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All Journal Jurnal Informatika dan Komputasi STMIK Indonesia Jakarta IKRA-ITH Informatika : Jurnal Komputer dan Informatika JURNAL PENGABDIAN KEPADA MASYARAKAT METHODIKA: Jurnal Teknik Informatika dan Sistem Informasi REMIK : Riset dan E-Jurnal Manajemen Informatika Komputer BERNAS: Jurnal Pengabdian Kepada Masyarakat Journal of Informatics Management and Information Technology Action Research Literate (ARL) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Abditek Nusantara TEKNOLOGI NUSANTARA Innovative: Journal Of Social Science Research Jurnal Komputer dan Elektro Sains Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis Jurnal Sistem Informasi, Sains Data, dan Informatika
Asep Wasid
Universitas Indonesia Membangun
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Neuroscience Nursing Public Health Social Sciences Veterinary Other

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DEVELOPING AN INTERACTIVE LANDING PAGE TO INCREASE CONSUMER BUYING INTEREST IN VARIOUS FLAVORED RICE BALL PRODUCTS Martin Hari Purwadi; Agus Aulia Primanda; Asep Wasid; Debi Irawan; Febriansyah Ramadhan
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 6 (2025): MAY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i6.770

Abstract

The development of digital technology has changed people's consumption patterns, including in making decisions to purchase fast food. This study aims to analyze how the development of interactive landing pages can increase consumer interest in buying rice balls with various flavors. Using quantitative research methods and experimental design approaches, two versions of the landing page were tested: static and interactive. The results show that interactive elements such as product animation, real-time testimonials, and quick ordering features can increase user engagement and influence purchase intentions. This study provides an important contribution to the digital marketing strategy of culinary MSMEs based on websites.
Co-Authors Abidin Abidin Adelia Adelia, Adelia Agus Aulia Primanda Ahmad Yani Yani Ani Amaliyah Ari Prasetio Asep Sopian Firmansyah Boy Yuliadi Dany Yudha Krisna Dayat Wahyudi Debi Irawan Dikdik Suparya Djoko Harsono Elizabeth Elizabeth Fadhlanrashif Ibrahim Supriana Farisya Setiadi Febriansyah Ramadhan Febriyansyah Ramadhan Hadi Sophian Rusdiana Hanif Jusuf Hardiansyah Hardiansyah Herdiansyah Herdiansyah Indrian Tri Husada Krisna, Dany Yudha M.Hudzaifah Al Islamy Martin Hari Purwadi Muhammad Iqbal Muhammad Rafli Yusrianto Nebokat Nezhar Nico Ramdani NUR, siti Rahman, Eisya Ridwansyah Ridwansyah Rini Sulistiyowati Siti Khomsinah Siti Nur Syam Gunawan Wawan Kurniawan Willy Gunawan