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All Journal Sosiohumaniora Jurnal Ilmu Sosial dan Humaniora Jurnal Dakwah Risalah Journal of Governance JURNAL EDUCATION AND DEVELOPMENT Jurnal Teras Kesehatan Jurnal Manajemen Komunikasi Communicare : Journal of Communication Studies Communicology: Jurnal Ilmu Komunikasi The Journal of Society and Media Jurnal Papatung : Jurnal Ilmu Administrasi Publik, Pemerintahan dan Politik INFOKUM Acta Diurna: Jurnal Ilmu Komunikasi AKSELERASI: Jurnal Ilmiah Nasional International Journal on Social Science, Economics and Art Jurnal Ekonomi Influence: International Journal of Science Review Branding: Jurnal Manajemen & Bisnis
R. Yogie Prawira W
Universitas Tidar
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Physics Public Health Social Sciences Other

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Participatory Empowerment Communication in Community-Based Social Welfare R. Yogie Prawira; Hindina Maulida
Communicare : Journal of Communication Studies Vol. 12 No. 1 (2025): Communicare: Journal of Communication Studies
Publisher : Institut Komunikasi dan Bisnis LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/101012120253

Abstract

Community-Based Social Welfare (WKSBM) serves as a mechanism to address social issues at the grassroots level through active community participation. This initiative aims to foster a sense of responsibility, enabling individuals and communities to identify and develop their potential and creativity. Communication is essential in the empowerment process, as communication activities may not always proceed smoothly or yield the desired outcomes. This study seeks to examine the participatory empowerment communication strategy within the Community-Based Social Welfare Program (WKSBM) in Magelang City. The research employed a case study methodology, with data collected through in-depth interviews, observations, and document studies. Research participants included representatives from social services, social workers, community-based social welfare forums (WKSBM), sub-districts, and the community. The research data were analyzed through three stages: data reduction, data display, and conclusion drawing. The study's findings indicate that the participatory empowerment communication strategy encompasses several communication elements: 1) multiple actors in WKSBM empowerment, including the Magelang City Social Service, Magelang City Social Workers, Villages, and WKSBM Administrators; 2) messages conveyed both verbally and non-verbally, with language style and usage tailored to the audience; 3) media utilized, such as face-to-face interactions or WhatsApp; 4) the audience, comprising the general public starting from the neighbourhood level (RT/RW); and 5) the effect, evidenced by funds collected during the Covid-19 pandemic for vulnerable communities.
Participatory Empowerment Communication in Community- Based Social Welfare Prawira, R Yogie; Maulida, Hindina
Communicare : Journal of Communication Studies Vol. 12 No. 1 (2025): Communicare: Journal of Communication Studies
Publisher : Institut Komunikasi dan Bisnis LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/

Abstract

Community-Based Social Welfare (WKSBM) serves as a mechanism to address social issues at the grassroots level through active community participation. This initiative aims to foster a sense of responsibility, enabling individuals and communities to identify and develop their potential and creativity. Communication is essential in the empowerment process, as communication activities may not always proceed smoothly or yield the desired outcomes. This study seeks to examine the participatory empowerment communication strategy within the Community-Based Social Welfare Program (WKSBM) in Magelang City. The research employed a case study methodology, with data collected through in- depth interviews, observations, and document studies. Research participants included representatives from social services, social workers, community-based social welfare forums (WKSBM), sub-districts, and the community. The research data were analyzed through three stages: data reduction, data display, and conclusion drawing. The study's findings indicate that the participatory empowerment communication strategy encompasses several communication elements: 1) multiple actors in WKSBM empowerment, including the Magelang City Social Service, Magelang City Social Workers, Villages, and WKSBM Administrators; 2) messages conveyed both verbally and non-verbally, with language style and usage tailored to the audience; 3) media utilized, such as face- to-face interactions or WhatsApp; 4) the audience, comprising the general public starting from the neighbourhood level (RT/RW); and 5) the effect, evidenced by funds collected during the Covid-19 pandemic for vulnerable communities.
Personal branding Ridwan Kamil dalam program Gerakan Pungut Sampah Prawira. W, R. Yogie; Suryana, Asep; Arifin, Hadi Suprapto
Manajemen Komunikasi Vol 6, No 2 (2022): Accredited by Republic Indonesia Ministry of Research, Technology, and Higher Ed
Publisher : Faculty of Communication Sciences Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jmk.v6i2.31319

Abstract

Tujuan dari penelitian ini adalah untuk melihat besarnya pengaruh personal branding Ridwan Kamil yang terdiri dari roles, standards dan style pada sikap siswa SMA Kota Bandung pada Gerakan Pungut Sampah. Metode penelitian yang digunakan adalah survei eksplanatori, yang bertujuan untuk menjelaskan hubungan sebab akibat diantara variabel-variabel penelitian dengan pengujian statistik inferensial path analysis. Populasi dalam penelitian ini adalah siswa SMA Kota Bandung yang melakukan dan melaporkan Gerakan Pungut Sampah melalui akun twitter @GPSbdg dan @BDGcleanaction setelah dilakukannya sosialisasi. Sampel diambil dengan menggunakan teknik penarikan sampel cluster random sampling dengan jumlah sampel sebanyak 102 responden. Hasil penelitian menunjukkan bahwa variabel personal branding Ridwan Kamil yang terdiri dari roles, standards dan style secara keseluruhan berpengaruh terhadap sikap siswa SMA Kota Bandung pada Gerakan Pungut Sampah. Hal tersebut menunjukkan bahwa personal branding yang dimiliki oleh Ridwan Kamil mampu menggerakkan dan membentuk sikap siswa SMA Bandung untuk berpartisipasi aktif dalam program Gerakan Pungut Sampah. Berdasarkan hasil penelitian tersebut, hendaknya Ridwan Kamil perlu menjaga dan mengevaluasi personal branding yang dimilikinya. Hal tersebut dilakukan untuk mengetahui apakah personal branding yang melekat pada dirinya sudah efektif dalam menunjang keberhasilan program yang dijalankan. Selain itu, penggunaan personal branding sebaiknya digunakan oleh semua individu dalam kehidupan sehari-hari secara praktis dengan tujuan pengembangan diri. Selanjutnya dimensi personal branding dalam penelitian ini hendaknya mampu dijadikan alat untuk membangun personal branding yang positif pada masing-masing individu.
THE EFFECT OF THE SOCIAL MEDIA INSTAGRAM @UNTIDAR.OFFICIAL FULFILLMENT THE INFORMATION NEEDS OF FOLLOWERS Savita, Aldilla Kurnia Eka; Prawira, R. Yogie; Maulida, Hindina
Acta Diurna: Jurnal Ilmu Komunikasi Vol 22 No 1 (2026)
Publisher : Jurusan Ilmu Komunkasi FISIP Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20884/1.actadiurna.2026.22.1.19864

Abstract

Instagram is one of the social media platforms widely used as a means of disseminating information, including by educational institutions. Therefore, this study was conducted with the aim of determining and explaining the effect of using the Instagram social media account @untidar.official on meeting the information needs of followers using the Uses and Gratifications Theory. This study used a quantitative method. Data analysis techniques used validity tests, reliability tests, classical assumption tests, and simple linear regression analysis. The results of the study indicate that the use of Instagram @untidar.official social media has a significant effect on meeting the information needs of followers.
The Communication Style of Influencers in Developing Adolescent Character on Social Media Mazid, Sukron; Wulansari, Atsani; Habibah, Siti Maizul; Prawira, R. Yogie; Angela Carolina Flores Riquelme
The Journal of Society and Media Vol. 10 No. 1 (2026): Social Transformation in the Digital Media Ecosystem
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jsm.v10n1.p98-124

Abstract

Social media has become a primary space for adolescent identity construction, where influencers function as models of communication and behavior. Without adequate control and digital literacy, influencers’ communication styles may shape adolescents’ character in an uncritical and instantaneous manner, potentially introducing values that diverge from national character ideals. This study aims to analyze how influencers’ communication styles on social media affect adolescent character formation. A qualitative descriptive approach with a case study method was employed involving adolescents aged 13–18 years in Magelang City who actively use Instagram and TikTok. Data were collected through in-depth interviews, social media observations, and digital documentation. The data were analyzed using data reduction, data display, and verification techniques. Data validity was ensured through source triangulation and member checking. The findings reveal that persuasive, personal, and expressive communication styles used by influencers significantly influence adolescents’ attitudes, values, and character formation in both positive and negative ways. These findings highlight the importance of digital literacy in strengthening adolescent character in the information era. The study provides insights for educators, parents, and policymakers in designing effective digital mentoring strategies and offers a foundation for further research
FROM TIMELINE TO PUBLIC SPHERE: SOCIAL MEDIA NEWS CONSUMPTION AND POLITICAL EXPRESSION AMONG YOUTH Prawira, R. Yogie; Khotijah, Nifta Alifatul; Sanofi, Zuhairi; Mazid, Sukron
Sosiohumaniora Vol 27, No 2 (2025): Sosiohumaniora: Jurnal Ilmu-Ilmu Sosial dan Humaniora, JULY 2025
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/sosiohumaniora.v27i2.69872

Abstract

The growing prevalence of social media as a source of news consumption has significant implications for political expression among youth. This study examines the impact of news consumption on political expression among young social media users in Indonesia. Using a quantitative approach, data were collected from 228 respondents through a structured questionnaire and analyzed using linear regression. The result suggested that news consumption on social media has a positive effect on users' political expression, although with a relatively small effect size (7.3%). It affirms the relevance of the relationship between news consumption on social media, but the small effect indicates an anomaly. There are some possibilities that may become barriers, such as the existence of the ITE Law which regulates the use of information technology, political efficacy, communication competence, social environment, and individual motivation in shaping political expression. The influence of these factors may differ across various social media platforms and contexts, necessitating further comprehensive research to fully comprehend political expression in the digital era. The diversity of platforms and different contexts are important aspects for conducting more in-depth research to obtain a comprehensive understanding of political expression in different digital eras. Limitations of this study include an unrepresentative sample, and potential bias in self-reported measurement of political expression. Future research is recommended to employ more representative samples and integrate content analysis with questionnaires to obtain more accurate data on this phenomenon.
AI-DRIVEN POLITICAL DISINFORMATION AND PUBLIC TRUST OF INDONESIAN SOCIAL MEDIA USERS R. Yogie Prawira
PAPATUNG: Jurnal Ilmu Administrasi Publik, Pemerintahan dan Politik Vol 8 No 3 (2025): PAPATUNG Volume 8 Nomor 3 Tahun 2025
Publisher : GoAcademica Research dan Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/japp.v8i3.1694

Abstract

The development of Artificial Intelligence (AI) technology has transformed the landscape of political campaigns on social media through the massive production of disinformation, which is manipulative, and difficult to detect, such as deepfakes and automated text-based narratives. In Indonesia, this phenomenon poses a serious threat to democratic stability and digital polarization. This study aims to explore in depth how Indonesian social media users interpret, respond to, and experience the impact of exposure to AI-based political disinformation on their trust in the political system. This study aims to conceptually and critically analyze the mechanisms by which AI-based political disinformation degrades public trust in Indonesian social media users and to map existing regulatory gaps. This study employ, desk research or known as secondary research Secondary research is a method of gathering information and insights from various scientific literature, including reputable journal articles, digital research institute reports, and relevant policy documents in Indonesia. The study's findings indicate that AI-based political disinformation disables secondary cognitive verification systems through motivated reasoning mechanisms, which are then structurally amplified by filter bubble and echo chamber algorithms. This phenomenon gives rise to "epistemic cynicism," where the public not only rejects hoaxes but also begins to doubt all objective truth, including journalistic products and official government data. The impact is a vertical erosion of social trust in democratic institutions and a horizontal polarization (digital tribalism). This crisis is exacerbated by a legal vacuum (rechtsvacuum), where the reactive-punitive downstream ITE Law and the PDP Law have not been able to address the automation of AI production upstream.
THE ROLE OF INFLUENCERS IN INCREASING GEN Z'S POLITICAL EXPRESSION R. Yogie Prawira
AKSELERASI: Jurnal Ilmiah Nasional Vol 6 No 3 (2024): AKSELERASI: JURNAL ILMIAH NASIONAL
Publisher : GoAcademica Research dan Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jin.v6i3.1693

Abstract

This study aims to analyze the strategic role of social media influencers in enhancing the political expression of Generation Z (Gen Z). As digital natives, Gen Z tends to avoid conventional political bureaucracy and turn to digital platforms to voice their views. The research method used was a qualitative descriptive. The results reveal five crucial roles of influencers in the digital political ecosystem: 1) as interpreters of complex issues, simplifying policies through creative visuals; 2) facilitators of interactive discussion spaces that democratize opinion; 3) shapers of opinions and trends that validate political attitudes; 4) drivers of participation in action, mobilizing movements from online to offline; and 5) builders of community and social solidarity based on digital philanthropy. This study concludes that influencers have emerged as new, effective agents of political socialization, transforming traditional apathy into active and critical political expression, strengthening social cohesion among the younger generation in modern democracies.
THE ROLE OF DIGITAL LITERACY AND PUBLIC EDUCATION IN COUNTERING ARTIFICIAL INTELLIGENCE-BASED POLITICAL DISINFORMATION R. Yogie Prawira
Branding: Jurnal Manajemen dan Bisnis Vol 3 No 2 (2024): BRANDING: Jurnal Manajemen dan Bisnis
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jb.v3i2.56570

Abstract

The rapid development of Artificial Intelligence (AI) technology, such as deepfakes and algorithm-based narratives, has disrupted political communication and threatened the integrity of democracy. This qualitative research aims to explore in depth the role of digital literacy and public education as a public defense strategy against AI-based political disinformation. A descriptive qualitative approach was used to understand how the public interprets, identifies, and responds to the threat of this information manipulation. The results reveal two main findings. First, AI-based political disinformation has been shown to create an illusion of truth. Conventional digital literacy has failed to counter because existing curricula remain stuck in basic functional skills and have not integrated aspects of AI literacy or confirmation bias mitigation. Second, current strategies for countering hoaxes have been reactive through take-down and debunking, thus being outpaced by machine replication. This study concludes that public knowledge strengthening must transition to a proactive approach through pre-bunking. The effectiveness of this downstream strategy must be supported by a collaborative multi-stakeholder governance model at the upstream level, through the implementation of adaptive regulations such as mandatory watermarking of AI content and regular algorithm audits on social media platforms to maintain a digital democracy ecosystem with integrity.
Media Literacy as a Strategy to Counter Political Hoaxes in the Digital Public Space R. Yogie Prawira
INFLUENCE: INTERNATIONAL JOURNAL OF SCIENCE REVIEW Vol. 7 No. 1 (2025): INFLUENCE: International Journal of Science Review
Publisher : Global Writing Academica Researching and Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/influencejournal.v7i1.321

Abstract

The spread of political hoaxes in the digital public sphere has increased sharply in the lead-up to elections and threatens democratic stability. Downstream regulatory-punitive and technical approaches are deemed insufficient without critical awareness among social media users. This study aims to analyze the effectiveness of media literacy as a primary upstream strategy in countering the spread of political hoaxes in the digital public sphere. Using a library research approach, data was collected through a comprehensive search of scientific documents, regulations, and official reports related to political disinformation. The results show that critical media literacy has successfully shifted the role of netizens from passive consumers to independent gatekeepers. Critical thinking skills, mastery of lateral verification methodologies, and awareness of platform algorithm architecture have proven effective in reducing confirmation bias and stopping the spread of false information in echo chambers. In conclusion, media literacy is an essential long-term preventative strategy for building cybercultural immunity within society. A multi-sectoral collaboration model between the government, educational institutions, and digital platforms is needed to create a healthy, rational, and dignified digital ecosystem.
Co-Authors Angela Carolina Flores Riquelme Apsari Wahyu Kurnianti Asep Suryana Atsani Wulansari Hadi Suprapto Arifin Hindina Maulida Khotijah, Nifta Alifatul Mazid, Sukron Meydora Cahya Nugrahenti Nur Euis Anggraeni Rani Pajrin Sanofi, Zuhairi Savita, Aldilla Kurnia Eka Siti Maizul Habibah Siti Sofro Sidiq Sri Suwitri Willya Achmad Winanta, Rizza Arge Yuni Kurniasih