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All Journal JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS Jurnal Manajemen dan Inovasi (MANOVA) Populer: Jurnal Penelitian Mahasiswa Optimal: Jurnal Ekonomi dan Manajemen Journal of Creative Student Research Jurnal Penelitian Ekonomi Manajemen dan Bisnis Jurnal Riset Manajemen Nian Tana Sikka: Jurnal Ilmiah Mahasiswa Neraca Manajemen, Akuntansi, dan Ekonomi Moneter : Jurnal Ekonomi dan Keuangan Santri : Jurnal Ekonomi dan Keuangan Islam JURNAL RUMPUN MANAJEMEN DAN EKONOMI Global Leadership Organizational Research in Management
Edi Murdiyanto
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Religion Agriculture, Biological Sciences & Forestry Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Social Sciences Transportation Other

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PENGARUH BRAND IMAGE, BRAND EXTENSION DAN PRICE DISCOUNT TERHADAP KEPUTUSAN PEMBELIAN DI KOPI JANJI JIWA NGANJUK Siti Umu Munawaroh; Edi Murdiyanto; Nuril Aulia Munawaroh; Ahmad Jauhari
Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi Vol. 8 No. 4 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v8i4.5649

Abstract

Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh variabel bebas Brand image, Brand Extension dan Price Discount terhadap variabel terikat yaitu Keputusan Pembelian di Kopi Janji Jiwa Nganjuk, yang memiliki tujuan untuk mengetahui pengaruh secara parsial maupun simultan. Studi penelitian ini menggunakan metode kuantitatif dengan pendekatan assosiatif. . Populasi dalam penelitian ini tidak diketahui jumlah yang tetap, teknik pengambilan sampel menggunakan metode purposive sampling dan penentuan jumlah sampel sebanyak 150 orang. Pengumpulan data menggunakan instrument kuesioner dan melalui teknik analisis data uji t, uji F dan koefisien determinasi (). Pengujian yang digunakan untuk mengolah data yaitu Software SPSS 25. Berdasarkan hipotesis penelitian maka dapat diperoleh : 1) Brand Image secara parsial berpengaruh signifikan terhadap keputusan pembelian di Kopi Janji Jiwa Nganjuk dengan nilai signifikansi sebesar 0,000 < 0,05. 2) Brand Extension secara parsial berpengaruh signifikan terhadap keputusan pembelian di Kopi Janji Jiwa Nganjuk dengan nilai signifikansi sebesar 0,000 < 0,05. 3) Price Discount secara parsial berpengaruh signifikan terhadap keputusan pembelian di Kopi Janji Jiwa Nganjuk dengan nilai signifikansi sebesar 0,000 < 0,05. 4) Brand Image, Brand Extension dan Price Discount secara simultan berpengaruh signifikan terhadap keputusan pembelian di Kopi Janji Jiwa Nganjuk dengan nilai signifikansi sebesar 0,000 < sig. 0,05.
PENGARUH PROMOSI MEDIA SOSIAL, ELECTRONIC WORD OF MOUTH (E-WOM) DAN SERVICE QUALITY TERHADAP KEPUTUSAN PEMBELIAN PADA KAFE TERAS BAPAK PAPAR KEDIRI Khirana Sasi Nur Azizah; Edi Murdiyanto; Nuril Aulia Munawaroh; Ahmad Jauhari
Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi Vol. 8 No. 8 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v8i8.5871

Abstract

Pertumbuhan jumlah kafe yang ada di Indonesia mengalami perkembangan yang cepat dengan adanya perubahan gaya hidup masyarakat yang semakin urban serta masyarakat yang terpengaruh dengan tren global. Era saat ini kafe tidak hanya menjadi tempat tempat makan saja, akan tetapi juga menjadi tempat bersosialisasi, dan berkumpul bagi banyak orang. Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh variabel bebas yaitu Promosi Media Sosial (X1), Electronic Word Of Mouth (X2) dan Service Quality (X3) terhadap variabel terikat Keputusan Pembelian (Y) pada Kafe Teras Bapak Papar Kediri. Metode yang digunakan pada penelitian ini adalah kuantitatif dengan pendekatan asosiatif, dengan sampel sebanyak 170 responden. Penelitian ini meggunakan uji regresi linier berganda dengan menggunakan program softwareSPSS versi 26. Teknik pengambilan sampel pada penelitian ini menggunakan accidental sampling. Berdasarkan hasil dari penelitian ini maka dapat disimpulkan bahwa disimpulkan bahwa Promosi Media Sosial secara parsial berpengaruh positif dan signifikan terhadap Keputusan Pembelian, Electronic Word Of Mouth secara pasrial berpengaruh positif dan signifikan trhadap Keputusan Pembelian dan Service Quality secara parsialberpengaruh positif dan signifikan terhadap Keputusan Pembelian. Promosi Media Sosial, Electronic Word Of Mouth dan Service Quality secara simultan berpengaruh terhadap Keputusan Pembelian. Dengan adanya penelitian ini perusahaan bisa lebih dapat meningkatkan berbagai faktor yang dapat membuat konsumen meningkat.
Bibliometric analysis of research trends in competitive advantage and sustainability of MSMEs: A systematic review of Scopus scientific publications Edi Murdiyanto; Karari Budi Prasasti
JURNAL RUMPUN MANAJEMEN DAN EKONOMI Vol. 1 No. 2 (2024): Mei
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jrme.v1i2.1267

Abstract

The researcher wants to map research with the leading research theme of competitive advantage to assess the sustainability of micro, small and medium enterprises in the world. Design/Methodology- the research uses bibliometric methods by analyzing data collection methods on articles indexed by Scopus with findings of 779 articles on the topic. Data processing is carried out using the VOSviewwer application, which analyzes and provides graphics and images of literature that have been researched clearly and in-depth. Findings- research topics with predetermined themes have been widely researched and published in international journals indexed by Scopus; the topic theme extends to other topics that are still related to the main topic. Many authors wrote together from different agencies and countries and published in many journals with 470 journal publishers. Practical implications: These findings can guide management practitioners, especially those who research the topics raised to develop SMES, where the development of discussions increasingly extends to other topics. Originality/value - only a few have been researched using bibliometrics, which is expected to be used as a guide for future researchers.
PERAN GALERI INVESTASI BURSA EFEK INDONESIA DALAM MENINGKATKAN JUMLAH INVESTOR DAN TRANSAKSI EFEK DI JAWA TIMUR Edi Murdiyanto
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 4 No 1 (2019): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (921.037 KB) | DOI: 10.29407/nusamba.v4i1.12645

Abstract

Penelitian ini berusaha mengetahui pendirian Galeri Investasi Bursa Efek Indonesia di lingkungan kampus dalam upaya meningkatkan jumlah investor dan value transaksi Pasar Modal Indonesia di Jawa Timur, jumlah investor di buktikan dengan jumlah Single Investor Identification (SID), sedangkan jumlah transaksi hanya pada transaksi efek saham pada investor di Jawa Timur. Penelitian menggunakan metode statistik deskriptif dimana peneliti ingin menggambarkan fenomena dan kondisi keadaan yang sebenarnya dengan pendekatan induktif yang di sajikan dengan menggunakan data statistik. Dari hasil pengolahan data menujukan kenaikan jumlah Galeri Investasi Bursa Efek Indonesia di Jawa Timur, kenaikan jumlah investor juga mengalami kenaikan signifikan, investor aktif melakukan transaksi efek saham berkisar 13,84% sampai 18,62%, value transaksi di dominasi oleh investor menggunakan Anggota Bursa “ sekuritas” di kota Surabaya.
Pengaruh Harga, Promosi Dan Desain Produk Terhadap Keputusan Pembelian Kendaraan Honda Scoopy Pada PT. Kembang Jawa Permai Ardhea Kusumawati; Edi Murdiyanto; Zaenul Muttaqien
Nian Tana Sikka : Jurnal ilmiah Mahasiswa Vol. 1 No. 6 (2023): Nian Tana Sikka : Jurnal ilmiah Mahasiswa
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/niantanasikka.v1i6.132

Abstract

This study discusses the influence of price, promotion and product design on the purchase decision of Honda Scoopy vehicles at PT Kembang Jawa Permai. The study aims to explain the influence of price, promotion and product design on the purchase decision of Honda Scoopy vehicles at PT Kembang Jawa Permai. The sample of this study was consumers who bought Honda Scoopy vehicles at PT Kembang Jawa Permai as many as 108 consumers. The sampling technique uses non-probability sampling, namely incidental sampling. The analysis techniques used are validity tests, reliability tests, classical assumption tests, multiple linear regression. The results of the study are that there is a positive and significant influence of price on purchasing decisions with a significant value of 0.003 < 0.05. There is a positive and significant influence of promotion on purchasing decisions with a significant value of 0.001 < 0.05. There is a positive and significant influence of product design on purchasing decisions. There is a simultaneous influence of price, promotion and product design on purchasing decisions with a significant value of 0.000 < 0.05.
Pengaruh Lingkungan Kerja Fisik, Disiplin Kerja Dan Stres Kerja Terhadap Kinerja Karyawan Pada Pabrik Gula Merah UD Bunga Mas Mochamad Puguh Andriyanto; Edi Murdiyanto; Agung Pambudi Maha Putra
Populer: Jurnal Penelitian Mahasiswa Vol. 2 No. 4 (2023): Desember : Jurnal Penelitian Mahasiswa
Publisher : Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/populer.v2i4.1422

Abstract

This research aims to determine the influence of the physical work environment, work discipline and work stress on employee performance at the UD Bunga Mas brown sugar factory. The variables used in this research are Physical Work Environment (X1), Work Discipline (X2), Work Stress (X3), and Employee Performance (Y). The research location is the UD Bunga Mas Brown Sugar Factory which is located in Karanglo Hamlet, Tales Village RT 01 RW 04 Ngadiluwih District, Kediri Regency. By using data collection techniques in the form of interviews, questionnaires and observations.Meanwhile, the analysis used uses quantitative methods with multiple linear regression tools using the SPSS version 25.0 software program. Based on tests carried out by partial linear regression analysis, it shows that the Physical Work Environment (X1) has a negative and insignificant effect on Employee Performance (Y) and Work Discipline (X2) has a positive and insignificant effect on Employee Performance (Y). Meanwhile, the Job Stress variable (X3) has a negative and significant influence on Employee Performance (Y). This shows a significant value for variable X1 0.116 > 0.05, variable X2 0.538 > 0.05, and X3 0.000 < 0.05. Partially, the Physical Work Environment (X1), Work Discipline (X2), and Work Stress (X3) have a positive and significant effect on Employee Performance (Y) at the UD Bunga Mas Brown Sugar Factory.
PENGARUH SOSIAL MEDIA, INFLUENCER, DAN ONLINE CUSTOMER REVIEW TERHADAP KEPUTUSAN PEMBELIAN PRODUK THE ORIGINOTE DI SHOPEE PADA MASYARAKAT KOTA KEDIRI Nada Sari; Ahmad Jauhari; Edi Murdiyanto
Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi Vol. 15 No. 6 (2025): Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v15i6.11424

Abstract

This research aims to determine the influence of social media, influencers, and online customer reviews on purchasing decisions for The Originote products on Shopee among the people of Kediri city. This research uses a type of quantitative research with an associative quantitative approach. This research produces: 1). The Social Media variable (X1) partially has a significant effect on the Purchasing Decision (Y) of The Originote Products at Shopee in the Kediri City Community with. 2). The Influencer variable (X2) partially has a significant effect on the Purchase Decision (Y) of The Originote Products on Shopee in the Kediri City Community 3). The Online Customer Review variable (X3) partially has a significant effect on the Purchasing Decision (Y) of The Originote Products on Shopee in the Kediri City Community 4). The variables Social Media (X1), Influencers (X2), and Online Customer Reviews (X3) simultaneously have a significant influence on the Purchasing Decision (Y) of The Originote Products on Shopee in the Kediri City Community.
Analisis Kinerja Keuangan Dengan Menggunakan Perhitungan Current Ratio (CR), Quick Ratio (QR), Gross Profit Margin (GPM) Dan Net Profit Margin (NPM) Pada Pt. Astra Internasional Tbk Periode 2018-2021 Risya Afifatur Rahma; Indah Listyani; Edi Murdiyanto
Global Leadership Organizational Research in Management Vol. 1 No. 4 (2023): Global Leadership Organizational Research in Management
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/glory.v1i4.369

Abstract

This research aims to find out how good the financial performance is based on the current ratio, quick ratio, gross profit margin and net profit margin at PT Astra Internasional Tbk. The type of research used is quantitative descriptive. The data processed is PT Astra Internasional Tbk financial report data for the 2018-2021 period. The type of data used is secondary data. The data collection technique in this research is by copying financial report files. Technical data analysis uses quantitative descriptive methods with the formulas current ratio, quick ratio, gross profit margin and net profit margin. The results of this research show that the financial performance of PT Astra Internasional Tbk for the 2018-2021 period is reviewed from the current ratio, quick ratio, gross profit margin and net profit margin. So the author draws the conclusion that financial performance in terms of the current ratio and quick ratio is not good because the value is still below industry standards. Financial performance in terms of gross profit margin and net profit margin, the company's financial performance is also said to be not good because it is still below industry standards.
Analisis Tingkat Kesehatan Perusahaan dari Aspek Keuangan Berdasarkan Keputusan Menteri BUMN Nomor: KEP-100/MBU/2002 : (Studi Kasus Pada PT. Krakatau Steel (Persero) Tbk Periode 2017-2021) Meri Dita Rahayu; Indah Listyani; Edi Murdiyanto
Global Leadership Organizational Research in Management Vol. 1 No. 4 (2023): Global Leadership Organizational Research in Management
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/glory.v1i4.372

Abstract

This research aims to determine the level of company health from a financial aspect based on the Decree of the Minister of BUMN Number: KEP-100/MBU/2002 at PT. Krakatau Steel (Persero) Tbk for the 2017-2021 period. The method used in this research is quantitative descriptive. This health level assessment uses 8 financial aspect indicators, namely ROE, ROI, Cash Ratio, Current Ratio, Collection Periods, Inventory Turnover, Total Asset Turn Over, and Total Own Capital to Total Assets. Based on the research results, PT. Krakatau Steel (Persero) Tbk for the 2017-2021 period experienced increases and decreases as seen from 8 financial ratio indicators. The financial health assessment in 2017 and 2018 was in the unhealthy predicate in the BBB category with a final score of 55 in 2017 and 53.21 in 2018, however in 2019 it was in the unhealthy predicate in the CCC category with a final score of 30, whereas in 2020 it was ranked as unhealthy in the BB category with a final score of 47.14 and in 2021 it was ranked as unhealthy in the BBB category with a final score of 55. So it can be concluded that the financial health of PT. Krakatau Steel (Persero) Tbk is in an unhealthy condition.
Analisis Kinerja Keuangan Dengan Menggunakan Perhitungan Gross Profit Margin (GPM), Net Profit Margin (NPM) Dan Return On Equity (ROE) Pada Pt. Pakuwon Jati Tbk Periode 2018-2021 Binti Umaya; Indah Listyani; Edi Murdiyanto
Global Leadership Organizational Research in Management Vol. 1 No. 4 (2023): Global Leadership Organizational Research in Management
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/glory.v1i4.375

Abstract

A company needs to pay attention to financial performance in order to see how far the company's position by analyzing financial statements. This study aims to determine the financial performance of PT. Pakuwon Jati Tbk in 2018-2021 using the ratio of Gross profit Margin, Net Profit Margin and Return on assets. This type of research is descriptive with quantitative data taken secondarily from the balance sheet and income statement of PT. Pakuwon Jati Tbk for 2018-2021. Samples were taken from the population according to the saturated sampling method. The results of research that has been done show that the financial performance of GPM and NPM are in a good state that is above the industry average standard, GPM shows a decline while NPM shows unstable fluctuations. The results of financial performance with ROE in poor condition because it is below the industry average standard with fluctuations that are also unstable.
Co-Authors Agung Pambudi Maha Putra Agung Pambudi Mahaputra Ahmad Jauhari Ardhea Kusumawati Binti Umaya Dandy Ferdiansyah Devita Eka Yuniar Wulandari EDWIN AGUS BUNIARTO Fariz Irchamsyah Reza Fransisca Insani Imam Mukhlis Indah Listyani Khirana Sasi Nur Azizah Lutvi Prastika Andriani Meri Dita Rahayu Mochamad Puguh Andriyanto Muhammad Yudha Farudin Nada Sari Noor Faidzah Rachmawati Nuril Aulia Munawaroh Prasasti, Karari Budi Restu Widiandari Risya Afifatur Rahma Rizki Winda Puspita Sari Siti Umu Munawaroh Taufik Akbar Taufik Akbar Ustadus Sholihin Zaenul Muttaqien Zulfia Rahmawati