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All Journal English Review: Journal of English Education EDULITE: Journal of English Education, Literature and Culture Empowerment : Jurnal Pengabdian Masyarakat Indonesian Journal of Learning and Instruction Indonesian EFL Journal Jurnal Ilmiah Wahana Pendidikan International Journal Administration, Business & Organization Verba: Journal of Applied Linguistics
Dadang Solihat
Universitas Kuningan
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : International Journal Administration, Business

 1 
The Role of English Language Skills in the Tourism Industry in the 4.0 Era in Kuningan District, West Java Province Oktoma, Erwin; Solihat, Dadang; Masruroh, Rina
International Journal Administration, Business & Organization Vol 5 No 4 (2024): IJABO
Publisher : Asosiasi Ahli Administrasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61242/ijabo.24.418

Abstract

Through communication media, English plays a significant role in the sustainable tourism sector with the goal of promoting foreign travel, service, effective communication between foreign visitors and tourism actors, and the surrounding community, all of which are ultimately related to the growth of local tourism in the industrial era's sustainable tourism sector. 4.0 Tourist actors need to be fluent in English, especially in the vernacular, which includes basic discussion, linguistic proficiency, and basic conversation. The purpose of this study is to investigate the advantages of English- speaking culture in West Java Province's sustainable tourism sector during the Industrial Era 4.0. Descriptive qualitative analysis is the analytical technique employed. This study demonstrates the necessity of English-speaking culture in Kunuingan District, West Java Province's sustainable tourism industry in the industrial era 4.0 in order to promote the province's local tourist destinations overseas, increase the number of foreign visitors, and facilitate English-language communication. The ability to speak effectively in English is crucial for both those who work in the tourism business and those who live near popular tourist sites.
Business English Literacy in Improving the Effectiveness of MSME Businesses Thamrin, Nani; Solihat, Dadang; Agustiana, Vina
International Journal Administration, Business & Organization Vol 5 No 4 (2024): IJABO
Publisher : Asosiasi Ahli Administrasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61242/ijabo.24.419

Abstract

This study examines the impact of Business English literacy on the effectiveness of Micro, Small, and Medium Enterprises (MSMEs). This study employs a qualitative research design to investigate the impact of Business English literacy on the effectiveness of Micro, Small, and Medium Enterprises. In today's globalized business environment, proficiency in Business English is crucial for MSMEs seeking to expand their market reach, engage in international trade, and enhance communication with global partners. The research explores how improved English literacy contributes to better business outcomes, such as increased sales, optimized marketing strategies, and more efficient operations. The study underscores the strong correlation between Business English skills and business success by analysing case studies and conducting surveys with MSME owners and employees. Investing in Business English training programs can significantly enhance the growth and competitiveness of MSMEs in the global market.
Co-Authors Arrofa Acesta Berliana Febri Cucu Suhartini Desi Desi, Desi Diah Novianti Elin Marlina Erwin Oktoma, Erwin Fahrus Zaman Fadhly Ifah Hanifah, Ifah Jihan Ananda Khoerunnisa, Khoerunnisa Lestari, Denisa Putri Lilis Lismaya Marwito Wihadi Muhammad Aprianto Budie Nugroho, Muhammad Aprianto Budie Mulyani, Linda Namaziandost, Ehsan Nida Amalia Asikin Prita Lusiana Utami Ratna Dewanti Thamrin, Nani Tifani Kautsar Vina Agustiana