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Budi Setiawan
Institut Bisnis dan Informatika Kesatuan
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Public Health Social Sciences Other

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Pengaruh Persepsi Harga, Varian, dan Kualitas Produk Terhadap Keputusan Pembelian Smartphone Xiaomi Odrick Helsar L. Tobing; Budi Setiawan
Jurnal Ilmiah Manajemen Kesatuan Vol 8 No 2 (2020): JIMKES Edisi Agustus 2020
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v8i2.330

Abstract

This study aims to see if Perception Of Price, Variance and Products, and Quality Of Products affect bot partial and simultaneous Decision Of Purchase. The population in this study was a student of IBIK Bogor who once use Xiaomi’s Smartphone in IBIK Bogor with 100 samples. The Slovin method used a is a non-sampling method with an approximate sampling type. The result of this study are as follows: (1) a Partial Value perceotions affect the decision of the purchase with a higher value T count than T table(3.316> 1.94). (2) a partial Product Variant affects the decision of the purchase with value of T greater than T table (3,461> 1.94). (3) The Quality of The Product is partial to the decision of the Purchase with a value of T count greater than T table (2.813> 1.94). (4) Perceptions Of Price, Variance Of Products, and Quality Of Products Simultaneously have positive and significant effects on purchasing decisions with greater F count than F table (65.297> 3.09) and significant value of 0.000. (5) The three independent variables (Value Perceptions, Product Variant, and Product Quality) are able to explain variations in dependencies (Purchasing Decision) of 67,3%, while 32,7% of purchasing decision are affected by other independent variables Keywords: perceived price, products’ varians, product quality, buying decision
Pengaruh Promosi melalui Sosial Media dan Online Customer Reviews Terhadap Keputusan Pembelian Rendy Dwi Putra; Budi Setiawan
Jurnal Informatika Kesatuan Vol 1 No 1 (2021): JIKES Edisi Agustus 2021
Publisher : LPPM IBI Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (393.042 KB) | DOI: 10.37641/jikes.v1i1.405

Abstract

Penelitian ini bertujuan menguji pengaruh antara Promosi melalui Sosial Media dan Online Customer Reviews Terhadap Keputusan Pembelian ( Studi Kasus Marketplace Zomato pada Generasi Millenial di Kota Bogor ). Penelitian ini menggunakan variable independent yaitu Promosi melalui Sosial Media dan Online Customer Reviews. Variabel dependennya adalah Keputusan Pembelian. Data dalam penelitian ini merupakan data sekunder. Sampel penelitian ini adalah konsumen yang sudah membeli makanan dan minuman di restoran atau kafe melalui aplikasi Zomato. Sampel dilakukan dengan metode Hair et al sampling. Pengumpulan data dilakukan dengan kuisioner disebarkan langsung kepada konsumen yang telah membeli makanan dan minuman di restoran atau kafe melalui aplikasi Zomato sebanyak 130 responden. Metode statistic menggunakan analisis regresi linear berganda, dengan pengujian hipotesis uji statistik t. Hasil penelitian ini menjukan positif dan signifikan pada variable Promosi melalui Sosial Media dengan t-hitung lebih besar dari t-tabel (2,779>1,96) dan variabel Online Customer Reviews t-hitung lebih besar dari t-tabel (5,349>1,96). Kata Kunci : Promosi melalui Sosial Media, Online Customer Reviews, Keputusan Pembelian.
INFLUENCE OF GREEN INNOVATION ON CONSUMER PURCHASE INTENTIONS FOR ECO-FRIENDLY PRODUCTS Budi Setiawan; Henry Sumurung; Nurul Salwa
Riset: Jurnal Aplikasi Ekonomi Akuntansi dan Bisnis Vol 6 No 1 (2024): RISET : Jurnal Aplikasi Ekonomi Akuntansi dan Bisnis
Publisher : Kesatuan Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/riset.v6i1.2080

Abstract

This research investigates the impact of green innovation on green purchase intentions for environmentally friendly products, with environmental concerns as a mediating variable. A survey was employed to gather data from consumers familiar with eco-friendly straw products. Structural equation modeling (SEM) via AMOS software was utilized for data analysis. Primary data was collected through questionnaires distributed to consumers knowledgeable about environmentally friendly straw products. Purposive sampling was employed, resulting in a sample size of 385 respondents. Findings indicate a significant positive relationship between green innovation and environmental concerns. Furthermore, environmental concerns positively influence green purchase intentions, suggesting that higher environmental concerns correlate with a greater likelihood of purchasing environmentally friendly products. However, no significant influence of green innovation on purchase intentions was observed. Future research should investigate the relationship between green innovation, environmental concerns, and purchase intentions. The insights gained from this study can offer valuable recommendations for individuals interested in using environmentally friendly products, enabling them to enhance their green purchase intentions effectively.
Tinjauan Atas Content Marketing PT Pojok Satu Indonesia Widjaya, Mutiara Malika; Setiawan, Budi
Jurnal Aplikasi Bisnis Kesatuan Vol. 4 No. 3 (2024): JABKES Edisi Desember 2024
Publisher : Program Vokasi dan LPPM IBI Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jabkes.v4i3.1962

Abstract

Before technology experienced developments like today, to find information and news, people got it through conventional media including newspapers, magazines, radio or television. The conventional media industry such as newspapers began to lag behind due to the impact of technological developments, this was due to changes in people's behavior that switched to the digital world. The objectives of this study are: 1) how is content marketing implemented at PT Pojok Satu Indonesia; 2) what are the obstacles in implementing content marketing at PT Pojok Satu Indonesia; 3) how to deal with obstacles in implementing content marketing at PT Pojok Satu Indonesia. The results of this study are: 1) PT Pojok Satu Indonesia divides three stages in implementing content marketing; 2) in its implementation there are several obstacles experienced by PT Pojok Satu Indonesia in implementing content marketing including the absence of the right idea in determining a concept that suits the needs of the audience, writer's block, the presence of competitors, and rapidly changing trends; 3) efforts made to overcome obstacles in implementing content marketing at PT Pojok Satu Indonesia, namely identifying target audiences by conducting market research first, dealing with situations when writer's block occurs by taking a break, looking for a new atmosphere and looking at other references, providing characteristics to digital content created by the company and developing a mindset or way of thinking to carry out various innovations.   Keywords: Content Marketing, PT Pojok Satu Indonesia
Optimalisasi Hilirisasi Bisnis Maggot Melalui Peningkatan Sarana Dan Prasarana, Tata Kelola Dan Strategi Pemasaran Berbasis Digital Pada Bank Sampah Unit Siliwangi Bogor Nurendah, Yulia; Sutarti, Sutarti; Munawar, Aang; Mulyana, Mumuh; Nurachmad, Edi; Setiawan, Budi; Maulina, Dwi; Lestari, Febriana Indah
Jurnal Abdimas Dedikasi Kesatuan Vol. 5 No. 1 (2024): JADKES Edisi Januari 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jadkes.v5i1.2273

Abstract

The aim of the Partnership-Based MSME Development activity is to resolve the problems of the Siliwangi Waste Bank Unit (BSU) as a collaboration partner. The problems faced by related partners are organizational management, resources and marketing. From an administrative point of view problems arise, for example. there are no guidelines regarding the functions and duties of organizational management, weak administrative management and financial reporting systems. In terms of resources, the problem is that BSU Siliwangi administrators are still weak in understanding organizational development, entrepreneurship and marketing strategies, Magot cultivation skills that need to be improved. The marketing problem is that BSU Siliwangi's marketing strategy has not optimally used digital technology. Based on these problems, several community partnership program activities were implemented, such as training in the use of management and information systems in partner organizations, entrepreneurship training and the use of technology in company development. Training related to organizational management consists of financial management and administration, entrepreneurship training, marketing strategies using digital technology, and Magot cultivation training. The results of this activity are: 1) Establishment of partner organization governance guidelines as well as a simple financial management and recording system for partner organizations; 2) Availability of adequate production facilities, especially vital facilities such as waste chopping machines for Magot feed; 3) Increasing understanding of management and members regarding asset management, capital, entrepreneurship and digital-based marketing strategies through soft skills training and mentoring programs; 4) Establishment of a digital marketing platform in the form of the Web and other digital features (social media Instagram and Tiktok); 5) Increased income at partner organizations; 6) Publication of the results of community partnership program activities in the form of articles in print media and activity videos; 7) Have a Business Identification Number (NIB).   Keywords: governance, marketing strategy, downstreaming, digital business, waste bank
Organic Waste Utilization for Maggot Breeding to Enhance Economic Welfare in RW 07 Ciparigi Indah Budi Setiawan; Muanas Muanas; Septian Cahyadi; Julius Taslim; Amanda Marsha Andinna
JATI EMAS (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat) Vol. 8 No. 4 (2024): Jati Emas (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat)
Publisher : DPD Jatim Perkumpulan Dosen Indonesia Semesta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Maggots, the larvae of the Black Soldier Fly (BSF), play a crucial role in addressing food waste issues by rapidly and efficiently breaking down organic waste, reducing the volume of waste sent to landfills, and producing high-protein animal feed. Utilizing maggots helps solve environmental problems caused by food waste while providing economic benefits to the community. The community service activity conducted by the Institut Bisnis dan Informatika Kesatuan team focuses on using organic waste for maggot breeding to enhance economic welfare in RW 07 Ciparigi Indah, Bogor. This initiative has had a significant positive impact. In terms of management, the activity has increased community awareness of the maggot breeding cycle through provided guidance. In marketing, the operators have gained skills in using digital technology for marketing strategies and creating a financial reporting system application to assist with financial management. The activity has increased the supply of organic waste used as maggot feed in production. The provision of appropriate technology has led to a significant rise in maggot production.
Co-Authors Aang Munawar Adi Zakaria Afiff Adil Fadillah Adil Fadillah Amanda Marsha Andinna Angga Sulistiono Anissa Yosephani Celia Celesta Rabuani Dewi Raisa Putrie Egi Adithia Pradana Ellisya Patricia Ferawati ., Ferawati Gen Gen Gendalasari Henry Sumurung Julius Taslim Lestari, Febriana Indah Maulina, Dwi Meliana Meliana Muanas Muanas Mumuh Mulyana Muthiah, Farah Nurachmad, Edi Nurul Salwa Odrick Helsar L. Tobing Ratih Puspitasari Rendy Dwi Putra Septian Cahyadi Suharmiati Suharmiati Sutarti Sutarti Tarida Marlin Surya Tengku Riza Zarzani N Tobing, Odrick Helsar L. Udi Pramiudi W, Denny Haryono Widjaya, Mutiara Malika Yulia Nurendah