Garuda - Garba Rujukan Digital

PEMBERDAYAAN UMKM MELALUI PENERAPAN STRATEGI MARKETING AFFILIATE DI TIKTOK Diana Novita; Novawiguna Kemalasari; Ahmad Badawi Saluy; Herly Nurrahmi; Jeni Andriani; Hanifah, Hanifah; Susanto, Susanto
J-ABDI: Jurnal Pengabdian kepada Masyarakat Vol. 5 No. 1: Juni 2025
Publisher : Bajang Institute

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Program pengabdian masyarakat ini bertujuan untuk memberdayakan pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) dalam memanfaatkan platform TikTok sebagai sarana pemasaran digital melalui strategi affiliate marketing. Inisiatif ini dilatarbelakangi oleh tren pertumbuhan ekonomi digital serta meningkatnya penggunaan media sosial sebagai alat promosi yang efektif, terutama di kalangan generasi muda. Kegiatan dilaksanakan di wilayah Peninggaran, Jakarta Selatan, dengan melibatkan pelaku UMKM dari berbagai sektor, seperti fesyen, kuliner, dan produk kerajinan. Metode pelaksanaan mencakup tahapan pelatihan intensif mengenai konsep affiliate marketing, praktik pembuatan akun TikTok Shop dan program afiliasi, pembuatan konten video promosi, serta pendampingan teknis dalam optimalisasi algoritma TikTok dan pemanfaatan creator affiliate. Hasil kegiatan menunjukkan bahwa terdapat peningkatan signifikan dalam pemahaman dan keterampilan peserta dalam menggunakan TikTok sebagai alat pemasaran. Sebanyak 80% peserta mampu mengaktifkan fitur afiliasi dan mengunggah konten promosi, sementara 65% peserta melaporkan peningkatan trafik toko online mereka, dan sebagian di antaranya mulai mendapatkan konversi penjualan dalam dua minggu pasca pelatihan. Selain itu, peserta mulai membentuk jejaring kolaborasi dengan content creator lokal untuk memperluas jangkauan promosi. Kegiatan ini diharapkan dapat menjadi model pemberdayaan digital berbasis platform media sosial, yang tidak hanya meningkatkan literasi digital UMKM, tetapi juga mendorong mereka untuk bertransformasi secara adaptif dan inovatif di tengah persaingan pasar digital yang kian dinamis

PENTINGNYA KEWIRAUSAHAAN DAN PROPOSAL CANVAS UNTUK WIRAUSAHAWAN MUDA Novawiguna Kemalasari; Nengzih, Nengzih
J-ABDI: Jurnal Pengabdian kepada Masyarakat Vol. 5 No. 1: Juni 2025
Publisher : Bajang Institute

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Entrepreneurship not only creates job opportunities for individuals but also fosters creativity and innovation. According to research conducted by the Global Entrepreneurship Monitor (GEM) in 2024, approximately 27% of the youth in Indonesia express an interest in starting their own businesses (GEM, 2024). This statistic indicates a strong entrepreneurial spirit among young people. By leveraging technology and social media, they can access a broader market and introduce innovative products or services. This community service activity aims to increase the capacity of the community, especially young people, in managing the MSMEs that have been run. The training was carried out directly on the Mercu Buana University campus and was held via Google Meet on April 29, 2025 and April 30, 2025 with 100 participants from the Young MSMEs of Kembangan District, West Jakarta. The training methods include material presentation, discussion, and direct practice, covering topics such as making natural soap, making fruit noodles, business proposals using the canvas method. The evaluation results showed that 90% of participants were satisfied with the material presented and considered this training useful for improving information and quality in running their MSMEs. The implications of this activity include providing a choice of renewable product innovations, proposal quality to attract investors, improving family financial well-being, resilience in the face of economic shocks, contributing to broader economic stability. Similar activities need to be continuously carried out and developed to provide a broader positive impact on society and the Indonesian economy

The Influence of Locus of Control, Professional Ethics and Client Narcissism on Audit Judgement (Empirical Study on East Jakarta Public Accounting Firm) Kemalasari, Novawiguna; Putriranti, Reyfira; Putra, Yananto Mihadi; Pratiwi, Riri
Pelita : Jurnal Penelitian, Terapan dan Aplikatif Vol. 2 No. 1 (2025): Pelita Journal February 2025
Publisher : Baca Dulu Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70550/pelita.v2i1.116

Audit judgement by auditors is a crucial element in determining the fairness of the company's financial statements. The quality of audit judgement can be influenced by various factors, including technical factors such as the limited time and environment of the audit as well as non-technical factors such as the behavior and character of individual auditors. Seeing this phenomenon, special attention is needed to factors that are suspected of influencing the auditor's decision-making process, both internal auditor factors such as Locus of Control and Professional Ethics, as well as external factors from the client's side in the form of Client Narcissism. This study aims to determine the influence of these factors on the quality of audit judgment, especially for auditors at Public Accounting Firms (KAP) in the East Jakarta region. This study uses a quantitative approach with data analysis using Partial Least Square (PLS) through the SmartPLS 3.0 application. The research sample consisted of 74 auditors working at KAP East Jakarta, who were selected based on the criteria of a minimum of 1 year of experience and a minimum of S1 education. The results of the study show that Professional Ethics has a positive and significant effect on Audit Judgment, meaning that the better the application of ethics by the auditor, the better the quality of the audit judgement produced. However, Locus of Control and Client Narcissism did not show a significant influence on audit judgment. These findings suggest that auditors' self-control attitudes and client character do not significantly affect the quality of audit considerations. Based on the results of the study, Professional Ethics has a significant influence on the quality of audit judgment, while Locus of Control and Client Narcissism have no significant effect.

The Effect of Competence and Lowballing on Audit Report Lag Bari, Abdul; Nur Ikhwansyach, Radian; Kemalasari, Novawiguna; Badawi Saluy, Ahmad
Journal of Accounting and Finance Management Vol. 6 No. 3 (2025): Journal of Accounting and Finance Management (July - August 2025)
Publisher : DINASTI RESEARCH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jafm.v6i3.2265

This study aims to determine the effect of Competence and Lowballing on Audit Report Lag. This study took a sample with the simple random sampling method. The population of this study are auditors who work at the Public Accounting Firm in Central Jakarta which is registered in the 2019 OJK Directory. This study uses primary data with Partial Least Square (PLS) analysis techniques. The results of this study indicate that the competency variable has no influence on the audit report lag, while the lowballing variable shows a significant effect on the audit report lag.

The Impact of Compensation and Career Development on Turnover Intention With Job Satisfaction as Intervening Variable at PT Wijaya Machinery Perkasa Sinaga, Marida; Ahmad Badawy Saluy; Novawiguna Kemalasari; Abdul Bari
Dinasti International Journal of Economics, Finance & Accounting Vol. 3 No. 5 (2022): Dinasti International Journal of Economics, Finance & Accounting (November - De
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v3i5.1508

This research finds out and analyzes the impact of giving compensation and career development to turnover intention with job satisfaction level as an intervening variable at PT. Wijaya Machinery Perkasa. A quantitative descriptive method using a causal relationship approach was administered to conduct this research. The data analysis method used is Structural Equation Model (SEM) with SmartPLS (Partial Least Square) 3.0. The results of this study show; (1) Job satisfaction has significant effect and increases the trend on compensation, (2) Job satisfaction has positif impact on the career development, (3) Compensation trend is not significantly effective on turnover intention, (5) Job satisfaction as an intervening variable has low effect on compensation on turnover intention, (6) Career development has a negative effect on turnover intention, and (7) The employee turnover intention at PT. Wijaya Machinery Perkasa is not significantly effective on job satisfaction.

The Impact of Compensation and Career Development on Turnover Intention With Job Satisfaction as Intervening Variable at PT Wijaya Machinery Perkasa Sinaga, Marida; Ahmad Badawy Saluy; Novawiguna Kemalasari; Abdul Bari
Dinasti International Journal of Economics, Finance & Accounting Vol. 3 No. 5 (2022): Dinasti International Journal of Economics, Finance & Accounting (November - De
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v3i5.1508

This research finds out and analyzes the impact of giving compensation and career development to turnover intention with job satisfaction level as an intervening variable at PT. Wijaya Machinery Perkasa. A quantitative descriptive method using a causal relationship approach was administered to conduct this research. The data analysis method used is Structural Equation Model (SEM) with SmartPLS (Partial Least Square) 3.0. The results of this study show; (1) Job satisfaction has significant effect and increases the trend on compensation, (2) Job satisfaction has positif impact on the career development, (3) Compensation trend is not significantly effective on turnover intention, (5) Job satisfaction as an intervening variable has low effect on compensation on turnover intention, (6) Career development has a negative effect on turnover intention, and (7) The employee turnover intention at PT. Wijaya Machinery Perkasa is not significantly effective on job satisfaction.

Analisis Beban Kerja dan Disiplin Kerja Terhadap Intensi Turnover Karyawan XYZ Badawi Saluy, Ahmad; Kemalasari, Novawiguna
JURNAL ILMIAH M-PROGRESS Vol 6 No 2 (2016): JURNAL M-PROGRESS
Publisher : Feb Universitas Dirgantara Marsekal Suryadarma

Every organization wants its employees to have a high ability to work discipline, and retain employes. High turnover rate which will cause negative impact to the organization , it is like creating instability and uncertainty of the condition of labor , the organization also lost experienced employees who have been getting a lot of training and ultimately need to retrain new employees. The purpose of this research is to examine and analyze the effect of work load and work discipline on turnover intention. Sampling method using all population. The data is taken directly using a questionnaire with 120 respondents employees at XYZ. The method of analysis used in this research is multiple linear regression, analysis of data using SPSS software. Workload and discipline with the same affect turnover intention by 56.2% and 43.8% is explained by other variables. Research shows work load and work discipline togather significantly influence turnover intention. This means that variable turnover intention (Y) can be explained by the two independent variables work load (X1) and disciplin (X2). The results of analysis, showed that work load and discipline is a possitive significant effect on turnover intention. Work load variables are variables that most influence on turnover intention,also stated that increased workload contributed toincreasing turnover intention. Keywords: work load, work discipline, turnover intention, Involuntary Turnover, Functional Turnover

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