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All Journal Al-Kharaj: Journal of Islamic Economic and Business Jurnal Manajemen Bisnis Eka Prasetya Community Development Journal: Jurnal Pengabdian Masyarakat Quantitative Economics and Management Studies JRMB (JURNAL RISET MANAJEMEN & BISNIS) Jurnal Pengabdian Masyarakat Inovasi Outline Journal of Education Jurnal Pemberdayaan Sosial dan Teknologi Masyarakat Journal of Artificial Intelligence and Digital Business The Eastasouth Management and Business West Science Business and Management West Science Islamic Studies Gudang Jurnal Pengabdian Masyarakat Journal of Innovative and Creativity PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Jurnal Pengabdian Masyarakat Eka Prasetya Menulis: Jurnal Penelitian Nusantara

Sugesti, Edwin

Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Author-ID : 2205317

Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Mathematics Public Health Social Sciences Other

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PENGARUH DIFERENSIASI PRODUK DAN SALURAN DISTRIBUSI TERHADAP LOYALITAS PELANGGAN PADA CV. MAKMUR AUTO SEJAHTERA MEDAN Yulianti; Edwin Sugesti Nasution
Jurnal Manajemen Bisnis Eka Prasetya Vol 6 No 1 (2020): Edisi Maret
Publisher : LPPM STIE EKA PRASETYA

This study aims to determine the effect of product differentiation on customer loyalty on CV. Makmur Auto Sejahtera Medan, knows the effect of distribution channels on customer loyalty on CV. Makmur Auto Sejahtera Medan, and find out the effect of product differentiation and distribution channels on customer loyalty on CV. Makmur Auto Sejahtera Medan. The population in this study is CV. Makmur Auto Sejahtera Medan as many as 62 permanent customers. The sampling technique in this study used saturated samples. Thus, the number of research samples used was 62 permanent customers. Data were analyzed using the method of multiple linear regression analysis. The results of the analysis give the equation Customer Loyalty = 0,108+ 0,249 Product Differentiation + 0,383DistributionChannels + e. The results of the study partially indicate that product differentiation has a positive and significant effect on customer loyalty CV. Makmur Auto Sejahtera Medan. This is evidenced from the acquisition of tarithmetic 4.834 > ttable 1.67065 and a significant value of 0,000 < 0.05 and the distribution channel has a positive and significant effect on customer loyalty CV. Makmur Auto Sejahtera Medan. This is evidenced from the acquisition of the value of tarithmetic 4.818 > ttable 1.67065 and a significant value of 0.000 < 0.05. Simultaneously, product differentiation and distribution channels simultaneously have a positive and significant effect on customer loyalty CV. Makmur Auto Sejahtera Medan. This is evidenced from the acquisition of the calculated Farithmetic 30,308 > Ftable 3,15 and a significant value of 0,000 < 0.05. Product differentiation and distribution channels can explain customer loyalty by 49.0% and the remaining 51.0% is influenced by other variables outside of this study such as customer satisfaction, brand and price.

Pengaruh Promosi Dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Sepeda Motor Pada PT. Alfa Scorpii Medan Edwin Sugesti Nasution; Muammar Rinaldi
Jurnal Manajemen Bisnis Eka Prasetya Vol 7 No 1 (2021): Edisi Maret
Publisher : LPPM STIE EKA PRASETYA

This study aims to determine the effect of Promotion on Customer Satisfaction at PT. Alfa Scorpii Medan, determine the effect of Service Quality on Customer Satisfaction at PT. Alfa Scorpii Medan, determine the effect of Promotion and Service Quality on Customer Satisfaction at PT. Alfa Scorpii Medan. The population in this study are customers of PT. Alfa Scorpii Medan in 2019 which is 480 customers. By using the Slovin formula with an error rate of 10%, a total sample of 83 respondents was obtained. The results of the research analysis showed that Promotion and Service Quality partially and simultaneously have a positive and significant effect on Customer Satisfaction at PT. Alfa Scorpii Medan. The results of this study are supported by the value of R square (R2) which means that Promotion and Service Quality have an effect on Customer Satisfaction at PT. Alfa Scorpii Medan. While the remaining is effected by other factors originating from outside this research model such as brand trust, brand image, brand association, price, advertising, personal selling, distribution channels and consumer commitment.

PENGARUH SISTEM INFORMASI PEMASARAN DAN STRATEGI PENJUALAN TERHADAP PERSAINGAN PENJUALAN PRODUK PT. BANK AGRIS, TBK MEDAN Edwin Sugesti
JRMB (Jurnal Riset Manajemen & Bisnis) Vol 3, No 2 (2018): November
Publisher : Universitas Islam Islam Sumatera Utara

This study aims to determine the effect of marketing information systems and product sales strategies on product sales competition of PT. Bank Agris, Tbk Medan. This research is a field research with quantitative methodology. Data obtained through questionnaires is distributed to a sample of 97 respondents. A number of populations is 2,958 people consisting of bank customers. The researcher used incidental sampling techniques as a sampling technique. Data analysis was carried out by multiple linear regression analysis approach which included validity and reliability, classic assumption test, hypothesis testing through t and F test, and test the coefficient of determination (R2). The results prove that: Y = 12,623 + 0,359 X1 + 0,355 X2 + e whereas the t test show that the marketing information system variable has a positive and significant effect on product sales competition where t-count 2.350 t-table 1.661 and product sales strategy variables have a positive and significant effect on product sales competition where t-count 2.359 t-table 1.661. While the results of the F test show that F-count 14,631 F-table 3.09 which means that the independent variable (marketing information system and product sales strategy) simultaneously influences the dependent variable (product sales competition). The test results of the coefficient of determination (R2) show that 23.7% of product sales competition at PT. Bank Agris, Tbk Medan is influenced by marketing information system variables and product sales strategies, while the remaining 76.3% is influenced by other variables that are not examined in this study.

Peran Customer Service Dalam Meningkatkan Pelayanan Kepada Pengunjung Di Desa Pematang Johar Dedy Lazuardi*; Putri Wahyuni; Edwin Sugesti Nasution; Vina Vina; Pretty Elfrida Sirait
Jurnal Pengabdian Masyarakat Inovasi Vol. 1 No. 2 (2022): Agustus
Publisher : Jurnal Pengabdian Masyarakat Inovasi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Desa Pematang Johar merupakan destinasi wisata yang memberikan panorama alam persawahan yang menjadikan desa wisata alam dan edukasi. Desa Pematang Johar memiliki potensi untuk dijadikan wisata edukasi yang mandiri, karena memiliki 1750 Ha sawah karena diobjek wisata ini akan memperlihatkan cara tanam padi hingga menjadi produk jadi, serta adanya taman baca untuk pengunjung, tercatat tanggal 22 Desember 2019 hingga saat ini sudah ada kurang lebih 47.000 pengunjung yang datang ke Desa Wisata Sawah Pematang Johar. Kegiatan dalam pengabdian ini berbentuk Penyuluhan Peran Customer Service dalam Meningkatkan Pelayanan kepada Pengunjung di Desa Pematang Johar. Dari perbincangan tersebut terlihat bahwa di Desa Pematang Johar banyak masyarakat yang masih kurang customer service (pelayanan pelanggan) dalam peningkatan pelayanan sesuai dengan standar kinerja yang berlaku. Dari obsevasi tersebut, kami tawarkan penyuluhan dengan materi tentang Peran Customer Service dalam Meningkatkan Pelayanan kepada Pengunjung di Desa Pematang Johar.

Peran Customer Service Dalam Meningkatkan Pelayanan Kepada Pengunjung Di Desa Pematang Johar Dedy Lazuardi; Putri Wahyuni; Edwin Sugesti Nasution; Vina; Pretty Elfrida Sirait
Jurnal Pengabdian Masyarakat Eka Prasetya Vol 1 No 2 (2022): Jurnal Pengabdian Masyarakat Eka Prasetya
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat STIE Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/jpmep.v1i2.273

Desa Pematang Johar merupakan destinasi wisata yang memberikanpanorama alam persawahan yang menjadikan desa wisata alam dan edukasi. Kegiatan Pengabdian pada Masyarakat telah dilakukan oleh Dosen-dosenSTIE Eka Prasetya pada 16 Juli 2022 secara langsung. Adapun tema kegiatan adalah Peran Customer Service dalam Meningkatkan Pelayanan kepada Pengunjung di Desa Pematang Johar. Kegiatan ini berjalan dengan lancar dan keberhasilan kegiatan ini terlihat dengan banyaknya pertanyaan yang diajukan.

The Influence of Promotion, Brand Image and Facilities on the Decision to Choose Prime One School Katrine; Edwin Sugesti Nasution
Outline Journal of Education Vol. 1 No. 2: August 2022
Publisher : Outline Publisher

This study aims to determine the Effect of Promotion, Brand Image, and Facilities Toward Decision To Choose Prime One School. The population in this study were all parents of students in Prime One School in 2019 totaling 1.699 people. The sampling technique used in this study was the Slovin formula and amounted to 94 respondents. The results of the analysis of the study showed that the Promotion and Brand Image partially have a positive and significant effect on the decision to choose a Prime One School school while Facility have no effect. The results showed that the Promotion, Brand Image and Facilities simultaneously have a significant effect on The decision to choose Prime One School. The results of this study are supported by the value of Adjusted R Square R2 which means that Promotion, Brand Image and Facilities can explain the decision to choose and the remaining is influenced by other variables outside of this study such as service quality, psychological factors.

The Role of Service Quality and Customer Experience in Shaping Word-of-Mouth: The Mediating Effect of Customer Satisfaction on Cosmetic Products in Indonesia Sugesti, Edwin
The Eastasouth Management and Business Vol. 3 No. 03 (2025): The Eastasouth Management and Business (ESMB)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esmb.v3i03.576

This study examines the relationships between service quality, customer experience, customer satisfaction, and word-of-mouth (WOM) in the context of cosmetic products in Indonesia, with a focus on the mediating role of customer satisfaction. Using a quantitative approach, data was collected from 250 respondents through a Likert scale questionnaire, and the data was analyzed using Structural Equation Modeling with Partial Least Squares (SEM-PLS 3). The results indicate that both service quality and customer experience significantly influence customer satisfaction, which in turn positively impacts WOM. Additionally, the study finds that service quality and customer experience have an indirect effect on WOM through customer satisfaction, highlighting the critical role of satisfaction in driving brand advocacy. These findings suggest that cosmetic brands should prioritize enhancing service quality and customer experience to improve customer satisfaction and encourage positive WOM, ultimately leading to stronger customer relationships and greater brand success.

MSME Strategies in Facing Digital Disruption: A Study on Creative Industry Nampira, Ardi Azhar; Nasution, Edwin Sugesti; Moktar, Brilian; Harja, Ngiw Aman
West Science Business and Management Vol. 3 No. 02 (2025): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v3i02.1998

Digital disruption presents both opportunities and challenges for Micro, Small, and Medium Enterprises (MSMEs) in Indonesia's creative industry. This qualitative study explores the strategies adopted by MSMEs to adapt to these changes through in-depth interviews with 10 MSME owners from various creative sectors. The findings reveal that MSMEs leverage digital platforms, innovate their offerings, invest in capacity building, and establish collaborative networks to navigate digital disruption. However, they face significant challenges, including technological barriers, financial constraints, market saturation, and inadequate infrastructure. Despite these challenges, MSME owners expressed optimism about leveraging emerging technologies for growth. The study underscores the need for targeted policy interventions and capacity-building initiatives to support MSME sustainability in the digital era. These findings provide valuable insights for policymakers, industry stakeholders, and MSMEs striving to thrive amid digital transformation.

Pengaruh Komunikasi Pemasaran, Kepercayaan dan Kualitas Pelayanan Terhadap Loyalitas Pelanggan Nasution, Edwin Sugesti
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 3 No. 4 (2025): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v3i4.501

Penelitian ini dilakukan bertujuan supaya mengetahui pengaruh komunikasi pemasaran, kepercayaan dan kualitas pelayanan terhadap loyalitas pelanggan pengguna Shopee pada generasi milenial di Kota Medan. Populasi penelitian adalah pelanggan generasi milenial pengguna Shopee di Kota Medan. Jumlah sampel sebanyak 100 responden. Penelitian ini menggunakan model analisis regresi linier berganda. Hasil penelitian secara parsial bahwa setiap variabel komunikasi pemasaran, kepercayaan dan kualitas pelayanan berpengaruh positif dan signifikan terhadap loyalitas pelanggan pengguna Shopee. Hasil pengujian penelitian memperoleh hasil nilai Adjusted R Square yang dibuktikan sebesar 41,9%. Hasil uji simultan penelitian diperoleh bahwa komunikasi pemasaran, kepercayaan dan kualitas pelayanan berpengaruh positif dan signifikan terhadap loyalitas pelanggan pengguna Shopee pada generasi milenial di Kota Medan.

THE POWER OF MAMA-MAMA: PENDEKATAN GENDER DALAM EDUKASI PENGELOLAAN SAMPAH KELUARGA DI KAWASAN PA-DAT PENDUDUK MEDAN TEMBUNG Nasution, Edwin Sugesti; Lazuardi, Dedy; Wahyuni, Putri
Jurnal Pemberdayaan Sosial dan Teknologi Masyarakat Vol 5, No 1 (2025): April 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jpstm.v5i1.3658

Abstract: Waste management in Medan Tembung faces complex challenges due to high population density, limited infrastructure, and low community participation. This community service initiative aims to empower mothers as agents of change through a gender-based approach. The methods used include: (1) soscialization of Regional Regulation No 6 of 2015 (2) practical training on waste sorting and household-scale composting, (3) mentoring by environmental cadres, and (4) a community-based reward system. The results show significant improvement in women's participation (85% of participants), with 72% of households consistently practicing waste sorting. The program also improves comprehension and awareness about household waste separation. Key findings reveal that approaches leveraging women's social networks (PKK, savings groups) and local value integration are more effective than mere regulatory socialization. This initiative demonstrates that empowering mothers can be a sustainable strategy for family-based waste management in densely populated areas. Keywords: women's empowerment; household waste management; gender approach; Medan Tembung; circular economy

Co-Authors Abd.Rashid, Muhammad Hafiz Achmad Ridwan Agung, Eka Adnan Brilian Moktar Dedy Lazuardi Dian Setyorini Fery Wahyudi Hana Salsabila Harja, Ngiw Aman Hommy Dorthy Ellyany Sinaga Hommy Dorthy Ellyany Sinaga Johnny Chandra Kanchanawongpaisan, Sipnarong Katrine Khun, Loo Teck Kurniawan, Rendi Loo Teck Khun Loso Judijanto Moktar, Brilian Muammar Rinaldi Muhammad Hafiz Abd.Rashid Nadia Dwi Irmadiani Nampira, Ardi Azhar Ngiw Aman Harja Novica Irawati Nurhasanah, Dila Padila Pretty Elfrida Sirait Pretty Elfrida Sirait Prycillia Putri Dwi Vani PUTRI WAHYUNI Putri Wahyuni Rendi Kurniawan Roseline Roseline Sartiyah Sartiyah Sartiyah Sartiyah, Sartiyah Sipnarong Kanchanawongpaisan Stefanie Vina Vina Vina Yulianti

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