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PENGARUH BRAND AWARENESS DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PRODUK TELKOMSEL (STUDI MASYARAKAT DI KOTA SERANG PROVINSI BANTEN) ABSTRAK Hany Azza Umama(1) Rifki Rakasiwi(2) Universitas Serang Umama, Hany Azza
Jurnal Manajemen Vol 7, No 2 (2017): Jurnal Manajemen
Publisher : Universitas Serang Raya

Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh Brand Awareness dan Brand Image Terhadap Keputusan Pembelian Konsumen produk Telkomsel (Studi Masyarakat di Kota Serang Prov. Banten).Dalam penelitian, jenis penelitian yang digunakan adalah penelitian kuantitatif. Penelitian menggunakan metode non-probability sampling (tidak secara acak) dengan purposive sampling, dimana sampel dipilih berdasarkan karakteristik sebanyak 80 orang sampel. Penelitian dilakukan menggunakan regresi linier berganda dengan bantuan SPSS versi 23 dalam menganalisis data.Hasil penelitian ini menunjukkan Brand Awareness dan Brand Image Terhadap Keputusan Pembelian Konsumen produk Telkomsel (Studi Masyarakat di Kota Serang Prov. Banten) dapat dikatakan Baik. Brand Awareness dan Brand Image secara simultan berpengaruh terhadap Keputusan Pembelian konsumen produk Telkomsel di kota serang dengan hasil yang diperoleh adalah Fhitung (42,370)>Ftabel (3,12) maka Ho ditolak dan Ha diterima.

Patsambu (Tempat Sampah Bambu) Untuk Peningkatan Kualitas Hidup Bersih Dan Sehat Masyarakat Di Desa Talaga, Kecamatan Mancak, Serang Sari, Meassa Monikha; Umama, Hany Azza
KAIBON ABHINAYA : JURNAL PENGABDIAN MASYARAKAT Vol 1, No 2 (2019)
Publisher : Universitas Serang Raya

Pengetahuan serta kesadaran tentang hidup bersih dan sehat bebas sampah sangat penting bagi masyarakat tidak hanya di kota tetapi juga di desa. Kurangnya kesadaran masyarakat untuk menjaga kebersihan lingkungan di Desa Talaga masih rendah diamati dari sampah yang berserakan di lingkungan serta tidak tersedianya tempat sampah di rumah maupun di tempat umum. Pengabdian ini bertujuan untuk menambah pengetahuan serta meningkatkan kesadaran masyarakat untuk membuang sampah pada tempatnya serta mengajarkan membuat Patsambu (tempat sampah bambu). Bentuk kegiatan berupa sosialisasi tentang lingkungan bersih dan sehat bebas sampah bebas bencana serta pelatihan kepada warga untuk membuat tempat sampah dengan memanfaatkan bahan yang ada di alam yaitu bambu menjadi Patsambu (Tempat Sampah Bambu). Hasil kegiatan yaitu bertambahnya pengetahuan dan wawasan masyarakat mengenai pentingnyamenjaga lingkungan bersih dan sehat bebas sampah serta meningkatnya ketrampilan warga dalam membuat tempat sampah bambu atau Patsambu .

Pengaruh Kepemimpinan Dan Disiplin Kerja Terhadap Kinerja Karyawan Di PT Krakatau Bandar Samudra Rifaldi Maniku; Hany Azza Umama; Muhammad Nurhaula Huddin
Sains: Jurnal Manajemen dan Bisnis Vol 12, No 1 (2019): Desember
Publisher : FEB Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35448/jmb.v12i1.6555

This study aims to determine the effect of leadership and work discipline on employee performance conducted at PT Krakatau Bandar Samudra. The population in this study amounted to 256 people. The sampling technique used was random sampling and the number of samples was calculated using the Slovin formula so that the total sample was 72 employees. Data collected by observation and questionnaire. The analytical tool used is multiple linear regression analysis, to test the hypothesis used the t test and f test.Hypothesis testing results show that leadership has a significant effect on employee performance. Work discipline on employee performance has no significant effect. Leadership and work discipline together have a significant effect on employee performance.

Pengaruh Agility dan Passion Terhadap Prestasi Belajar Mahasiswa Jurusan Manajemen Universitas Serang Raya Muhammad Syukron; Hany Azza Umama
Sains: Jurnal Manajemen dan Bisnis Vol 13, No 1 (2020)
Publisher : FEB Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35448/jmb.v13i1.9432

This study aims to measure the effect of Agility and Passion on Learning Achievement in Jurusan Management Universitas Serang Raya Banten. Agility problems rarely to research in the field of management, while Passion is still relatively little research done, so researchers are interested in researching with that title. In this study, 83 samples were used and the data were collected using a questionnaire. The data analysis tool used is Multiple Linear Regression. The result of the study conclude that partially Agility has no significant effect on Learning Achievement, partial Passion has a significant effect on Learning Achievement, while simultaneously Agility and Passion have a significant effect on Learning Achievement. This study develops a model of increasing student Learning Achievement in the face of the industrial revolution 4.0

Efektifitas Pembelajaran Daring Selama Pandemi Covid 19, Dampaknya Terhadap Kemandirian Belajar Dan Motivasi Belajar Mahasiswa Universitas Serang Raya Banten Hany Azza Umama; Nurhayani Nurhayani
Sains: Jurnal Manajemen dan Bisnis Vol 14, No 1 (2021)
Publisher : Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35448/jmb.v14i1.12378

During the Covid-19 Pandemic, the Ministry of Education and Culture has ordered to hold lectures or online learning. These changes not only have an impact on educational institutions but also have an impact on students to quickly adapt to the demands of the environment. In this online learning application, of course it makes it natural that there are pros and contra related to the effectiveness of online learning. In addition, there are differences in the results of research on the influence of online learning on independent learning and learning motivation is also contradictory, based on this phenomenon it is very important to research. The purpose of this study was to determine the effectiveness of online learning at the Serang Raya University of Banten, to determine the impact of effectiveness on independent learning and student learning motivation. This study used a sample of 175 students at the Serang Raya University of Banten who where given randomly. Simple linear regression analysis was used to analyze the relationship between each variable in the study. This research will produce the effectiveness of online learning, its impact on motivation, its impact on independence, reduce public anxiety about online learning, and provide a direction of support for previous research that is contradictory.

Analisis Regresi Multivariate Principle Component Atas Efektifitas E-Tol Dan Kualitas Pelayanan Tol Terhadap Kepuasan Konsumen Jalan Tol Di Serang Hany Azza Umama; Nurhayani Nurhayani; Anggit Brilianti
Sains: Jurnal Manajemen dan Bisnis Vol 11, No 2 (2019): Juni
Publisher : FEB Universitas Sultan Ageng Tirtayasa

This research is an explanatory research that highlights the relationship between research variables and testing hypotheses that have been formulated previoustly by using a sample of 100 people in 4-wheeled vehicle users who often use toll road facilities in the Banten area. Multiple linear regression analysis was used in analyzing the relationship of variables in the study.Based on the results of the analysis, it is known that the effectiveness of the Banten e-toll area, the quality of toll services and the satisfaction of customers of toll road users are considered to be quite good by respondents. The results of partial regression analysis found that the effectiveness of e-toll has significant effect on customer satisfaction at 0.502, while the quality of toll service has a significant effect of 0.528. Simultaneoustly the e-toll effectiveness and service quality have a significant influence.

Knowledge Sharing Mahasiswa KKM Melalui Pemanfaatan Limbah Kertas Menjadi Kerajinan Tangan Eka Indah Yuslistyari; Gina Ramayanti; Hany Azza Umama; Meassa Monikha Sari; Ade Agus Surya; Reza Sakti
Journal of Dedicators Community Vol 3, No 3 (2019)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Kuliah kerja masyarakat (KKM) years 2019 raised the subject of community empowerment through the development of creative economy. Most of student do not have enough knowledge in the determination of the work program to be applied in the community activities in the kuliah kerja masyarakat (KKM), no shortage of waste paper, the local currency must be entrepreneurs on college students in utilization of waste as yet there is no. Objectives of the activities devotion through knowledge sharing to students through the utilization of waste paper to become how to make handicrafts including providing knowledge and skills and to improve entrepreneurial interest through the use of waste paper to students. The importance of activites is knowledge sharing. Participants activities of are KKM students in kecamatan Cikeusal and kecamatan Ciomas. Activities started by observation this field to find the problems that arise implementation are the next stage of the preparation of materials and practice making handicrafts. The results are knowledge sharing that took place to students able to provide understanding as provisions in empowering community. Through the knowledge sharing, KKM students increase skill development have especially in any by elementary substance waste paper to handicrafts. The outer covering this activity is the product handicrafts with basic made waste paper that is tissue box

Patsambu (Tempat Sampah Bambu) Untuk Peningkatan Kualitas Hidup Bersih Dan Sehat Masyarakat Di Desa Talaga, Kecamatan Mancak, Serang Meassa Monikha Sari; Hany Azza Umama
KAIBON ABHINAYA : JURNAL PENGABDIAN MASYARAKAT Vol. 1 No. 2 (2019)
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/ka.v1i2.1537

Pengetahuan serta kesadaran tentang hidup bersih dan sehat bebas sampah sangat penting bagi masyarakat tidak hanya di kota tetapi juga di desa. Kurangnya kesadaran masyarakat untuk menjaga kebersihan lingkungan di Desa Talaga masih rendah diamati dari sampah yang berserakan di lingkungan serta tidak tersedianya tempat sampah di rumah maupun di tempat umum. Pengabdian ini bertujuan untuk menambah pengetahuan serta meningkatkan kesadaran masyarakat untuk membuang sampah pada tempatnya serta mengajarkan membuat Patsambu (tempat sampah bambu). Bentuk kegiatan berupa sosialisasi tentang lingkungan bersih dan sehat bebas sampah bebas bencana serta pelatihan kepada warga untuk membuat tempat sampah dengan memanfaatkan bahan yang ada di alam yaitu bambu menjadi Patsambu (Tempat Sampah Bambu). Hasil kegiatan yaitu bertambahnya pengetahuan dan wawasan masyarakat mengenai pentingnyamenjaga lingkungan bersih dan sehat bebas sampah serta meningkatnya ketrampilan warga dalam membuat tempat sampah bambu atau Patsambu .

MEMBANGUN EKONOMI KREATIF MELALUI OLAHAN EMPING BUTTER COOKIES UNTUK PENINGKATAN NILAI JUAL PRODUK MELINJO Hany Azza Umama; Meassa Monikha Sari; Puteri Puspa Larasati; Titi Rohayati; Reynaldi Zesar; Rexsy Nugraha
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 5, No 6 (2022): Martabe : Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v5i6.2066-2072

The main agriculture product in the Bantar Panjang Village is melinjo seeds which mostly sold by farmers to the small trader at cheap price. The main problem was the overflow of melinjo harvest but the community has no enough knowledge to process it, then its price has not increased yet. Meanwhile, the community interest is only limited to how to process melinjo into emping, but there is no other development. The objective of the community dedication is to build creative community through increase of selling price of melinjo product by developing butter cookies made from emping, by sharing knowledge and skill, and by motivating entrepreneurship interest based on melinjo processing. Beside to increase the creativity of melinjo processing, this activity will also grow entrepreneurship to the community to keep develop melinjo product to become high selling product. This activity can be conducted in the form of training, counseling, and workshop. The main execution of this community dedication is handled by two lecturers and four students. They will be supported by the participant, mostly are housewives in Bantar Panjang Village, Cikuesal Sub-District. The activity consists of three stages: preparation; implementation (training and counseling), and completion (workshop and evaluation). The results are community able to make their own butter cookies made from emping, and they are getting better in the aspect of knowledge to make hygienist food product, packaging, marketing strategy, and home industry product license as well.

ANALISA PRODUKTIVITAS KERJA MELALUI PENGALAMAN KERJA DAN KREATIVITAS SUMBER DAYA MANUSIA Fitriani, Nani; Umama, Hany Azza
JURNAL EKONOMIKA Volume 14, Nomor 02, Juni 2023
Publisher : Universitas Borneo Tarakan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35334/jek.v14i02.3064

Penelitian ini dibuat untuk mengisi kekurang jelasan hubungan antara kreativitas terhadap produktivitas, di karenakan adanya beberapa hasil penelitian yang saling bertolak belakang. Demikian juga pengaruh pengalaman kerja dan produktivitas yang memiliki berbedaan hasil penelitian satu dengan yang lain. Penelitian ini mencoba untuk mengisi celah tersebut sehingga dapat memberikan gambaran konkrit tentang pengaruh antara pengalaman dan kreativitas terhadap produktivitas. Dengan menggunakan kuisener dan analisis regresi berganda di dapatkan hasil secara parsial hanya pengalaman kerja yang memiliki pengaruh terhadap produktivitas kerja karyawan sedangkan kreativitas sumber daya manusia tidak memiliki pengaruh.

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