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All Journal Jurnal Office Business Research and Administration Innovation (BRAIN) International Journal of Public Policy and Bureaucracy
Andi Aslinda
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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The Influence Of Double Branding Strategy On Consumer Appeal Of Bulog Public Corporation Regional Division Of Sulselbar In Makassar City Winalda Adelia; Haedar Akib; Muh Rizal; Andi Aslinda
Jurnal Office Vol. 6 No. 2, July-December 2020
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jo.v6i2.16677

Abstract

The aims of this research are (1) To know the overview of the double branding strategy of Bulog public corporation regional division of Sulselbar in Makassar city. (2) To know the influence factors of consumer attractiveness to KITA's products at Bulog of Sulselbar in Makassar city. (3) To know the influence of the double branding strategy model to consumer attractiveness at Bulog of Sulselbar in Makassar city. The type of this research is a simple regression analysis with a quantitative approach. To achieve the above aims using data collection techniques through observation, questionnaires, and documentation and analyzed using statistical formulas. The results showed that the double branding strategy had an effect on consumer attractiveness. with a correlation coefficient value of 0.775 and a coefficient of determination of 60.1 percent. 
The Influence Of Price And Quality Of Kopi Borong On The Purchase Decision At CV Bekat Asia Sinjai Borong Misna; Haedar Akib; Andi Aslinda; Maya Kasmita; Nurhasnni Muis
Business Research and Administration Innovation Vol. 1 No. 2 (2024): BRAIN - AGUSTUS
Publisher : Fakultas Ilmu Sosial dan Hukum

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32457/brain.v1i2.12

Abstract

This study aims to determine how the price and quality of the product Kopi Borong influence purchasing decisions at CV Berkat Asia Sinjai Borong. Respondents in this study are consumers who have purchased Kopi Borong products from CV Berkat Asia who are domiciled in Sinjai Borong District with a total sample of 130 respondents. The sampling technique used the Accidental Sampling technique with data collection using a questionnaire. The data obtained were processed using SPSS 26 which consisted of multiple regression analysis which was first tested using validity tests, reliability tests, and normality tests. The results showed that the price variable had a significant effect on purchasing decisions with a value of Tcount 6,490 > Ttable 1,978 with a significance value of 0.000 <0.05, Product quality had a significant effect on purchasing decisions with a value of Tcount 11.373 > Ttable 1.978 with a significance value of 0.000 < 0.05, and there is a simultaneous effect of price and product quality on the purchasing decision of Kopi Borong products at CV Berkat Asia Sinjai Borong with Fcount 174,013 > Ftable 3,07. The value of the coefficient of determination (Adjusted R2) obtained is 0.728, this means that purchasing decisions are influenced by price and product quality as much as 72.8% while the rest is influenced by other factors.
Collaborative Governance dalam Pengelolaan Ruang Terbuka Hijau di Kota Makassar Nur Asyifa T; Andi Aslinda; Herman H
International Journal Of Public Policy and Bureaucracy Vol. 2 No. 1 (2025): International Journal of Public Policy and Bureaucracy
Publisher : Universitas Negeri Makassar

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Abstract

This research investigates collaborative governance in the management of Green Open Space (RTH) in Makassar City, with a particular focus on Ujung Pandang District. The study aims to analyze the dynamics of collaborative governance, identifying both supporting and inhibiting factors that influence the effective management of RTH. Employing a qualitative approach with descriptive methods, data collection was conducted through a combination of observation, interviews, and documentation to gather comprehensive insights into the governance processes. The data analysis technique utilized in this research is interactive data analysis, which involves stages of data condensation, presentation, and conclusion drawing. The findings reveal that collaborative governance in managing Green Open Space in Makassar City has been largely effective, although certain shortcomings and challenges persist. Key aspects of the collaboration include: 1) Collaboration Dynamics: The inclusive partnership among the Makassar city government, PT Kalla Group, and the Ujung Pandang community has been instrumental in ensuring sustainable management of RTH. 2) Collaborative Actions: The implementation of Makassar Mayor Regulation No. 71 of 2019 has facilitated initiatives for planning and maintaining RTH, fostering stakeholder cooperation. PT Kalla Group plays a crucial role by funding and developing RTH, while the community is actively involved in maintenance and supervision. 3) Impact and Adaptation: This collaboration has led to significant improvements in both the quality and quantity of RTH, promoting stronger partnerships among stakeholders and enhancing community engagement. Despite these positive outcomes, challenges such as limited human resources remain significant obstacles to effective governance. Supporting factors include clearly defined collaborative roles, established RTH management policies, and financial commitments from the private sector. Conversely, the main inhibiting factors are ineffective coordination among parties and low levels of active community participation. Addressing these challenges is essential for enhancing the effectiveness of collaborative governance in managing Green Open Space in Makassar City, ultimately contributing to a more sustainable urban environment and improved quality of life for residents.
Collaborative Governance in the Development of Kassi Tourism Villagein Rumbia District, Jeneponto Regency Nasta, Asyifah; Andi Aslinda; Andi Cudai Nur; Andi Anugrah Mahyuddin
International Journal Of Public Policy and Bureaucracy Vol. 2 No. 1 (2025): International Journal of Public Policy and Bureaucracy
Publisher : Universitas Negeri Makassar

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Abstract

This study aims to analyze Collaborative Governance in the development of Kassi Tourism Village in Rumbia District, Jeneponto Regency, as well as the determinant factors that influence this collaborative governance. Specifically, the research focuses on identifying both supporting and inhibiting factors that affect the development of Kassi Tourism Village. Employing a qualitative approach with descriptive methods, data were collected through a combination of observation, interviews, and documentation techniques to gain a comprehensive understanding of the governance dynamics at play. The data analysis technique utilized in this research is interactive data analysis, which involves several stages, including data condensation, data presentation, and conclusion drawing. The results indicate that Collaborative Governance in the development of Kassi Tourism Village has not been implemented optimally. Among the five indicators analyzed based on Ansell and Gash's theory, two indicators—1) Face-to-Face Dialogue and 3) Commitment to the Process—are still poorly implemented. In contrast, the other three indicators—2) Trust Building, 4) Sharing Understanding, and 5) Intermediate Outcomes—have been effectively executed. Notably, trust building emerges as the most dominant indicator in the collaboration process, as it fosters a sense of security that encourages stakeholders to take risks in collaborative efforts. However, the dominance of these positive indicators is insufficient to achieve optimal collaboration. The determinant factors influencing Collaborative Governance in the development of Kassi Tourism Village include several supporting factors, such as the diversity of tourism potential, the collaborative roles of internal parties, and the commitment of the private sector. Conversely, the inhibiting factors encompass limited human resources in the tourism sector, a lack of collaboration with local governments, and uneven infrastructure and tourism facilities. Addressing these challenges is crucial for enhancing collaborative governance and ensuring the sustainable development of Kassi Tourism Village, ultimately contributing to the economic growth and cultural preservation of the region.
Implementation Of E-Government New Normal Innovation Online Campus Research Information System (Neni Si Linca) At The Investment And One-Door Integrated Services Office Of South Sulawesi Province ningsih, nining_angraeni; Andi Aslinda; Suarlin; Andi Anugrah Mahyuddin
International Journal Of Public Policy and Bureaucracy Vol. 2 No. 3 (2025): Internation Journal of Public Policy and Bureaucracy
Publisher : Universitas Negeri Makassar

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Abstract

This study examines the implementation of E-government through the New Normal Online Campus Research Information System (NENI SILINCA) at the Investment and Integrated One-Stop Service Office (DPMPTSP) of South Sulawesi Province. It aims to identify both the supporting and inhibiting factors affecting the system's role in enhancing the efficiency, transparency, and accessibility of public services. The study adopts a descriptive qualitative approach, employing data collection methods such as observation, interviews, and documentation. Data were analyzed through the processes of data condensation, data display, conclusion drawing, and verification. The findings indicate that the implementation of NENI SILINCA has contributed positively to public service delivery. The system enables students to process research permit applications online, thereby streamlining administrative procedures and reducing operational costs. Transparency is significantly improved, as users can monitor the progress of their applications in real-time. From the policy content perspective, NENI SILINCA promotes digital transformation in public services by providing faster and more convenient access. Nonetheless, several technical obstacles remain, including system errors, unstable internet connectivity, and ambiguity in document requirements for students conducting research outside their home region. From the implementation context perspective, the success of this initiative is influenced by political commitment and institutional capacity. The leadership of the Governor and the Head of DPMPTSP plays a pivotal role in ensuring the system’s effectiveness. Cross-sector collaboration with educational institutions and technical teams also facilitates clearer task division and coordination. Key enabling factors include strong regulatory support, the technical team’s readiness, and policy socialization efforts. However, limitations such as inadequate outreach and frequent network disruptions continue to pose challenges. Therefore, enhancing technological infrastructure and adopting more effective communication strategies are essential to ensure the optimal and sustainable implementation of NENI SILINCA as a digital innovation in public service.
Co-Authors Andi Anugrah Mahyuddin Andi Cudai Nur Haedar Akib Herman H Maya Kasmita Misna Nasta, Asyifah ningsih, nining_angraeni Nur Asyifa T Nurhasnni Muis S, Muh. Rizal Suarlin Winalda Adelia