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Emerging Themes and Research Directions in Halal Fashion: A Bibliometric Study Aisya, Sitti; Syamsu, Nur
EQUILIBRIUM Vol 12, No 1 (2024): EQUILIBRIUM
Publisher : Prodi Ekonomi Syariah Pascasarjana IAIN Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/equilibrium.v12i1.23205

Abstract

This study aims to explore the trends and developments in Halal fashion studies published in Scopus-indexed journals. This study uses a quantitative method of bibliometric analysis to analyze the characteristics of articles, keywords, abstracts, authors, and related journals. This study analyzed a total of 17 articles written by 50 authors and published in 17 different journals. The results showed that research on the phrase Halal fashion experienced a significant increase from 2009 to 2023. In the source analysis category, the Journal of Islamic Marketing ranks top in Halal fashion publications in terms of impact measurement and total citations. Based on the author analysis category, it was found that Management and Science University and the University of Indonesia were the affiliations of authors who ranked first. The author's country affiliation places Indonesia in the first place, followed by China and Malaysia. In the document analysis category, Echchaibi's work published in 2009 ranked first in terms of citations. In the category of word analysis, the keywords that are widely used by the authors are Halal fashion, hijab, Islam, and Islamic marketing. The research makes a significant contribution to mapping trends in research related to Halal fashion.
Beyond Religious Boundaries: Determinants Driving Non-Muslim Consumers’ Halal Product Choices in Palu, Indonesia Syamsu, Nur; Aisya, Sitti; MD, Muthmainnah; Fitriani, Nur; Ikhram, M.; Ismail, Nurizal
Al-Intaj : Jurnal Ekonomi dan Perbankan Syariah Vol 11, No 2 (2025)
Publisher : Faculty of Economics and Islamic Business, UIN Fatmawati Sukarno Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29300/aij.v11i2.7601

Abstract

Purpose: This study aims to identify the key factors influencing non-Muslim consumers’ preferences for halal food products in Palu, Indonesia, focusing on knowledge, attitudes, pricing, accessibility, social influence, trust in certification, and consumption experience..Design/methodology: A quantitative, cross-sectional survey was conducted with 117 non-Muslim respondents in Palu. Data were collected using a structured questionnaire adapted from validated instruments and analyzed using SPSS (version 29). The analysis involved descriptive statistics, validity and reliability testing, classical assumption tests (normality, multicollinearity, heteroscedasticity), and multiple linear regression with t-test and F-test to examine the relationships between variables and purchasing decisions.Findings: The results reveal that knowledge negatively influences purchasing decisions, whereas positive attitudes, accessibility, social influence, trust in halal certification, and consumption experience significantly enhance the likelihood of choosing halal products among non-Muslim consumers.Practical Implication: The findings suggest that marketers should reframe halal knowledge into practical benefits (health, hygiene, quality), improve accessibility, strengthen social engagement, and enhance trust through credible certification to increase adoption among non-Muslim consumers.Originality/Value: This study integrates consumer behavior theory, the Theory of Planned Behavior, and post-disaster consumer dynamics to explain halal consumption among non-Muslims in a multicultural setting, using a rigorous SPSS-based analytical approach.
Unraveling The Influence of Halal Certification Logos on Consumer Choises: A Meta-Analysis in The Indonesian Market Sofyan, Syaakir; Sofyan, A. Syathir; Ahmed, Ishfaq; Rusanti, Ega; Noval, Noval; Syamsu, Nur
IQTISHODUNA: Jurnal Ekonomi Islam Vol. 14 No. 2 (2025): October (On Progress)
Publisher : LPPM, Universitas Islam Syarifuddin Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54471/iqtishoduna.v14i2.2886

Abstract

The aim of this research is to examine the development of research on the influence of halal logos on purchasing decisions for halal products in Indonesia. The method used is meta analysis by reviewing 33 studies published in 2013-2023 with the help of the OpenMEE application. The results of this research show that there is a positive influence of the logo on decisions with a p-value obtained <0.001 and an estimated value of 0.415, which indicates that the strength of the relationship is in the medium category. The influence of the halal cosmetics industry is greater than that of the halal food industry. In terms of sample type, the student sample effect is greater than the general public sample effect. Meanwhile, in the location group, the effect of the provincial capital is greater than the effect of location in the district. Theoretically, this study strengthens the Theory of Planned Behavior (TPB) by confirming the role of halal logos as external cues that influence consumer attitudes and intentions. It also highlights the halal logo as a trust signal that shapes purchasing behavior across different contexts. Study limitations include limited sample size and lack of adequate moderators to explain within-subgroup variation. Therefore, future research needs to consider testing other important aspects, such as participant groups, countries/regions, and other variables.