Article Per Year (5 Year)
p-Index From 2021 - 2026
0
P-Index
This Author published in this journals
All Journal Fokus Ekonomi JURNAL SISTEM INFORMASI BISNIS JURNAL BISNIS STRATEGI JURNAL SAINS PEMASARAN INDONESIA Diponegoro Journal of Management
Ibnu Widiyanto
Jurusan Manajemen Fakultas Ekonomika dan Bisnis Universitas Diponegoro
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

Published : 45 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 32 Documents
Search
Journal : Diponegoro Journal of Management

 1   2   3   4 
Analis is Faktor-Faktor Yang Me mpe ngaruhi Niat Mengkons ums i Daging Halal(Studi Pada Kons ume n Mus lim di Se marang) Safitri, Afriana; Widiyanto, Ibnu
Diponegoro Journal of Management Volume 2, Nomor 2, Tahun 2013
Publisher : Faculty of Economics and Business Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (321.879 KB)

Abstract

As the increasing of the consumer need of food, especia lly for meat, it is undeniably that the circulation of unhealthy meat is begin to increase, the unhealthy meat itself is meat that not appropriate with the requirments that already allowed toward domestic products or export import product. Furthermore one of the reason that makes this problem increase is the lack of knowledge and ability of consumers to consider the good and right product (meat) properly and safely. This study is aimed to analyze and provide empirical evidence about whether subjective norm and behavioral control influence on religious awareness on halal products and intention to eat halal meat.The population was the moslem peop le of Semarang who ate red meat. The numberof samples are 100 respondents and the sampling method was accidental sampling.This research  used  a  multip le linear regression  method  with  SPSS  for windows software.The result showed that subjective norm and behavioral control have positive andsignificant impacts on relig ious awareness on hala l products. Further relig ious awareness on  halal  products ,  subjective norm  and  behavioral    control have also  positive and significant impacts on intention to eat halal meat. The most dominant v ariable of model 1 is subjective norm, while for model 2, religious awareness on halal products is the highest influence on intention to eat halal meat.
ANALISIS PENGARUH KEUNGGULAN PRODUK, EFEK KOMUNITAS, TERHADAP SIKAP MEREK DAN IMPLIKASINYA TERHADAP LOYALITAS PELANGGAN (Studi Kasus Warung Sate Sapi Pak Kempleng 1 di Kota Semarang) Rochmawati, Opi; Widiyanto, Ibnu
Diponegoro Journal of Management Volume 2, Nomor 2, Tahun 2013
Publisher : Faculty of Economics and Business Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (207.669 KB)

Abstract

This study aims to determine how big the influence product excellence, community effect and attitude towards brand of the customer loyalty on beef satay foodstall in Pak Kempleng 1 Semarang. And this research also aims to analyze the most dominant factors that influence on customer loyalty of beef satay foodstall in Pak Kempleng 1 Semarang.            The population used in this study is consumer of beef satay foodstall in Pak Kempleng 1 Semarang. The sample in this study are 100 respondents and the technique used is non-probability sampling technique with the approach purposive sampling.            The result showed that excellence product and community effect have positive and significant impacts on attitude towards brand. Further attitude towards brand, the excellence product and community effect have also positive and significant impacts on customer loyalty. The most dominant variable of model 1 is the excellence product, while for model 2, attitude towards brand is the highest influence on customer loyalty.
STUDI TENTANG BRAND LOYALTY KENDARAAN NIAGA DI SEMARANG Sutanza, Bangkit; Widiyanto, Ibnu
Diponegoro Journal of Management Volume 2, Nomor 2, Tahun 2013
Publisher : Faculty of Economics and Business Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (296.548 KB)

Abstract

Brand loyalty is one of the important components in the automotive industries. Optimal management of brand loyalty that needs to be done, because brand loyalty of brand loyalty can be influencing sales and determine profitability in the future. The purpose of this study was to investigate the influence brand reputation, brand predictability, brand competences and brand liking to brand loyalty. After doing a literature review and hypothesis formulation, data is obtained by spreading questionnaires to 100 owner and user of Mitsubishi commercial vehicles in Semarang. Using purposive sampling, and then data is analyzed quantitatively and qualitatively. Quantitative analysis covers some matters; they are validity and reliability test, classic assumption text, analysis multiple regression, and hypothesis test. The hypothesis test is done through t and F test, and coefficient of determination (R2). The result of this study shows that coefficient of determination in Adjusted R Square is 0.899, which means that 89,9% brand loyalty effect can be explained by four independent variables in this study that are brand reputation, brand predictability, brand competence and brand liking, and the rest 10,1% can be explained by other variables outside the model of this study.
ANTESEDEN KEPUASAN KONSUMEN DAN MINAT LOYALITAS PADA TOKO MAHKOTA PEKALONGAN Nandhasari, Nandhasari; Widiyanto, Ibnu
Diponegoro Journal of Management Volume 4, Nomor 3, Tahun 2015
Publisher : Faculty of Economics and Business Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (202.561 KB)

Abstract

This study aimed to analyze the influences of product quality, service quality, competitive prices and reputation of the store, on the loyalty intention to the Mahkota Stores Pekalongan using customer satisfaction as an intervening variable.In this research, there are 6 variables, 24 indicators and 8 hypothesis testing research hypotheses. The data imployed 250 respondents. The analysis technique used in this research is Structural Equation Model ( SEM ) with AMOS program versi on 20.0.From 8 hypothesis, all hypothesis are accepted. The results also proved that to loyalty intention, can be specified through customer satisfaction and direct effect independent variable. This implies that product quality, service quality, competitive price, and store reputation play important roles to effect customer satisfaction.
ANTESEDEN MINAT BELI ULANG PENGGUNA SITUS OLX.CO.ID DI INDONESIA Prasetyo, Sony Agung; Widiyanto, Ibnu
Diponegoro Journal of Management Volume 4, Nomor 3, Tahun 2015
Publisher : Faculty of Economics and Business Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (140.375 KB)

Abstract

An easier access of internet tendsto change a lot of new style ofhuman life. This style is an online shopping. OLX is one of the biggest online shopping site in Indonesia that provides an access for the people to buy used or new goods. This research is to analyze the influences of advertising attractiveness and ease of shoppingon consumer trust affecting repurchase intentionat OLX.co.id.A number ofsamples used in this research were 385 respondents, the respondents were anyone whoever shopped at OLX.co.id. The questionnaires were distributed from March 2015 to April 2015 using google drive with chat and email message notices. The analytical technique employedmultiple regression analysis.The results of this research shows that the two of the independent variables have positive and significant influenceson consumer trust. Advertising attractivenesshas bigger influence on consumer trust and an indirect influence on the repurchase intention. This result supports the previous research stating that consumer trust has a significant positive influence on the repurchase intention and has a significant role as an intervening variable.
STUDI MINAT MEREFERENSIKAN DALAM JASA TRAVEL UMROH Faza, Hilman; Widiyanto, Ibnu
Diponegoro Journal of Management Volume 5, Nomor 1, Tahun 2016
Publisher : Faculty of Economics and Business Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (187.615 KB)

Abstract

Travelling is now a secondary need or even a primay need due to the increasing economic welfare of society. As a result, there are a lot of travel packages both domestic and international destination offered by travel agents and low-cost airplane. Hajj and Umroh travel package is one of many package that has a significant increase. A large number of muslim population make travel agents compete to offer their services. PT Farfaza Astatama is one of many travel agents that offers Hajj and Umrah travel package. This study aims to determine whether the core and peripheral quality service affect the customers satisfaction resulting in the customers referral intention in PT Farfaza Astatama.Total of sample used on this research were 400 respondents. The respondents are those who ever used the service of PT Farfaza astatama. The questionnaires were distributed from June 2015 to August 2015. Data collected from the questionnaires was then processed using multiple regression method.The results showed that the variable quality of core services and service quality peripherals positive and significant effect on the variable satisfaction. Variable service quality peripherals greatest impact on satisfaction variable and indirect influence on the referral intention, followed by the variable quality of the core service and satisfaction.
MINAT WORD OF MOUTH PADA PRODUK PERUMAHAN GRAHA PADMA SEMARANG Tifani, Amelia Gita; Widiyanto, Ibnu
Diponegoro Journal of Management Volume 4, Nomor 3, Tahun 2015
Publisher : Faculty of Economics and Business Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (80.751 KB)

Abstract

This research aimed to investigate how physical attractiveness on houses and the beauty of environment affect customer satisfaction and how the satisfaction affects the residents doing word of mouths.The samples of this research were the 320 residents of Perumahan Graha Padma in Kota Semarang using Non Probability Sampling technic. The methods of data analysis used here was quantitative analysis using reliability and validity, classic assumptions test, hypothesis test, determinant coefficients and also multiple linear regression analysis.The results showed that physical attractiveness on houses and the beauty of environment had positive effect on customer satisfactions, while physical attractiveness on houses, the beauty of environment and customer satisfaction had positive effect on word of mouth. From model 1, physical attractiveness gives positive effect on 0,373 while beauty of environment gives positive effect for 0,442 on customer satisfaction. From model 2 physical attractiveness, the beauty of environment and customer satisfaction influenced word of mouth intention around 0,434, 0,286 and 0,214. Thus implies that physical attractiveness gives biggest influence on word of mouth intention.
STUDI TENTANG LOYALITAS MEREK Bayu Gustiko, Ardian; Widiyanto, Ibnu
Diponegoro Journal of Management Volume 4, Nomor 2, Tahun 2015
Publisher : Faculty of Economics and Business Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (685.977 KB)

Abstract

This study is to investigate why consumers repuchase the products of House of Moo Cafe. This research analyzes and provides empirical evidence on whether product quality and the brand image of impact on brand attitude in improving brand loyalty . Sample of this research are house of moo consumers with 250 people by using non probability sampling techniques. Data analysis methods used are quantitative analysis, reability and validity, classic test assumptions, hypothesis test , coefficient determinan, linear regression analysis as well as test sobel. The result showed that product quality and brand image have a positive towards to brand attitude and product quality, brand image and brand attitude have a positive towards to brand loyalty. The result of sobel test showed brand attitude that mediates between being variable product quality and brand loyalty. Brand attitude that mediate between brand image to brand loyalty.
ANTESEDEN KEPUASAN PELANGGAN DAN PENGARUHNYA TERHADAP POSITIF WORD OF MOUTH PADA PENGGUNA SMARTPHONE SAMSUNG Putra, Pramudita Adriant; Widiyanto, Ibnu
Diponegoro Journal of Management Volume 4, Nomor 1, Tahun 2015
Publisher : Faculty of Economics and Business Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (250.662 KB)

Abstract

The background of this study is the decreasing index of word of mouth on smartphone Samsung in 2014, it indicates the decline in quality of Samsung, which means that people are no longer talk about Samsung smartphone. The objective of this study is to analyze the effects of product design, product quality assurance, and various feature application on customer satisfaction as an intervening variable and its influence on positive word of mouth of  the “Samsung” smartphone.    The study distributed 200 questionnaires to Samsung smartphone users. The sampling method employed was a purposive sampling technique. Using SPSS 18.0 and AMOS 18.0, the Structural Equation Modelling (SEM) was run.             The results showed that the model developed in the study was in good fit as Chi Square = 107 809 with probability = 0.156; RMSEA = 0.027; TLI = 0.989; CFI = 0.991; GFI = 0.939 and  AGFI = 0.912. Partially, product design, product quality and various feature application show positive effects, namely 0.321, 0.234 and 0.268, respectively, on customer satisfaction, while customer satisfaction also indicates a positive effect (0.226) on positive word of mouth. This implies product design is the most important factor of Samsung smartphone influencing customer satisfaction
MINAT CHURN PELANGGAN INDOSAT DI INDONESIA Pertiwi, Resty Wahyu; Widiyanto, Ibnu
Diponegoro Journal of Management Volume 4, Nomor 3, Tahun 2015
Publisher : Faculty of Economics and Business Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (172.558 KB)

Abstract

This study developes a model with phone network disquality, lack of internet access speed as independent variables and dissatisfaction as intervening variable, then affecting churn intention.The number of samples in this study were 500 respondents. Questionaires were distributed to Indosat’s users from February 2015 until April 2015, using a purposive sampling method. Technical analysis employed AMRA.The results showed that two of the independent variables directly influenced customer disatisfactio and affected churn intention. The highest value variable influencing customer dissatisfaction is the factor lack of internet access speed. Supported by previous studies, customer disatisfaction has positive relation and significantly mediates the effect of independents variables to engage churn intention.
Co-Authors Afriana Safitri, Afriana Amelia Gita Tifani, Amelia Gita Anindita Kusumastuti Dewi, Anindita Kusumastuti Ardian Bayu Gustiko, Ardian B. Meiga Kharisma, B. Meiga Bangkit Sutanza Bayu Al Rochmanto, Bayu Cahaya Agung Purnama Claresta Yanudhita Larasati Dedy Kurniadi Devita Ekky Fauzi, Devita Ekky Dewi Kirana Windisukma, Dewi Dhagat Wihasta Hutama, Dhagat Wihasta Donni Renaldy Suratman, Donni Renaldy Edi Widodo, Edi Fera Tri Wulandari Hilman Faza, Hilman Ikhsan Toga Kharismawan, Ikhsan Toga Irfan Ismail Sungkar Irfan Nur Fariz, Irfan Nur Jahot Rizal Saragih, Jahot Rizal Krisnhoe Winda Pinasti, Krisnhoe Krystia Tambunan Ma'mun, Muhammad Mohammad Rizky Teguh Pratomo, Mohammad Rizky Teguh Mudiantono Mudiantono Muhammad Arief Athfal Dafiq, Muhammad Arief Athfal Muhammad Cordiaz, Muhammad Muhdi Kurnianto, Muhdi Mustafid Mustafid Nandhasari Nandhasari, Nandhasari Noventia Karina Putri Novia Hidayati, Novia Opi Rochmawati, Opi paraswati, yunita andri Pramudita Adriant Putra, Pramudita Adriant Resty Wahyu Pertiwi, Resty Wahyu Rosmiati Rosmiati Siti Annisa Rahmawati Sony Agung Prasetyo, Sony Agung Sopyan Sopyan Sri Lestari Prasilowati Sutopo Sutopo Syamsul Arifin Toni Prahasto Widiastuti Hapsari Hayuningtyas, Widiastuti Hapsari