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PENGARUH DIMENSI NILAI PELANGGAN TERHADAP MINAT MENJADI NASABAH PADA LKMS RONI ANDESPA; RIDA RAHIM
Maqdis: Jurnal Kajian Ekonomi Islam Vol 5, No 2 (2020): Juli - Desember 2020
Publisher : Universitas Islam Negeri Imam Bonjol Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15548/maqdis.v5i2.530

Abstract

ANALISIS LOYALITAS KONSUMEN PERBANKAN SYARIAH DI SUMATERA BARAT Roni Andespa; Rangga Wisanggara; Faznil Husna S. Rasyad
Maqdis: Jurnal Kajian Ekonomi Islam Vol 4, No 2 (2019): Juli - Desember 2019
Publisher : Universitas Islam Negeri Imam Bonjol Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15548/maqdis.v4i2.523

Abstract

This study aims to analyze the loyalty of Islamic bank customers in West Sumatra. The object of research is all Islamic banks operating in West Sumatra. The population of this study is all Islamic banking customers in the province of West Sumatra. The research sample is 200 Islamic bank customers. The technique used in sampling is a non probability sampling method using Convenience sampling. The level of customer loyalty can be seen from the level of brand loyalty. In general, customer loyalty to Islamic banks in West Sumatra is very good or loyal. This can be seen from the value of the possibility of brand transfer (ProT) of Islamic banks in West Sumatra is (25.5%) and the Atrition Rate is (3%), these results indicate the percentage of a customer moving to another company, which is obtained from the reduction in the value of ProT with a percentage of non-loyal values.
PENGARUH PEOPLE, PROCESS, DAN PHYSICAL EVIDENCE TERHADAP KEPUTUSAN MENABUNG DI BANK SYARIAH RONI ANDESPA; RANGGA WISANGGARA; FAZNIL HUSNA S. RASYAD; RIANDY MARDHIKA ADIF
Maqdis: Jurnal Kajian Ekonomi Islam Vol 4, No 1 (2019): Januari - Juni 2019
Publisher : Universitas Islam Negeri Imam Bonjol Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15548/maqdis.v4i1.489

Abstract

The research theme is "Islamic Bank Management". The research objective was to see the effect of people, process, and physical evidence on the customer's decision to save in Islamic banks. The object of research is Islamic banks in West Sumatra. The study sample was 250 customers. Research is causality. The research method is quantitative. The results of the study are: 1) People significantly influence saving decisions, 2) Process significantly influences saving decisions, 3) Physical evidence significantly influences saving decisions.
Citra Merek, Nilai Persepsi, Kesadaran Merek, Kepercayaan Nasabah, dan Loyalitas Nasabah pada Perbankan Syariah Roni Andespa; Yulia Hendri Yeni; Yudi Fernando; Dessy Kurnia Sari
Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Vol 6 No 2 (2023): Article Research Volume 6 Number 2, Juni 2023
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36778/jesya.v6i2.1266

Abstract

This article investigates the impact of brand image, perceived value, and brand awareness variables on customer trust and loyalty in a framework not examined by previous researchers. This study analyzes the direct and indirect effects of brand image, perceived value, and brand awareness on customer loyalty, with customer trust as a mediating variable. The study was conducted by distributing questionnaires to 500 randomly selected West Sumatra, Indonesia respondents. This study uses SEM-AMOS. The first finding of this study is that brand image, perceived value, and brand awareness directly affect the trust of Islamic bank customers. The second finding of this study is that brand image, perceived value, and brand awareness directly and indirectly affect customer loyalty, with customer trust as a mediating variable. The suggested managerial contribution is that Islamic bank managers in Indonesia must identify the factors influencing customer trust and loyalty. The suggested managerial contribution is that Islamic bank managers in Indonesia must identify the factors influencing customer trust and loyalty.
PERBEDAAN PERSEPSI, KEPERCAYAAN DAN LOYALITAS NASABAH DALAM INDUSTRI PERBANKAN Roni Andespa
Imara: JURNAL RISET EKONOMI ISLAM Vol 2, No 1 (2018): IMARA: JURNAL RISET EKONOMI ISLAM
Publisher : IAIN Batusangkar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31958/imara.v2i1.996

Abstract

AbstractThis article has the theme: "Sharia Business Management". The purpose of this research is to see the difference between perception, trust and loyalty of conventional bank customers with sharia bank customers in West Sumatera on attributes of deposit products and loan products. This research was conducted in West Sumatera. The research variables are customer perception, customer trust and customer loyalty. The sample is 250 conventional bank customers and 250 sharia bank customers. Analysis of research data using independent samples t-test. The result of research are: 1) There is difference of perception between conventional bank customer with syariah bank to attribute of product, 2) There is difference of trust between conventional bank customer and syariah bank to product attribute 3) There is difference of loyalty between conventional bank customer with sharia banks against product attributes.Keywords: Customer perception, Customer trust, Customer loyalty, Product attributes
Pengaruh Religiusitas dan Word of Mouth terhadap Keputusan Berkunjung Wisatawan Riandy Mardhika Adif; Pandu Vidi Widyastana Suseno; Roni Andespa
Jurnal Informatika Ekonomi Bisnis Vol. 6, No. 1 (March 2024)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v6i1.839

Abstract

Indonesia is rich in old buildings that are rich in historical value, one of which is the history of the arrival of Islam to Indonesia, and has enormous potential to continue to be developed in the tourism sector, especially religious tourism. Surau Tuo Taram religious tourism is one of the tourist destinations with a religious theme. which contains the grave of Sheikh Ibrahim Mufti, the founder of the first surau in Taram. Surau Tuo Taram religious tourism is much sought after by tourists within and outside the province. Surau Tuo Taram Tourism is located in Taram, Harau District, Limapuluh Kota Regency. Most tourists who visit know about Surau Tuo Taram from Word of Mouth or word of mouth. However, there are still many tourists who go to Surau Tuo Taram just to take photos or just enjoy the calm atmosphere around Surau Tuo. This research aims to determine the influence of religiosity on tourists' decision to visit the Surau Tuo Taram religious tourism site and to determine the influence of word of mouth on tourists' decision to visit the Surau Tuo Taram religious tourism site. This research uses a quantitative approach method using questionnaires and direct observation at Surau Tuo Taram. The results of this research show that the religiosity variable (X1) has a positive and significant effect on tourists' visiting decisions (Y) to the Surau Tuo Taram Payakumbuh religious tourism site. This shows that the level of religiosity has an impact on the decision to visit. The results of research on the Word of Mouth variable (X2) show that Word of Mouth has a positive and significant influence on tourists' visiting decisions (Y) to the Surau Tuo Taram Payakumbuh religious tourism site. This shows that Word of Mouth is the cause of tourists being interested in visiting the Surau Tuo Taram Payakumbuh religious tourism which will then have an impact on the decision to visit.