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All Journal JOURNAL OF QUR'AN AND HADITH STUDIES Teosofi: Jurnal Tasawuf dan Pemikiran Islam Religio : Jurnal Studi Agama-agama Religi: Jurnal Studi Agama-agama Jurnal Ilmiah Peuradeun Religi�: Jurnal Studi Agama-agama IJISH (International Journal of Islamic Studies and Humanities) Turast: Jurnal Penelitian dan Pengabdian Mashdar: Jurnal Studi Al-Qur'an dan Hadis Majalah Ilmu Pengetahuan dan Pemikiran Keagamaan Tajdid Hanifiya: Jurnal Studi Agama-Agama Al-Adyan: Journal of Religious Studies Ikhtisar: Jurnal Pengetahuan Islam Dedikasi: Jurnal Pengabdian Masyarakat Penamas Studi Multidisipliner: Jurnal Kajian Keislaman Studia Islamika
Ashadi, Andri
Faculty Of Ushuluddin And Religious Studies, State Islamic University Of Imam Bonjol Padang, Indonesia
Religion Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Physics Social Sciences Other

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Journal : Jurnal Ilmiah Peuradeun

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The Dramaturgy of Da’wah for Religious Communicatorsin Muslim Minority Communities Kohar, Wakidul; Kustati, Martin; Jemkhairil, Jemkhairil; Ashadi, Andri; Aqil, Muhammad; Saka, Putri Ananda; Alfred , Alfred
Jurnal Ilmiah Peuradeun Vol. 13 No. 3 (2025): Jurnal Ilmiah Peuradeun
Publisher : SCAD Independent

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26811/peuradeun.v13i3.1998

Abstract

Da’wah strategies continue to evolve in collaboration with societal trends and receptivity. A dissonance between societal developments and the methods of religious propagation may result in the rejection of religious messages and strained interactions between majority and minority groups. Therefore, a more contextualized approach is required to enhance the effectiveness of da’wah. This study explored dramaturgical da’wah as a strategic framework employed by religious communicators to convey religious messages through frontstage and backstage performances. Utilizing a qualitative methodology, data were collected through interviews and observations of Muslim minority preachers on Nias Island. The findings demonstrated that da’wah practices were implemented by following dramaturgical principles, engaging audiences differently across stages. The success of this strategy was influenced by segmented communication methods, cultural adaptation to local traditions, and the portrayal of Islam as peaceful and open to interfaith dialogue. This approach contributed to fostering interreligious harmony and sustaining the presence of Muslim minorities in Nias. The study offers a novel perspective, highlighting that the development of da’wah strategies must consider the field of experience, particularly in regions where Muslims are a minority.
Co-Authors Alfred , Alfred Alhafizh, Rasyid Aulia Fitri, Aulia Danil Folandra Dwi Wahyuni Eliza Eliza Erwin Saputra Andika Folandra, Danil Itrayuni, Itrayuni Jamallius, Rido Jemkhairil, Jemkhairil karni, awis Khairiyah, Ulfa Makhsus Makhsus Makhsus, Makhsus Martin Kustati MUCHAMMAD FAIZIN Muhammad Aqil Novizal Wendry, Novizal Nurus Shalihin, Nurus Rahmad Tri Hadi Ronal A Lukens-Bull Rudy Haryanto Saka, Putri Ananda Saputra, Edriagus Sefriyono Sefriyono Seren Valentina Syafruddin Syafruddin Wakidul Kohar Yusna, Darni