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All Journal PRABANGKARA Segara Widya: Jurnal Penelitian Seni Gestalt : Jurnal Desain Komunikasi Visual CITRAWIRA : JOURNAL OF ADVERTISING AND VISUAL COMMUNICATION Amarasi : Jurnal Desain Komunikasi Visual
Eldiana Tri Narulita
Institut Seni Indonesia Denpasar
Arts Humanities Languange, Linguistic, Communication & Media Social Sciences Other

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Perancangan Desain Majalah sebagai Media Promosi di HNS Studio Bali Rendy Jati Satriani, Made Gede; Eldiana Tri Narulita; I Gede Agus Indram Bayu Artha
CITRAWIRA : Journal of Advertising and Visual Communication Vol. 5 No. 2 (2024)
Publisher : ISI Press Institut Seni Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/citrawira.v5i2.5832

Abstract

Perancangan desain majalah ini merupakan proyek desain yang dipergunakan sebagai media promosi bagi Perusahaan HNS Studio Bali, adapun metode yang digunakan dalam perancangan desain majalah ini yaitu menggunakan metode jenis kualitatif, penulis melakukan analisa dengan mengacu pada unsur 6M dalam manajemen, yaitu man, money, machine, materials, methods, dan market, yang meliputi pemahaman brief proyek yang diberikan perusahaan menentukan riset konsep dan target audience yang sedang trending dan efektif. Dalam proses perancanganya penulis diberikan bimbingan asistensi dalam pengerjaan proyek desain majalah oleh pihak perusahaan HNS Studio Bali. Selain itu adapun tujuan penulis melalui proyek perancangan desain majalah ini untuk mengetahui manajemen dari perusahaan HNS Studio Bali dalam menangani proyek desain serta untuk menambah skill keterampilan-keterampilan baru bagi penulis dalam merancang proyek desain. Langkah-langkah dalam perancangan proyek desain majalah ini yaitu dimulai dengan  brainstorming, mencari ide dan konsep, kemudian dilanjutkan dengan pemilihan rubik, menentukan jumlah halaman dan input materi serta finishing di visualisasikan menjadi desain majalah sebagai media promosi perusahaan HNS Studi Bali.   Kata Kunci: Manajemen, Majalah, Desain Grafis, HNS  Studio Bali
PERANCANGAN MOTION GRAPHIC UNTUK MEDIA PROMOSI MERCHANDISE SOYL BALI STUDIO Wira Palguna, I Putu Adi; Pageh Wibawa, Arya; Tri Narulita, Eldiana
AMARASI: JURNAL DESAIN KOMUNIKASI VISUAL Vol 5 No 01 (2024): Amarasi: Jurnal Desain Komunikasi Visual
Publisher : Program Studi Desain Komunikasi Visual

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

SOYL Bali Studio is a media partner that operates in the music industry and creates podcasts and live sessions in the form of videos uploaded on the YouTube platform and is also active on Instagram to share the activities they are carrying out and is now starting to develop with the addition of several divisions such as SOYL Merch and SOYL Records. The merchandise that SOYL made was previously intended only as souvenirs for guest stars, and now the merchandise wants to be sold to the public and SOYL podcast viewers, so the role of innovative promotional media is needed in the creative and business industries to build brand image, attract customer attention , and survive in tough competition. To overcome this competition, new and different promotional content is needed compared to the use of photos as content that is commonly used, the use of animated motion graphics as a form of promotional media can be different and can be a special attraction. Motion graphics are a combination of moving images and audio-visual elements, such as text, sound, illustrations, photos and videography. In designing motion graphics, it starts from the exploration, improvisation, and formation stages. This design includes the use of a creation method based on the Hawkins concept and its application in designing motion graphics for promotional media for SOYL Bali Studio merchandise. In addition, it discusses the role of management in the creative process at SOYL Bali Studio, with a focus on the effective use of human and other resources. Study/Independent Project at SOYL Bali Studio combines learning about management and creating motion graphic promotional content to support the promotion of SOYL Merch merchandise on social media.
Co-Authors A.A. Gede Alit Citra Bayu Alit Kumala Dewi Arya Pageh Wibawa Brilliant Tegar Farisakta Cokorda Gde Raka Swendra I Gede Agus Indram Bayu Artha I Gede Wahyu Abriawan I Kadek Ardian Wahyu Wiranatha I Putu Gde Wijaya Kesuma Ida Bagus Ketut Trinawindu Ni Luh Desi In Diana Sari, Ni Luh Desi In Rendy Jati Satriani, Made Gede Sarjani, Ni Ketut Pande Tisna Andayani, Ni Putu Wahyu Indira Wira Palguna, I Putu Adi Wirawan, I Gusti Ngurah