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All Journal Jurnal Pengabdian Masyarakat dan Riset Pendidikan International Journal of Technology and Education Research International Journal of Education, Vocational and Social Science International Journal of Economics, Business and Innovation Research
Noor Suroija
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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The Role Of Marketing Entrepreneurial Capability Model In Creating Young Entrepreneurs Wibowo, Bagus Yunianto; Andi Setiawan; Makmun Riyanto; Noor Suroija; Sandi Supaya
International Journal of Education, Vocational and Social Science Vol. 3 No. 02 (2024): May, International Journal of Education, Vocational and Social Science( IJVESS
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijevss.v3i02.834

Abstract

Higher education plays a crucial role in fostering young entrepreneurs in Indonesia. The HIEs program has made entrepreneurship its flagship profile to transform the job-seeking culture into a job-creating culture. However, the unemployment rate of graduates continues to rise. Therefore, this study aims to find a solution through the Marketing Entrepreneurial Capability (MECA) model rooted in the Resource-Advantage (R-A) theory. A survey was conducted among 241 entrepreneurial students in Central Java using a questionnaire as a data collection tool. Structural equation modeling techniques were employed to test the reliability and validity of the model. The study's results are expected to contribute to addressing the issue of graduate unemployment by enhancing students' entrepreneurial skills. This research presents a policy model that could serve as a foundation for research and policy-making in higher education in Central Java. The model aims to enhance the connection between the role of higher education and the development of young entrepreneurs (start-ups) by emphasizing Marketing Entrepreneurial Capability (MECA) as a crucial factor. Key Words: Market Orientation, Marketing Entrepreneurial Capability, Product Customization, Service-Offering Customization, Entrepreneurial Performance
Digital Competitiveness through TERM for Student-Entrepreneurs in Central Java Jati Nugroho; Bagus Yunianto Wibowo; Andi Setiawan; M Nahar; Noor Suroija
International Journal of Technology and Education Research Vol. 3 No. 03 (2025): July - September, International Journal of Technology and Education Research (
Publisher : International journal of technology and education research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijeter.v3i03.2044

Abstract

Digital competitiveness has become a critical factor for entrepreneurial success in the modern economy. This article examines how the Techno-Entrepreneurial Relationship Marketing (TERM) model can enhance the digital competitiveness of student entrepreneurs in Central Java. Using a mixed-methods approach, the study assesses the impact of digital tools, entrepreneurial orientation, and proactive market engagement on business outcomes. The findings reveal that TERM significantly improves digital marketing performance, customer loyalty, and competitive positioning by fostering data-driven decision-making, rapid responsiveness, and personalized customer interactions. The study highlights the importance of integrating TERM into entrepreneurship education to prepare students for the challenges of the digital economy. It concludes with practical recommendations for educators, policymakers, and student entrepreneurs on how to leverage TERM to achieve long-term business sustainability and competitive advantage in a rapidly evolving digital marketplace. These insights are particularly relevant for institutions seeking to develop the next generation of innovative, tech-savvy entrepreneurs.
The Influence of Social Media Marketing Features on Purchase Decisions in Education Services Muhammad Nur Irfan Wahyudi; Noor Suroija; Paniya, Paniya
International Journal of Economics, Business and Innovation Research Vol. 4 No. 05 (2025): August - September, International Journal of Economics, Business and Innovatio
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v4i05.2297

Abstract

The present research examines the impact of various social media marketing features, including interactivity, entertainment, perceived relevance, and informativeness, on consumer purchasing decisions in the educational service sector. The present study is anchored in the theoretical framework of consumer behaviour theory. A quantitative research design was employed, utilising a structured questionnaire administered to 100 high school students who actively utilise social media and have participated in educational programmes at the Brain Academy Centre in Semarang. Multiple linear regression analysis was performed using SPSS software. The findings suggest that perceived relevance (β = 0.220, p = 0.027) and informativeness (β = 0.280, p = 0.001) exert a statistically significant positive influence on purchase decisions, accounting for 44.6% of the variance (R² = 0.446). Conversely, interactivity and entertainment did not demonstrate significant effects. These findings contribute to the extant literature on social media marketing for intangible services and emphasise the practical importance of aligning content with consumers' informational needs. It is recommended that future research extend this analysis across a range of other social media platforms and demographic groups. This would allow for the validation and expansion of the insights derived from this analysis.
Pelatihan Kewirausahaan Kreatif Guna Membangun Jiwa Young Entrepreneur Melalui Program Osis SMK Nurul Islami Semarang: Pengabdian Eva Purnamasari; Karnowahadi, Karnowahadi; Wiedayanti, Destine Fajar; Noor Suroija; Achmad Zaenuddin; Bagus Yunianto Wibowo; Vika Diyah Ardiyanti
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 2 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 2 (October 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i2.3320

Abstract

Kegiatan Pengabdian Kepada Masyarakat Pratama (PMP) ini bertujuan untuk meningkatkan pengetahuan dan keterampilan kewirausahaan siswa SMK Nurul Islami Semarang, khususnya anggota OSIS, melalui pelatihan kewirausahaan kreatif. Permasalahan utama mitra adalah rendahnya pemahaman terhadap dunia usaha dan kurangnya motivasi untuk berwirausaha. Pelatihan dilaksanakan dengan pendekatan aplikatif yang mencakup pemaparan teori, studi kasus, sesi brainstorming, dan praktik penyusunan Business Model Canvas. Hasil kegiatan menunjukkan peningkatan signifikan pada motivasi dan kreativitas siswa, dengan 92% peserta menyatakan pelatihan sangat bermanfaat. Program ini juga menghasilkan modul pelatihan serta rencana keberlanjutan melalui pembentukan tim wirausaha OSIS sebagai penggerak kegiatan ekonomi kreatif sekolah. Secara keseluruhan, kegiatan ini berhasil menumbuhkan semangat young entrepreneur di kalangan siswa dan memperkuat peran sekolah dalam membangun ekosistem kewirausahaan berbasis pendidikan.
Co-Authors Achmad Zaenuddin Andi Setiawan Bagus Yunianto Wibowo Bagus Yunianto Wibowo, Bagus Yunianto Eva Purnamasari Jati Nugroho Karnowahadi, Karnowahadi M Nahar Makmun Riyanto Muhammad Nur Irfan Wahyudi Paniya, Paniya Sandi Supaya Vika Diyah Ardiyanti Wiedayanti, Destine Fajar