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All Journal Journal of Management and Business Review Jurnal EMT KITA Jurnal REKOMEN (Riset Ekonomi Manajemen) Jurnal Analisis Bisnis Ekonomi Business Innovation and Entrepreneurship Journal International Journal of Applied Business and International Management Journal of International Conference Proceedings West Science Business and Management Strata Business Review Journal of Business and Information System Jurnal Analisis Bisnis Ekonomi
Yekti Utami
UPN “Veteran” Yogyakarta
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : Strata Business Review

 1 
Factors Determinant Behavior Masters Student in Adopt OJS Website Titik Kusmantini; Heru Tri Sutiono; R. Hendri Gusaptono; Yekti Utami
Strata Business Review Vol. 1 No. 2 (2023): November
Publisher : CV. Strata Persada Academia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59631/sbr.v1i2.114

Abstract

Study this aim for confirmation factors determinant master student in adoption of the Online Journal System (OJS) website. To compose a skeleton conceptual about behavior adoption technology information , researcher use two theory base i.e. acceptance model technology (TAM) and theory acceptance and use technology integrated (UTAUT). Sample in study this is Master of Management students at University X amounted to 105 students. Structural model testing techniques using LISREL for verify structural model and validation hypothesis research. Research results identify that there is correlation between 8 factors determinant behavior student in OJS website adoption, factor the is (1) facilitating conditions; (2) perceived usefulnes; (3) perceived easy to use; (4) social approval; (5) result demonstrability; (6) innovation awareness and (8) voluntariness of use. Ability factor determinant the by simultaneously capable shape behavior adoption by 73%. Test results hypothesis reported that four factor like condition facilitating condition, perceived usefulness, perceived easy to use and social approval have significant influence to adoption of OJS websites, and social approval have most significant influence to adoption of OJS website. Implication practical on results study this is important for OJS manager for designing convenient OJS features and templates user to submit articles, as well as important for to do maintenance application.
English Language Yohana, Maryetha Yova; Liestyana, Yuli; Utami, Yekti; Wahyuningsih, Tri; Oetomo, Hadi; Tugiyo, Tugiyo
Strata Business Review Vol. 3 No. 1 (2025): May
Publisher : CV. Strata Persada Academia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59631/sbr.v3i1.343

Abstract

This research examines the influence of green creativity and MSMEs performance with green innovation as a mediating variable among MSMEs in Bantul Regency. The study population comprised MSMEs in Bantul Regency, with samples selected using nonprobability sampling through a purposive sampling approach. Data were collected via questionnaires from 56 MSMEs respondents. The relationships between variables were tested and analyzed using Partial Least Square – Structural Equation Modeling (PLS-SEM). The findings reveal that green creativity positively influences financial performance, although it shows no significant effect on environmental performance. However, the study demonstrates that green innovation positively and significantly mediates the relationship between green creativity and both environmental and financial performance. Regarding the implementation of green creativity, the author suggests that companies enhance the application of new environmentally friendly ideas to support sustainable environmental goals. SMEs are encouraged to continuously develop new ideas, such as combining materials with natural fibers in leather crafts or using leaves in the production of dyes.
The Effect of Service Quality and Perceived Value on Customer Satisfaction Mediated by Trust Mathesa, Justin Ricky; Liestyana, Yuli; Utami, Yekti; Wahyuningsih, Tri; Oetomo, Hadi; Tugiyo, Tugiyo
Strata Business Review Vol. 3 No. 2 (2025): November
Publisher : CV. Strata Persada Academia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59631/sbr.v3i2.439

Abstract

This study investigates the influence of service quality and perceived value on customer satisfaction, with trust functioning as a mediating variable. The research was conducted among PBPU/Mandiri BPJS Health Insurance participants registered at the Yogyakarta JKN BPJS Health Branch. Using a quantitative approach, data were collected through purposive sampling, resulting in 110 respondents who completed a structured questionnaire. Measurements were based on a Likert scale, and data were analyzed using Structural Equation Modeling (SEM) with Partial Least Squares (SmartPLS 3.0). The results indicate that all indicators used in the study demonstrate strong loading factor values, confirming their reliability as research instruments. The R-Square value shows that service quality, perceived value, and trust collectively explain 85.9% of the variance in customer satisfaction, while the remaining 14.1% is influenced by other unexamined factors. Findings further reveal that both service quality and perceived value significantly and positively affect trust and customer satisfaction. Moreover, trust is found to effectively mediate the relationship between service quality and perceived value on customer satisfaction. These results highlight the crucial role of trust in enhancing customer satisfaction within the BPJS Health Insurance service context.
Co-Authors Adella, Nabila Prisma Adiyatna, Hafidh Rifky Agung Satmoko Amal, Firman Ihlasul Anggita Rafiah Khoerunnisa Aris Kusumo Diantoro Bonnie Soeherman Dewi, Alivia Zahra Kirana Diantoro, Aris Kusumo Ekawati, Trestina Febry Anindya Hanumsari Gerai Alun Segara Hadi Oetomo Hadyantari, Faizatu Almas Hendri Gusaptono, Hendri Heru Tri Sutiono Hery Sutanto Hery Sutanto Jasmine Azhari Findra Kendaga Kendaga, Jasmine Azhari Findra Kusmantini, Tititk Mathesa, Justin Ricky Nafisa, Unesya Lu’luatu Nafisa, Unesya Lu’luatu Novanty, Tety Nurhalisa, Suci R. Hendri Gusaptono saputro, budi purnomo Sudaryatie, Sudaryatie Titik Kusmantini Tri Wahyuningsih Tugiyo, Tugiyo Yohana, Maryetha Yova Yuli Liestyana Zhafira Rahma Anggit Pratiwi