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All Journal Media Wisata Jurnal Pengembangan Wiraswasta Journal of Tourism Sustainability International Journal of Sustainable Competitiveness on Tourism Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Barista : Jurnal Kajian Bahasa dan Pariwisata Masyarakat Pariwisata: Journal of Community Services in Tourism Journal of Tourism, Hospitality and Travel Management (JTHTM)
Dicky Arsyul Salam
Politeknik Pariwisata NHI Bandung
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Transportation Other

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Community Participation in Agrotourism Development in Cibodas Village, Lembang District, West Bandung Regency Salam, Dicky Arsyul; Wyratama, Marubeni Yusuf; Natasha, Ischa; Pramesthi, Riana Ika; Ahzar, Aimar Achdiatul; Syafitri, Melinda Ade; Novianti, Syifaa
Journal of Tourism, Hospitality and Travel Management Vol. 1 No. 1 (2023)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jthtm.v1i1.10

Abstract

Community participation or involvement plays an essential role in developing tourism activities, from planning to implementation. Consequently, community participation plays a part in determining the success factor of tourism development conducted in Cibodas Village, an emerging community-based tourism village in Bandung, Indonesia. This study aims to identify several forms of community participation in developing agrotourism. The descriptive qualitative method is used for the research to collect data by observing, interviewing, and studying existing documentation. The study indicates that the strong relationship among local communities, farmers, and government primarily empowers community participation in Cibodas Village. Although the development of agrotourism in the village still faces challenges due to other farming preferences among the local communities, the farmers' participation in contributing to the development has significantly increased. Agrotourism activities offered by the community and farmers in Cibodas Village are in the form of educational tourism through visiting agricultural land to identify types of plants, learning how to pick and care for plants, and enjoying processed food and drinks from agricultural products.
Ciletuh Geopark Destination Development: Integrating Alternative Food in Hanjeli Tourism Village and Surrounding Destinations Prawira, Mega Fitriani Adiwarna; Budisetyorini, Beta; Salam, Dicky Arsyul; Adisudharma, Deddy; Wulandari, Wisi
Journal of Tourism, Hospitality and Travel Management Vol. 1 No. 2 (2023)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jthtm.v1i2.139

Abstract

This study explores integrating alternative food practices into the development of the Ciletuh Geopark Destination, focusing on Hanjeli Tourism Village and its surrounding areas. The research aims to enhance visitor experiences and promote sustainable regional development by blending culinary diversity with tourism offerings. Employing a mixed-methods approach, data was collected through surveys, interviews, and field observations to assess the current state of alternative food integration and its impact on tourism development. Findings reveal significant opportunities for leveraging alternative food as a unique selling point for the destination, catering to diverse visitor preferences and contributing to the socio-economic growth of local communities. The study underscores the importance of strategic planning and collaboration among stakeholders to effectively integrate alternative food practices into destination development initiatives, ensuring the preservation of cultural heritage and environmental sustainability.
Task To Tech: An Exploration of Generative Ai in Tourism Marketing through Student Experiments and Practitioner Interviews Putra, Rifki Rahmanda; Salam, Dicky Arsyul
Media Wisata Vol. 24 No. 1 (2026): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v24i1.945

Abstract

This study investigates the adoption and impact of Generative Artificial Intelligence (GenAI) in tourism marketing, exploring the intersection of technology performance, user adoption, and task suitability through the dual perspectives of emerging talent and established professionals. A multi-method research design was employed, combining a quasi-experiment with higher education tourism students and semi-structured interviews with industry practitioners. The experiment compared the performance of a control group against an AI-prompted group on standardized marketing tasks. The interviews explored real-world adoption drivers, guided by an integrated framework of Task-Technology Fit (TTF) and the Unified Theory of Acceptance and Use of Technology (UTAUT). Experimental results demonstrate that GenAI significantly enhances efficiency across all tasks. However, its impact on quality is task-dependent: it modestly improves long-form text, has a neutral effect on short-form content, and markedly decreases the quality of visual design outputs. The qualitative findings reveal that practitioner adoption is primarily driven by high TTF and strong Performance Expectancy. The study also identifies Effort Expectancy, Social Influence, and Facilitating Conditions as key factors, while highlighting Digital Literacy as a critical, overarching moderator that governs the effective utilization of AI tools. The study advocates for a fundamental shift in tourism education and professional development toward fostering critical AI literacy to ensure technology is leveraged as a collaborative tool that augments, rather than compromises, strategic and creative quality.
Surf Fishing Prospect: Developing Pangandaran Beach Tourism Destination Dicky Arsyul Salam; Beta Budisetyorini; Deddy Adisudharma; Wisi Wulandari; Mega Fitriani Adiwarna Prawira
Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Vol. 7 No. 2 (2023)
Publisher : Research and Community Service Center, Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/jk.v7i2.1139

Abstract

Fishing tourism has become a global recreational trend, providing visitors with a memorable beach activity-based experience. Fishing tourism is a relatively new development in sustainable tourism, where tourists can participate in fishing operations by using surf fishing techniques to catch and cook freshly caught fish on-site. Pangandaran beach tourism destination provides a potential spot for surf fishing. This research examines the prospects for developing surf fishing to increase quality beach activity experiences in Pangandaran. This is achieved through face-to-face interviews with five experienced fishers and ten tourists who wanted to participate in this process. By using ansoff matrix analysis, the surf fishing prospect of Pangandaran Beach tourism destination suggests implementing a product development strategy to create new products of fishing tourism experiences and techniques provided for the existing tourist market fishing lover.
Pengembangan Pariwisata Bertema Eco-Forest dan Sungai di Bumi Perkemahan Tangsi Jaya Beta Budisetyorini; Deddy Adisudharma; Dicky Arsyul Salam; Mega Fitriani Adiwarna Prawira; Wisi Wulandari; Eko Susanto
Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Vol. 5 No. 1 (2021)
Publisher : Research and Community Service Center, Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/jk.v5i1.220

Abstract

Pengembangan wisata yang berada di jalur alternatif pada umumnya mengalami beberapa kendala dikarenakan permasalahan pola ruang terkait aksesibilitas serta tata ruang fisik alam, tata ruang aktivitas dan fasilitas wisata terkait pertimbangan pariwisata berkelanjutan. Bumi Perkemahan Tangsi Jaya terletak di jalur alternatif Ciwidey-Cianjur memiliki potensi wisata perkemahan dengan keunikan daya tarik wisata alam hutan, pedesaan, persawahan dan sungai dengan dominasi pengunjung lokal dan domestik. Penelitian bertujuan mengkaji pengembangan wisata bumi perkemahan melalui pendekatan deskriptif-kualitatif pada aspek spasial, pola ruang serta tata ruang aktivitas dan fasilitas wisata berdasarkan konsep Eco Forest Tourism, River Tourism dan tata ruang fisik alam. Penelitian ini telah menghasilkan gambar pemetaan pola ruang, serta tata letak aktivitas dan fasilitas wisata bumi perkemahan Tangsi Jaya yang mempertimbangkan pariwisata berkelanjutan. Penerapan hasil penelitian ini diharapakan dapat menjadi arahan rencana pengembangan pembangunan Bumi Perkemahan Tangsi Jaya bagi para pengelola setempat dengan harapan sektor pariwisata dapat memberikan multiplier effect pariwisata berkelanjutan baik bagi peningkatan pendapatan daerah maupun pemerataan pendapatan masyarakat Kabupaten Bandung Barat, Ciwidey, Cianjur di masa yang akan datang
Co-Authors Ahzar, Aimar Achdiatul Amanda Rizka Rachim Beta Budisetyorini Deddy Adisudharma Deddy Adisudharma Eko Susanto Jamhari Jamhari Mega Fitriani Adiwarna Prawira Natasha, Ischa Pramesthi, Riana Ika Rifki Rahmanda Putra Syafitri, Melinda Ade Syifaa Novianti Wisi Wulandari Wyratama, Marubeni Yusuf