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All Journal ProBank: Jurnal Ekonomi dan Perbankan Excellent DiE: Jurnal Ilmu Ekonomi dan Manajemen Jurnal Ilmiah Professional Indonesia Wasana Nyata WASANA NYATA Bharasumba Jurnal Multidispliner Jurnal Pengabdian Masyarakat Berkarya JICS : Journal Of International Community Service
Agus Utomo
Alumni Mahasiswa Doktor Ilmu Ekonomi PPS Untag 1945 Surabaya
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STRATEGI DIGITALISASI UMKM: PENDAMPINGAN DAN IMPLEMENTASI DI KAMPUNG BATIK PUNGSARI, SRAGEN Khristiana, Yenni; Santosa, Jarot; Utomo, Agus; Imron Pahlawi, Lukman Ahmad; Susilowati, Eko Meiningsih
JICS : Journal Of International Community Service Vol 3 No 02 (2024): JICS : Journal Of International Community Service
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/jics.v3i02.1372

Abstract

MSMEs have a strategic role in the Indonesian economy, but still face various obstacles in the adoption of digitalization, especially in rural areas. This community service program aims to help digitize and expand the marketing of MSMEs in Pungsari Village, Plupuh District, Sragen Regency. The methods used include business digitization training, social media-based marketing assistance. This activity involves local MSME players and collaborates with PT Mikrobisnis Digital Sejahtera in the INAmikro program. The results of this program show that 60% of participants experienced an increase in turnover of 20-50%, and 65% of MSMEs managed to reach markets outside the region after implementing digital marketing strategies through Instagram, Facebook, and TikTok Shop. In addition, 85% of participants successfully created business accounts and optimized e-commerce features to expand customer reach. However, some challenges remain, such as limited digital literacy and effective content management. Therefore, further assistance and continuous monitoring are needed so that MSMEs can optimally utilize digital technology and be highly competitive in the digital economy era.
PERAN KEADILAN PROSEDURAL DALAM MEMBANGUN PERILAKU KEWARNEGARAAN ORGANISASI DIMEDIASI KEPERCAYAAN PADA PIMPINAN DAN KETERLIBATAN KERJA Pahlawi, Lukman Ahmad Imron; Cahyono, Agus; Utomo, Agus
Jurnal Multidisipliner Bharasumba Vol 4 No 03 (2025): BHARASUMBA: Jurnal Multidisipliner
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/bharasumba.v4i03.1626

Abstract

This study aims to examine the role of procedural justice in building organizational citizenship behavior (PKO) by mediating trust in leaders and work involvement in the Tawangharjo District Office, Grobogan Regency. The study uses a quantitative approach with a sample of 83 village devices selected using the census method (total sampling). The data were analyzed using validity, reliability, linearity, path analysis, and mediation analysis with the Hayes bootstrap process. The results of the study show that procedural fairness has a significant effect on trust in leadership and work involvement. In addition, procedural fairness, trust in leadership, and work involvement each have a significant influence on PKO. Specifically, trust in leadership and work involvement mediate the relationship between procedural justice and PKO significantly. Simultaneously, procedural fairness, trust in leadership, and work involvement contributed significantly to PKO. These findings also show that the direct influence of procedural justice on PKO is more dominant and significant than other factors.
Pelatihan Ecoprint Sebagai Daya Tarik Produk Kreatif Ramah Lingkungan Di Desa Wisata Karungan Plupuh Sragen Nuryati, Nuryati; Sulistyowati, Murni; Hariyanti, Hariyanti; Sapariyah, Rina Ani; Utomo, Agus
WASANA NYATA Vol 9, No 1 (2025)
Publisher : STIE AUB Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36587/wasananyata.v9i1.1972

Abstract

Kegiatan Pengabdian Kepada Masyarakat ini bertujuan memberikan tambahan bekal pengetahuan dan ketrampilan melalui kreativitas pembuatan ecoprint sebagai daya tarik produk kreatif ramah lingkungan dengan memanfaatkan bahan-bahan organik (dari alam) yang banyak terdapat di lingkungan , dalam upaya meningkatkan penghasilan keluarga dan masyarakat.  Berbekal pengetahuan dan  ketrampilan tersebut diharapkan mampu menghasilkan produk -produk kreatif ramah lingkungan yang menarik seperti tote bag, kain untuk pakaian, selendang, hijab, sapu tangan, taplak meja, sprei, sarung bantal dan lain-lain untuk dijual ke konsumen di pasar desa wisata Karungan serta mendatangkan penghasilan ekstra sehingga dapat membantu keuangan keluarga. Kegiatan ini menggandeng mitra kelompok ibu-ibu PKK Desa Karungan Kecamatan Plupuh Kabupaten Sragen. Metode yang digunakan untuk mencapai tujuan dan target diatas adalah melalui pelatihan dan pendampingan setelah sebelumnya dilakukan  observasi, ceramah, diskusi dan pelatihan, kemudian dalam tiap tahapan dilakukan evaluasi untuk memastikan tercapainya tujuan sesuai dengan perencanaan. Pengabdian Kepada Masyarakat ini dilaksanakan pada hari Kamis tanggal 22 Agustus 2024 di balai Desa Karungan, Kecamatan Plupuh Kabupaten Sragen, dihadiri sekitar 32 peserta, yaitu ibu-ibu PKK, mahasiswa KKN, tim Pengabdian Kepada Masyarakat, Lurah dan perangkat desa Karungan. Hasil yang diharapkan dari kegiatan pengabdian ini adalah ibu-ibu PKK desa Karungan dapat berkreasi dan menghasilkan produk-produk kreatif ramah lingkungan melalui ecoprint sebagai daya tarik di pasar desa wisata Karungan dan mampu meningkatkan penghasilan dan kesejahteraan  keluarga dan masyarakat desa Karungan kecamatan Plupuh kabupaten Sragen
Co-Authors Agus Cahyono Andri Octaviani Brotojoyo, Endang Eko Meiningsih Susilowati Hariyanti Hariyanti hartawan, hartawan Imron P, Lukman Ahmad Jarot Santosa Mulyadi Mulyadi Murni Sulistyowati, Murni Nugroho, Anggoro Panji Nuryati Nuryati Pahlawi, Lukman Ahmad Imron Pramudito, Herjuno Pratomo, Andi Indro Rina Ani Sapariyah Setyawan, Tetuko Andri Wahyuningtyas, Ita Sri Yenni Khristiana