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Pengaruh Kualitas Layanan Dan Fitur Terhadap Minat Penggunaan Berkelanjutan Mobil Banking BRI Dengan Kepuasan Pengguna Sebagai Variabel Intervening (Studi Pada Mahasiswa Universitas Muhammadiyah Metro Pengguna M-Banking BRI) Ratmono, Ratmono; Yateno, Yateno; Putri, Annisa Nanda
Jurnal Manajemen DIVERSIFIKASI Vol. 3 No. 4 (2023): Desember
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v3i4.2567

Abstract

Bank Rakyat Indonesia (BRI) presents a banking application called BRI Mobile (BRIMo).The use of the Mobile Banking application also encountered various obstacles including thequality of the services provided in the application and related to features that can meet theneeds of customers in conducting financial transactions. This study aims to determine theeffect of service quality and features on interest in sustainable use with user satisfaction asan intervening variable for students using BRI Mobile Banking at Muhammadiyah MetroUniversity. The research design is quantitative research or verification research. Thevariables in this study are service quality, features, satisfaction and interest in continuoususe. The population and sample of the study were students of the Management StudyProgram, Faculty of Economics and Business, University of Muhammadiyah Metro Batch2018 with the number of samples taken as many as 68 students. Data collection techniquesusing questionnaires. The analytical tools used are data quality analysis and Path Analysiswith the SPSS program. The results showed that service quality, features and satisfactionpartially had a positive and significant effect on the interest in sustainable use. Satisfactiondoes not significantly increase the effect of service quality and features on interest insustainable use.
Pengaruh Produk, Harga, Promosi, Dan Lokasi Terhadap Keputusan Pembelian Pelanggan Toko Muhammadiyah Bisnis Center (MBC) Kota Metro Suryadi, Suryadi; Yateno, Yateno; Kurnia, Dewi
Jurnal Manajemen DIVERSIFIKASI Vol. 3 No. 3 (2023): September
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v3i3.2579

Abstract

The purpose of this research is to determine 1) the partial effect of the product on purchasing decisions, 2) price on purchasing decisions, 3) promotion on purchasing decisions, 4) location on purchasing decisions, and 5) simultaneously on purchasing decisions. The design of this research is a quantitative method. With a total population of 14,155 respondents for 30 days, while the sample calculation found 100 respondents. The sampling technique is purposive sampling. The data collection method uses a questionnaire by sharing it with consumers who often make transactions at Muhammadiyah Bisnis Center store in Metro City. And the analysis tool uses validity, reliability and multiple regression results with the decision to use a partial test (t), test together and the coefficient of determination. The analysis results conclude that purchasing decisions can be understood by consumer behaviour and how consumers make purchasing decisions. So the combination of the retail mix elements (Retailing mix) of products, prices, promotions, and the right location by retailers is expected to attract the target market through consumer purchases.
Pengaruh Kualitas Produk, Harga, Dan Lokasi Terhadap Kepuasan Pelanggan Di Dhelitha Gordyn Ratmono, Ratmono; Yateno, Yateno; Anggraini, Erika Kiki
Jurnal Manajemen DIVERSIFIKASI Vol. 3 No. 3 (2023): September
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v3i3.2584

Abstract

Buyers can experience a feeling of satisfaction or disappointment (customer satisfaction) onproduct quality, price and location, thus the purpose of this study is to determine productquality, price and location partially their effect on customer satisfaction at Dhelitha GordynStores, Metro City. The research method uses quantitative methods through observation andquestionnaires in obtaining data to be processed using SPSS version 28 software. Theresearch method in this study is accidental sampling with sample statistics obtained bycustomers from representative respondents. The analytical tool used is multiple linearregression with partial t test decisions, simultaneous f test, and coefficient of determination.The survey results show that if customer satisfaction is met in terms of the quality of theproducts sold, and at a reasonable price, as well as a comfortable and safe environment,customer satisfaction will increase.
Pengaruh Self Esteem, Self Efficacy, Kinerja Pegawai Terhadap Kepuasan Pegawai Pada Badan Pengelola Keuangan Dan Aset Daerah Kota Metro Suwarto, Suwarto; Yateno, Yateno; Saraswati, Eka
Jurnal Manajemen DIVERSIFIKASI Vol. 3 No. 4 (2023): Desember
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v3i4.2768

Abstract

The influence of globalization today will lead to increasingly global competition. Human resources, namely employees or employees have an important role in a company. The existence of competent and quality human resources will support the company's activities and are assets that must be guarded by the company to be managed and managed. This study aims to determine the relationship between slef esteem and employee satisfaction at BPKAD metro city. Knowing the effect of self efficacy on job satisfaction of employees at BPKAD metro city, knowing the effect of employee performance on job satisfaction at BPKAD in metro city, knowing the effect of slef esteem, slef efficacy of employee performance, on employee job satisfaction at BPKAD Metro city. The sample of respondents in this study were employees of the financial and asset management agency of the Kora metro area, totaling 60 people, using the accideal sampling technique. The quantitative method in this study used a quantitative approach. n comparative. The data were collected in questionnaire sheets and analyzed using multiple linear regression analysis. The results of this study showed that the self-esteem variable obtained a tcount value of 0.315 ttable <234 with a significant value of 0.754 <0.05, meaning that the quality of self-esteem has an effect on employee satisfaction. tcount 18.905 ttable <234 with a significant value of 0.00 <0.05, meaning that the quality of self-efficacy affects employee satisfaction. tcount -0.315 ttable <234 with a significant value of 0.754 <0.05, meaning that the quality of self-efficacy has no effect on employee satisfaction. While in the f-test (both test fcount 865.963 and ftable 2.77 that the independent variables jointly influence positive and significant employee satisfaction. This means that self-esteem (x1), self-efficacy (x2), employee performance (3), employee satisfaction (y) the independent variable is able to explain the independent variable of 98.1% while the remaining 1% is influenced by the variable which were not included in this study.
The Teacher Strategy of Aqidah Akhlak in Fostering Akhlak Al-Karimah Students as State Islamic Senior High School 1 Indragiri Hilir Yateno, Yateno; Hidayat, Hidayat; Ridwan, Ahmad
International Journal of Advanced Multidisciplinary Vol. 2 No. 1 (2023): International Journal of Advanced Multidisciplinary (April-June 2023)
Publisher : Green Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/ijam.v2i1.247

Abstract

This study examines the strategies applied by Aqidah Akhlak Teachers in developing the noble character of students at Madrasah Aliyah Negeri 1 Indragiri Hilir, with the following problem formulation: 1. What are the noble character of SMA Negeri 1 Indragiri Hilir students 2. What are the strategies applied by the teacher in fostering noble character students at SMA Negeri 1 Indragiri Hilir 3? What is the form of fostering noble character in Indragiri Hilir State Islamic High School 1? The method used by the author in collecting data includes observation, interviews, and documentation. By using this method, it is hoped that concrete data will be obtained that is by the needs of the authors in research at Madrasah Aliyah Negeri 1 Indragiri Hilir. The collected data were then analyzed through descriptive methods for qualitative data. From the results of the study, it can be concluded: first, exemplary, lectures, discussion advice, and punishment; second, activities to check rules and parent-teacher meetings; third, the supporting and inhibiting factors of the teacher's belief in implementing noble character development strategies for students. The supporting factors are the existence of school traditions, student awareness, teacher cooperation in fostering students' noble character, as well as parental support and motivation. While the inhibiting factors are the background of less supportive students and the social environment (association) that is less supportive.
PENGARUH PELAYANAN TERHADAP KEPUASAN MAHASISWA DENGAN SOP (STANDAR OPERASIONAL PROSEDUR) SEBAGAI VARIABEL MODERASI PADA STAFF BAU UNIVERSITAS MUHAMMADIYAH METRO Fuadi, Selamet; Yateno, Yateno; Pertiwi, Tya
Derivatif : Jurnal Manajemen Vol 19, No 1 (2025): April
Publisher : Universitas Muhammadiyah Metro Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/jm.v19i1.2543

Abstract

Kepuasan Mahasiswa adalah suatu perasaan senang, lega dan puas dari mahasiswa terhadap perguruan tinggi selama ia melaksanakan studi. Kepuasan mahasiswa juga sangat mempengaruhi penilaian mahasiswa terhadap Universitas. Tercapainya tujuan suatu perusahaan atau perguruan tinggi tidak hanya dengan teknologi tetapi sumber daya manusianya. Untuk mencapai suatu kepuasan mahasiswa, perguruan tinggi berperan penting memberikan pelayanan yang baik terhadap mahasiswa.  Baik itu layanan akademik, administrasi, perpustakaan maupun layanan yang lain. Dalam penelitian ini, masih ada beberapa kendala terkait pelayanan yang diberikan kepada mahasiswa oleh pihak perguruan tinggi. Oleh sebab itu, penelitian ini mempunyai tujuan untuk mengetahui apakah pelayanan berpengaruh terhadap kepuasan mahasiswa dan untuk mengetahui apakah peran Standar Operasional Prosedur (SOP) terhadap pelayanan dengan kepuasan mahasiswa. Sampel yang digunakan pada penelitian ini adalah mahasiswa UKM di Universitas Muhammadiyah Metro yang berjumlah 81 mahasiswa. Pengumpulan data menggunakan kuesioner dan wawancara. Analisis data menggunakan uji validitas, uji reliabilitas, uji normalitas, uji linieritas dan uji MRA dengan menggunakan program SPSS 26. Hasil penelitian ini menunjukkan bahwa terdapat pengaruh positif dan signifikan antara pelayanan terhadap kepuasan mahasiswa dan SOP (Standar Operasional Prosedur) dapat memoderasi atau memperkuat pelayanan terhadap kepuasan mahasiswa.Kata Kunci: Pelayanan, Kepuasan Mahasiswa, SOP (Standar Operasional Prosedur)