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All Journal Fokus Ekonomi JURNAL SISTEM INFORMASI BISNIS JURNAL BISNIS STRATEGI JURNAL SAINS PEMASARAN INDONESIA Diponegoro Journal of Management
Ibnu Widiyanto
Jurusan Manajemen Fakultas Ekonomika dan Bisnis Universitas Diponegoro
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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Journal : JURNAL SAINS PEMASARAN INDONESIA

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STUDY TENTANG KEPUASAN PELANGGAN DAN MINAT MEMBELI ULANG Ma'mun, Muhammad; Widiyanto, Ibnu; Mudiantono, Mudiantono
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 13, No 3 (2014): Desember
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (120.542 KB) | DOI: 10.14710/jspi.v13i3.259-277

Abstract

The purpose of this research was to test the influences of employee hospitality, SPBU image,complete fascility toward customer satisfaction to increase rebuying intention. The usage ofthese variables was able to solve the arising problem within SPBU Alvia Brother’s SampangMadura.The samples of this research consisted of a hundred customers on SPBU Alvia Brother’sSampang Madura. The analysis technique used here is multiple regression with the leastsquare difference and hypothesis test using t-statistic to examine partial regression coefficientand f-statistic to examine the mean of mutual effect with level of significance 5%. In addition,classical assumption was also performed including normality test, multicolinearity test, andheteroscedasticity test.The result of the analysis showed that employee hospitality, SPBU image, complete fascilityan positive influence, which is significant to customer satisfaction and rebuying intention. Theempirical result indicated that to increase rebuying intention of SPBU Alvia Brothers SampangMadura, management need to pay attention on factors like employee hospitality, SPBU image,and complete fascility, because that is the factors that effect high or low level of rebuyingintention.
ANALISIS KEPUTUSAN PEMBELIAN MEUBEL DI UD. TUNGGAL JAYA BOJONEGORO widiyanto, ibnu; sutopo, sutopo; paraswati, yunita andri
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 13, No 2 (2014): September
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1200.39 KB) | DOI: 10.14710/jspi.v13i2.211 - 234

Abstract

Research on the decision to purchase a product has a lot to do. This study aims to analyze factors that influence to the buying decisions of furniture products in UD. Tunggal Jaya Bojonegoro. The factors used are product quality, distinctiveness furniture, perceptions of price, and service quality.The analytical method used to analyze the influence of the variable product quality, distinctivenessfurniture, perceptions of price, quality and services to the purchasing decision is the methodof multiple linear regression with the help of statistical program SPSS for Windows version17.0 and test hypotheses based on the p value<0, 05. The results showed that the regressionequation is formed KPKB=0.235+0.147+0.376KMPH+0.359KL.Product quality variables simultaneously (KP), the peculiarities of furniture (KM), perceivedprice (PH), and quality of service(TOS) can influence the purchase decision (KB) F-test forcoefficient values calculated at 18.718, and partially the four independent variables caninfluence purchasing decisions.Suggestions obtained researc his the needfor marketers to increase providing timely serviceat the time oft he delivery process and the existence of clear guarantees for damage product.Offer arelatively cheap price according to what promises to management of the productsoffered, giving discounts in order to attract customers to decide onthe purchase, establishquality products that comply with the promised cover form, wood quality and smooth finishing,carving and creating accessories detail the concept and create alot of variation plitur.
Co-Authors Afriana Safitri, Afriana Amelia Gita Tifani, Amelia Gita Anindita Kusumastuti Dewi, Anindita Kusumastuti Ardian Bayu Gustiko, Ardian B. Meiga Kharisma, B. Meiga Bangkit Sutanza Bayu Al Rochmanto, Bayu Cahaya Agung Purnama Claresta Yanudhita Larasati Dedy Kurniadi Devita Ekky Fauzi, Devita Ekky Dewi Kirana Windisukma, Dewi Dhagat Wihasta Hutama, Dhagat Wihasta Donni Renaldy Suratman, Donni Renaldy Edi Widodo, Edi Fera Tri Wulandari Hilman Faza, Hilman Ikhsan Toga Kharismawan, Ikhsan Toga Irfan Ismail Sungkar Irfan Nur Fariz, Irfan Nur Jahot Rizal Saragih, Jahot Rizal Krisnhoe Winda Pinasti, Krisnhoe Krystia Tambunan Ma'mun, Muhammad Mohammad Rizky Teguh Pratomo, Mohammad Rizky Teguh Mudiantono Mudiantono Muhammad Arief Athfal Dafiq, Muhammad Arief Athfal Muhammad Cordiaz, Muhammad Muhdi Kurnianto, Muhdi Mustafid Mustafid Nandhasari Nandhasari, Nandhasari Noventia Karina Putri Novia Hidayati, Novia Opi Rochmawati, Opi paraswati, yunita andri Pramudita Adriant Putra, Pramudita Adriant Resty Wahyu Pertiwi, Resty Wahyu Rosmiati Rosmiati Siti Annisa Rahmawati Sony Agung Prasetyo, Sony Agung Sopyan Sopyan Sri Lestari Prasilowati Sutopo Sutopo Syamsul Arifin Toni Prahasto Widiastuti Hapsari Hayuningtyas, Widiastuti Hapsari