrasi dan Manajemen Pendidikan Jurnal Ilmiah Akuntansi Kesatuan SOSIOEDUKASI : JURNAL ILMIAH ILMU PENDIDIKAN DAN SOSIAL Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Manajemen dan Ilmu Administrasi Publik (JMIAP) BISNIS & BIROKRASI: Jurnal Ilmu Administrasi dan Organisasi Jurnal Locus Penelitian dan Pengabdian Return : Study of Management, Economic and Bussines Journal of Creative Student Research Journal of Public Representative and Society Provision Eduvest - Journal of Universal Studies Asian Journal of Social and Humanities
Umanto Umanto
Faculty Of Administrative Science, Universitas Indonesia
Religion Aerospace Engineering Arts Humanities Automotive Engineering Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Neuroscience Social Sciences Transportation Other

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Innovation in Digital Marketing Erigo Indonesia during Pandemic Covid-19 Mega Riani; Umanto Umanto
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 1 (2022): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i1.4437

Abstract

This study aims to describe the concept of innovation in digital marketing MSMEs in Indonesia during pandemic covid-19 and still be number one as a local brand in Indonesia. The research used literature study. From the results of the literature study above Erigo is able to comprehensively carry out marketing concepts by taking advantage of pandemic conditions. The existence of a pandemic does not reduce Erigo's innovation and steps as a child of the nation to provide the best for Indonesia so that MSMEs and Indonesia will still have a place in the eyes of the world.
Co-Authors Ahmad Mikhail Samudra Usman Aji Mimbarno Andreo Wahyudi Atmoko Andreo Wahyudi Atmoko Asriyadi, Dony Chandra Wijaya Chandra Wijaya Dwi Sukowasono Eko Sakapurnama Fauziah, Rizki Hilman Butarbutar Ita Yenny Jamrizal, Jamrizal Kusudiandaru, Sandhi Mega Riani Mimbarno, Aji Muh Azis Muslim Muhammad Agi Pratama Nikita Kurnia Novita Ikasari Novita Ikasari Retno Kusumastuti Rico Edra Saputra Rizki Ananda Saiful Salim Saiful Salim Sari, Maria Dika Puspita Sirda Eldita Sri Hartantiningsih, Ika Tasya Yora Yolanda Triana Rusmawati