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All Journal JUIMA : Jurnal Ilmu Manajemen JURNAL LENTERA BISNIS Madaniya BHAKTI PERSADA Jurnal Aplikasi IPTEKS (Journal of Applied Sciences and Technology) Jurnal Bisnis dan Kewirausahaan
Ni Putu Maha Lina
Politeknik Negeri Bali
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Journal : JURNAL LENTERA BISNIS

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PENGARUH INTRINSIC MOTIVATION TERHADAP BEHAVIORAL INTENTIONS PADA STARTUP BERORIENTASI HIJAU Ni Putu Maha Lina
JURNAL LENTERA BISNIS Vol. 13 No. 3 (2024): JURNAL LENTERA BISNIS, SEPTEMBER 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i3.1233

Abstract

The study aims at analyzing the direct and indirect effects of intrinsic motivation, perceived ease of use, and behavioral intention on the 270 employees of eco-oriented startups in Bali. This study was conducted based on research gaps, namely: 1) the limitations of research that emphasizes intrinsic motivation in the behavioral intention of using recruitment games; and 2) the lack of studies that enrich the combination of SDT and TAM theory. The data were collected using a questionnaire with the help of SmartPLS. The results showed that: 1) Intrinsic motivation has a significant positive relationship to perceived ease of use; 2) Perceived ease of use has a significant positive relationship to behavioral intention; 3) Perceived ease of use mediates intrinsic motivation and behavioral intention; and 4) Intrinsic motivation has a significant positive relationship to behavioral intention.
Co-Authors Acai Sudirman Darwin Lie I Gede Iwan Suryadi I Ketut Pasek I Putu Okta Priyana I Wayan Siwantara I Wayan Sukarta Ida Ayu Putri Widiasuari Riyasa Ketut Vini Elfarosa Made Ayu Jayanti Prita Utami Ni Made Ayu Gemuh Rasa Astiti Ni Nengah Lasmini Ni Wayan Sumetri Nyoman Indah Kusuma Dewi Sagung Mas Suryaniadi Sofiyan Sofiyan Sofiyan Sofiyan