Article Per Year (5 Year)
p-Index From 2020 - 2025
2.832
P-Index
This Author published in this journals
All Journal JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS Jurnal Manajemen dan Inovasi (MANOVA) Populer: Jurnal Penelitian Mahasiswa Optimal: Jurnal Ekonomi dan Manajemen Journal of Creative Student Research Jurnal Penelitian Ekonomi Manajemen dan Bisnis Jurnal Riset Manajemen Nian Tana Sikka: Jurnal Ilmiah Mahasiswa Neraca Manajemen, Akuntansi, dan Ekonomi Moneter : Jurnal Ekonomi dan Keuangan Santri : Jurnal Ekonomi dan Keuangan Islam JURNAL RUMPUN MANAJEMEN DAN EKONOMI Global Leadership Organizational Research in Management
Edi Murdiyanto
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Social Sciences Transportation Other

Published : 21 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 21 Documents
Search

 1   2   3 
Pengaruh Kualitas Pelayanan, Keragaman Produk, Dan Suasana Café Terhadap Kepuasan Konsumen Di Akar Coffee Wates Rizki Winda Puspita Sari; Edi Murdiyanto; Zaenul Muttaqien
Journal of Creative Student Research Vol. 1 No. 5 (2023): Oktober : Journal of Creative Student Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jcsrpolitama.v1i5.2675

Abstract

A form of strategy to influence consumer satisfaction can be done by providing good quality service. Consumers feel that what they want will be served responsively, besides this, the variety of products available will fulfill consumers' taste desires. A comfortable cafe atmosphere can make consumers feel satisfied and want to make repeat purchases. The aim of this research is to determine the influence of service quality, product diversity and cafe atmosphere on consumer satisfaction at Akar Coffee Wates. This research uses a quantitative approach with a sample of 112 respondents. From the results of the t test, service quality has a significant effect on consumer satisfaction with a sig value of 0.000 < 0.05, so H0 rejected and Ha accepted. Then product diversity has a significant effect on consumer satisfaction with a sig value of 0.000 < 0.05, so H0 rejected and Ha accepted. And the atmosphere of the cafe has a significant effect on consumer satisfaction with a sig value. 0.000 < 0.05 then H0 rejected and Ha accepted. In the F test results, a Sig value of 0.000 <0.05 is obtained, so H0 rejected and Ha accepted, meaning that service quality, product diversity and cafe atmosphere simultaneously influence consumer satisfaction at Akar Coffee Wates.
Co-Authors Agung Pambudi Maha Putra Agung Pambudi Mahaputra Ahmad Jauhari Ardhea Kusumawati Binti Umaya Dandy Ferdiansyah Devita Eka Yuniar Wulandari EDWIN AGUS BUNIARTO Fariz Irchamsyah Reza Fransisca Insani Imam Mukhlis Indah Listyani Khirana Sasi Nur Azizah Lutvi Prastika Andriani Meri Dita Rahayu Mochamad Puguh Andriyanto Muhammad Yudha Farudin Nada Sari Noor Faidzah Rachmawati Nuril Aulia Munawaroh Prasasti, Karari Budi Restu Widiandari Risya Afifatur Rahma Rizki Winda Puspita Sari Siti Umu Munawaroh Taufik Akbar Taufik Akbar Ustadus Sholihin Zaenul Muttaqien Zulfia Rahmawati