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All Journal JIET (Jurnal Ilmu Ekonomi Terapan) Jurnal Mirai Management Jurnal Akuntansi dan Pajak Islamic Economics Quotient EKSISBANK (Ekonomi Syariah dan Bisnis Perbankan) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Open Access Indonesia Journal of Social Sciences Journal of Management - Small and Medium Enterprises (SME's) Management of Zakat and Waqf Journal (MAZAWA)) An-Nisbah : Jurnal Perbankan Syariah Open Access Indonesia Journal of Social Sciences Mabny : Journal of Sharia Management and Business juremi: jurnal riset ekonomi Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Balance: Journal of Islamic Accounting Journal of Management and Islamic Finance Al-Khidmah Jurnal Pengabdian Masyarakat Jurnal Pengabdian pada Masyarakat Ilmu Pengetahuan dan Teknologi Terintegrasi e-Jurnal Apresiasi Ekonomi Reinforce: Journal of Sharia Management Tijarah Balance: Journal of Islamic Accounting Jurnal Cendekia Ilmiah Jurnal Ekonomi, Manajemen, Akuntansi Ulil Albab Asian Journal of Law and Islamic Finance
Citra Mulya Sari
Universitas Islam Negeri Sayyid Ali Rahmatullah Tulungagung
Religion Arts Humanities Automotive Engineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Pengaruh Bauran Pemasaran terhadap Usaha Kecil Dan Menengah Nugraha Food Tulungagung Salwa Alfa Rohmatin Salwa; Citra Mulya Sari
J-CEKI : Jurnal Cendekia Ilmiah Vol. 1 No. 5: Agustus 2022
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v1i5.814

Abstract

Kota Tulungagung memiliki bermacam macam perusahaan industri pengolahan pangan, jasa, dan usaha industry sehingga meningkatkan persaingan antar perusahaan untuk memenuhi permintaan konsumen terhadap produk yang dihasilkan. Tujuan dari riset ini yaitu untuk menguji pengaruh produk, harga, tempat, promosi, orang, proses, bukti fisik, pembayaran dan kemasan secara parsial maupun simultan terhadap volume penjualan UKM Nugraha Food Tulungagung. Metode yang di gunakan kuantitatif dengan jenis penelitian asosiatif, strategi pengujian berupa uji validalitas dan reliabilitas. uji asumsi klasik seperti uji normalitas. uji multikolinearitas, dan uji heteroskedastisitas. Pengujian hipotesis seperti seperti uji simultan, uji parsial, dan determinasi (R²). Data diperoleh dari kuisioner dengan sampel keseluruhan karyawan yang berjumlah 41 orang dan diuji menggunakan SPSS versi 16.0 sebagai alat bantu pengujan. Hasil penelitian ini antara lain menjabarkan bahwa secara parsial (1) produk berpengaruh positif dan signifikan terhadap volume penjualan, (2) harga berpengaruh positif dan signifikan terhadap volume penjualan, (3) tempat berpengaruh positif dan signifikan terhadap volume penjualan, (4) promosi berpengaruh positif dan signifikan terhadap volume penjualan, (5) orang (SDM) berpengaruh positif dan signifikan terhadap volume penjualan, (6) proses berpengaruh positif dan signifikan terhadap volume penjualan keripik UKM Nugraha Food Tulungagung, (7) bukti fisik berpengaruh positif namun tidak signifikan terhadap volume penjualan, (8) pembayaran berpengaruh positif namun tidak signifikan terhadap volume penjualan, (9) kemasan berpengaruh positif namun tidak signifikan terhadap volume penjualan keripik UKM Nugraha Food Tulungagung.
Pengaruh Biaya Produksi, Omset Penjualan, Dan Biaya Promosi Terhadap Laba Foresthree Coffee Tulungagung Faradela Sandi; Citra Mulya Sari
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 2 No. 1: Desember 2022
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v2i1.807

Abstract

Kinerja perusahaan salah satunya dipengaruhi oleh laba. Laba merupakan suatu prestasi sebuah perusahaan maupun individu dalam kurun waktu tertentu. Peran penting laba dalam perusahaan yakni sebagai alat ukur keberhasilan manajemen dalam pengambilan keputusan. Dalam sebuah laporan keuangan terdapat berbagai macam biaya yang muncul untuk menunjang usaha. Biaya produksi yang muncul ketika memproduksi barang atau jasa yang dihasilkan. Omset penjualan yang diperoleh dari barang atau jasa yang sampai ke konsumen, dan biaya promosi yang dapat membantu memperkenalkan produk atau jasa yang kepada konsumen. Ketika ketiganya mampu diorganisir dengan baik maka laba atau rugi akan terlihat. Penelitian ini menggunakan pendekatan kuantitatif dengan jenis asosiatif. Sumber data sekunder dari laporan keuangan foresthree tahun 2019-2021. Teknik sampling menggunakan sampel jenuh dengan jumlah sampel 32. Teknik analisis data menggunakan uji regresi linier berganda. Berdasarkan analisis, dapat disimpulkan bahwa secara simultan biaya produksi, omset penjualan biaya promosi berpengaruh secara positif dan signifikan terhadap laba. Secara parsial omset penjualan dan biaya promosi berpengaruh terhadap laba sedangkan biaya produksi tidak vberpengaruh terhadap laba. Nilai koefisien korelasi menunjukkan nilai 0,604 atau 60,4%. Artinya bahwa model mampu menjelaskan hubungan diantara variabel independen dengan variabel dependen sebesar 60,4%. Sisanya sebesar 39,6 % dipengaruhi oleh variabel lain diluar penelitian
Pengaruh Kualitas Bahan Baku, Tenaga Kerja dan Modal Terhadap Tingkat Produksi Industri Kerupuk Rejo Tulungagung Susi Rahayu; Citra Mulya Sari
ULIL ALBAB : Jurnal Ilmiah Multidisiplin Vol. 1 No. 8: Juli 2022
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Banyaknya industri makanan di Kabupaten Tulungagung telah meningkatkan persaingan antar perusahaan untuk memenuhi permintaan konsumen terhadap produk yang dihasilkannya. Tujuan dari riset ini yaitu untuk menguji pengaruh kualitas bahan baku, tenaga kerja dan modal secara parsial maupun simultan terhadap tingkat produksi Industri Kerupuk Rejo Tulungagung. Metode kuantitatif diterapkan melalui pengujian analisis regresi linier berganda. Riset ini menggunakan keseluruhan tenaga kerja industri Kerupuk Rejo yang berjumlah 60 orang untuk dijadikan populasi dan sampel. Instrument penelitian menggunakan angket yang disebarkan kepada 60 responden. Data penelitian bersumber dari data primer yang kemudian diolah menggunakan software SPSS versi 16.0 sebagai alat bantu pengujian. Hasil penelitian ini antara lain menjabarkan bahwa secara parsial (1) kualitas bahan baku berpengaruh positif dan signifikan terhadap tingkat produksi, (2) tenaga kerja berpengaruh positif namun tidak signifikan terhadap tingkat produksi, (3) modal berpengaruh positif dan signifikan terhadap tingkat produksi, sedangkan secara simultan (4) kualitas bahan baku, tenaga kerja dan modal secara bersama berpengaruh positif dan signifikan terhadap tingkat produksi Industri Kerupuk Rejo Tulungagung.
Pengaruh Inflasi, Leverage dan Likuiditas Terhadap Profitabilitas Pada Perusahaan Manufaktur di Bursa Efek Indonesia (Studi Pada PT.Unilever Tbk) Choirina Sintya Lutfi; Citra Mulya Sari
ULIL ALBAB : Jurnal Ilmiah Multidisiplin Vol. 1 No. 11 (2022): Oktober 2022
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jim.v1i11.982

Abstract

Penelitian ini bertuju untuk memastikan bagaimana inflasi, leverage, dan likuiditas mempengaruhi profitabilitas. Karena profitabilitas sering digunakan sebagai metrik untuk mengevaluasi kinerja perusahaan, kemampuan perusahaan guna memperoleh laba yang baik selama kurun waktu tertentu yang menunjukkan kinerja perusahaan yang baik. Perusahaan manufaktur PT Unilever yang masuk dalam daftar Bursa Efek Indonesia merupakan populasi yang digunakan dalam penelitian ini. Besar sampel yakni 32, dan teknik pengambilan sampelnya adalah sampling jenuh. menggunakan regresi linier berganda untuk menganalisis data.
Pengaruh Marketing Mix Terhadap Keputusan Pembelian Tiket Bus PO. Harapan Jaya di Tulungagung Lailatul Komayaroh; Citra Mulya Sari
ULIL ALBAB : Jurnal Ilmiah Multidisiplin Vol. 1 No. 12: November 2022
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jim.v1i12.1095

Abstract

Penelitian ini dilatarbelakangi oleh minat masyarakat yang tinggi dalam menggunakan mode transportasi umum darat bus dan mengakibatkan terjadinya persaingan antar perusahaan. Tujuan penelitian ini untuk mengetahui pengaruh marketing mix terhadap keputusan pembelian tiket bus PO Harapan Jaya di Tulungagung. Penelitian ini menggunakan pendekatan kuantitatif dengan menggunakan data primer. Sampel dalam penelitian ini sebanyak 80 responden yang diperoleh dari metode Roscoe. Perhitungan penelitian ini menggunakan software SPSS 16.0. Hasil penelitian secara parsial (1) Produk berpengaruh negatif dan signifikan terhadap keputusan pembelian (2) Harga tidak berpengaruh signifikan terhadap keputusan pembelian (3) Tempat berpengaruh positif dan signifikan terhadap keputusan pembelian (4) Promosi tidak berpengaruh signifikan terhadap keputusan pembelian (5) Orang berpengaruh positif dan signifikan terhadap keputusan pembelian (6) Proses tidak berpengaruh signifikan terhadap keputusan pembelian (7) Bukti fisik berpengaruh positif dan signifikan terhadap keputusan pembelian.
Penerapan Budgeting Syariah dalam Mendorong Efektivitas Usaha Mikro Kecil Menengah Sari, Citra Mulya; Huda, Qomarul; Tegar, Tegar
Al-Khidmah Jurnal Pengabdian Masyarakat Vol. 5 No. 1 (2025): JANUARI-APRIL
Publisher : Institute for Research and Community Service (LPPM) of the Islamic University of Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56013/jak.v5i1.3906

Abstract

Proper budgeting plays a crucial role in enhancing the efficiency and sustainability of Micro, Small, and Medium Enterprises (MSMEs). However, many MSME entrepreneurs face challenges in planning and managing their business budgets according to sharia principles. The main obstacles include a lack of understanding of sharia budgeting concepts, which emphasize transparency, fairness, and financial management free from riba, gharar, and maysir. This community service aims to explore the effectiveness of implementing sharia budgeting in improving the financial management of MSMEs. Community service activities carried out include training and mentoring for MSME actors in Sumbergempol, Tulungagung, through the ABCD (Asset Based Community Development) approach with techniques for conducting counseling, focus group discussions, training and mentoring. This community service aims to explore the effectiveness of implementing sharia budgeting in improving the financial management of MSMEs. Community service activities carried out include training and mentoring for MSME actors in Sumbergempol, Tulungagung, through the ABCD (Asset Based Community Development) approach with techniques for conducting counseling, forum group discussions, training and mentoring. This community service aims to explore the effectiveness of implementing sharia budgeting in improving the financial management of MSMEs. Community service activities carried out include training and mentoring for MSME actors in Sumbergempol, Tulungagung, through the ABCD (Asset Based Community Development) approach with techniques for conducting counseling, forum group discussions, training and mentoring. The results indicate a significant improvement in participants' understanding and skills in allocating business budgets. They were able to develop more systematic financial plans, separate business capital from personal finances, and implement more disciplined budgeting strategies in accordance with Islamic economic principles. Furthermore, the sharia budgeting approach has proven effective in strengthening financial control and enhancing business resilience against economic uncertainties. To ensure the sustainable implementation of sharia budgeting, further training and in-depth mentoring for MSME entrepreneurs are recommended.
The Digital Shift In The Mebel Market: How Marketing Strategies, Brand Equity, Location and Price Perception Influence Consumer Decisions Tegar, Tegar; Citra Mulya Sari
Mabny: Journal of Sharia Management and Business Vol. 5 No. 1 (2025): Mabny: Journal of Sharia Management and Business
Publisher : Faculty of Islamic Economics and Business, Madura Islamic State University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19105/mabny.v5i1.18644

Abstract

This study examines the impact of digital marketing, strategic location, brand equity, and price perception on consumer purchase decisions in the furniture industry, focusing on Mebel Mandiri. Integrating digital transformation and behavioral economics, it offers a fresh perspective on consumer decision-making. Using a quantitative associative approach, data from 33 respondents was analyzed with SPSS 20, employing validity and reliability tests, classical assumption tests, multiple linear regression, and F and T-tests. The results indicate that digital marketing and price perception significantly influence purchasing decisions, while location and brand equity do not. However, collectively, these variables account for 72.2% (R² = 0.722) of consumer purchasing decisions, with 27.8% influenced by other factors. The study highlights that effective digital marketing strategies and competitive pricing are essential for enhancing consumer decisions. Businesses should focus on interactive and credible digital content while aligning pricing with product value. Additionally, digital marketing and price perception play a crucial role in strengthening SMEs, driving digital transformation, and fostering consumer trust. These strategies expand market reach, improve business resilience, and contribute to economic growth, job creation, and sustainable development.
Pengaruh Harga, Viral Marketing, Online Customer Review, dan Label Halal Terhadap Keputusan Pembelian Skincare Facetology (Studi pada Mahasiswi FEBI UIN Sayyid Ali Rahmatullah Tulungagung) Oktafiani, Dinda; Sari, Citra Mulya
Tijarah: Jurnal Ekonomi Syariah Vol 4, No 1 (2025): Tijarah: Jurnal Ekonomi Syariah
Publisher : CV Widina Media Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59818/tijarah.v4i1.1578

Abstract

This research is motivated by the increasing level of business competition, one of which is beauty products. High demand for skincare products can trigger business competition where every business competes to highlight its products and continue to innovate and make the best quality products to attract consumers. This study aims to examine price, viral marketing, online customer reviews, and halal labels on purchasing decisions for Facetology skincare, both partially and simultaneously. The approach used is quantitative and associative research type, primary data collected from 90 respondents and analyzed using multiple linear regression. The results showed that price and online customer reviews significantly influenced purchasing decisions, while viral marketing and halal labeling had no significant effect. But simultaneously, the four variables have a significant effect on purchasing decisions for Facetology skincare.ABSTRAKPenelitian ini dilatarbelakangi oleh pelonjakan tingkat persaingan bisnis, salah satunya produk kecantikan. Permintaan yang tinggi terhadap produk perawatan kulit dapat memicu persaingan bisnis dimana setiap pelaku bisnis bersaing untuk menonjolkan produknya dan terus melakukan inovasi serta membuat produk kuliatas terbaik untuk menarik konsumen. Penelitian ini bertujuan menguji harga, viral marketing, online customer review, dan label halal terhadap keputusan pembelian skincare Facetology, baik secara parsial maupun simultan. Pendekatan yang digunakan kuantitatif dan jenis penelitian asosiatif, data primer dikumpulkan dari 90 responden dan dianalisis menggunakan regresi linier berganda. Hasil penelitian menunjukkan bahwa harga dan online customer review secara signifikan mempengaruhi keputusan pembelian, sedangkan viral marketing dan label halal tidak berpengaruh secara signifikan. Namun secara simultan, keempat variabel tersebut berpengaruh signifikan terhadap keputusan pembelian skincare Facetology.  
Resilience of Sukuk Innovation Through Cash Waqf Linked Sukuk as an Instrument for Indonesia's Economic Recovery Sari, Citra Mulya
Management of Zakat and Waqf Journal (MAZAWA) Vol. 4 No. 2 (2023): Management of Zakat and Waqf Journal (MAZAWA)
Publisher : Universitas Islam Negeri Sunan Ampel Sunan Ampel

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/mzw.2023.4.2.149-167

Abstract

Post-pandemic, the impact of the weakening global economy as well as in Indonesia, was felt by the public, plus the threat of an economic recession. The government is required to make a funding adjustment policy. One of the funding adjustment policies is changing the APBN allocation used to deal with post-pandemic socio-economic problems. The government has launched a new creative investment innovation that utilizes movable waqf as its object into state sukuk. Based on these problems, the research aims to offer a solution that is Cash Waqf Linked Sukuk in assisting government funding for Indonesia's economic recovery. The research method used is a qualitative research type of literature study with a descriptive approach as an analytical tool. The research data comes from secondary data in the form of Waqf Law, DSN-MUI Fatwa, government regulations regarding economic improvement plans and productive waqf books as well as previous research from scientific articles/journals. The results show that Cash Waqf Linked Sukuk can contribute to economic recovery through 2 sure channels; 1) Cash Waqf Linked Sukuk can assist government funding in supporting APBN funds through the development of educational facilities, health facilities, and public infrastructure. Second, Cash Waqf Linked Sukuk can at the same time provide support for economic equality in order to overcome socio-economic inequality through community empowerment from yield funds provided by the government.
Empowerment of Agroindustry Groups in An Effort to Accelerate East Java's Economic Growth Astutiningsih, Sri Eka; Sari, Citra Mulya
Jurnal Ilmu Ekonomi Terapan Vol 2, No 1 (2017)
Publisher : Department of Economics, Faculty of Economics and Business, Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (351.84 KB) | DOI: 10.20473/jiet.v2i1.5500

Abstract

The majority of the Indonesian population, especially in East Java live in rural areas, and most are farmers. Then to the economic development of rural farmers as a unity between the agricultural sector and small industrial group aimed at empowering agroindustry. Agroindustry is the best answer, since it relates to the rear (backward linkage) and the linkage to the front (forward linkage) long. Empowerment of agroindustry in itself is not easy, a lot of problems to deal with, among others: (1) the ability of the technology used is not optimal, (2) the quality of human resources (HR), (3) coordination and synchronization institutional program, (4) creation of business climate conducive. The government has implemented fiscal policy to encourage the use of small industrial products in order to export, encouraging the growth of business-incubation as well as the development of "ancillary industries ‘' through tax relief, monetary policy to support the financing of capital investments and working capital through credit schemes specifically tailor our flexible, development financial institutions, administrative and real for the simplification of licensing procedures and investment, import-export procedures, joint development with major industry in the country and abroad, the implementation of the Small Business Act, especially in managing the trade patterns and the pattern of payments through the backup market. If these four indicators are met and determined government policy will spur the growth of the local economy, so it could eventually resolve the problems in the village.
Co-Authors Asma’ul Kumala Sari Choirina Sintya Lutfi Faradela Sandi Fitriyani, Shela Helenyunia Trivianti In'am Aulia Akbar Indah Yuliana Kurniasari, Ana Aprillia Lailatul Komayaroh Laili, Nurina Risfaqul Lativa Hartiningtyas Moh Nauval Zabidi Monica bella silvia Sari Mukhamad Kholil Ridwan Muktirrahman Novita Eksanti Rahayu Nur Risma Novitasari Oktafiani, Dinda Qomarul Huda Rendra Erdkhadifa Retno Febriyastuti Widyawati Risdiana Himmati Rizqiyani, Hanifah Rusda, Moh Ulimta Salim Al Idrus Salwa Alfa Rohmatin Salwa Siti Yukanidah Sri Eka Astutiningsih Susi Rahayu Tegar, Tegar Zein Wiratama Yudhanto