Articles
<![CDATA[Penelusuran Persepsi Mahasiswa Atas Program Studi Akuntansi dan Minat Studi Lanjut ]]>
<![CDATA[Udi Pramiudi]]>;
<![CDATA[Budi Setiawan]]>
<![CDATA[ JAS-PT (Jurnal Analisis Sistem Pendidikan Tinggi Indonesia) Vol 2 No 2 (2018): JAS-PT Edisi DESEMBER 2018 ]]>
Publisher : <![CDATA[Forum Dosen Indonesia ]]>
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DOI: 10.36339/jaspt.v2i2.219
<![CDATA[Tujuan Penelitian ini adalah untuk Mengukur persepsi mahasiswa tentang kualitas program studi D3 Akuntansi dan S1 Akuntansi STIE Kesatuan serta minat melakukan studi lanjut ke jenjang S2 Akuntansi. Penelitian dilakukan di Agustus 2018 dengan 150 orang mahasiswa sebagai responden. Data dianalisis menggunakan metode Analisis Deskriptif dan Uji beda Persepsi (uji statistik Wilcoxon). Hasil penelitian menunjukkan mayoritas responden memiliki persepsi awal bahwa penyelenggaraan program D3 Akuntansi STIE Kesatuan, dipersepsikan telah memiliki kualitas yang baik. Pemberian informasi akan keunggulan D3 Akuntansi STIE Kesatuan mampu meningkatkan persepsi positif masyarakat akan kualitas D3 Akuntansi STIE Kesatuan. Mayoritas responden menyatakan berminat untuk studi lanjut pada jenjang magister. Keinginan responden untuk dapat meningkatkan kompetensi diri sesuai dengan tuntutan pekerjaan, menjadi faktor stimulus terkuat dalam membentuk minat studi lanjut. Kata Kunci: program studi akuntansi, minat studi lanjut]]>
<![CDATA[THE ROLE OF BRAND RELIABILITY AND BRAND INTENTION IN MEDIATING THE RELATIONSHIP BETWEEN CUSTOMER SATISFACTION AND BRAND LOYALTY ]]>
<![CDATA[Budi Setiawan]]>;
<![CDATA[Ellisya Patricia]]>
<![CDATA[ Riset: Jurnal Aplikasi Ekonomi Akuntansi dan Bisnis Vol 4 No 1 (2022): RISET : Jurnal Aplikasi Ekonomi Akuntansi dan Bisnis ]]>
Publisher : <![CDATA[Kesatuan Press ]]>
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DOI: 10.37641/riset.v4i1.145
<![CDATA[This study aims to fill the research gap regarding the role of brand reliability and brand intention in mediating the relationship between overall customer satisfaction on brand loyalty. The research context is on bottled drinking water customers who already know the brand name and have consumed products from the bottled drinking water brand name. The sampling technique used a non-probability sampling approach, namely purposive sampling. The sample size is 120 respondents by following the general rules of factor analysis. The study results revealed that brand intention has an essential role in mediating the effect of overall customer satisfaction on brand loyalty. Unfortunately, there is no data support regarding the mediating role of brand reliability.]]>
<![CDATA[Strategi Promosi UMKM Di Era COVID-19 ]]>
<![CDATA[Budi Setiawan]]>;
<![CDATA[Egi Adithia Pradana]]>
<![CDATA[ Jurnal Abdimas Dedikasi Kesatuan Vol 1 No 1 (2020): JADKES Edisi Juli 2020 ]]>
Publisher : <![CDATA[LPPM Institut Bisnis dan Informatika Kesatuan ]]>
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DOI: 10.37641/jadkes.v1i1.1302
<![CDATA[Digital marketing adalah kegiatan promosi dan pencarian pasar melalui media digital secara online dengan memanfaatkan berbagai sarana misalnya jejaring sosial. Tujuan diadakannya kegiatan promosi UMKM ini adalah untuk memberikan pengetahuan dan pemahaman para pelaku UMKM mengenai pentingnya memberikan informasi produk lewat promosi yang disampaikan, agar masyarakat tertarik untuk membeli produk UMKM. Metode kegiatan ini berupa promosi yang dilakukan melalui media sosial dengan gerakan membeli produk UMKM. Kegiatan promosi ini diikuti oleh para pelaku bisnis UMKM di kota Bogor. Melalui program ini, diharapkan akan meningkatkan penjualan dari hasil produk para pelaku UMKM, sehingga akan meningkatkan perekonomian mereka. Kata kunci: Promosi UMKM]]>
<![CDATA[Pendampingan Penerapan Strategi Promosi Berbasis Digital Bagi UMKM Di Wilayah Kota Bogor ]]>
<![CDATA[Budi Setiawan]]>;
<![CDATA[Adil Fadillah]]>
<![CDATA[ Jurnal Abdimas Dedikasi Kesatuan Vol 1 No 1 (2020): JADKES Edisi Juli 2020 ]]>
Publisher : <![CDATA[LPPM Institut Bisnis dan Informatika Kesatuan ]]>
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DOI: 10.37641/jadkes.v1i1.320
<![CDATA[Operasionalisasi bisnis sangat membutuhkan adanya kreativitas yang tinggi dan adaptif terhadap perubahan. Kreativitas dalam bisnis dengan memanfaatkan perkembangan teknologi informasi, telah banyak mengubah cara pandang pebisnis dalam menjalankan bisnisnya. Tidak hanya pebisnis berskala besar, sektor UMKM pun dapat memanfaatkan hal ini untuk pemasaran bisnisnya. UMKM di Kota Bogor harus memiliki kemampuan dan keterampilan terkait kreativitas bisnis. Dengan ini, Dinas Koperasi dan UMKM Kota Bogor bekerjasama dengan STIE Kesatuan menyelenggarakan Pelatihan Peningkatan Kreativitas UMKM dalam Pemasaran di Dunia Digital bagi UMKM di Kota Bogor, yang berlokasi di Hotel Grand Asana Pangrango Bogor. Kegiatan pelatihan ini bertujuan untuk meningkatkan keterampilan pelaku UMKM dalam memanfaatkan internet bagi operasional bisnis. Dengan ini, diharapkan terbentuknya pengetahuan dan pemahaman UMKM Kota Bogor akan keberadaan dan perkembangan teknologi informasi, bagi optimalisasi bisnis serta Tercapainya optimalisasi pengetahuan identifikasi survey pasar berbasis digital, dalam upaya meningkatkan kinerja bisnis UMKM Kota Bogor Kata Kunci : UMKM, Pemasaran digital, Kreativitas bisnis]]>
<![CDATA[Customer Satisfaction Index Model on Three Level Of Socioeconomic Status In Bogor Case Study: Customer Satisfaction on Branded Cooking Oil Product ]]>
<![CDATA[Setiawan, Budi]]>
<![CDATA[ ASEAN Marketing Journal Vol. 6, No. 1 ]]>
Publisher : <![CDATA[UI Scholars Hub ]]>
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<![CDATA[Customer satisfaction index models have been developed in many countries, including Indonesia. Those models were commonly not focused on the socioeconomic status (SES) of the customer, sothis condition could be a research gap. The aims of this research is to analyze the customer satisfaction index model of branded cooking oil product in Bogor, Indonesia based on SES established from the household monthly routine consumption. Questionnaires were used as primary data collection instrument in this study, while data analysis was carried out with variance based structural equation modeling (SEM) which is also known as Partial Least Square (PLS) model, and Kruskall Wallis nonparametric test. Perceived quality, perceived value and customer expectation as were significantly influencing the customer satisfaction construct in the structural model. This study also concluded that there is different level of overall customer satisfaction on the three levels of customer’s SES]]>
<![CDATA[The Existence of Islamic Banking in Indonesia from Non-Muslims Perceptions ]]>
<![CDATA[Setiawan, Budi]]>;
<![CDATA[Puspitasari, Ratih]]>;
<![CDATA[Manurung, Tarida Marlin Surya]]>
<![CDATA[ ASEAN Marketing Journal Vol. 7, No. 2 ]]>
Publisher : <![CDATA[UI Scholars Hub ]]>
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<![CDATA[This study has three main objectives, which are to identify the common knowledge of the non- Muslims on the Islamic banking products and services; to identify the non-Muslims perception; and to analyze the influence of respondents’ demography to the perception on revenue sharing system of Islamic banking. E-survey method was used with a quantitative approach involving 244 respondents, who partook to fill the online questionnaire. Descriptive statistics and binary logistic regression tests were used as data analysis techniques. The majority of the respondents have a better knowledge on savings, rather than other products. The existence of Islamic banking has been able to attract the public attentions, and not contrary to their religious beliefs. Respondent’s demography (ie: gender, age, level of formal education) significantly influences respondent’s perception on revenue sharing system of Islamic banking in Indonesia.]]>
<![CDATA[PERSONAL NORM AND PRO-ENVIRONMENTAL CONSUMER BEHAVIOR: AN APPLICATION OF NORM ACTIVATION THEORY PDF ]]>
<![CDATA[Setiawan, Budi]]>;
<![CDATA[Afiff, Adi Zakaria]]>;
<![CDATA[Heruwasto, Ignatius]]>
<![CDATA[ ASEAN Marketing Journal Vol. 13, No. 1 ]]>
Publisher : <![CDATA[UI Scholars Hub ]]>
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<![CDATA[Manuscript type: Research Article Research Aims: This study aims to fill the research gap from previous research regarding personal norms in explaining pro-environmental behavior, which does not involve awareness of consequences and ascription of responsibility as antecedents to activate personal norms. Therefore, this study tries to examine personal norms based on norm activation theory in explaining behavior. Design/methodology/approach: The final sample size is 300 respondents selected through purposive sampling technique. Primary data is collected through a closed-end questionnaire. Data analysis consists of two stages, namely the confirmatory factor analysis and structural equation model. Research Findings: Awareness of consequences and ascription of responsibility significantly form a personal norm as a core factor of the norm activation theory. Consumers feel that they have a moral obligation concerning the environment. Active personal norm, successfully forming both intention and actual behavior in the context of sorting out waste. In the downstream stage of consumer behavior, it will lead to becoming pro-environmental consumer behavior based on altruistic values. Theoretical Contribution/Originality: Personal norm is proven to be activated by awareness of consequences and ascription of responsibility. Active personal norm will lead to affect behavior, with or without being preceded by intention. Practitioner/Policy Implication: Social marketers can encourage consumers to behave pro-environmentally by activating the personal norm from their target audience first. Research limitation/Implications: This study was conducted in a cross-sectional period. Therefore, future studies will be more robust if the actual behavior is measured in a longitudinal period.]]>
<![CDATA[The linkage of greenwashing perception and consumers' green purchase intention ]]>
<![CDATA[Budi Setiawan]]>;
<![CDATA[Anissa Yosephani]]>
<![CDATA[ Business and Entrepreneurial Review Vol. 22 No. 1 (2022): APRIL 2022 ]]>
Publisher : <![CDATA[Universitas Trisakti ]]>
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<![CDATA[This study analyzes the linkage between greenwashing perception and consumers' green purchase intention. There is a critical research gap regarding the strategic linkage between these two essential constructs in green marketing. The unit of analysis of this research is the individual, namely the consumer who knows about drinking water products in disposable gallon packaging. The sample size is 500 respondents, with the sampling technique is purposive sampling. Confirmatory factor analysis is used to test the validity and reliability of the instrument. The structural equation modelling (SEM) analysis was used to test the research hypothesis. The result shows that greenwashing perception has a negative and significant effect on consumers' green purchase intention. Greenwashing perception has a close relationship with consumers' green purchase intention. The lower the consumer's perception of greenwashing, the more their intention to buy environmentally friendly green products will increase.]]>
<![CDATA[ANALYSIS OF CONSUMERS' GREEN PURCHASE BEHAVIOR ON BOTTLED WATER THROUGH A GREEN BRAND IMAGE APPROACH ]]>
<![CDATA[Budi Setiawan]]>;
<![CDATA[Gen Gen Gendalasari]]>;
<![CDATA[Dewi Raisa Putrie]]>
<![CDATA[ Riset: Jurnal Aplikasi Ekonomi Akuntansi dan Bisnis Vol 4 No 2 (2022): RISET : Jurnal Aplikasi Ekonomi Akuntansi dan Bisnis ]]>
Publisher : <![CDATA[Kesatuan Press ]]>
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DOI: 10.37641/riset.v4i2.167
<![CDATA[This study analyzes the effect of greenwash on consumer green purchasing behavior by a company mediated by the role of a company's green brand image. This study was conducted on consumers who know about bottled drinking water product brands in Indonesia. Primary data was performed using a questionnaire with a total of 385 data. The data in this study is quantitative. This study uses Structural Equation Modeling (SEM). The software used in this study is LISREL 8.8 and SPSS 22. The results of this study are that greenwashing has a negative effect on the brand image of green companies, and green brand image has a positive effect on green consumer purchases. Green brand image has an essential role in mediating the effect of greenwashing on green consumer purchase behavior. Therefore, companies need to reduce greenwashing activities and enhance their green brand image to increase green consumer purchase behavior.]]>
<![CDATA[ANALYSIS OF CONSUMERS' GREEN PURCHASE BEHAVIOR ON BOTTLED WATER THROUGH A GREEN BRAND IMAGE APPROACH ]]>
<![CDATA[Budi Setiawan]]>;
<![CDATA[Gen Gen Gendalasari]]>;
<![CDATA[Dewi Raisa Putrie]]>
<![CDATA[ Riset: Jurnal Aplikasi Ekonomi Akuntansi dan Bisnis Vol 4 No 2 (2022): RISET : Jurnal Aplikasi Ekonomi Akuntansi dan Bisnis ]]>
Publisher : <![CDATA[Kesatuan Press ]]>
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DOI: 10.37641/riset.v4i2.167
<![CDATA[This study analyzes the effect of greenwash on consumer green purchasing behavior by a company mediated by the role of a company's green brand image. This study was conducted on consumers who know about bottled drinking water product brands in Indonesia. Primary data was performed using a questionnaire with a total of 385 data. The data in this study is quantitative. This study uses Structural Equation Modeling (SEM). The software used in this study is LISREL 8.8 and SPSS 22. The results of this study are that greenwashing has a negative effect on the brand image of green companies, and green brand image has a positive effect on green consumer purchases. Green brand image has an essential role in mediating the effect of greenwashing on green consumer purchase behavior. Therefore, companies need to reduce greenwashing activities and enhance their green brand image to increase green consumer purchase behavior.]]>
