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All Journal Trikonomika: Jurnal Ekonomi Journal of Economics, Business, & Accountancy Ventura Performance Soedirman Economics Education Journal Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) JOURNAL OF ECONOMICS EDUCATION AND ENTREPRENEURSHIP Business and Accounting Education Journal Journal of Artificial Intelligence and Digital Business
Siti Zulaikha Wulandari
Fakultas Ekonomi Universitas Jenderal Soedirman, Purwokerto
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering

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Journal : Performance

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ANALISIS FAKTOR KENDALA DAN KELAYAKAN USAHA BATIK BANYUMAS Wulandari, Siti Zulaikha; Novandari, Weni
Performance Vol 7 No 2 (2008): Performance
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman

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Abstract

Batik is generally thought of as the most unique Indonesian fashion. They produced from several regions, especially Central Java (including Banyumas) and Jogjakarta as the center of the art. Since 1970’s, the golden era of Batik Banyumas has gone. The number of people in Banyumas who rely on Batik for their living decreasing significantly from day to day. There is a worried that Batik Banyumas as the most distinctive heritage will disappear. This reseach is designed to find out some inhibitant factors perceived by business people in developing Batik Banyumas using Analytical Hierarch Process (AHP). Moreover, case study is conducted to calculate the feasibility of investing in printing batik from marketing and financial aspects
PERANAN BUDAYA ORGANISASI DAN KECERDASA EMOSIONAL DALAM MEMPENGARUHI SIKAP TERHADAP PERUBAHAN (STUDI KASUS PADA DOSEN UNIVERSITAS JENDERAL SOEDIRMAN) Jati, Eling Purwanto; Wulandari, Siti Zulaikha
Performance Vol 13 No 1 (2011): Performance
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman

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Abstract

Given the universities strategic significance in producing qualified human resources, the government issued various policies and legislation aimed at improving the performance of universities. Changes in the status of higher education raises individual attitudes or reactions with the level of support varies. This study intends to investigate the influence of Unsoed lecturer’s Emotional Intelligence and Organizational Culture on attitude toward change, and to explores the variable most influencing it and to know the opinion of lecturers to the changes occured in Unsoed and cancellation of BHP Law. Target population in this study were 1.019 Unsoed lecturers, spread in 8 faculties. The sample size was set at 100 respondents, drawn by accidental sampling. By using multiple regression analysis, obtained findings support the hypotheses, which states that Emotional Intelligence and Organizational Culture has a significant influence on Attitude toward Change. Elasticity test results show that Emotional Intelligence has a greater influence than the Organization Culture. Unsoed Lecturers always ready in facing any changes, provided that it has specific and clear goals and should be well socialized to all academic faculty. Most of lecturers had agreed to the cancellation of BHP Law for many reasons such as : Unsoed not ready yet to become BHP (from the financial aspects, organizational structure and human resources perspectives) and BHP will provide a greater opportunity for the communities to get higher education.
SHOPPING ORIENTATION : SEBUAH PENDEKATAN MEMPREDIKSI MINAT BELI Kurniasih, Retno; Luhita, Tiladela; Wulandari, Siti Zulaikha
Performance Vol 26 No 1 (2019): Performance
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (429.784 KB) | DOI: 10.20884/1.jp.2019.26.1.1418

Abstract

Perkembangan bisnis harus disikapi secara berbeda oleh setiap pihak. Bagi konsumen, maraknya bisnis baru yang muncul semakin menguntungkan mereka, tetapi bagi pemasar pertumbuhan bisnis bisa menjadi bencana karena semakin ketatnya persaingan. Oleh karena itu pemasar harus memahami apa yang menjadi motivasi atau mendorong niat beli konsumen dan melakukan keputusan pembelian. Saat ini perkembangan bisnis batik di Indonesia sangat pesat. Pemasar batik diharuskan pintar mengolah strategi untuk bertahan di pasar, salah satunya adalah dengan mempelajari motivasi belanja konsumen. Motivasi, atau lebih dikenal dengan orientasi belanja diyakini memiliki pengaruh terhadap niat beli konsumen. Penelitian ini menggunakan 100 orang konsumen batik di Purwokerto dan sekitarnya dan regresi berganda sebagai alat analisis. Hasilnya, dari enam variabel orientasi belanja, terbukti bahwa kualitas produk dan belanja impulsif memiliki pengaruh positif terhadap minat beli konsumen.
Co-Authors Indyastuti, Devani Laksmi Jati, Eling Purwanto Kamila, Nabilah Hasna Kurniasih, Retno Lina Rifda Naufalin Luhita, Tiladela Nurdiansyah, Mohamad Arief Ramadhan, Naufal Wahyu Ratno Purnomo Suliyanto . Supandi, Riskan Weni Novandari Wiwiek Rabiatul Adawiyah Yani, Nur Fitri