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All Journal Cakrawala Pendidikan Jurnal Penelitian Humaniora JURNAL ECONOMIA Jurnal Civics: Media Kajian Kewarganegaraan INFORMASI Efisiensi : Kajian Ilmu Administrasi Journal of Social Studies (JSS) Lektur, Jurnal Ilmu Komunikasi
Pratiwi Wahyu Widiarti
Universitas Negeri Yogyakarta
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences

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Journal : Journal of Social Studies (JSS)

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The analysis of Bokoharjo digital marketing communication media in promoting its potential Eko Prasetyo Nugroho Saputro; Pratiwi Wahyu Widiarti; Ulfah Hidayati; Fikri Disyacitta
Journal of Social Studies (JSS) Vol 19, No 1 (2023): Journal of Social Studies (JSS)
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/jss.v19i1.59909

Abstract

 Bokoharjo village is located at a strategic tourist destination including Boko Temple, Banyunibo Temple, Barong Temple, Ijo Temple, Breksi Hills, and Obelix Hills which requires to be developed. The development of Bokoharjo Village as a tourist village can be realized through digital marketing communication to introduce its potential products and attractions to the wider community so that the economic sector in Bokoharjo Village can grow. This research aims to: (1) identify the existing digital marketing communication media in Bokoharjo Village (2) analyze the need for digital marketing communication media in Bokoharjo Village, and (3) identify the potential and attractions of Bokoharjo village to be promoted.  This research was conducted at Bokoharjo employing descriptive-qualitative methods. This initial research provided useful insight for the development of digital marketing communication media which comform to the needs and potential of Bokoharjo Village to advance Bokoharjo as a tourism village. The research results show that the digital marketing  communication media in Bokoharjo include website, Instagram, Facebook, Twitter, WhatsApp which are not well managed. The media needed by Bokoharjo is an integrated media platform which contains the typical potential of Bokoharjo. The Bokoharjo potentials that can be promoted consist of Banyunibo Temple, Banyunibo Cliff, and Shibori Batik, Agricultural Commodity, and Orchid.Keywords: Media, Communication, Marketing, Digital, Bokoharjo.
The Perception of Generation Z on Communication Ethics in Information Dissemination through Social Media Saputro, Eko Prasetyo Nugroho; Wahyu Widiarti, Pratiwi; Handayani, Wuri; Ekawati, Ratna
Journal of Social Studies (JSS) Vol. 21 No. 1 (2025): Journal of Social Studies (JSS)
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/jss.v21i1.83936

Abstract

This study aims to describe Generation Z's perceptions of communication ethics in delivering messages on social media. Using a quantitative approach, the research was conducted with active students at Universitas Negeri Yogyakarta (UNY). The study employed multistage sampling, selecting 394 students from eight faculties: FIPP, FISHIPOL, FIKK, FT, FMIPA, FBSB, FEB, and FV. Data were collected through questionnaires distributed via Google Forms. The validity test indicated that six out of 32 items were invalid, leaving 26 valid items for further analysis. The reliability test yielded a coefficient of 0.858, signifying high reliability. Descriptive percentage statistical techniques were used for data analysis. Results showed that 51% of students had a high perception of communication ethics, while 49% had a low perception. Key aspects of communication ethics assessed included politeness in language, avoiding emotional triggers, caution in posting information, refraining from offensive content related to ethnicity, religion, race, and inter-group relations, and discretion in sharing personal photos. The study concludes that although most students display ethical awareness in their social media communication, nearly half still need improvement. It recommends enhancing educational programs and awareness initiatives to promote stronger ethical practices among Generation Z.
Co-Authors Abditama, Juan Tirta Abich Govinda Abidatu Lintang Pradipta Aditya Pradana alifia dewi nurdiana Analisa Yudika Wulandari Anang Priyanto Andhika Haryo Putro Laksono Ani Very Hepy Anugerah Tesa Aulia archan julian siswanto Arni Arta Rahayu aulia arifiyama aziza nuur rahmah bagus dwi handoko Benni Setiawan cahya asmarandani megaputri Chatia Hastasari Chindy Natalia Magdalena Deci Vennamiati Devin Airlangga Dewi Novitasari Dewi Wulandari diah gita utami Dina Novelina Sutrisno diovani sulhan zulkarnain dwiki yudhanto Early Azza Bening Brillianti fanny reizal qisthian Fernanda Sekar Erviansari Fikri Disyacitta gerhana natasha maharani ghea athania syahrani Gian Novianndari Hasdiana Safitri Ilma Linangit irfan hendriawan muhammad Jordhie Beally Korua Khoirunisa Nurdiandra Putri Laila Putri Wahyuni Laksana, Novianto Yudha Mahendra Adhi Nugroho Maria Lies Endarwati Mikhael Yudhistira Prananjaya Milencia Laura Mahadevi Mohd Nor Shahizan Ali Monica Yuliawati muhammad harry prayoga mukhamad ubaidilah Muliana Muliana Nadhifa Khansa Nadya Puspita Nathisa Tifata Nayu Normah Mustaffa Novia Agri Kusumaningrum Nur Indah Masita Putri Nurhalimah Nurhalimah Putri, Yoanita Cahya Cinta Yosi Qur'ani Puspa Dewi Ramadhan, Fadhlihi Ratna Ekawati Reformansyah, Muhammad Alberian resmamita resmamita Rosa Astia Nathaniela Rr Indah Mustikawati Salt Masitoh Saputro, Eko Prasetyo Nugroho Siti Machmiyah, Siti Suranto syafrie mufariza taufiq nur ardianto Tianfe Putri Khatami Ulfah Hidayati Venema, Salsabila Gabrielle Fatro Verina Budiarti Candra Rahardja Wuri Handayani Zulham Dwi Nugroho