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All Journal Empowerment : Jurnal Pengabdian Masyarakat Jurnal Riset Keuangan dan Akuntansi (JRKA) SEIKO : Journal of Management & Business Indonesian Journal Of Business And Economics ACCRUALS (Accounting Research Journal of Sutaatmadja) PEDULI: Jurnal Imiah Pengabdian Pada Masyarakat Valid Jurnal Ilmiah KAIBON ABHINAYA : JURNAL PENGABDIAN MASYARAKAT The Indonesian Journal of Accounting Research Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Jurnal Akuntansi dan Keuangan Jurnal Orientasi Bisnis dan Entrepreneurship Jurnal Abdimas Bina Bangsa Journal of Innovation and Sustainable Empowerment Journal Socio Humanities Review Jurnal Sentra Pengabdian
Nurfatimah, Siti Nuke
Universitas Kuningan
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Public Health Social Sciences Other

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Collaborative Strategy for Building Sustainable Economic Independence in Gandasoli Village through the Establishment of the Merah Putih Village Cooperative Teti Rahmawati; Rizki Indrawan; Siti Nuke Nurfatimah
Jurnal Sentra Pengabdian Vol 1 No 2 (2025): Jurnal Sentra Pengabdian
Publisher : Universitas 'Aisyiyah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33867/JSP.676

Abstract

This community service program aimed to build sustainable economic independence in Gandasoli Village, Kuningan Regency, through the establishment of the Merah Putih Village Cooperative. Despite having abundant natural and human resources, the village lacked an economic institution capable of managing local potential collectively. In response to Presidential Instruction No. 9 of 2025 on village cooperatives, the program was implemented using a participatory and collaborative approach involving Universitas Kuningan, the Gandasoli Village Government, and local communities. The activities included socialization, training, technological innovation, mentoring, and evaluation. The results showed significant outcomes: increased community understanding of cooperative principles (up 36% from pre-test to post-test), completion of all legal and organizational documents, and successful integration of simple digital tools that improved administrative transparency and member participation. The cooperative now serves as a formal village economic institution fostering inclusiveness, transparency, and accountability. Beyond institutional establishment, the program strengthened social capital, enhanced local economic literacy, and created a model of sustainable community-based development. This initiative demonstrates that university–government–community collaboration can effectively accelerate the achievement of Sustainable Development Goals (SDGs), particularly in promoting decent work, economic growth, and poverty reduction
Optimalisasi Pendapatan Usaha Melalui Media Digital Dengan Teknik Copywriting Siti Nuke Nurfatimah; Enung Nurhayati; Syahrul Syarifudin
KAIBON ABHINAYA : JURNAL PENGABDIAN MASYARAKAT Vol. 8 No. 2 (2026)
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/ka.v8i2.9825

Abstract

Abstract Lengkong Village, located in Kuningan Regency, is a member of the Digital Village community. However, unfortunately not many MSMEs in this village use digital media to market their products digitally. The lack of information, knowledge and limited capabilities are the reasons for implementing this PKM activity. Remembering that this strategy for utilizing digital technology is very important to help increase business income. This PKM activity aims to provide literacy regarding the importance of using digital technology, training on the use of digital media and supporting applications as well as providing assistance in designing product advertisements and applying copywriting techniques to create interesting content. This activity was attended by MSME actors and was carried out at the Lengkong Village Hall, Kuningan Regency. The method used in this PKM activity is an approach through providing literacy, training and mentoring. At the end of the activity, we also carried out an evaluation which showed that there was an increase in knowledge (the importance of digital technology to increase income) and ability (using the Canva application to create copywriting and content) in terms of utilizing this digital technology. Kata Kunci: Copywriting, Digital Marketing, Revenue
Co-Authors Amir Hamzah Annisa, Intan Tri Ayus ahmad Yusuf Barokah, Zuni Chintia Fitriani Dzikri, Reyhan Rizalul Enung Nurhayati Enung Nurhayati, Enung Erlan Darmawan Fahmi Yusuf Hana, Wulan Salma Hayinah Rahayu Herma Wiharno Kristianti, Saskia Mawardiana, Doni Nurmaya, Maya Pirda Rianti Purnama, Dendi Putra, Harmanda Berima Rahayu, Hayinah Rianti, Pirda Rizki Indrawan Rizki Indrawan Sri Rahayu Suhendar, Dadang Syarifudin, Syahrul Syuhira, Ira Teti Rahmawati Wahyu Aditya Wildayani, Wila Wulan Rahmatunisa Yudi Febriansyah