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Journal : Jurnal Ilmiah Ekonomi Islam

PELAKU UMKM DI PONDOK PESANTREN: TINJAUAN FENOMENOLOGIS TERHADAP PANDEMI EFFECT Moh. Idil Ghufron; Achmad Febrianto; Saifuddin Saifuddin; Siti Ruqayyah; Fathudin Fathudin
Jurnal Ilmiah Ekonomi Islam Vol 8, No 1 (2022): JIEI : Vol. 8, No. 1, 2022
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v8i1.4403

Abstract

The purpose of this study was to analyze the condition of MSME actors at the Nurul Jadid Islamic boarding school in the Az-Zainiyah region during the Covid-19 pandemic. And to find out the marketing mix strategy used by MSME actors during the Covid-19 pandemic. The research method used is a qualitative research method with a phenomenological approach. To test the validity of the data in this study using data source triangulation techniques. From this research, the results of the Covid-19 Virus have made MSME actors in the Az-Zainiyah area, namely increasing sales, turnover and labor. MSME actors can survive and even increase their business by using a marketing mix strategy with 4 P's, namely product, price, place and promotion. Keywords : Covid-19, MSME, Marketing Mix
PENGUATAN EKONOMI PESANTREN MELALUI DIGITALISASI UNIT USAHA PESANTREN Muh. Hamzah; Achmad Febrianto; Ainol Yakin; Siti Nurbayah; Septian Fiktor Riyantoro
Jurnal Ilmiah Ekonomi Islam Vol 8, No 1 (2022): JIEI : Vol. 8, No. 1, 2022
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v8i1.4730

Abstract

This study uses a qualitative method, namely a descriptive approach because this approach always provides the basis and convenience in an effort to achieve the goal optimally. The reasons that encourage researchers to use this method are to answer various questions and problems about the role of parent cooperatives in improving the Economics of Islamic Boarding Schools in the Az-Zainiyah Region. Data collection technique is the method taken by researchers in collecting research data, in accordance with the form of the qualitative approach and data sources used, so this technique uses direct observation or observation in order to obtain an accurate picture of the matters being studied. The results of this study indicate that the strengthening of the pesantren economy through digitizing the pesantren business unit with the existence of E-Bekal is always real for its contribution, besides that using E-Bekal makes it easier for cooperative members in finance, by providing income that is donated to Islamic boarding schools in the Region. Az-Zainiyah, this study also describes the Parent Cooperative which provides needs for students of the Az-Zainiyah Region in the form of daily needs such as toiletries, school needs, etc., as well as supporting the existing infrastructure in the pesantren. Keywords: Economy, Digitalization, Islamic Boarding School