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THE NGABUNGBANG TRADITION AS A FORM OF SOCIAL IDENTITY IN CIMANDE VILLAGE COMMUNITY Dini Rahmawati; Haryono Haryono; Nurul Hayat
Bestari: Jurnal Pengabdian Kepada Masyarakat Vol 5 No 3 (2025)
Publisher : Sekolah Tinggi Keguruan dan Ilmu Pendidikan (STKIP) Melawi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46368/dpkm.v5i3.4407

Abstract

This research aims to gain a deeper understanding of the Ngabungbang Tradition as a Form of Social Identity in the Cimande Village Community, utilizing Clifford Geertz's Interpretive Anthropology perspective. The research approach employed in this study is qualitative with a descriptive method. For informant selection, a purposive sampling technique was utilized. Thefindings indicate that the history of the Ngabungbang tradition in Cimande Village initially originated from napak tilas (following in the footsteps/pilgrimage) or gatherings of teachers and students who sought to learn pencak silat. Over time, other rituals evolved, such as mapag mulud (welcoming the Prophet's birthday month), keuceran (washing of sacred heirlooms), bathing in Cikamalayan, and pilgrimages to the tombs of the revered elders. Based on these developments, this tradition has become an integral part of the Cimande Village community's social identity, with its peak event routinely held every 14th of Rabi' al-Awwal, the month of Prophet Muhammad's birth. The symbols present in this tradition consist of cai (water), bathing, prayer, heirlooms, and the tombs of the elders. Social interactions within this tradition occur among people from various backgrounds, such as the gathering of students who once learned silat in Cimande. The overall meaning of the Ngabungbang tradition in Cimande Village is to purify oneself by discarding negative aspects with the intention of repenting to Allah SWT. Keywords : Cultural Ritual, Ngabungbang Tradition, Social Identity
PRAKTIK MODAL PELAKU USAHA HOME INDUSTRY EMPING MELINJO DESA MENES KECAMATAN MENES KABUPATEN PANDEGLANG Komarudin Komarudin; Rizki Setiawan; Haryono Haryono
NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Vol 12, No 12 (2025): NUSANTARA : JURNAL ILMU PENGETAHUAN SOSIAL
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jips.v12i12.2025.4529-4537

Abstract

Pelaku usaha home industri emping melinjo di Desa Menes menghadapi berbagai tantangan dalam mempertahankan eksistensi usahanya. Oleh karena itu, mereka perlu memanfaatkan berbagai bentuk modal yang dimiliki. Penelitian ini menerapkan pendekatan deskriptif kualitatif dengan observasi, wawancara, dan dokumentasi. Tujuan penelitian adalah mengetahui bentuk-bentuk modal yang dimanfaatkan pelaku usaha industri rumah tangga emping melinjo di Desa Menes dalam keberlangsungan usahanya hingga saat ini. Analisis data menggunakan model MiIes dan Huberman yang mencakup tahap reduksi data, penyaajian data, serta penarikan kesimpulan. Informan penelitian terdiri dari enam orang, terdiri atas empat pelaku usaha serta dua anggota keluarga atau karyawan. Hasil penelitian menunjukkan bahwa terdapat empat bentuk modal yang dimanfaatkan, yaitu (1) modal ekonomi berupa tabungan pribadi, penghasilan tambahan, aset pohon melinjo, dan peralatan produksi; (2) modal sosial yang tampak dalam hubungan dengan keluarga, sesama pelaku usaha, dan masyarakat; (3) modal budaya berupa pengetahuan, keterampilan, dan kebiasaan dalam membuat emping melinjo; serta (4) modal simbolik berupa pengakuan dan kepercayaan terhadap produk. Keempat modal tersebut berperan penting dalam mendukung keberlangsungan usaha emping melinjo di Desa Menes. 
PERILAKU KONSUMTIF BELANJA ONLINE; E-COMMERCE SHOPEE PADA MAHASISWA PEREMPUAN PENDIDIKAN SOSIOLOGI UNIVERSITAS SULTAN AGENG TIRTAYASA Sri Rahayu Ningsih; Haryono Haryono
SABANA: Jurnal Sosiologi, Antropologi, dan Budaya Nusantara Vol. 4 No. 2 (2025): Agustus 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/sabana.v4i2.5368

Abstract

The development of technology has brought significant changes to human life, including the ease of accessing information and services via the internet. One form of adaptation of this technology is e-commerce, which allows buying and selling transactions to be carried out online. Shopee, as one of the largest e-commerce platforms, offers various conveniences such as flexible payment methods, attractive promotional programs, and direct home delivery. However, this convenience also encourages consumer behavior, especially among the younger generation, including students. Thi aim of this study is to examine the consumer behavior of students in shopping online through Shopee, with a focus on the factors that drive this behavior and its impact on lifestyle and financial conditions. The study was conducted on students of the Sociology Education Study Program at Sultan Ageng Tirtayasa University, aged 19-23 years who actively use the Shopee application. The findings are expected to provide insight into students' digital consumption patterns, factors that trigger consumer behavior such as aggressive promotions and impulsive purchases, and their implications for financial balance. These findings contribute to the understanding of the impact of e-commerce on consumer behavior in the digital era and become the basis for formulating strategies to overcome its negative impacts, such as waste and financial problems, especially among students. This study has limitations in the scope of the subjects, namely students in one study program and the Shopee platform, so the results cannot be generalized to a wider context.