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All Journal Jurnal Kajian Manajemen Bisnis JAM JAM : Jurnal Aplikasi Manajemen Journal of Indonesian Economy and Business Jurnal Abdimas Mandiri Jurnal Manajemen Bisnis Journal Research of Social Science, Economics, and Management PENG: Jurnal Ekonomi dan Manajemen Jurnal Aplikasi Bisnis
Arni Utamaningsih
Politeknik Negeri Padang
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences

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PENGARUH KUALITAS LAYANAN DAN NILAI PELANGGAN TERHADAP KEPUASAN PELANGGAN LISTRIK PRABAYAR PADA PT PLN (Persero) ULP PAMEKASAN KOTA Nursabrina, Zata Yumni Subhati; Utamaningsih, Arni
Jurnal Aplikasi Bisnis Vol. 7 No. 1 (2021)
Publisher : Politeknik Negeri Malang

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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kualitas layanan dan nilai pelanggan terhadap kepuasan pelanggan listrik prabayar pada PT PLN (Persero) ULP Pamekasan kota. Penelitian ini dilakukan dengan menggunakan dengan metode kuantitatif. Penelitian ini menggunakan metode pengumpulan data observasi dan kuesioner dengan menggunakan teknik accidental sampling terhadap 100 responden pelanggan listrik prabayar PT PLN (Persero) ULP Pamekasan kota. Analisis data menggunakan analisis regresi linier berganda, koefisien determinasi, dan uji hipotesis. Hasil penelitian menunjukan bahwa kualitas layanan dan nilai pelanggan berpengaruh terhadap kepuasan pelanggan adalah sebesar 66,6%, sisanya sebesar 33,4% dipengaruhi oleh factor lain seperti: kualitas produk, harga, kepercayaan dan promosi yang tidak dibahas dalam penelitian ini. Persamaan Regresi yang diperoleh adalah Y’ = 5,822 + 0,199X1 + 0,519X2
Election Uncertainty, Economic Policy Uncertainty: An Event Study Approach Utamaningsih, Arni
Journal Research of Social Science, Economics, and Management Vol. 2 No. 8 (2023): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v2i08.414

Abstract

This study aims to analyze the impact of election uncertainty and economic policy uncertainty on stock market performance in Indonesia using an event study approach. Data obtained from the Indonesia Stock Exchange and the Central Bureau of Statistics during the 2010-2021 period. This study uses the OLS regression model and event study analysis to measure the impact of stock market performance on significant events related to election uncertainty and economic policies. The research results show that the uncertainty of the election and economic policies significantly affect the performance of the stock market in Indonesia. The impact is visible in the period before, during and after the significant events related to the uncertainty. In addition, the results of the analysis also show that elections and more stable economic policies tend to have a positive impact on stock market performance. In conclusion, this study shows that election uncertainty and economic policies have a significant impact on stock market performance in Indonesia. Therefore, it is important for investors to pay attention to political and economic conditions in making their investment decisions.
THE INFLUENCE OF ADVERTISING AND PRODUCT DIVERSITY ON CONSUMER PURCHASE INTENTION OF AICE ICE CREAM PRODUCTS (on Students of State Polytechnic of Malang) Lia Widia Tama, Kharisma; Utamaningsih, Arni; Afandi, Yosi
Manajemen Bisnis Vol. 15 No. 01 (2025): April
Publisher : Universitas muhammadiyah malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/mb.v15i01.42043

Abstract

The increasingly intense business competitions demands companies are more creative in developing their business. Advertising and product diversity are key factors that companies must consider. Aice ice cream utilizes Instagram as its advertising platform, however from August to December 2024 there was a noticeable decline in both viewers and likes on its content, and its product diversity remains inferior compared to competitors. This study aims to examine and analyze the influence of advertising and product diversity on consumer purchase intention. This research employed a quantitative approach. The data collection method employed an online questionnaire distributed to 100 respondents, specifically students of State Polytechnic of Malang, utilizing simple random sampling techniques. The data were analyzed using multiple linear regression and hypothesis testing. The findings of the current study demonstrated that both advertising and product diversity had a positive and significant impact on purchase intention. Therefore, Aice should maintain and enhance the quality of its advertising and product diversity to further increase consumer purchase intention.
Co-Authors Afandi, Yosi Agus Sartono Eduardus Tandelilin Hapsari, Ajeng Putri Herijanto, Pudji Hidayatinnisa', Nurul Ita Rifiani Permatasari, Ita Rifiani Lia Widia Tama, Kharisma Maskur Mohammad Maskan, Mohammad Mulia, Novira Yanti Nabilah, Nanda Argyanti Nafisa Irianto, Qinthara NILAWATI Nursabrina, Zata Yumni Subhati Prayitno Suad Husnan Sulistyono, Nauvaldy Putera Syamsiana, Ika Noer