Garuda - Garba Rujukan Digital

Pengembangan Literasi Keuangan Sebagai Upaya Meningkatkan Kemandirian Ekonomi Rumah Asuh Rahmalia Syahputri; Jaka Darmawan; Nurfiana Nurfiana; Ari Widiantoko; Rohiman Rohiman
Wikrama Parahita : Jurnal Pengabdian Masyarakat Vol. 7 No. 2 (2023): November 2023
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/jpmwp.v7i2.6139

Literasi keuangan adalah salah satu kemampuan yang diperlukan oleh anak yang tinggal di panti/rumah asuh sehingga mereka bisa mengambil keputusan terkait dengan keuangan dengan bijaksana. PRAS adalah rumah asuh yang menjadi domisili bagi 20 anak yang saat ini sedang didampingi untuk mengelola budidaya ikan dan tanaman sebagai upaya untuk membangun pola pikir dan tingkah laku yang berbasiskan kemandirian ekonomi. Untuk melengkapi keterampilan budidaya tersebut, maka anak asuh dan Musyrif dilengkapi dengan pelatihan keuangan dan inventori agar nantinya bisa membuat laporan keuangan yang dibagi dalam dua program selama dua tahun (2021-2023). Luaran yang dihasilkan adalah kemampuan peserta pelatihan dan pendampingan yaitu Musyrif dan anak asuh dapat memahami prinsip dasar keuangan syariah dan menyusun laporan keuangan dan inventori berbasis manual dan komputasi. Berdasarkan monitoring dan kuesioner, hasil yang didapatkan adalah adanya penambahan ilmu keuangan syariah pada anak asuh dari tidak ada menjadi rendah dan menengah, sedangkan untuk Musyrif mengalami peningkatan dari menengah ke tinggi. Untuk pengetahuan anak asuh dalam menggunakan komputer untuk menyusun laporan keuangan, maka respon tertinggi adalah tidak 35,3, respon berikutnya ya sebesar 35,3%, dan terendah adalah mungkin 29,4%, Sedangkan hasil kuesioner pengetahuan inventori, mayoritas jawaban ada pada mungkin yaitu 41,5%, diikuti tidak sebesar 35,3%, dan iya mendapat porsi 23,5%. Sedangkan untuk kemampuan tingkat dasar penyusunan laporan keuangan dan inventori manual dan komputerisasi oleh Musyrif, maka respon didapatkan adalah dari tidak ada sama sekali menjadi ada pada level dasar untuk keduanya.

Perancangan Logo menggunakan 7 Stage of a Creative Logo Untuk Meningkatkan Brand Image SD Negeri 2 Kutoharjo Lisa Odillia; Rohiman
GESTALT : JURNAL DESAIN KOMUNIKASI VISUAL Vol. 5 No. 1 (2023): Gestalt : Jurnal Desain Komunikasi Visual
Publisher : Program Studi Desain Komunikasi Visual. Fakultas Arsitektur dan Desain Jalan Raya Rungkut Madya, Gn.Anyar, Surabaya, Jawa Timur 60294

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/gestalt.v5i1.138

Identitas Visual yang kuat dan terdefinisi dengan baik akan memainkan peran penting dalam membangun Brand Image yang kuat dengan siswa, orang tua dan masyarakat. Oleh karena itu, sebagai lembaga pendidikan, SD Negeri 2 Kutosari perlu merancang identitas visual yang konsisten dan menarik untuk memberikan fondasi visual yang jelas guna memperkuat lembaga image, membangun hubungan positif dengan siswa, orangtua dan masyarakat serta meningkatkan kepercayaan terhadap pendidikan yang disediakan oleh SD Negeri 2 Kutoharjo. Identitas visual berupa logo SD Negeri 2 Kutoharjo mengangkat apek kebaharuan berupa originality untuk menciptakan desain logo yang unik, segar dan berbeda melalui eksplorasi ide kreatif dan simbol penggunaaan yang mewakili motto pendidikan. Metode perancangan logo sekolah dasar ini menggunakan 7 Tahap Proses Desain Logo Kreatif. Proses ini banyak dijadikan sebagai acuan perancangan logo berbagai komunitas desain karena konsep menggunakan 7 tahapan ini akan menghasilkan logo yang tepat, sempurna secara visual dan bermakna. Kolaborasi antara intelektual, ide dan visualisasi dalam penciptaan logo, mewakili motto SD Negeri 2 Kutoharjo yaitu CERDAS. Setiap elemen grafis, warna dan tipografi merepresentasikan makna yang mewakili Cendekia, Religius, Disiplin, Nasionalis dan Santun. mewakili motto SD Negeri 2 Kutoharjo yaitu CERDAS. Setiap elemen grafis, warna dan tipografi merepresentasikan makna yang mewakili Cendekia, Religius, Disiplin, Nasionalis dan Santun. mewakili motto SD Negeri 2 Kutoharjo yaitu CERDAS. Setiap elemen grafis, warna dan tipografi merepresentasikan makna yang mewakili Cendekia, Religius, Disiplin, Nasionalis dan Santun.

PELATIHAN PERANCANGAN DESAIN PACKAGING SISWA SMKN 1 DENTE TELADAS Rohiman Rohiman; Desiana Muryasari; Rika Febri Sasmita; Rahmattulloh Ramadhoni
Jurnal Abdimas Bina Bangsa Vol. 4 No. 2 (2023): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v4i2.835

Packaging design is a form of visual communication that uses images to convey information or messages as effectively as possible. The provision of graphic design training to students at SMK Negeri 1 Dente Teladas aims to provide students with graphic design knowledge and skills so that students can use these skills in designing posters and brochures. This service is carried out in 2 stages, the first stage is identification and data collection and in stage 2 the evaluation the output achieved in this activity is the product packaging design produced by students. The analysis of the work produced received the response from the service partners, which was very useful and able to increase students' knowledge of SMKN 1 Dente Teladas about the importance of packaging for marketing a product and learn the importance of the creative process in a design process. Students should continue to learn on an ongoing basis to understand the technicalities in designing visual communication design products which will be very useful for them when they enter the industrial world

PENYULUHAN PEMILAHAN DAN PENGELOLAAN SAMPAH RUMAH TANGGA PLASTIK DENGAN METODE 3R DI SMK N 7 BANDAR LAMPUNG Rohiman, Rohiman; Yusuf, Andi Wahyu Zulkifli; Sasmita, Rika Febri; Sari, Dina Mariana; Muryasari, Desiana; Caesare, ABD.
Jurnal Abdimas Bina Bangsa Vol. 5 No. 2 (2024): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v5i2.1353

This extension programme was carried out at SMK NEGERI 7 Bandar Lampung with the aim of increasing students' understanding and awareness of plastic waste management into appropriate goods, as well as a discussion forum between students about the positive impact of good waste management on the environment and public health. This service has 2 discussion sessions, the first discussion focused on the leteration of waste sorting with the 3R method in everyday life, the second session on processing waste as a creative medium and how to turn waste into future savings. The next activity students are given the task to discuss in their groups. This forum is a forum for students to discuss, exchange ideas, and ask questions related to the material that has been presented. This discussion is also expected to strengthen students' understanding of the importance of waste management and literacy of waste classification using the 3R method in the context of everyday life. The activity ended with presentations by students containing the results of their discussions and conclusions. This presentation is a moment for students to show their understanding of waste management and classification. It is hoped that this programme can make a positive contribution in increasing students' awareness of the importance of waste management and waste classification literacy using the 3R method in everyday life.

EDUKASI DAN PENCEGAHAN CYBERPORNOGRAPHY MELALUI WORKSHOP DAN WORKING GROUP Rahmalia Syahputri; Sherli Trisnawati; Taufik Taufik; Nurfiana Nurfiana; Jaka Darmawan; Rohiman Rohiman
JMM (Jurnal Masyarakat Mandiri) Vol 9, No 1 (2025): Februari
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jmm.v9i1.27987

Abstrak: Meningkatnya penggunaan internet di kalangan remaja membawa risiko signifikan terhadap paparan konten negatif, termasuk cyberpornography , yang dapat memengaruhi perkembangan karakter dan literasi digital mereka. Kegiatan pengabdian ini bertujuan untuk meningkatkan literasi digital siswa di salah satu SMP Islam Terpadu di Bandar Lampung terkait bahaya cyberpornography , langkah pencegahannya, serta memotivasi mereka untuk bergabung dalam komunitas SHELO (Smart & Healthy e-Life Online). Kegiatan ini melibatkan 265 siswa dari kelas 7 hingga 9. Metode yang digunakan meliputi ceramah interaktif, pengisian kuisioner awal dan akhir, workshop, serta sesi working group. Evaluasi dilakukan menggunakan kuisioner untuk mengukur tingkat pemahaman dan minat siswa. Hasilnya menunjukkan bahwa pemahaman siswa terhadap bahaya cyberpornography meningkat dari 92%-99% menjadi 100% di semua kelas. Pemahaman tentang langkah pencegahan meningkat menjadi 96% di kelas 7, 93% di kelas 8, dan 100% di kelas 9. Minat siswa bergabung dalam komunitas SHELO juga meningkat dari 9%-19% menjadi 31%-48%. Kegiatan ini efektif dalam meningkatkan literasi digital siswa, kesadaran terhadap bahaya dunia maya, dan memotivasi mereka untuk menggunakan internet secara sehat dan bertanggung jawab.Abstract: The increasing use of the internet among teenagers poses significant risks of exposure to harmful content, including cyberpornography, which can impact their character development and digital literacy. This community service activity aimed to enhance students' digital literacy at one of the Integrated Islamic Junior High Schools in Bandar Lampung concerning the dangers of cyberpornography and prevention strategies and to motivate them to join the SHELO (Smart & Healthy e-Life Online) community. The activity involved 265 students from grades 7 to 9. The methods included interactive lectures, pre- and post-questionnaires, workshops, and working group sessions. The evaluation was conducted using questionnaires to measure students' understanding and interest levels. The results showed that students' understanding of the dangers of cyberpornography increased from 92%-99% to 100% across all classes. Understanding of preventive measures also improved to 96% in grade 7, 93% in grade 8, and 100% in grade 9. Interest in joining the SHELO community rose from 9%-19% to 31%-48%. This activity effectively enhanced students' digital literacy, awareness of cyber risks, and motivated them to use the internet in a healthy and responsible manner.

TINJAUAN IKONOGRAFI DAN IKONOLOGI POSTER IKLAN RED BULL œPOWER ON FOR STRENGTH Desiana Muryasari; Rohiman Rohiman; Iqbal Mahendra
Gorga : Jurnal Seni Rupa Vol. 13 No. 1 (2024): Gorga : Jurnal Seni Rupa
Publisher : Fakultas Bahasa dan Seni Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/gr.v13i01.58339

Red Bull is an energy drink brand owned by Red Bull GmbH from Austria. With a share of Red Bull is an energy drink brand owned by Austrian company Red Bull. With a market share of 38%, Red Bull became the world's most popular energy drink brand in 2019. Rather than relying on traditional marketing methods, Red Bull gained attention and built a œbrand myth through several extreme sports series. Red Bull has repeatedly used nonverbal forms of signs and signals (icons) when designing advertising posters for its products. What is interesting to study is that the symbols used in Red Bull product advertisements have an important and lasting role. The purpose of this study is to identify the signs and markings on Red Bull's œPower on for Strength advertising posters. The qualitative research method uses a historical approach. This research review is historical and based on Erwin Panofsky's theory of iconography and iconology. Translated with DeepL.com (free version). The iconography review emphasizes the themes and concepts in the Product advertising posters. The first conclusion regarding the visual design of the Red Bull œPower On For strength advertising poster has factual and representational meanings. The main object is factual in the object of can packaging and the Power icon which is explicitly an expression of Red Bull can packaging is strength. The second conclusion is the theme of the advertisement about the representation of recognizable objects. The representation of familiar objects is often used to express the objective relationship between the sign of an object in the icon and the real object. The third conclusion is the meaning of the Red Bull advertising poster œPower On For Strength Red Bull product identification process through the shape and icon of power on the object of can packaging. The can packaging symbolizes the product name Red Bull, and the Power icon as a sign of power. Using the power icon means that drinking Red Bull increases energy in the body, in other words making you feel like you just woke up.Keywords: Advertising, Poster, Iconography, Iconology, RedBullAbstrakRed Bull merupakan sebuah merek minuman energi milik Red Bull GmbH asal Austria. Dengan pangsa Red Bull adalah merek minuman energi yang dimiliki oleh perusahaan Austria Red Bull. Dengan pangsa pasar sebesar 38%, Red Bull menjadi merek minuman energi terpopuler di dunia pada tahun 2019. Daripada mengandalkan metode pemasaran tradisional, Red Bull mendapatkan perhatian dan membangun "mitos merek" melalui beberapa seri olahraga ekstrim. Red Bull telah berulang kali menggunakan bentuk tanda dan tanda (ikon) nonverbal ketika merancang poster iklan untuk produknya. Yang menarik untuk dikaji adalah simbol yang digunakan dalam iklan produk Red Bull mempunyai peranan penting dan abadi. Tujuan dari penelitian ini adalah untuk mengidentifikasi tanda dan penandaan pada poster iklan œPower on for Strength Red Bull. Metode penelitian kualitatif menggunakan pendekatan sejarah. Tinjauan penelitian ini bersifat historis dan didasarkan pada teori ikonografi dan ikonografi Erwin Panofsky. Tinjauan ikonografi menekankan kepada tema dan konsep pada poster iklan Produk. Kesimpulan pertama mengenai desain visual poster iklan Red Bull œPower On For trength'' memiliki makna faktual dan representasionalnya. Objek utama bersifat faktual ialah pada objek kemasan kaleng dan ikon Power yang secara eksplisit bersifat ekspresi dari kemasan kaleng Red Bull ialah kekuatan. Kesimpulan kedua tema iklan tentang representasi objek yang mudah dikenali. representasi objek yang familiar sering digunakan untuk mengungkapkan hubungan objektif antara tanda suatu objek dalam ikon dan objek nyata. Kesimpulan ketiga adalah makna poster iklan Red Bull œPower On For Strangth Red Bull proses identifikasi produk melalui bentuk dan ikon power pada objek kemasan kaleng. Kemasan kaleng melambangkan nama produk Red Bull, dan ikon Power sebagai tanda bentuk kekuasaan. Menggunakan ikon power berarti meminum Red Bull meningkatkan energi dalam tubuh, dengan kata lain membuat Anda merasa seperti baru bangun tidur.Kata Kunci: Iklan, Poster, Ikonografi, Ikonologi, RedBullAuthors:Desiana Muryasari : Institut Informatika dan Bisnis DarmajayaRohiman : Institut Informatika dan Bisnis DarmajayaIqbal Mahendra : Institut Informatika dan Bisnis DarmajayaReferencesAppel, G., Grewal, L., Hadi, R., & Stephen, A. T. (2020). The future of social media in marketing. Journal of the Academy of Marketing Science, 48(1), 79“95. https://doi.org/10.1007/s11747-019-00695-1Burhan, M. A. (2008). Perkembangan Seni Lukis Mooi Indie sampai Persagi di Batavia, 1900-1942. Jakarta. Galeri Nasional Indonesia.Burhan, M. A. (2015). Lukisan Ivan Sagita œMakasih Kollwitz (2005) dalam Sejarah Seni Lukis Modern Indonesia: Tinjauan Ikonografi dan Ikonologi. Panggung, 25(1), Article 1. https://doi.org/10.26742/panggung.v25i1.10Firat, D. (2019). YouTube advertising value and its effects on purchase intention. Journal of Global Business Insights, 4(2), 141“155. https://doi.org/10.5038/2640-6489.4.2.1097Justin, M. R., Rohiman, R., Moussadecq, A., Darmawande, A., & Ramadhan, A. A. (2023). Iklan Layanan Masyarakat Sebagai Media Kampanye Sosial Bahaya Adiksi Game Online. Gorga¯: Jurnal Seni Rupa, 12(1), 48. https://doi.org/10.24114/gr.v12i1.42857Official Website., R. B. E. D. (2024). Red Bull Energy Drink”Official Website. https://www.redbull.com/id-id/energydrink/company-profilePanofsky, E. (1955). Meaning in the Visual Arts. Doubleday & Company, Inc.Ramadhan, A. Z. (2020). Analisis Semiotika Iklan Cetak La Lights œJangan Mau Diadu Versi Ayam. Gorga: Jurnal Seni Rupa, 9(2), Article 2. https://doi.org/10.24114/gr.v9i2.19551Rohiman, R., Mousadecq, A., Darmawan, A., & Ramadhan, A. A. (2022). Kajian Tanda Pada Poster Iklan Produk IKEA. Prosiding Seminar Nasional Darmajaya, 1(0), Article 0.Rohiman, R., Moussadecq, A., & Widakdo, D. T. (2022). Ornamen Kapal Lampung Typeface. Gorga¯: Jurnal Seni Rupa, 11(2), 439. https://doi.org/10.24114/gr.v11i2.38959Schouten, A. P., Janssen, L., & Verspaget, M. (2020). Celebrity vs. Influencer endorsements in advertising: The role of identification, credibility, and Product-Endorser fit. International Journal of Advertising, 39(2), 258“281. https://doi.org/10.1080/02650487.2019.1634898Utoyo, A. W. (2020). Analisis Komunikasi Visual Pada Poster Sebagai Media Komunikasi Mendorong Jarak Sosial Di Jakarta Saat Epidemi Covid 19. LUGAS Jurnal Komunikasi, 4(1), 35“42. https://doi.org/10.31334/lugas.v4i1.939

Si Anak Emas Radin Jambat: A Legendary Tale from the Land of Lampung in Carousel Format Rohiman, Rohiman; Prasetyo, Sigit Yudi; Selvia, Laela
Gondang: Jurnal Seni dan Budaya Vol. 9 No. 1 (2025): GONDANG: JURNAL SENI DAN BUDAYA, JUNE 2025
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/gondang.v9i1.64618

Local cultural implied folk tales have rich cultural and traditional values, but unfortunately they are less popular in Generation Z, who grew up in the digital era and have been exposed to global culture, but are usually more interested in modern and international content. They spend a lot of time in the digital world, especially social media. Therefore, social media can be used as an appropriate strategy to introduce folk/local wisdom to Generation Z. This study focuses on the design of illustrated stories that produce carousel-style folk tales/local wisdom on the Instagram platform. Data from this study were collected through observation, interviews, documentation and literary research. The design method involves five core phases: design thinking, including empathy, definition, idea, prototype and test. This study has shown an illustrated story, "si anak emas radin jambat." It is packaged in a portrait format measuring 1080 x 1350 pixels and consists of 11 foils. This work can teach folk tales in an educational way through carousel visual media. New media allows you to present local wisdom stories in Generation Z that are more interesting, relevant and rational, and better evaluate and maintain valuable local wisdom.

Recreate Tank Wheels into Rocking Chair Furniture Yusuf, Andi Wahyu Zulkifli; Rohiman, Rohiman; Sari, Dina Mariana; Sumarsono, Adi
Gorga : Jurnal Seni Rupa Vol. 14 No. 1 (2025): Gorga: Jurnal Seni Rupa
Publisher : Fakultas Bahasa dan Seni Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/gr.v14i1.64638

This research developed an innovative lounge chair design by incorporating elements of armored vehicles, specifically steel tank wheels, with merbau wood. A qualitative approach employing a creative exploration method was employed to comprehend the design engineering process and the interaction between metal and wood materials in furniture. The design process encompassed three primary stages: conceptualization, prototyping, and testing. The findings demonstrated that the steel tank wheels imparted high stability and durability, while the merbau wood enhanced aesthetic appeal and comfort. Trials of the lounge chair revealed its capacity to support substantial loads, provide ergonomic support, and offer a stable and comfortable seating experience. Additionally, the research identified challenges associated with joining metal and wood materials and the chair’s substantial weight, necessitating further design optimization. Overall, the outcomes of this study substantiate the utilization of combat vehicle materials in furniture, enhancing its functional, aesthetic, and sustainable attributes. This research contributes to the advancement of contemporary furniture design, particularly through the application of the upcycling concept to create products that possess enhanced durability and aesthetic value.

Exploration of Organic Mushroom Forms in The Design of Aesthetic and Functional Nakas Sari, Dina Mariana; Sasmita, Rika Febri; Rohiman, Rohiman; Yusuf, Andi Wahyu Zulkifli; Wijaya, Meylinda Putri
Gorga : Jurnal Seni Rupa Vol. 14 No. 1 (2025): Gorga: Jurnal Seni Rupa
Publisher : Fakultas Bahasa dan Seni Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/gr.v14i1.65553

Modern furniture design is increasingly focusing on aesthetics, functionality, and sustainability. One of the innovative approaches to furniture design is biomimicry, which is adapting the natural shape of the mold into the design of the product. This study explores the visual characteristics of mushrooms to be applied in the design of aesthetic and functional nightshades. The research method used is qualitative. Literature studies, observation of fungal shapes, sketch experiments, 3D models, and prototyping were carried out to understand the structure and texture of fungus. Some of the types of fungi observed are Agaricus bisporus, Pleurotus ostreatus, and Ganoderma lucidum which have potential in furniture design. The data analysis technique used is ergonomics analysis. The ergonomic analysis of the design of the mushroom organic shaped nightstand emphasizes the fit between aesthetics and function. The results of the study show that the organic form of the mushroom can be effectively adapted in the design of the nightshade, optimizing aesthetics and ergonomics. The design sketches were developed based on biomimicry principles, then tested through digital models and prototypes made of mycelium and sustainable wood. Functionality tests prove that this design not only enriches the visual value of the furniture but also improves the space efficiency as well as the durability of the product. In conclusion, the exploration of the organic forms of mushrooms in nightstand design offers an innovative solution for the furniture industry by combining natural aesthetics, ergonomics, and sustainability. With a biomimicry approach, this design can be a reference for the development of furniture products based on natural inspiration that are more innovative and environmentally friendly.

TINJAUAN IKONOGRAFI DAN IKONOLOGI POSTER IKLAN RED BULL œPOWER ON FOR STRENGTH Muryasari, Desiana; Rohiman, Rohiman; Mahendra, Iqbal
Gorga : Jurnal Seni Rupa Vol. 13 No. 1 (2024): Gorga : Jurnal Seni Rupa
Publisher : Fakultas Bahasa dan Seni Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/gr.v13i01.58339

Red Bull is an energy drink brand owned by Red Bull GmbH from Austria. With a share of Red Bull is an energy drink brand owned by Austrian company Red Bull. With a market share of 38%, Red Bull became the world's most popular energy drink brand in 2019. Rather than relying on traditional marketing methods, Red Bull gained attention and built a œbrand myth through several extreme sports series. Red Bull has repeatedly used nonverbal forms of signs and signals (icons) when designing advertising posters for its products. What is interesting to study is that the symbols used in Red Bull product advertisements have an important and lasting role. The purpose of this study is to identify the signs and markings on Red Bull's œPower on for Strength advertising posters. The qualitative research method uses a historical approach. This research review is historical and based on Erwin Panofsky's theory of iconography and iconology. Translated with DeepL.com (free version). The iconography review emphasizes the themes and concepts in the Product advertising posters. The first conclusion regarding the visual design of the Red Bull œPower On For strength advertising poster has factual and representational meanings. The main object is factual in the object of can packaging and the Power icon which is explicitly an expression of Red Bull can packaging is strength. The second conclusion is the theme of the advertisement about the representation of recognizable objects. The representation of familiar objects is often used to express the objective relationship between the sign of an object in the icon and the real object. The third conclusion is the meaning of the Red Bull advertising poster œPower On For Strength Red Bull product identification process through the shape and icon of power on the object of can packaging. The can packaging symbolizes the product name Red Bull, and the Power icon as a sign of power. Using the power icon means that drinking Red Bull increases energy in the body, in other words making you feel like you just woke up.Keywords: Advertising, Poster, Iconography, Iconology, RedBullAbstrakRed Bull merupakan sebuah merek minuman energi milik Red Bull GmbH asal Austria. Dengan pangsa Red Bull adalah merek minuman energi yang dimiliki oleh perusahaan Austria Red Bull. Dengan pangsa pasar sebesar 38%, Red Bull menjadi merek minuman energi terpopuler di dunia pada tahun 2019. Daripada mengandalkan metode pemasaran tradisional, Red Bull mendapatkan perhatian dan membangun "mitos merek" melalui beberapa seri olahraga ekstrim. Red Bull telah berulang kali menggunakan bentuk tanda dan tanda (ikon) nonverbal ketika merancang poster iklan untuk produknya. Yang menarik untuk dikaji adalah simbol yang digunakan dalam iklan produk Red Bull mempunyai peranan penting dan abadi. Tujuan dari penelitian ini adalah untuk mengidentifikasi tanda dan penandaan pada poster iklan œPower on for Strength Red Bull. Metode penelitian kualitatif menggunakan pendekatan sejarah. Tinjauan penelitian ini bersifat historis dan didasarkan pada teori ikonografi dan ikonografi Erwin Panofsky. Tinjauan ikonografi menekankan kepada tema dan konsep pada poster iklan Produk. Kesimpulan pertama mengenai desain visual poster iklan Red Bull œPower On For trength'' memiliki makna faktual dan representasionalnya. Objek utama bersifat faktual ialah pada objek kemasan kaleng dan ikon Power yang secara eksplisit bersifat ekspresi dari kemasan kaleng Red Bull ialah kekuatan. Kesimpulan kedua tema iklan tentang representasi objek yang mudah dikenali. representasi objek yang familiar sering digunakan untuk mengungkapkan hubungan objektif antara tanda suatu objek dalam ikon dan objek nyata. Kesimpulan ketiga adalah makna poster iklan Red Bull œPower On For Strangth Red Bull proses identifikasi produk melalui bentuk dan ikon power pada objek kemasan kaleng. Kemasan kaleng melambangkan nama produk Red Bull, dan ikon Power sebagai tanda bentuk kekuasaan. Menggunakan ikon power berarti meminum Red Bull meningkatkan energi dalam tubuh, dengan kata lain membuat Anda merasa seperti baru bangun tidur.Kata Kunci: Iklan, Poster, Ikonografi, Ikonologi, RedBullAuthors:Desiana Muryasari : Institut Informatika dan Bisnis DarmajayaRohiman : Institut Informatika dan Bisnis DarmajayaIqbal Mahendra : Institut Informatika dan Bisnis DarmajayaReferencesAppel, G., Grewal, L., Hadi, R., & Stephen, A. T. (2020). The future of social media in marketing. Journal of the Academy of Marketing Science, 48(1), 79“95. https://doi.org/10.1007/s11747-019-00695-1Burhan, M. A. (2008). Perkembangan Seni Lukis Mooi Indie sampai Persagi di Batavia, 1900-1942. Jakarta. Galeri Nasional Indonesia.Burhan, M. A. (2015). Lukisan Ivan Sagita œMakasih Kollwitz (2005) dalam Sejarah Seni Lukis Modern Indonesia: Tinjauan Ikonografi dan Ikonologi. Panggung, 25(1), Article 1. https://doi.org/10.26742/panggung.v25i1.10Firat, D. (2019). YouTube advertising value and its effects on purchase intention. Journal of Global Business Insights, 4(2), 141“155. https://doi.org/10.5038/2640-6489.4.2.1097Justin, M. R., Rohiman, R., Moussadecq, A., Darmawande, A., & Ramadhan, A. A. (2023). Iklan Layanan Masyarakat Sebagai Media Kampanye Sosial Bahaya Adiksi Game Online. Gorga¯: Jurnal Seni Rupa, 12(1), 48. https://doi.org/10.24114/gr.v12i1.42857Official Website., R. B. E. D. (2024). Red Bull Energy Drink”Official Website. https://www.redbull.com/id-id/energydrink/company-profilePanofsky, E. (1955). Meaning in the Visual Arts. Doubleday & Company, Inc.Ramadhan, A. Z. (2020). Analisis Semiotika Iklan Cetak La Lights œJangan Mau Diadu Versi Ayam. Gorga: Jurnal Seni Rupa, 9(2), Article 2. https://doi.org/10.24114/gr.v9i2.19551Rohiman, R., Mousadecq, A., Darmawan, A., & Ramadhan, A. A. (2022). Kajian Tanda Pada Poster Iklan Produk IKEA. Prosiding Seminar Nasional Darmajaya, 1(0), Article 0.Rohiman, R., Moussadecq, A., & Widakdo, D. T. (2022). Ornamen Kapal Lampung Typeface. Gorga¯: Jurnal Seni Rupa, 11(2), 439. https://doi.org/10.24114/gr.v11i2.38959Schouten, A. P., Janssen, L., & Verspaget, M. (2020). Celebrity vs. Influencer endorsements in advertising: The role of identification, credibility, and Product-Endorser fit. International Journal of Advertising, 39(2), 258“281. https://doi.org/10.1080/02650487.2019.1634898Utoyo, A. W. (2020). Analisis Komunikasi Visual Pada Poster Sebagai Media Komunikasi Mendorong Jarak Sosial Di Jakarta Saat Epidemi Covid 19. LUGAS Jurnal Komunikasi, 4(1), 35“42. https://doi.org/10.31334/lugas.v4i1.939

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