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All Journal JIET (Jurnal Ilmu Ekonomi Terapan) Jurnal Mirai Management Jurnal Akuntansi dan Pajak Islamic Economics Quotient EKSISBANK (Ekonomi Syariah dan Bisnis Perbankan) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Open Access Indonesia Journal of Social Sciences Journal of Management - Small and Medium Enterprises (SME's) Management of Zakat and Waqf Journal (MAZAWA)) An-Nisbah : Jurnal Perbankan Syariah Open Access Indonesia Journal of Social Sciences Mabny : Journal of Sharia Management and Business juremi: jurnal riset ekonomi Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Balance: Journal of Islamic Accounting Journal of Management and Islamic Finance Al-Khidmah Jurnal Pengabdian Masyarakat Jurnal Pengabdian pada Masyarakat Ilmu Pengetahuan dan Teknologi Terintegrasi e-Jurnal Apresiasi Ekonomi Reinforce: Journal of Sharia Management Tijarah Balance: Journal of Islamic Accounting Jurnal Cendekia Ilmiah Jurnal Ekonomi, Manajemen, Akuntansi Ulil Albab Asian Journal of Law and Islamic Finance
Citra Mulya Sari
Universitas Islam Negeri Sayyid Ali Rahmatullah Tulungagung
Religion Arts Humanities Automotive Engineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Key Factors Influencing Consumer Purchasing Decisions in Digital Era Tegar, Tegar; Sari, Citra Mulya
Reinforce: Journal of Sharia Management Vol 4 No 1 (2025)
Publisher : Faculty of Islamic Economic and Business (FEBI), Sayyid Ali Rahmatullah State Islamic University (UIN SATU) Tulungagung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21274/reinforce.v4i1.10804

Abstract

This study examines the combined impact of digital marketing, strategic location, brand equity, and price perception on consumer purchasing decisions in the furniture industry, specifically at Mebel Mandiri. By integrating digital transformation and behavioral economics, it provides insights into consumer decision-making dynamics. Using a quantitative associative approach, data was collected through online questionnaires from 33 respondents and analyzed with SPSS 20, including validity and reliability tests, classical assumption tests, multiple linear regression analysis, and F and T-tests. The findings reveal that digital marketing and price perception significantly influence purchasing decisions, while location and brand equity do not. Together, these variables account for 72.2% of purchasing decisions, with 27.8% influenced by other factors. This study emphasizes that digital marketing strategies and competitive pricing are critical for increasing consumer purchases. Businesses should enhance interactive and credible digital content while ensuring prices reflect product benefits. Additionally, this research highlights the importance of digital marketing and price perception in boosting SMEs' competitiveness, promoting digital transformation, and fostering fair pricing to build consumer trust. Strengthening these strategies expands market reach, enhances business resilience, and contributes to economic sustainability. The study suggests that companies invest in targeted digital campaigns and data-driven pricing strategies to attract and retain customers. By implementing these approaches, businesses can not only increase sales but also drive local economic growth, create job opportunities, and support long-term business sustainability. Ultimately, digital marketing and pricing strategies play a vital role in shaping the future of SMEs in the digital era.
Islamic Entrepreneurship Education: Cultivating Santri Independence Through Business Management at Pondok Pesantren Annuqayah Latee Guluk-Guluk Muktirrahman Muktirrahman; Citra Mulya Sari; Retno Febriyastuti Widyawati
Asian Journal of Law and Islamic Finance Vol. 1 No. 1 (2025): Maret
Publisher : Faculty of Sharia and Islamic Economic, Universtas Annuqayah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59005/alif.v1i1.619

Abstract

This study examines the integration of Islamic entrepreneurship education in cultivating santri independence through business management at Pondok Pesantren Annuqayah Latee (PPA Latee) in Guluk-guluk, Sumenep. Using a qualitative approach with data collected through interviews, observations, and document analysis, this research identifies four primary strategies employed by PPA Latee: independent business development, technical education and skills training, application of Islamic values in business, and direct field practice. Findings reveal that these approaches collectively foster multidimensional independence among santri, enhancing their economic self-sufficiency, decision-making abilities, and leadership capacities. The study documents how PPA Latee's business units—categorized into manufacturing, trading, and services sectors—provide practical learning environments where santri develop entrepreneurial skills while applying Islamic business principles such as amanah (trustworthiness), adl (justice), and maslahah (public interest). Supporting factors include mentoring programs and practice-based curriculum, while challenges encompass financial limitations and regulatory complexities. Based on these findings, a comprehensive model for Islamic entrepreneurship education in pesantren settings is proposed, positioning Islamic values as the foundation with experiential learning as the central mechanism. This research contributes to understanding how traditional Islamic educational institutions can effectively integrate entrepreneurial education while maintaining their core religious mission and provides valuable insights for pesantren seeking to enhance santri independence and economic self-reliance.
PENGARUH MODAL, BAHAN BAKU, DAN TENAGA KERJA TERHADAP PENGEMBANGAN USAHA KELOMPOK TANI LESTARI COKLAT DESA BETAK KECAMATAN KALIDAWIR KABUPATEN TULUNGAGUNG Fitriyani, Shela; Sari, Citra Mulya
Journal of Management Small and Medium Enterprises (SMEs) Vol 16 No 3 (2023): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v16i3.10026

Abstract

This research aims to change the behavior of the farmer groups by increasing business for rural farming communities and increasing family welfare and income by choosing sustainable cocoa farming because sustainable cocoa farmer groups not only plant and harvest cocoa beans but also process the cocoa beans to become several products. Thus, to add economic value from raw goods to finished goods, there must be factors that influence the development of a sustainable chocolate business. The purpose of this study was to analyze the effect of capital, raw materials, and labor on the business development of the Cocoa Sustainable Farmers Group in Betak Village, Kalidawir District, Tulungagung Regency. This study uses a quantitative approach, which is associative research. The data analysis technique used is the method of statistical analysis using the SPSS program to assist in the process of multiple linear regression analysis. The results showed that 1) capital, raw materials, and labor simultaneously had a significant effect on business development; 2) capital partially had a significant effect on business development; 3) raw materials partially had a significant effect on business development; and 4) labor partially had a significant effect on business development. Keywords: Capital; Raw Materials; Labor; Business Development
Co-Authors Asma’ul Kumala Sari Choirina Sintya Lutfi Faradela Sandi Fitriyani, Shela Helenyunia Trivianti In'am Aulia Akbar Indah Yuliana Kurniasari, Ana Aprillia Lailatul Komayaroh Laili, Nurina Risfaqul Lativa Hartiningtyas Moh Nauval Zabidi Monica bella silvia Sari Mukhamad Kholil Ridwan Muktirrahman Novita Eksanti Rahayu Nur Risma Novitasari Oktafiani, Dinda Qomarul Huda Rendra Erdkhadifa Retno Febriyastuti Widyawati Risdiana Himmati Rizqiyani, Hanifah Rusda, Moh Ulimta Salim Al Idrus Salwa Alfa Rohmatin Salwa Siti Yukanidah Sri Eka Astutiningsih Susi Rahayu Tegar, Tegar Zein Wiratama Yudhanto