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All Journal Jurnal Penelitian Manajemen Terapan (Penataran) KIC SENMEA Prosiding Simposium Nasional Manajemen dan Bisnis
Zulistiani
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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EFEKTIVITAS STRATEGI PEMASARAN UMKM MELALUI FACEBOOK MARKETPLACE DAN INTRAKSI KOMUNITAS KONSUMEN DALAM MENINGKATKAN DAYA SAING LESTARI TERPAL KOLAM JOMBANG Hartato, Jerry; Zulistiani
Prosiding Simposium Nasional Manajemen dan Bisnis Vol. 4 (2025): Simposium Manajemen dan Bisnis
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/ptjek813

Abstract

Penelitian ini bertujuan untuk mengevaluasi efektivitas strategi pemasaran digital melalui Facebook Marketplace dan interaksi komunitas konsumen dalam meningkatkan daya saing UMKM Lestari Terpal Kolam di Jombang. Pendekatan studi kasus kualitatif digunakan dengan teknik pengumpulan data berupa wawancara mendalam, observasi partisipatif, dan dokumentasi visual. Hasil penelitian menunjukkan bahwa penggunaan konten visual autentik, respons cepat terhadap konsumen, serta keterlibatan aktif dalam komunitas digital mampu membangun kepercayaan, memperluas jangkauan pasar, dan meningkatkan loyalitas pelanggan. Kebaruan penelitian ini terletak pada integrasi strategi pemasaran digital dan pengelolaan komunitas sebagai pendekatan relasional yang efektif, hemat biaya, dan mampu menciptakan keunggulan bersaing secara berkelanjutan dalam konteks UMKM lokal.
PT Angkasa Gema Nusantara Wedding Vendor Marketing Strategy to Build Customer Interest Kasanah, Riski Dwi; Zulistiani
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/kilisuci.v3i.6080

Abstract

Research aim : The purpose of this study is to identify marketing strategies, internal and external environmental conditions and analyze the most effective strategies in marketing.build customer interest. Design/Method/Approach : Data collection uses a qualitative approach, data collection uses observation, interview and documentation techniques and data analysis used is descriptive analysis techniques. By applying informant selection techniques according to 5R (relevance, recommendation, rapport, readiness, reassurance). Research Findings : To evaluate the strengths, weaknesses, opportunities and threats faced by the company. The findings show that the main strengths lie in the quality of service and relatively affordable prices, while weaknesses include limited marketing budget and quite expensive transportation. Opportunities arise from the increasing use of social media as a promotional platform, while threats come from tight competition in the wedding industry. Theoretical contribution/Originality : There has not been much research in the area related to wedding vendors. Practitionel/Policy implications :Useful as a way to increase customer interest. Research limitations : The limitations of this study include sampling only from this company, so the results cannot be generalized to other vendors.
The Role of Marketing Strategy, Program Innovation, and Social Media in Increasing Student Registration Interest at PAUD Tiara Sani Wahyuni, Pertiwi; Zulistiani
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/kilisuci.v3i.6140

Abstract

This study aims to analyze the role of marketing strategies, program innovations, and social media in increasing interest in enrolling in PAUD Tiara Sani. Using a qualitative approach with case study analysis, this study explores how these three factors collaborate in attracting public attention. The results of the study indicate that PAUD Tiara Sani actively promotes the school through word of mouth and social media, with one of the leading promotional methods being an open house that allows parents to interact directly with the school. In addition, innovations in creative programs, such as making batik using leaves and parenting activities and outings class , is a special attraction for parents. Marketing documentation carried out on social media displays content that is relevant to children's learning activities, school events, and testimonials from alumni and parents. However, the limited number of social media followers is one of the challenges, and further research is expected to explore the effectiveness of paid advertising and collaboration with local communities to expand the reach of promotions. This study provides important insights into the application of marketing strategies in the digital era to increase student registration interest.
Analisis Kinerja Keuangan Perusahaan Menggunakan Rasio Profitabilitas, Rasio Likuditas, Dan Rasio Solvabilitas Pada Perusahaan Rokok Yang Terdaftar Pada Bursa Efek Indonesia Periode 2018-2020 Almubaroq, Mochamad Farik; Zulistiani
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 6 No. 1 (2021): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2021
Publisher : Universitas Nusantara PGRI Kediri

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Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis kinerja keuangan yang telah dicapai oleh perusahaan rokok yangterdaftar pada bursa Efek Indonesia Jenis penelitian ini adalah penelitian kuantitatif deskriptif. Populasi dalam penelitian iniadalah laporan keuangan perusahaan rokok yang terdaftar pada bursa Efek Indonesia periode 2018-2020 Penelitian inimenggunakan sampel sebanyak 2 (dua) perusahaan rokok yang terdaftar di Bursa Efek Indonesia tahun 2018-2020. yaitulaporan keuangan khususnya neraca dan laporan laba rugi PT. Gudang Garam, Tbk, dan PT. HM. Sampoerna, Tbk,. Teknikpengumpulan data dalam penelitian ini adalah dokumentasi sedangkan teknik analisis data menggunakan rasio keuangan.Penelitian ini menggunakan teknik analisis Rasio Likuiditas berupa current ratio, quick ratio dan cash ratio. Rasio Solvabilitasberupa Debt to Total Assets Ratio (DAR) dan Debt to Equity Ratio (DER), Rasio Profitabilitas berupa net profit margin (NPM),Return on Assets (ROA) dan Return On Equity(ROE).Hasil dalam penelitian ini menunjukkan bahwa kondisi kinerja keuangan Kedua perusahaan rokok yang terdaftar pada bursaEfek Indonesia periode 2018-2020 dinyatakan baik. Kenaikan kinerja dilihat dari rasio Likuiditas, Solvabilitas, dan Profitabilitasperusahaan masih mengalami fluktuasi. Namun perusahaan dalam keadaan Likuid, Solvabel, dan Profitabel pada periode2018-2020
ANALISIS HARGA ,KUALITAS PRODUK,PROMOSI TERHADAP KEPUASAAN KONSUMEN MEMBELI MAMYPOKO PANTS DI KABUPATEN TULUNGAGUNG Oktaviana, Yastika; Zulistiani; Kurniawan, Rony
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 7 (2022): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2022
Publisher : Universitas Nusantara PGRI Kediri

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Abstract

The purpose of this study was to analyze the effect of price, product quality, promotion on consumer satisfaction in buying Mamypoko pants in Tulungagung district. By taking people who bought Mamypoko Pants in Tulungagaung Regency, using the incidental sampling method, the main data from the sample was collected using a questionnaire instrument that included Price, Product Quality, Promotion of Consumer Continuity to Buy Mamypoko Pants in Tulungagung Regency. The data analysis technique used the Classical Assumption Test. , Multiple linear test , Coefficient of determination , F test . The result of the research is that price has an influence on consumer satisfaction buying Mamypoko Pants in Tulungagung Regency , Product quality has an influence on consumer satisfaction buying Mamypoko Pants in Kabu Tulungagung patent, Promotion has an influence on consumer satisfaction buying Mamypoko Pants in Tulungagung Regency. Price, Product Quality, Promotion variables affect consumer satisfaction.
PENGARUH KUALITAS PRODUK, HARGA DAN PROMOSI PENJUALAN TERHADAP LOYALITAS PELANGGAN KOPI JANJI JIWA DI NGANJUK Sri Riyanti, Anggita; Zulistiani; Purnomo, Hery
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 7 (2022): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2022
Publisher : Universitas Nusantara PGRI Kediri

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Abstract

This research is motivated by the idea of ​​a culinary business (Coffee Shop). This business idea is currently experiencing very rapid development. In addition to its rapid development, of course, the competition is also quite tight. Thus the coffee shop business must be innovative and smart in making its marketing strategy. This study aims to analyze product quality, product prices and product promotions that are carried out partially and simultaneously which affect consumer loyalty at Promise Jiwa Coffee Nganjuk. In this study, a quantitative approach was applied by collecting primary data obtained through a questionnaire. In this study, the population used was Kopi Promise Jiwa customers by taking data samples of 40 respondents. Sampling using non-probability techniques and accidental sampling techniques as an approach and using multiple regression analysis performed using SPSS software. The conclusion obtained from this study is that there is a good influence between quality, price and seller promotion partially on consumer loyalty who consumes Promise Jiwa Coffee in the Nganjuk area.
PENGARUH CONTENT MARKETING, E-WOM, DAN PERSEPSI KUALITAS TERHADAP MINAT BELI PRODUK SOMETHINC PADA PENGIKUT AKUN X @SOMETHINC_OFFICIAL Wenda, Bellty Delincya Evalda; Zulistiani; Sardanto, Rino
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 10 (2025): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2025
Publisher : Universitas Nusantara PGRI Kediri

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Abstract

This study aims to analyze the influence of content marketing, electronic word of mouth (e-WOM), and perceived quality on the purchase intention of Somethinc products on followers of the X account @Somethinc Official. Using a quantitative approach with a survey method to 100 respondents through a purposive sampling technique, the data was analyzed using SPSS 27. The results showed that content marketing and e-WOM had a significant effect on increasing the purchase intention of Somethinc consumers, while the perception of quality did not have a significant effect in the context of marketing through X. This shows that consumers are more influenced by informative content and positive reviews from fellow users in making decisions to purchase local skincare products on social media, compared to the perception of quality factor. The novelty of this study lies in the focus of analyzing the behavior of local skincare consumers through the X platform which is still rarely studied, and emphasizing the importance of utilizing content-based marketing strategies and e-WOM in increasing purchase intention. This study is expected to provide a practical contribution for Somethinc in optimizing digital marketing strategies in order to reach consumers more effectively, while enriching theoretical studies of digital marketing in the local skincare industry in Indonesia.
Co-Authors Aliami, Sri Almubaroq, Mochamad Farik Ardana, Reza Tri Basthoumi Muslih Hartato, Jerry Hery Purnomo Kasanah, Riski Dwi Kuncoro, Safira Ratuhening Nur Kurniawan, Rony Leksono, Poniran Yudho Mauji, Quinita Salamah Nimah, Munthaha Novitasari, Reny Veronika Dian Oktaviana, Yastika Putra, Putrama' Arifrahman raharjo, itot bian Rino Sardanto Romawi, Juleo Prabowo Adnan Santika, Dina Sigit Ratnanto Sri Riyanti, Anggita Susi Damayanti, Susi Wahyu Widodo Wahyuni, Pertiwi Wahyuningtyas, Arindasari Wenda, Bellty Delincya Evalda