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All Journal Jurnal Informatika dan Komputasi STMIK Indonesia Jakarta IKRA-ITH Informatika : Jurnal Komputer dan Informatika JURNAL PENGABDIAN KEPADA MASYARAKAT REMIK : Riset dan E-Jurnal Manajemen Informatika Komputer Journal of Informatics Management and Information Technology Action Research Literate (ARL) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Abditek Nusantara TEKNOLOGI NUSANTARA Innovative: Journal Of Social Science Research
Asep Wasid
Universitas Indonesia Membangun
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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DEVELOPING AN INTERACTIVE LANDING PAGE TO INCREASE CONSUMER BUYING INTEREST IN VARIOUS FLAVORED RICE BALL PRODUCTS Martin Hari Purwadi; Agus Aulia Primanda; Asep Wasid; Debi Irawan; Febriansyah Ramadhan
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 6 (2025): MAY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i6.770

Abstract

The development of digital technology has changed people's consumption patterns, including in making decisions to purchase fast food. This study aims to analyze how the development of interactive landing pages can increase consumer interest in buying rice balls with various flavors. Using quantitative research methods and experimental design approaches, two versions of the landing page were tested: static and interactive. The results show that interactive elements such as product animation, real-time testimonials, and quick ordering features can increase user engagement and influence purchase intentions. This study provides an important contribution to the digital marketing strategy of culinary MSMEs based on websites.
Co-Authors Abidin Abidin Adelia Adelia, Adelia Agus Aulia Primanda Ahmad Yani Yani Ani Amaliyah Dayat Wahyudi Debi Irawan Debi Irawan Debi Irawan Dikdik Suparya Djoko Harsono Farisya Setiadi Febriansyah Ramadhan Febriyansyah Ramadhan Herdiansyah Herdiansyah Krisna, Dany Yudha Martin Hari Purwadi NUR, siti Rahman, Eisya Ramdani, Nico Ridwansyah Ridwansyah Siti Khomsinah Siti Nur Supriana, Fadhlanrashif Ibrahim Syam Gunawan Willy Gunawan