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Development of Asahan River Tourism Activities in Support of National Tourism Strategic Area of Lake Toba Prawira, Mega Fitriani Adiwarna; Budisetyorini, Beta; Adisudharma, Deddy; Salam, Dicky Arsyul; Wulandari, Wisi; Susanto, Eko
Journal of Tourism Sustainability Vol. 1 No. 2 (2021): Volume 1 Number 2 (2021)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jtos.v1i2.15

Abstract

Following up on the Development of The National Tourism Strategic Area of Lake Toba, which was directed in the study "Integrated Tourism Masterplan for Lake Toba" (ITMP Danau Toba) in 2018, one of which was the development of river-based natural tourism attractions allocated in the Asahan Watershed including Asahan Regency, Tanjung Balai Municipality, Toba Samosir Regency, and Simalungun Regency. Regarding the policy of river-based tourism attractions, this research is focused on developing river tourism activities that will have implications for the development of the natural attraction of the Asahan River. This study has produced a mixed method of sustainable tourism development strategies by prioritizing the benefits of the ecological, socio-economic and cultural environment. Development is directed towards packaging special interest tourism products following the characteristics of available resources.
Building Better Communication in Tourism: How Cultural Competence and Language Skills Shape Service Performance Rachim, Amanda Rizka; Salam, Dicky Arsyul
Journal of Tourism Sustainability Vol. 5 No. 1 (2025): Volume 5 Number 1 (2025)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jtospolban.v5i1.153

Abstract

In today's globalized tourism sector, frontline employees are increasingly expected to navigate intercultural interactions with Competence and agility. This study develops and empirically tests a structural model linking intercultural Competence, foreign language proficiency, organizational support, and international experience to communication self-efficacy, influencing strategic communication behaviors and enhancing communicative performance. Drawing on social cognitive theory, the model conceptualizes communication self-efficacy as a psychological bridge between underlying competencies and behavioral outcomes. Data were collected from 256 tourism professionals using a structured questionnaire and analyzed via Partial Least Squares Structural Equation Modeling (PLS-SEM). The results demonstrate that communication strategies significantly predict communicative performance and that communication self-efficacy strongly predicts strategic communication use. Foreign language proficiency, intercultural Competence, and organizational support each significantly enhanced self-efficacy, while international experience showed only a marginal effect. The findings advance theoretical understanding by positioning self-efficacy as a behavioral enabler that converts potential into performance. Practically, the study underscores the importance of integrated training models that go beyond technical knowledge to build confidence, strategic awareness, and organizational support. For tourism organizations aiming to deliver culturally responsive service, the results highlight the need to invest in skill development and empowering employees to act confidently in culturally complex settings.
Community Participation in Agrotourism Development in Cibodas Village, Lembang District, West Bandung Regency Salam, Dicky Arsyul; Wyratama, Marubeni Yusuf; Natasha, Ischa; Pramesthi, Riana Ika; Ahzar, Aimar Achdiatul; Syafitri, Melinda Ade; Novianti, Syifaa
Journal of Tourism, Hospitality and Travel Management Vol. 1 No. 1 (2023)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jthtm.v1i1.10

Abstract

Community participation or involvement plays an essential role in developing tourism activities, from planning to implementation. Consequently, community participation plays a part in determining the success factor of tourism development conducted in Cibodas Village, an emerging community-based tourism village in Bandung, Indonesia. This study aims to identify several forms of community participation in developing agrotourism. The descriptive qualitative method is used for the research to collect data by observing, interviewing, and studying existing documentation. The study indicates that the strong relationship among local communities, farmers, and government primarily empowers community participation in Cibodas Village. Although the development of agrotourism in the village still faces challenges due to other farming preferences among the local communities, the farmers' participation in contributing to the development has significantly increased. Agrotourism activities offered by the community and farmers in Cibodas Village are in the form of educational tourism through visiting agricultural land to identify types of plants, learning how to pick and care for plants, and enjoying processed food and drinks from agricultural products.
Ciletuh Geopark Destination Development: Integrating Alternative Food in Hanjeli Tourism Village and Surrounding Destinations Prawira, Mega Fitriani Adiwarna; Budisetyorini, Beta; Salam, Dicky Arsyul; Adisudharma, Deddy; Wulandari, Wisi
Journal of Tourism, Hospitality and Travel Management Vol. 1 No. 2 (2023)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jthtm.v1i2.139

Abstract

This study explores integrating alternative food practices into the development of the Ciletuh Geopark Destination, focusing on Hanjeli Tourism Village and its surrounding areas. The research aims to enhance visitor experiences and promote sustainable regional development by blending culinary diversity with tourism offerings. Employing a mixed-methods approach, data was collected through surveys, interviews, and field observations to assess the current state of alternative food integration and its impact on tourism development. Findings reveal significant opportunities for leveraging alternative food as a unique selling point for the destination, catering to diverse visitor preferences and contributing to the socio-economic growth of local communities. The study underscores the importance of strategic planning and collaboration among stakeholders to effectively integrate alternative food practices into destination development initiatives, ensuring the preservation of cultural heritage and environmental sustainability.