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THERE IS NO COMPLETE HEGEMONY: SHARIA TOURISM DEVELOPMENT DISCOURSE IN BALI Saortua Marbun; A.A. Ngurah Anom Kumbara; I Nyoman Darma Putra; Ida Bagus Gde Pujaastawa
E-Journal of Cultural Studies Vol 14 No 3 (2021): Volume 14, Number 3, August 2021
Publisher : Cultural Studies Doctorate Program, Postgraduate Program of Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/cs.2021.v14.i03.p05

In the past decade, the Indonesian government has taken political and economic policy measures to improve the country's image as a Muslim-friendly destination. The leading destinations chosen to be developed with the concept of sharia tourism are one form of these efforts. However, the policy faced negative responses from several regions, especially from tourism stakeholders in Bali. Indeed, the Balinese are not enthusiastic about the possibility of their island being labelled as sharia tourism destination. Even though sharia tourism stakeholders took the initiative to show the potential benefits of sharia tourism economically, the idea was still rejected. Primary data was collected utilizing in - depth interviews with key informants selected purposively, while secondary data was obtained from literature, documents, information from mass media and local television. The data were analyzed with a critical theory approach in the style of cultural studies, using the theory of hegemony, ideology, power/knowledge relations and critical discourse analysis to explain the form of discourse, response forms and implications of the discourse on sharia tourism development in Bali. This paper also presents both empirical and theoretical findings and provides recommendations. This article concludes that Bali can't be transformed into a sharia tourism destination, however, Bali still accommodates the needs of Muslim tourists. Keywords: discourse, sharia tourism, Balinese cultural tourism, hegemony, counter-hegemony

MEMBANGUN DUNIA YANG BERANI: MENEGAKKAN KEBERAGAMAN DAN KEMAJEMUKAN DI INDONESIA Marbun, Saortua
JURNAL ILMU SOSIAL DAN ILMU POLITIK Vol 3, No 1 (2023): Jurnal Ilmu Sosial dan Ilmu Politik
Publisher : Universitas Wijaya Kusuma Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30742/juispol.v3i1.2897

This article discusses the importance of building a courageous world in upholding diversity and pluralism in Indonesia. Through a literature review method, this research examines various studies and theories relevant to understanding and explaining the importance of diversity and pluralism in social, economic, and political development in Indonesia. The research findings show that diversity and pluralism are wealth that must be appreciated, nurtured, and fought for as part of the nation's identity. By bravely facing diversity and pluralism, we can create a more inclusive, tolerant, and peaceful society. This article also offers effective policy recommendations and strategies for promoting diversity and pluralism in Indonesia, as well as identifying research limitations and directions for further research. Keywords: pluralism, inclusion, tolerance, peace

The Role of Competitiveness in Mediating the Influence of Customer Relationship Marketing on the Marketing Performance of Fitness Plus Indonesia Ubud Branch SETYAWAN, I. G. N. Tomi; MARBUN, Saortua; DEWI, Luh Komang Candra
Journal of Tourism Economics and Policy Vol. 4 No. 3 (2024): Journal of Tourism Economics and Policy (July - September 2024)
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/jtep.v4i3.1095

This study aims to analyze the influence of customer relationship marketing on marketing performance, examine the impact of customer relationship marketing on competitiveness, explore the influence of competitiveness on marketing performance, and examine the role of competitiveness mediation in the relationship between customer relationship marketing and marketing performance. The sampling method used is accidental sampling. The population of this study consisted of 1,741 employees at Fitness Plus Indonesia Ubud Branch, with 95 people selected as respondents. The data used in this study is quantitative data, obtained from primary data sources. Data analysis was carried out using the Partial Least Square (PLS) approach with SmartPLS software version 3.2.7. The results of the study showed that: 1) customer relationship marketing had a positive and significant effect on marketing performance, 2) customer relationship marketing had a positive and significant effect on competitiveness, 3) competitiveness had a positive and significant effect on marketing performance, and 4) competitiveness was able to mediate the influence of customer relationship marketing on marketing performance.

PENGABDIAN DALAM BENTUK SOSIALISASI DAN PENGAJARAN KEPADA MASYARAKAT DI DESA BELUMBANG TABANAN BALI Susila, I Made Gede Darma; Ni Luh Putu Sri Widhiastuty; Luh Gede Putri Kusuma Pekerti; Ida Ayu Karina Putri; Saortua Marbun; James Adolft Paparang
Synergy and Society Service Vol. 4 No. 1 (2024): Synergy and Society Service
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51713/save.v5i1.84

In annual activities, community service must be carried out by the campus in fulfillment of its obligation to transfer academic knowledge to the community. Problems in the field are usually not in accordance with the theory that has been studied, so it is necessary to have real learning for students. This real work lecture activity helps lecturers and students collaborate together in solving problems in the village. The location chosen was Belumbang Tourism Village, Tabanan Bali. There are several obstacles that occur, especially the new operation of the village as a tourist village. This makes the village head need to prepare the community in tourism activities in the area. One of them is from awareness about tourist attractions in the area. In addition, homestay accommodation is very potential considering that there is only one villa owned by the local community in this area. Therefore, it is important for local communities to be involved in tourism activities in tourist villages. This service activity includes an introduction, main activities and activity outputs. The results of this service include socialization about tourism potential, waste management and homestay accommodation. Then other services in the form of teaching to elementary school students. It is hoped that this activity can continue, to assist the village to be ready to become a tourist village that can compete with other villages.

PENGARUH TOP OF MIND, BRAND RECALL, DAN BRAND RECOGNITION TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DI SAYURBOX BALI La Ode Marsudin; Saortua Marbun
Journal Research of Management Vol. 5 No. 1 (2023): Journal Research of Management (JARMA)
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51713/jarma.v5i1.111

The objective of this study was to examine the impact of three variables - Top of Mind, Brand Recall, and Brand Recognition - on consumer purchasing decisions in Sayurbox Bali. Multiple linear regression analysis was conducted using a sample of 100 randomly collected data from Sayurbox Bali consumers. The findings revealed that Brand Recall exerted a significant influence on consumer purchasing decisions, with a t-value of 4.126 and a p-value of <0.001. Conversely, Top of Mind and Brand Recognition did not demonstrate a significant impact on consumer purchasing decisions, as evidenced by respective t-values of 1.966 and 1.233, and p-values of 0.052 and 0.221. Consequently, it can be inferred that Brand Recall emerges as the most crucial factor influencing consumer purchasing decisions in Sayurbox Bali. To enhance brand recall among consumers, the company is advised to intensify and sustain marketing promotions and campaigns. Additionally, improving product quality and services to uphold and enhance customer satisfaction is recommended. However, focusing excessively on the variables of Top of Mind and Brand Recognition is unnecessary, as they do not significantly influence consumer purchasing decisions.

Linguistic Complexity of Bali’s Tourism Actors: The Perspectives of Translanguaging and Language Ideologies Tuntun Sinaga; Saortua Marbun
Jurnal Kajian Bali (Journal of Bali Studies) Vol 15 No 1 (2025): New Dimensions of Bali Tourism
Publisher : Pusat Kajian Bali Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JKB.2025.v15.i01.p15

It is widely known that international tourist destinations, such as Bali, serve as sites where multiple languages co-exist. This linguistic diversity has shaped how local people (speakers) use language in their interactions. However, research on language, in Bali’s tourism context, has treated languages as separate entities. Therefore, this study explored Balinese tourism actors’ experiences and perspectives of their language practice in relation to language ideologies. This study is qualitative in nature, adopting semi-structured interviews with Balinese tourism actors for data collection. The collected data were analyzed using thematic analysis. This study identified two key findings: (1) translanguaging as an economic and cultural bridge; and (2) translanguaging as a sign of openness. The findings suggest that multilingualism serves as a resource for meaning making, which contradicts the monolingual perspective that sees languages as separate. This study concludes with implications and recommendations for future research.

PENGARUH BRAND IMAGE DAN WORD OF MOUTH TERHADAP KEPUTUSAN WISATAWAN DENGAN HARGA SEBAGAI MEDIASI DI THE ROYAL PITA MAHA Negara, I Gde Putu Tangkas Tatwa; Agustini, Ni Luh Putu; Marbun, Saortua
Jurnal Ilmiah Sains Sosial, Kewirausahaan dan Kebudayaan Vol. 3 No. 2 (2025): JIS SIWIRABUDA September 2025
Publisher : Universitas Tabanan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58878/jurnalilmiahsainssosialkewirausahaandankebudayaan.v3i2.396

This study aims to analyze brand image,Word of Mouth (WOM), price on tourist decisions at The Royal Pita Maha. This research was conducted at The Royal Pita Maha. The research design used in this study was quantitative., The respondents for this study were all consumers at The Royal Pita Maha. The sample was drawn by multiplying the number of items in the questionnaire by 5 to 10.purposive samplingThis study used a sample size of 18 years old and above, who had stayed at The Royal Pita Maha and were willing to complete a questionnaire. Data collection methods included questionnaires and interviews. And documentation. The analysis technique in this study uses PLS analysis.. The results of the analysis show that 1)Brand imagehas a positive and significant influence on tourist decisions. The test results show the value of the influencebrand imagehas a positive and significant effect on tourist decisions, 2) Word of Mouth (WOMhas no significant effect on tourist decisions, 3) Price has a positive and significant effect on tourist decisions, 4)Brand imagehas a positive and significant effect on prices, 5)Word of Mouth(WOM) has a positive and significant influence on, 6) Brand Imagehas a positive and significant influence on tourist decisions through price, 7)Word of Mouth (WOM)has a positive and significant influence on tourist decisions through price. Suggestions in this study The Royal Pita Maha will increase the uniqueness ofbrandowned so that the difference is visible withcompetitor dan word of mouthThe Royal Pita Maha continuously to inform its products on social media. Keywords: Brand image, Word of Mouth, Price, tourist decisions

Bali’s Legong Pancer Langit Dance as Cultural Diplomacy and National Identity Construction: A Case Study of the Jeddah Festival Kasmahidayat , Yuliawan; Yulianti, Elyana; Marbun, Saortua
Jurnal Kajian Bali (Journal of Bali Studies) Vol. 15 No. 2 (2025): Symbolism in Balinese Rituals
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JKB.2025.v15.i02.p04

This study examines the role of the Legong Pancer Langit Dance, a Balinese Hindu tradition rooted in Tri Hita Karana (harmony with God, humans, and nature), as a vehicle for cultural diplomacy and national character strengthening. Focusing on its 2023 performance at the Jeddah Cultural Festival, the research uses qualitative methods including interviews, observations, and document analysis. The movements like mutering jagat (rotational steps symbolizing unity) and ngelayak (back-bridge posture reflecting environmental stewardship) resonated with Islamic values such as tawazun (balance) and habluminnallah (human-God harmony). Adaptations like modest costumes and viral campaigns (#LegongEyeChallenge), enabled the dance to navigate cultural sensitivities while preserving authenticity. The study highlights the dance facilitated intercultural dialogue, reinforcing Pancasila values, and projecting national identity. Policy recommendations incorporating traditional arts into diplomatic education and leveraging augmented reality (AR) for heritage preservation. Ultimately, the Legong Pancer Langit exemplifies how intangible heritage can strengthen cultural diplomacy in globalized contexts.

Bali’s Legong Pancer Langit Dance as Cultural Diplomacy and National Identity Construction: A Case Study of the Jeddah Festival Kasmahidayat , Yuliawan; Yulianti, Elyana; Marbun, Saortua
Jurnal Kajian Bali (Journal of Bali Studies) Vol. 15 No. 2 (2025): Symbolism in Balinese Rituals
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JKB.2025.v15.i02.p04

This study examines the role of the Legong Pancer Langit Dance, a Balinese Hindu tradition rooted in Tri Hita Karana (harmony with God, humans, and nature), as a vehicle for cultural diplomacy and national character strengthening. Focusing on its 2023 performance at the Jeddah Cultural Festival, the research uses qualitative methods including interviews, observations, and document analysis. The movements like mutering jagat (rotational steps symbolizing unity) and ngelayak (back-bridge posture reflecting environmental stewardship) resonated with Islamic values such as tawazun (balance) and habluminnallah (human-God harmony). Adaptations like modest costumes and viral campaigns (#LegongEyeChallenge), enabled the dance to navigate cultural sensitivities while preserving authenticity. The study highlights the dance facilitated intercultural dialogue, reinforcing Pancasila values, and projecting national identity. Policy recommendations incorporating traditional arts into diplomatic education and leveraging augmented reality (AR) for heritage preservation. Ultimately, the Legong Pancer Langit exemplifies how intangible heritage can strengthen cultural diplomacy in globalized contexts.

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