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All Journal Fokus Ekonomi JURNAL SISTEM INFORMASI BISNIS JURNAL BISNIS STRATEGI JURNAL SAINS PEMASARAN INDONESIA Diponegoro Journal of Management
Ibnu Widiyanto
Jurusan Manajemen Fakultas Ekonomika dan Bisnis Universitas Diponegoro
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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Journal : Fokus Ekonomi

 1 
STRATEGI BERSAING MELALUI KEUNGGULAN PRODUK (RIAU’S CASE) Widiyanto, Ibnu
Fokus Ekonomi Vol 5 No 3 (2006): VOL. 5 NO. 3 DESEMBER TAHUN 2006
Publisher : Fokus Ekonomi

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Abstract

This period is a hypercompetition era where a product advantage is very fast eroded. This is due to the extensive entrance of foreign products to local market and technological development. To survive, a business organization must formulate a proper strategy and keep a close relationship with stakeholders. A proper strategy selection is a fundamental element within this hypercompetition period. A principle of redifferentiation-repositioning and brand equity remodeling is required to be in use in order to maintain product success in a market. This principle deals with consumer satisfaction. Though a global product, a business unit must link its strategy to its served market. To do this, indeed, a product adaptation is frequently required to sustain its advantage. An advantage value is not from the view of revenues (producers) but that of consumers (market driven). A glocalization principle therefore requires a very sound and robust internal business factor. This can be presented by an alliance strategic. Riau, if  its product wants to be successful  in its served market, must learn from others to avoid similar business failure.Keywords:  Redifferentiation-Repositioning, Brand Equity Remodeling,  A Glocalization Principle
MULTICOLLINEARITY: DOES IT REALLY MATTER? Widiyanto, Ibnu
Fokus Ekonomi Vol 5 (2006): VOL. 5 NO. 2 AGUSTUS 2006
Publisher : Fokus Ekonomi

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Abstract

Tulisan ini dirancang untuk menjelaskan multikolinearitas (M/C). Hal ini disebabkan keberadaan multikolinearitas bisa merusak model. Keberadaannya menjadi penyebab kegagalan dalam memperkirakan estimasi least squares karena koefisien regresi dan varians menjadi tidak menentu. Secara harafiah, M/C menunjukkan hubungan linear antar variabel independen. Meskipun banyak cara guna mendeteksi keberadaan M/C, tidak ada satu teknik pun yang mampu menunjukkan penyebab M/C. Namun, salah satu cara untuk mengobati M/C adalah dengan menggunakan teknik ridge regression. Teknik ini dirancang untuk menghasilkan varians minimum dalam regresi. Akhirnya, jika keberadaan multikolinearitas tidak mengurangi kebaikan model, keberadaannya M/C bisa diabaikan.  Kata kunci : Multikolinearitas (M/C). Estimasi Least Squares, Koefisien Regresi dan Varians Tidak Menentu.
Co-Authors Afriana Safitri, Afriana Amelia Gita Tifani, Amelia Gita Anindita Kusumastuti Dewi, Anindita Kusumastuti Ardian Bayu Gustiko, Ardian B. Meiga Kharisma, B. Meiga Bangkit Sutanza Bayu Al Rochmanto, Bayu Cahaya Agung Purnama Claresta Yanudhita Larasati Dedy Kurniadi Devita Ekky Fauzi, Devita Ekky Dewi Kirana Windisukma, Dewi Dhagat Wihasta Hutama, Dhagat Wihasta Donni Renaldy Suratman, Donni Renaldy Edi Widodo, Edi Fera Tri Wulandari Hilman Faza, Hilman Ikhsan Toga Kharismawan, Ikhsan Toga Irfan Ismail Sungkar Irfan Nur Fariz, Irfan Nur Jahot Rizal Saragih, Jahot Rizal Krisnhoe Winda Pinasti, Krisnhoe Krystia Tambunan Ma'mun, Muhammad Mohammad Rizky Teguh Pratomo, Mohammad Rizky Teguh Mudiantono Mudiantono Muhammad Arief Athfal Dafiq, Muhammad Arief Athfal Muhammad Cordiaz, Muhammad Muhdi Kurnianto, Muhdi Mustafid Mustafid Nandhasari Nandhasari, Nandhasari Noventia Karina Putri Novia Hidayati, Novia Opi Rochmawati, Opi paraswati, yunita andri Pramudita Adriant Putra, Pramudita Adriant Resty Wahyu Pertiwi, Resty Wahyu Rosmiati Rosmiati Siti Annisa Rahmawati Sony Agung Prasetyo, Sony Agung Sopyan Sopyan Sri Lestari Prasilowati Sutopo Sutopo Syamsul Arifin Toni Prahasto Widiastuti Hapsari Hayuningtyas, Widiastuti Hapsari