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All Journal Widya Warta JRMA (Jurnal Riset Manajemen dan Akuntansi) Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri Jurnal Studi Manajemen dan Bisnis DIKEMAS (Jurnal Pengabdian Kepada Masyarakat) JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi Sebelas Maret Business Review Jurnal Bisnis dan Manajemen International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ekonomi dan Bisnis JUSTER: Jurnal Sains dan Terapan Abdi Wina : Jurnal Pengabdian Kepada Masyarakat Universitas Kristen Wira Wacana Sumba
Didik Joko Pitoyo
Universitas Katolik Widya Mandala Surabaya
Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Chemistry Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Physics Public Health Social Sciences Veterinary

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CONSUMER DECISION MODEL – ENGEL KOLLAT AND BLACKWEL: WEARABLE TECHNOLOGY -SMARTWATCH CONSUMER BEHAVIOR POST COVID-19 PANDEMIC IN SURABAYA Didik Joko Pitoyo; Christina Esti Susanti; Margaretha Ardhanari
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8, No 2 (2024): IJEBAR, VOL. 08 ISSUE 02, JUNE 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i2.13268

Abstract

This research uses quantitative methods using an exploratory factor analysis approach. This research explores the factors that influence consumers' decisions in choosing a smartwatch as a wearable technology that helps monitor health. This research was conducted in Surabaya, East Java and involved 120 respondents to describe data regarding the reasons for choosing a smartwatch as wearable technology that helps monitor health. From the results of the analysis, it was found that seven factors shape the choice of the smartwatch as a health monitoring tool, including social factors, motivational factors, reference factors, cultural factors, service factors, individual factors, and psychological factors.
Pengaruh Brand Image, Brand Engagement, Brand Love Terhadap Customer Loyalty PutriHandayani, Wahyu Prabawati Putri Handayani; Wahyu Prabawati Putri Handayani; Dyah Kurniawati; Didik Joko Pitoyo
JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi Vol. 7 No. 1 (2024): JIMEK VOLUME 7 NO 1 2024
Publisher : Fakultas Ekonomi Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/jimek.v7i1.5587

Abstract

The rise of coffee shops in Madiun City can be seen as both an opportunity and a challenge for coffee businesses. To win the competition, coffee shop entrepreneurs must have a good marketing strategy, including building brand loyalty. A pleasant experience will bring customers back, while an unpleasant experience will cause them to leave. Maintaining brand image, brand engagement, and brand love is crucial for customer loyalty. The study's population consists of coffee shop customers in Madiun. Purposive sampling was used for the study, while multiple regression was used for analysis. The research results show that brand image, brand engagement, and brand love have a significant positive impact on customer loyalty, and brand engagement significantly affects brand love positively. Brand love acts as a partial mediation between brand engagement and customer loyalty. This can be interpreted as brand engagement can have a direct effect on customer loyalty, and brand engagement can have an indirect effect on customer loyalty through brand love.
PENDAMPINGAN PEMASARAN DAN KEUANGAN SEDERHANA PADA UMKM KELURAHAN PANGONGANGAN KOTA MADIUN Kurniawati, Dyah; Prabawati, Wahyu; Ariyani, Vivi; Sukoco, Djoko; Pitoyo, Didik Joko
ABDI WINA JURNAL PENGABDIAN KEPADA MASYARAKAT Vol. 5 No. 1 (2025): Abdi Wina Edisi Juni 2025
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Kristen Wira Wacana Sumba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58300/abdiwina.v5i1.1090

Abstract

Tujuan dari Pengabdian kepada Masyarakat ini adalah untuk meningkatkan pengetahuan dan kemampuan pada pelaku UMKM Kelurahan Pangongangan Kota Madiun dalam foto produk, cara penyajian produk, desain kemasan, pembukuan sederhana serta pemasaran offline dan online. Mitra yang bekerjasama dengan tim adalah pelaku UMKM pada Kelurahan Pangongangan Kota Madiun. Metode yang digunakan adalah memberikan pelatihan serta pendapingan bagaimana membuat foto produk yang menarik jika akan dipasarkan melalui online. Pelaku UMKM diberi pelatihan terkait penyajian produk, desain kemasan agar memiliki tampilan yang lebih bagus yang dapat menarik konsumen. Selain itu juga dilakukan pelatihan dan pendampingan dalam memasarkan produk baik secara online menggunakan whatsapp business, serta pelatihan pembukuan secara sederhana agar mengetahui perkembangan keuangan usahanya. Metode pelatihan dilaksanakan dengan praktek langsung, dibantu oleh mahasiswa untuk membuat foto, menampilkan foto-foto produk informasi produk, lokasi dan kontak bisnis UMKM pada brosur UMKM. Selian itu, tim juga memberikan pelatihan dan pendampingan terkait dengan penjualan secara online agar pelaku UMKM mampu menjual secara online selain berjualan di lapak yang telah disediakan oleh Pemkot Madiun, sedang pembukuan sederhana bertujuan agar pelaku UMKM mampu mencatat setiap transaksi serta dapat mengevaluasi kemajuan usahanya. Hasil pelatihan berupa brosur masing-masing UMKM dan masing-masing UMKM memiliki whatsapp business yang dapat digunakan untuk berkomunikasi dan menyampaikan informasi kepada konsumen. Selain itu pelaku UMKM dapat mencata transaksi dan membuat laporan keuangan sederhana untuk mengetahui perkembangan usahanya.
The Influence of Scarcity Promotion on Impulse Purchase Behavior:  A Mediation Analysis of Arousal Handayani, Wahyu Prabawati Putri; Kurniawati, Dyah; Pitoyo, Didik Joko
Ekonika : Jurnal Ekonomi Universitas Kadiri Vol. 10 No. 1 (2025): April 2025
Publisher : Fakultas Ekonomi Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/ekonika.v10i1.6375

Abstract

Flash sales present an opportunity for online marketplaces to stimulate impulse purchases. This study aims to examine and analyze the effect of scarcity promotion on impulse purchases, with arousal serving as a mediating variable. This research employs a quantitative approach. The sample consists of individuals who participated in a live streaming flash sale by Toko Emas Semar Nusantara on TikTok Shop on November 11, 2024. Data were collected using a Google Form distributed via messages to respondents who had made purchases during the live streaming flash sale. The data analysis was conducted using Jeffreys's Amazing Statistics Program (JASP). The findings indicate that scarcity promotion has a positive and significant effect on arousal; arousal, in turn, has a positive and significant effect on impulse purchases. Additionally, scarcity promotion has a positive and significant influence on impulse purchases. Furthermore, arousal serves as a partial mediator between scarcity promotion and the tendency to make impulse purchases. The managerial implication of this study suggests that business owners should focus on scarcity-driven flash sales to stimulate consumer arousal, thereby enhancing impulse purchases. This study aims to provide business owners with insights into effective product marketing strategies on TikTok Shop, supporting increased sales. 
CONSUMER DECISION MODEL – ENGEL KOLLAT AND BLACKWEL: WEARABLE TECHNOLOGY -SMARTWATCH CONSUMER BEHAVIOR POST COVID-19 PANDEMIC IN SURABAYA Pitoyo, Didik Joko; Susanti, Christina Esti; Ardhanari, Margaretha
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8 No 2 (2024): IJEBAR, VOL. 08 ISSUE 02, JUNE 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i2.13268

Abstract

This research uses quantitative methods using an exploratory factor analysis approach. This research explores the factors that influence consumers' decisions in choosing a smartwatch as a wearable technology that helps monitor health. This research was conducted in Surabaya, East Java and involved 120 respondents to describe data regarding the reasons for choosing a smartwatch as wearable technology that helps monitor health. From the results of the analysis, it was found that seven factors shape the choice of the smartwatch as a health monitoring tool, including social factors, motivational factors, reference factors, cultural factors, service factors, individual factors, and psychological factors.
Pengaruh Jaringan Sosial dan Berbagi Pengetahuan Terhadap Perilaku Inovatif Karyawan Prasetyo, Vinsensius Widdy Tri; Pitoyo, Didik Joko; Murdapa, Petrus Setya
JUEB : Jurnal Ekonomi dan Bisnis Vol. 3 No. 2 (2024): JUEB: Jurnal Ekonomi dan Bisnis
Publisher : Yayasan Jompa Research and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57218/jueb.v3i2.1082

Abstract

Persaingan bisnis menuntut Usaha Kecil dan Menengah (UKM) untuk melakukan inovasi. Inovasi dapat diciptakan oleh pegawai yang mempunyai perilaku inovatif. Perilaku inovatif mengacu pada tindakan atau sikap individu yang melibatkan kemampuan berpikir kreatif, berani mengambil risiko, mencoba pendekatan baru, dan beradaptasi dengan perubahan pasar, mampu bersaing, dan menciptakan produk atau jasa yang unggul. Perilaku inovatif pegawai tidak lepas dari jaringan sosial yang dimiliki pegawai. Jejaring sosial merupakan hubungan sosial yang dimiliki oleh individu karyawan dimana pola hubungan tersebut mempunyai keteraturan dalam bagaimana karyawan berperilaku dalam lingkungan kerja. Berdasarkan jejaring sosial yang dimiliki, karyawan akan memiliki rasa berbagi ilmu dengan rekan kerja. Berbagi pengetahuan adalah suatu keadaan dimana setiap individu yang berbagi saling bertukar pengetahuan dengan maksud untuk menciptakan pemahaman baru bersama-sama berdasarkan kemauan untuk berbagi dengan orang lain. Dalam makalah ini, kami membuat kerangka usulan mengenai pengaruh jejaring sosial dan berbagi pengetahuan terhadap perilaku inovatif karyawan di UKM. Berdasarkan studi dan literatur yang ada, makalah ini menjelaskan dampak jaringan sosial dan transmisi informasi melalui berbagi pengetahuan antar karyawan dan memungkinkan perubahan perilaku inovatif karyawan.
Metodologi Pendekatan Sistemik: Metode Manajerial Mendasar Dan Powerful Yang Perlu Diimplementasikan Indrawati, Chatarina Dian; Pitoyo, Didik Joko; Murdapa, Petrus Setya
JUSTER : Jurnal Sains dan Terapan Vol. 3 No. 1 (2024): JUSTER: Jurnal Sains dan Terapan
Publisher : Jompa Research and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57218/juster.v3i1.1003

Abstract

Large-scale problems are complex and interrelated. Decisions made in these matters can have unexpected impacts. A systemic approach is a management method that can be used to solve systemic problems. This approach consists of two models, namely a qualitative model and a quantitative model. Qualitative models ensure that the issue is fully understood, while quantitative models allow for analysis of policy scenarios. In this article, the systemic approach methodology is briefly discussed. This methodology begins with a qualitative formulation in the form of a causal-loop diagram. Causal-loop diagram is a diagram that describes the cause-and-effect relationship between variables in a system. Next, this methodology is continued with quantitative formulation in the form of stock-and-flow diagrams. Stock-and-flow diagram is a diagram that depicts the flow and supply of resources in a system. Further computations for experimental purposes (up to policy scenario simulations) can be implemented using Vensim® software. This article discusses the systemic approach methodology up to the experimentation example stage.
Co-Authors Angga Rahabistara Sumadji Chatarina Dian Indrawati Dyah Kurniawati Dyah Kurniawati Eko Armada Riyanto Hunik Sri Runing Sawitri Hunik Sri Runing Sawitri Indradewa, Rhian Margaretha Ardhanari Mugi Harsono Petrus Setya Murdapa Prabawati, Wahyu Prasetyo, Vinsensius Widdy Tri PutriHandayani, Wahyu Prabawati Putri Handayani Sukoco, Djoko Vivi Ariyani Wahyu Prabawati Putri Handayani Wahyu Prabawati Putri Handayani