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Pengaruh servicescape terhadap revisit intention yang dimediasi oleh perceived service quality Ari Rahmat Saputra; Yonathan Palinggi; Nilam Anggar Sari
KINERJA Vol 19, No 4 (2022): November
Publisher : Faculty of Economics and Business Mulawarman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jkin.v19i4.12107

Abstract

Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh variabel servicescape terhadap keputusan untuk berkunjung kembali (Revisit Intention) pada Cafe calemanthan dengan mediasi perceived service quality. Teknik pengambilan sampel menggunakan  purposive sampling yaitu customer yang telah berkunjung lebih dari 1 kali yaitu 100 orang. Alat analisis data menggunakan Structural Equation Modelling (SEM) dengan menggunakan software Smart PLS versi 3.2.7. Hasil Penelitian menunjukan bahwa Servicescape tidak berpengaruh langsung terhadap Revisit Intention. Servicescape memiliki pengaruh positif dan signifikan terhadap Perceived Service Quality. Perceived Service Quality memiliki pengaruh positif dan signifikan terhadap Revisit Intention. Servicescape memiliki pengaruh tidak langsung yang positif dan signifikan terhadap Revisit Intention  yang dimediasi Perceived Service Quality.
Analisis Studi Kelayakan Bisnis Pada Usaha Ulap Doyo Pokant Takaq Di Tenggarong Dilihat Dari Aspek Finansial Rutmaida Butar Butar; Yonathan Palinggi; Kartina Eka Ningsih
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 22 No 2 (2022)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53640/jemi.v22i2.1134

Abstract

The purpose of this study was to identify and analyze the feasibility study of Doyo Pokant Takaq's Ulap Business in Tenggarong in terms of financial analysis. The analytical tools used are net present value (NPV), internal rate of return (IRR), net benefit cost ratio (BCR), and payback period. Results Based on the business feasibility analysis, the net present value (NPV) of the Doyo Pokant Takaq Tenggarong Ulap Business was Rp. 526,828,701. The net present value (NPV) was analyzed by the cash flow method for eight years with a DF of 14% so that each year a different cash value was obtained. In the eighth year, the final Net Present Value (NPV) is positive > 0, and this value is still greater than the investment value that has been invested by the owner of the Doyo Pokant Takaq Ulap Business in Tenggarong of Rp. 450,000,000. Because the NPV value is greater than zero, the Do Pokant Takaq Ulap business is still feasible to maintain. The value of the benefit-cost ratio (BCR) is 1.249. The BCR value means that the value of the benefits obtained in the Doyo Pokant Takaq Ulap business in Tenggarong is 1,249 times the value of the costs incurred at an interest rate of 14%. The value of the internal rate of return (IRR) is 33.40%. Because this value is greater than 14%, it can be said that the Doyo Pokant Takaq Ulap business in Tenggarong is feasible. From the results of the analysis of the investment that has been made by Doyo Pokant Takaq's Ulap Business in Tenggarong, it turns out that it can be returned in only 6 years and 10 months. The payback period achieved is only 68% of the 5 years estimated by the business owner to be able to return the existing capital.
Analisis Kepuasan Pelanggan Dengan Importance Performance Analysis (IPA) Yonathan Palinggi; Sabran Sabran; Hamji Hamji
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 23 No 1 (2023)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53640/jemi.v23i1.1342

Abstract

The purpose of this study was to determine customer satisfaction based on service quality and marketing mix variables using the Importance Performance Analysis Method and in which quadrant is customer satisfaction at Anyi Ethnik Stores in Tenggarong using the Importance Performance Analysis Method. The population in this study were all consumers who were directly involved and had made purchases at the Anyi Ethnic Shop in Tenggarong in August 2021 for 10 days. The total number of samples used in this study was 50 people. The results showed that there was a high level of customer satisfaction with Anyi Ethnic Shops using the Importance Performance Analysis Method where there were 6 factors Tenggarong Anyi Ethnic Shops did not provide the best service on this attribute. In order for management to concentrate on improving all of its performance on this attribute (concentrate here). The services provided to the attributes in Quadrant B need to be maintained (keep up the good work). The Anyi Ethnic Shop in Tenggarong provides good service to customers. Therefore, this area is called an excess area (possible overkill).