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Analysis of the Impact of the Implementation of Priority Service Policy on Customer Satisfaction Kusuma Wardhani, Anna; Widjanarko Otok, Bambang
Research Horizon Vol. 5 No. 2 (2025): Research Horizon - April 2025
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.5.2.2025.209-224

Abstract

The change in the reliability service policy from Premium Service to Priority Service raises concerns about the potential decline in customer interest in this service. Priority Service is expected to be an alternative for customers with power capacities above 200 KVA, who require higher power supply reliability and service beyond regular standards. This study uses the Mixed Methods Research approach, where data collection is carried out both quantitatively and qualitatively. Quantitative data was obtained through a Likert scale questionnaire and analyzed using Structural Equation Modeling - Partial Least Squares (SEM-PLS) to assess customer satisfaction based on the SERVQUAL approach, which included the variables Reliability, Assurance, Tangibility, Empathy, and Responsiveness, combined with additional variables such as Service Price, Service Delivery, and Expected Service. Meanwhile, qualitative data was collected through interviews to support the findings obtained from the quantitative analysis. The findings of the study show that Assurance, Empathy, and Reliability have a significant influence on Service Quality, while Tangibility and Responsiveness have no significant impact. In addition, Service Delivery, Expected Service, and Service Quality have the most dominant influence on Customer Satisfaction, while Service Price also affects satisfaction but with a lower level of significance. However, the results of the study may vary depending on the characteristics of each unit's customers. Most customers come from the industrial sector.
PENDAMPINGAN DAN PENINGKATAN KUALITAS ANALISIS DATA DALAM PUBLIKASI ILMIAH BAGI CIVITAS AKADEMIK STIKES MAJAPAHIT MOJOKERTO Bambang Widjanarko Otok; Jorge Mateu; Purhadi; Sutikno; Santi Wulan Purnami; Jerry Dwi Trijoyo Purnomo; Achmad Choiruddin; Shofi Andari; Eka Diah Kartiningrum
JURNAL PENGABDIAN MASYARAKAT KESEHATAN (ABDIMAKES) Vol 4 No 1 (2024): FEBRUARI
Publisher : Jurnal Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55316/amk.v4i1.1012

Abstract

Efforts to assist and improve the quality of data analysis in scientific publications for the academic community of Stikes Majapahit Mojokerto are held as an effort to increase the achievement of scientific publications in reputable publications which are very important to improve the accreditation status of universities. The purpose of this activity is to improve participants' understanding of the preparation of reputable scientific articles, participants' ability to model in SEM using AMOS, and the ability of the academic community to write and discuss the results of modeling analysis in scientific articles. This activity was carried out from April-June 2023 at Stikes Majapahit Mojokerto. The results of the activity showed an increase in participants' understanding of the concepts of SEM and Multivariate, CFA and path analysis and scientific article management. This activity should be an annual event that can boost the achievement of scientific publications, especially in the health academic community. keywords: Mentoring, improvement, quality, analysis, publication.