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All Journal Enrichment : Journal of Management Jurnal Akuntansi dan Keuangan JRMB (JURNAL RISET MANAJEMEN & BISNIS) Jurnal Ipteks Terapan : research of applied science and education Jurnal Minfo Polgan (JMP) Jurnal Pengabdian Masyarakat Inovasi Innovative: Journal Of Social Science Research Jurnal Manajemen Dan Akuntansi Medan PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Jurnal Pengabdian Masyarakat Eka Prasetya Jurnal Pemberdayaan Kepada Masyarakat
Putri Wahyuni
Sekolah Tinggi Ilmu Ekonomi Eka Prasetya
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Faktor-faktor yang Mempengaruhi Keputusan Pembelian pada Café Kokoro Ihdina Gustina; Dedy Lazuardi; Putri Wahyuni; Muammar Rinaldi
Jurnal Manajemen Dan Akuntansi Medan Vol. 7 No. 1 (2025): Jurnal Manajemen dan Akuntansi Medan
Publisher : Information Technology and Science (ITScience)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/jumansi.v7i1.5233

Abstract

Latar belakang: Cafe telah menjadi pusat pertemuan sosial dan telah menjadi integral dari budaya perkotaan modern di seluruh dunia. Dalam persaingan yang semakin ketat di industri ini, penting bagi pemilik bisnis cafe untuk menciptakan pengalaman yang memuaskan bagi pelanggan mereka. Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh dari Desain Eksterior dan Cita Rasa Terhadap Keputusan Pembelian Pada Cafe Kokoro. Metode penelitian: Metodologi penelitian yang digunakan adalah metode deskriptif kuantitatif, unit analisis dalam penelitian ini adalah Cafe Kokoro. Teknik penentuan jumlah sampel yang digunakan dalam penelitian ini menggunakan rumus Slovin dan berjumlah 150 responden. Metode penelitian yang digunakan yakni dengan teknik pengumpulan data melalui penelitian kepustakaan dan penelitian lapangan yang dilakukan secara sistematik berdasarkan tujuan penelitian. Metode analisis yang digunakan untuk memecahkan permasalahan dan membuktikan hipotesis adalah dengan analisis deskriptif, analisis regresi. Analisis ini mencakup validitas dan reliabilitas, uji asumsi klasik, analisis regresi berganda, pengujian hipotesis melalui uji t dan F, dan uji koefisien determinasi (R2). Hasil penelitian: Hasil dari uji t menunjukkan bahwa variabel Desain Eksterior 16,076 > ttabel 1,655 dan variabel Cita Rasa tidak berpengaruh dan signifikan terhadap Keputusan Pembelian Pada Cafe Kokoro dimana thitung 2,644 > ttabel 1,655. Hasil dari uji F menunjukkan bahwa Fhitung 156,293 > Ftabel 2,34 yang berarti variabel bebas yaitu Desain Eksterior dan Cita Rasa secara serempak berpengaruh terhadap variabel terikat yaitu Keputusan Pembelian pada Cafe Kokoro. Hasil uji koefisien determinasi (R2) menunjukkan bahwa 68% variabel Keputusan Pembelian pada Cafe Kokoro dipengaruhi oleh variabel Desain Eksterior dan Cita Rasa, sedangkan sisanya sebesar 32% dijelaskan oleh pengaruh faktor lain Kesimpulan: Cafe Kokoro diharapkan dapat mempertahankan ruang eksterior yang luas agar pelanggan dapat bergerak leluasa demi kenyamanan pelanggan seperti mengatur jarak antar meja serta menggunakan furnitur berbahan alami untuk mendukung konsep Jepang sehingga pelanggan tetap memilih cafe Kokoro sebagai tempat pilihan utama berkumpul
Analisis Determinasi Keberhasilan Usaha Pada Multiguna Forklift Dedy Lazuardi; Muammar Rinaldi; Ihdina Gustina; Putri Wahyuni
Jurnal Manajemen Dan Akuntansi Medan Vol. 7 No. 1 (2025): Jurnal Manajemen dan Akuntansi Medan
Publisher : Information Technology and Science (ITScience)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/jumansi.v7i1.5240

Abstract

Latar belakang: Manusia sebagai makhluk hidup ekonomi memiliki naluri dalam memenuhi kebutuhannya untuk bertahan hidup dan selalu berambisi sehingga mendorong semakin berkembangnya pula ilmu pengetahuan dan teknologi sebagai alat atau media untuk memenuhi kebutuhan hidupnya. Penelitian ini bertujuan untuk mengetahui pengaruh Motivasi Berwirausaha terhadap Keberhasilan Usaha pada Forklift Serbaguna, mengetahui pengaruh Pengetahuan Berwirausaha terhadap Keberhasilan Usaha pada Forklift Serbaguna, mengetahui pengaruh Motivasi Berwirausaha dan Pengetahuan Berwirausaha terhadap Keberhasilan Usaha pada Forklift Serbaguna. Metode penelitian: Metodologi penelitian yang digunakan adalah metode deskriptif kuantitatif. Jenis data yang digunakan dalam penelitian ini adalah data kuantitatif yaitu data yang diperoleh dalam bentuk angka atau bilangan. Sumber data berupa data primer dan data sekunder. Data primer diperoleh dari hasil penyebaran kuesioner kepada responden, data sekunder diperoleh dari data dan kepustakaan yang berkaitan dengan masalah yang dibahas. Dalam penelitian ini yang menjadi populasi adalah pelaku usaha forklift pada Forklift Serbaguna sebanyak 30 responden. Dengan menggunakan sampel jenuh maka jumlah sampel yang diperoleh sebanyak 30 responden. Data dianalisis dengan menggunakan metode analisis regresi linier berganda. Hasil penelitian: Hasil penelitian menunjukkan bahwa Motivasi Berwirausaha dan Pengetahuan Berwirausaha memiliki pengaruh positif dan signifikan terhadap Keberhasilan Bisnis pada Forklift Serbaguna. Kesimpulan: Sebagai kesimpulan, kebijakan moneter memainkan peran penting dalam menentukan suku bunga dan menjaga stabilitas ekonomi. Bank sentral perlu mempertimbangkan kondisi ekonomi yang lebih luas dan mengadopsi pendekatan yang fleksibel dan responsif terhadap perubahan ekonomi domestik dan global.
Mengulik Strategi Bisnis Pada Usaha Wedrink Cabang Denai Putri Wahyuni; Debi Masri; Tina Muhardika Handayani; Zebar
Battuta-Jurnal Pemberdayaan Masyarakat Vol 1 No 2 (2024): Edisi Mei
Publisher : LPPM Universitas Battuta

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Abstract

Indonesia merupakan negara kepulauan terbesar di dunia & memiliki pasar yang potensial untuk ekspansi bisnis, terlebih lagi suhu tropis Indonesia sangat cocok untuk ragam bisnis minuman dingin, cepat saji, seperti berbagai varian es krim, makanan penutup. WEDRINK adalah brand produk minuman produksi PT Runxiang International Indonesia yang memiliki parbrik dan kantor pusat di Zhengzhou, Henan, Cina dan Jakarta. kualitas produk Wedrink Cabang Denai memiliki pengaruh yang signifikan terhadap kepuasan konsumen. Metode Pengabdian kuantitatif yang digunakan memberikan hasil analisis yang akurat meskipun memiliki kekurangan dalam mendapatkan pandangan yang mendalam dari responden.Dimana jawaban-jawaban dari para responden dapat digunakan untuk meningkatkan kualitas produk agar tetap terjaga dan lebih baik lagi guna memberikan kepuasan kepada konsumen.Referensi yang digunakan dalam Pengabdian ini meliputi buku Manajemen Pemasaran karya Assauri, serta jurnal-jurnal tentang pengaruh kualitas terhadap kepuasan konsumen dan pengaruh kualitas pelayanan serta produk terhadap kepuasan konsumen.
Penyuluhan Efisiensi Pengelolaan Harga Barang Pokok untuk Usaha Bakso Urat Dedy Lazuardi; Ihdina Gustina; Putri wahyuni; Bambang Sutejo
Battuta-Jurnal Pemberdayaan Masyarakat Vol 1 No 2 (2024): Edisi Mei
Publisher : LPPM Universitas Battuta

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Abstract

Tujuan dilakukannya kegiatan ini adalah untuk meningkatkan pemahaman dan pengetahuan mengenai pasar, produk, pelanggan, dan proses bisnis yang berkaitan dengan UMKM tersebut. Serta para peneliti juga mengetahui apa saja faktor masalah yang sering kali terjadi di dalam usaha tersebut. para penulis menggunakan beberapa teknik pengumpulan data, yaitu Metode Observasi (teknik pengamatan), dan Metode Interview (wawancara), metode ini merupakan teknik pengumpulan data apabila peneliti ingin melakukan studi pendahuluan dengan tujuan menemukan permasalahan yang harus diteliti, juga apabila peneliti ingin mengetahui beberapa hal dari responden yang lebih mendalam. Dalam memahami pasar target, UMKM Bakso Urat Mas Iwan perlu mengidentifikasi preferensi dan kebutuhan konsumen yang dapat menjadi dasar untuk mengembangkan produk yang menarik dan inovatif. Selain itu, penting bagi UMKM Bakso Urat Mas Iwan untuk memperhatikan kualitas produk. Dalam industri makanan, kepuasan pelanggan sangat bergantung pada rasa dan kualitas produk. Oleh karena itu, UMKM Bakso Urat Mas Iwan perlu memastikan bahwa bahan baku yang digunakan segar, proses produksi higienis, dan rasa bakso yang konsisten. Strategi pemasaran yang efektif akan memainkan peran yang penting dalam kesuksesan UMKM Bakso Urat Mas Iwan.
The Influence of Carbon Emission Disclosure, Corporate Social Responsibility, and Intellectual Capital on Firm Value in Coal Mining Companies in Indonesia: Pengaruh Carbon Emission Disclosure, Corporate Social Responsibility, dan Intellectual Capital Terhadap Nilai Perusahaan Batu Bara di Indonesia Octavia Sari; Putri Wahyuni
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 4 No. 1 (2025): Inspiring Change: Innovating Together for the Future of the Economy
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v4i1.329

Abstract

This study aims to analyze the significant effects of carbon emission disclosure, corporate social responsibility, and intellectual capital on firm value. The research uses quantitative approach based on secondary data. The population consists of 32 coal companies listed on the Indonesia Stock Exchange. The sampling method uses purposive sampling, which reduced the number of companies studied from 32 to 11 based on predetermined criteria. Data testing was carried out with IBM SPSS Statistics 25 through descriptive statistics, multiple regression analysis, classical assumption tests, simultaneous (F test) and partial (T test) hypothesis testing, and determination coefficient test. The results show that the carbon emission disclosure variable has a significant effect on firm value, with a t-value of 2.023 > t-table of 2.00665. Meanwhile, the corporate social responsibility variable also has a significant effect on firm value, with a t-value of 2.445 > t-table of 2.00665. The intellectual capital variable has a significant effect on firm value, with a t-value of 2.166 > t-table of 2.00665. Simultaneously, the variables of Carbon Emission Disclosure, Corporate Social Responsibility, and Intellectual Capital have a significant effect on Firm Value, with an F-value of 8.793 > F-table of 2.79 and a significance value of 0.000 < 0.05, with a regression coefficient of 30.2%.
The Effect of Financial Literacy and Financial Management on Financial Well-being in MSMEs Medan Helvetia District Jane Gloria Shieh; Putri Wahyuni; Albert herlambang
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 4 No. 1 (2025): Inspiring Change: Innovating Together for the Future of the Economy
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v4i1.335

Abstract

This study aims to analyze the effect of financial literacy and financial management on financial well-being in Micro, Small, and Medium Enterprises (MSMEs) in Medan Helvetia District. This study uses a quantitative approach method and primary data, where the research data is in the form of survey results on MSMEs in Medan Helvetia District and uses a saturated sample of 60 samples. Data analysis and testing consist of validity tests, reliability tests, descriptive statistics, classical assumption tests, multiple regression analysis, partial hypothesis testing (t test) and simultaneous (F test). The results of the validity and reliability tests indicate that the research instrument is valid and reliable. The results of this study indicate that financial literacy has a significant effect on the financial well-being of MSMEs in Medan Helvetia District with a calculated t value of 3.927 > t table 2.00172. Financial management has a significant effect on the financial well-being of MSMEs in Medan Helvetia District with a calculated t value of 2.250 > t table 2.00172. Financial literacy and financial management have a significant simultaneous effect on the financial well-being of MSMEs in Medan Helvetia District with a calculated F value of 16.326 > F table 3.16. The coefficient of determination (R2) value of 0.363 indicates that 36.3% of the variation in financial well-being can be explained by financial literacy and financial management, while the remaining 63.7% is explained by other factors outside this research model.
THE EFFECT OF GREEN ACCOUNTING, CASH HOLDING, AND SALES GROWTH ON THE FINANCIAL PERFORMANCE OF CONSUMER NON-CYCLICALS COMPANIES IN INDONESIA: PENGARUH GREEN ACCOUNTING, CASH HOLDING, DAN SALES GROWTH TERHADAP KINERJA KEUANGAN PERUSAHAAN CONSUMER NON-CYCLICALS DI INDONESIA Michel; Putri Wahyuni
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 4 No. 1 (2025): Inspiring Change: Innovating Together for the Future of the Economy
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v4i1.337

Abstract

This study aims to determine the effect of Green Accounting, Cash Holding, and Sales Growth on the Financial Performance of Consumer Non-Cyclical companies listed on the Indonesia Stock Exchange. This study uses a quantitative method with secondary data sources. The population in this study is 30 companies in the Consumer Non-Cyclical sector listed on the Indonesia Stock Exchange. The sample of this study consists of 14 companies from the 2020-2024 period, totaling 70 samples, using a purposive sampling technique. Data analysis used includes descriptive statistics, classical assumption tests, multiple regression analysis, partial (t-test) and simultaneous (F-test) hypothesis testing, and determination coefficient tests. The results show that Green Accounting has a significant effect on Financial Performance with a calculated t-value of -2.843 < t-table -2.00856 and a significant value of 0.001 < 0.05. Cash Holding has a significant effect on Financial Performance with a calculated t-value of -3.217 < t-table -2.00856 and a significant value of 0.007 < 0.05. Sales Growth has no effect and is not significant on Financial Performance with a calculated t-value of 0.553 < t-table 2.00856 and a significant value of 0.583 > 0.05. Simultaneously, Green Accounting, Cash Holding, and Sales Growth have a significant effect on the Financial Performance of Consumer Non-Cyclicals companies with a calculated F-value of 4.437 > F-table 2.79 with a regression coefficient value of 16.5%.
The The Influence of Accounting Information System Service Quality and the Use of Fintech Gateway Payments on the Performance of MSMEs in Medan Marelan District: Pengaruh Kualitas Layanan Sistem Informasi Akuntansi dan Penggunaan Fintech Gateway Payment Terhadap Kinerja Usaha Umkm di Kecamatan Medan Marelan Cindy Stefanny; Putri wahyuni
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 4 No. 1 (2025): Inspiring Change: Innovating Together for the Future of the Economy
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v4i1.350

Abstract

In the digital era, the adoption of technology and accounting information systems is crucial for improving business performance, including in the MSME sector. This study analyzes the effect of accounting information system service quality and the use of Fintech Gateway Payments on the performance of MSMEs in Medan Marelan District. The population consisted of 284 MSMEs in 2025, with 108 samples selected through purposive sampling of businesses using accounting information system and Fintech services. Data were collected using Likert-scale questionnaires and analyzed with multiple linear regression through SPSS. The findings show that AIS service quality has a significant partial effect on MSME performance, and Fintech Gateway Payments also significantly influence performance. Simultaneously, both variables have a significant combined effect, explaining 54.4% of the variance in MSME performance. These results highlight the role of AIS and Fintech in enhancing efficiency, competitiveness, and sustainability in MSMEs.
The Effect of Cloud-Based Accounting Information Systems and Internal Control on The Quality of Financial Reports at PT Capella Dinamik Nusantara: Pengaruh Penggunaan Sistem Informasi Akuntansi Berbasis Cloud dan Pengendalian Internal Terhadap Kualitas Laporan Keuangan di PT Capella Dinamik Nusantara Defina Elizabeth Yennata; Putri Wahyuni
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 4 No. 1 (2025): Inspiring Change: Innovating Together for the Future of the Economy
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v4i1.351

Abstract

This study aims to analyze the relationship between cloud-based accounting information systems and internal control on the quality of financial statements at PT Capella Dinamik Nusantara. A quantitative approach was employed in the data collection process. The research population comprised 207 employees of PT Capella Dinamik Nusantara. Using purposive sampling, the final sample was reduced to 70 employees who met the specified criteria. Data were collected through the distribution of questionnaires using a Likert scale, followed by descriptive statistical analysis, classical assumption testing, multiple linear regression analysis, and hypothesis testing. The regression equation obtained was: Financial statement quality = 11.060 + 0.739 cloud-based accounting information systems + 0.593 internal control + e. The t-test results revealed that the accounting information system variable significantly influenced financial statement quality at PT Capella Dinamik Nusantara (t = 76.478 > t-table 1.995). The internal control variable also significantly influenced financial statement quality (t = 4.275 > t-table 1.995). Furthermore, the F-test showed that both cloud-based accounting information systems and internal control simultaneously influenced financial statement quality (F = 48.703 > F-table 3.13). The coefficient of determination (R²) test indicated that 59.2% of the variation in financial statement quality was explained by cloud-based accounting information systems and internal control, while the remaining 40.8% was influenced by other factors outside the scope of this study.
The Influence of Financial Literacy and Financial Technology on the Financial Performance of MSMEs (Case Study on MSMEs in Asia Mega Mas) : Pengaruh Literasi Keuangan dan Financial Technology terhadap Kinerja Keuangan UMKM (Studi Kasus pada UMKM di Asia Mega Mas) Sharon Limvica; Putri Wahyuni
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 4 No. 1 (2025): Inspiring Change: Innovating Together for the Future of the Economy
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v4i1.355

Abstract

This study analyzes the influence of financial literacy and financial technology on the financial performance of MSMEs in the Asia Mega Mas Complex, Medan City. The research population consists of 95 MSMEs, with 60 samples obtained through purposive sampling. Data were collected using questionnaires and analyzed using IBM SPSS Statistics 25. The analysis includes validity and reliability testing, descriptive statistics, classical assumption tests, multiple linear regression, T – test, F – test , and the coefficient of determination (R²). The T – test results show that Financial Literacy significantly affects the Financial Performance of MSMEs, with T – Count is 5,067 > T – table is 2,00172 and a significance level of 0,000 < 0,05. Similarly, Financial Technology has a significant effect with T – Count is 5,856 > T Table 2,00172 and a significance level of 0,000 < 0,05. The F – Test indicates that both variables jointly influence MSME Financial Performance, with F – Count is 33,094 > F – Table value is 3,16 and a significance level of 0,000 < 0,05. The coefficient of determination (R²) is 0,537, showing that 53,7% of MSME Financial Performance is explained by Financial Literacy and Financial Technology, while 46,3% is affected by other factors not examined in this study.
Co-Authors Albert herlambang Anton Eka Saputra Asriyati Ave Maria Togatorop Bambang Sutejo Cindy Stefanny Clara Nurcahaya Sitinjak Dana Novalita Sibuea Debi Masri Dedy Lazuardi Defina Elizabeth Yennata Edwin Sugesti Nasution Enda Noviyanti Simorangkir Frans Charles Pardede Geby Putri Abel Hutabarat Ihdina Gustina Jane Gloria Shieh Jojor Lisbet Sibarani Meily Surianti Michel Muammar Rinaldi Octavia Sari Pretty Elfrida Sirait Pretty Elfrida Sirait Putri Sari Silaban Sharon Limvica Sri Rezeki Susilawati . Tina Muhardika Handayani Vina Vina Vina Zahwa Ardila Zebar