Articles
<![CDATA[The Effect of Entrepreneurial Orientation on Marketing Performance Mediated by Absorptive Capability and Networking Capability ]]>
<![CDATA[Reni Rupianti]]>;
<![CDATA[Ananda Sabil Hussein]]>;
<![CDATA[Ferry Firdaus]]>
<![CDATA[ International Journal of Science and Society Vol 4 No 2 (2022): International Journal of Science and Society (IJSOC) ]]>
Publisher : <![CDATA[GoAcademica Research & Publishing ]]>
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DOI: 10.54783/ijsoc.v4i2.475
<![CDATA[This research aimed to analyze the effect of entrepreneurial orientation, absorptive capability, and networking capability on marketing performance; examine the effect of entrepreneurial orientation on marketing performance mediated by absorptive capability and networking capability. The sample in this research was 140 SME owners of tempeh chips in the Sanan Industrial Center, Malang. The sampling technique in this research used purposive sampling. The data analysis technique used Partial Least Squares (PLS). The results showed that entrepreneurial orientation had a direct positive effect on marketing performance; entrepreneurial orientation had a direct positive effect on absorptive capability; entrepreneurial orientation had a direct positive effect on networking capability; absorptive capability had a direct positive relationship to marketing performance; networking capability had a direct positive impact on marketing performance; entrepreneurial orientation had a positive effect on marketing performance through absorptive capability; entrepreneurial orientation had a positive effect on marketing performance through networking capability. Absorptive capability and networking capability acted as partial mediating variables.]]>
<![CDATA[Authenticity and Experience Quality Effect Customer Loyalty of Thematic Restaurants and Demography as Moderation ]]>
<![CDATA[Ananda Sabil Hussein]]>;
<![CDATA[Reni Rupianti]]>;
<![CDATA[Norma Khairunisa]]>;
<![CDATA[Khaula Fathia Humaira]]>
<![CDATA[ Journal of Business and Management Review Vol. 3 No. 11 (2022): (Issue-November) ]]>
Publisher : <![CDATA[Profesional Muda Cendekia Publishing ]]>
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DOI: 10.47153/jbmr311.5302022
<![CDATA[An increase in activity in the culinary sector provides an opportunity for gastronomic tourism to rise and develop. Gaining tourist loyalty through the success of creating unique experiences is a source of competitive advantage for each destination. This study aimed to examine the mediating effect of perceived authenticity on the relation between experience quality and customer loyalty. This research was conducted in ethnic restaurants spread across East Java and used 200 samples of gastronomic tourists analyzed by SEM-PLS. This study explained that food quality and physical environment had a significant effect on customer loyalty. Service quality had a significant effect on perceived authenticity. Perceived authenticity had a significant effect on customer loyalty. Perceived authenticity is a full mediation of the relation between service quality and customer loyalty. Meanwhile, in the moderation test, demography was not able to moderate the relation between experience quality and customer loyalty.]]>
<![CDATA[THE ROLE OF HUMAN RESOURCE MANAGEMENT IN IMPROVING EMPLOYEE PERFORMANCE IN PRIVATE COMPANIES ]]>
<![CDATA[Eddy Hermawan Hasudunga Panjaitan]]>;
<![CDATA[Reni Rupianti]]>;
<![CDATA[Tekat Sukomardojo]]>;
<![CDATA[An Ras Try Astuti]]>;
<![CDATA[Agus Sutardjo]]>
<![CDATA[ Komitmen: Jurnal Ilmiah Manajemen Vol 4, No 1 (2023): KOMITMEN: Jurnal Ilmiah Manajemen ]]>
Publisher : <![CDATA[FEBI UIN Sunan Gunung Djati Bandung ]]>
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DOI: 10.15575/jim.v4i1.23958
<![CDATA[A company needs employees with good performance. Through this good performance, the company can compete and develop into a bigger company. There are various strategies to improve employee performance, one of which is human resource management. This study aims to see the role of human resource management in enhancing employee performance in private companies. This research will be carried out using a descriptive qualitative approach. The data used in this study comes from various research results and previous studies, which still have relevance to the contents of this research. This study then found a positive influence of human resource management on improving employee performance in private companies. This is due to the fact that human resource management requires three essential roles: the administrative role, the operational role, and the strategic role. Humans are the source of all the company's problems, hence these three positions are vital to its management.]]>
<![CDATA[The Influence of Entrepreneurial Orientation an Innovation Capability by Absorptive and Networking Capability: A Case Study of Tempe Chips SMES in Malang ]]>
<![CDATA[Reni Rupianti]]>;
<![CDATA[Ananda Sabil Hussein]]>;
<![CDATA[Ferry Firdaus]]>
<![CDATA[ Journal of Social Science Vol. 3 No. 5 (2022): Journal of Social Science ]]>
Publisher : <![CDATA[Syntax Corporation Indonesia ]]>
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DOI: 10.46799/jss.v3i5.417
<![CDATA[This study aims to analyze the effect of entrepreneurial orientation, absorptive capability, and networking capability on innovation capability; examine the effect of entrepreneurial orientation on innovation capability mediated by absorptive capability and networking capability. The sample in this study was 89 owners of SME owners of tempeh chips in the Sanan Industrial Center of Malang. Data analysis using Partial Least Squares (PLS). The results show that entrepreneurial orientation has a direct positive effect on innovation capability; entrepreneurial orientation does not affect absorptive capability; entrepreneurial orientation has a direct positive effect on networking capability; absorptive capability has a direct positive relationship to innovation capability; networking capability has a direct positive impact on innovation capability; entrepreneurial orientation does not affect innovation capability through absorptive capability; entrepreneurial orientation has a positive effect on innovation capability through networking capability.]]>
<![CDATA[IMPLEMENTASI THEORY OF PLANNED BEHAVIOUR TERHADAP PURCHASE INTENTION PRODUK HALAL DI KOTA MALANG ]]>
<![CDATA[Rupianti, Reni]]>;
<![CDATA[Nashohah, Dalilatun]]>
<![CDATA[ Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 7 No 2 (2023): Edisi Mei - Agustus 2023 ]]>
Publisher : <![CDATA[LPPM STIE Muhammadiah Bandung ]]>
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DOI: 10.31955/mea.v7i2.3070
<![CDATA[Adanya potensi pengembangan ekonomi halal diharapkan menjadi ontributor utama mewujudkan Indonesia Maju 2024. Kota Malang merupakan salah satu potensi pasar ekonomi halal di Jawa Timur. Menganalisis factor yang mempengaruhi purchase intention konsumen muslim di Kota Malang dapat membantu mengidentifikasi perilaku pembelian serta meningkatkan jumlah permintaan konsumen terhadap produk halal. Penelitian ini bertujuan untuk mengetahui pengaruh theory planned of behavior terhadap purchase intention produk halal yang dimediasi oleh halal awareness. Penelitian ini menggunakan 245 sampel konsumen muslim di Kota Malang yang dianalisis dengan SEM-PLS. Penelitian ini menjelaskan bahwa perceived behavioral control dan attitude berpengaruh signifikan terhadap purchase intention. Subjective norms dan perceived behavioral control berpengaruh signifikan terhadap halal awareness. Serta halal awareness merupakan mediasi dari pengaruh subjective norms terhadap purchase intention.]]>
<![CDATA[STRATEGI PENINGKATAN PENJUALAN BATIK TELANG MELALUI PEMASARAN DIGITAL KOMUNITAS BUTERI MAKCEMPUT KOTA MALANG ]]>
<![CDATA[Meisaroh, Firda]]>;
<![CDATA[Adilla, Nur]]>;
<![CDATA[Rupianti, Reni]]>
<![CDATA[ PROFICIO Vol. 5 No. 2 (2024): PROFICIO : Jurnal Abdimas FKIP UTP ]]>
Publisher : <![CDATA[FKIP UNIVERSITAS TUNAS PEMBANGUNAN SURAKARTA ]]>
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DOI: 10.36728/jpf.v5i2.3311
<![CDATA[Program pengabdian masyarakat untuk Komunitas Buteri Makcemput Kota Malang ini merupakan salah satu upaya Institut Teknologi Nasional Malang untuk dapat berkontribusi aktif dalam meningkatkan taraf hidup masyarakat melalui ekonomi kreatif. Memasuki era digitalisasi saat ini, perlu adanya kesiap siagaan para pelaku ekraf dalam menjalankan usaha bisnisnya. Kreativitas dan inovasi dalam pengembangan produk Batik Telang Puri dirasa tidak cukup untuk memenangkan persaingan bisnis saat ini. Komunitas Buteri Makcemput perlu diberikan tambahan ilmu dan pengalaman dalam melakukan kegiatan pemasaran secara digital. Media sosial akan membawa dampak yang signifikan dalam pencapaian penjualan yang optimal. Ditambah lagi dengan adanya dukungan dari konten-konten yang menarik pada platform Tiktok yang sedang marak digemari oleh kalangan muda di Indonesia. Sehingga mereka akan dengan mudah untuk berbelanja dan membeli produk unggulan Batik Telang Puri melalui Shopee maupun Tokopedia dari smartphone kesayangan mereka.]]>
<![CDATA[PENGARUH STRATEGI PERSONAL BRANDING OWNER TERHADAP ENGAGEMENT AUDIENCE INSTAGRAM ]]>
<![CDATA[Rupianti, Reni]]>;
<![CDATA[Irsyada, M. Rihal]]>
<![CDATA[ Journal of Social and Economics Research Vol 6 No 2 (2024): JSER, December 2024 ]]>
Publisher : <![CDATA[Ikatan Dosen Menulis ]]>
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DOI: 10.54783/jser.v6i2.813
<![CDATA[Penelitian ini bertujuan untuk mengulas pengaruh strategi personal branding owner terhadap engagement audiens di Instagram dalam konteks pembelian hijab oleh Gen Z di Malang. Dengan menggunakan metode kualitatif deskriptif, data dikumpulkan dari tiga akun bisnis hijab melalui analisis metrik engagement (likes, komentar, share, dan save) serta survei terhadap konsumen Gen Z selama periode satu bulan (September 2024). Hasil penelitian menunjukkan bahwa personal branding yang kuat dari pemilik bisnis dapat meningkatkan interaksi, kepercayaan, dan potensi pembelian. Studi ini merekomendasikan optimalisasi personal branding melalui storytelling, transparansi, dan konsistensi dalam komunikasi dengan audiens.]]>
<![CDATA[ANALISIS CONTENT MARKETING DALAM MENINGKATKAN ENGAGEMENT AUDIENS DI INSTAGRAM: STUDI KASUS PADA AKUN BISNIS HIJAB ]]>
<![CDATA[Rupianti, Reni]]>
<![CDATA[ KOMITMEN: Jurnal Ilmiah Manajemen Vol. 6 No. 1 (2025): KOMITMEN: Jurnal Ilmiah Manajemen ]]>
Publisher : <![CDATA[FEBI UIN Sunan Gunung Djati Bandung ]]>
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DOI: 10.15575/jim.v6i1.44462
<![CDATA[Instagram telah menjadi platform utama dalam strategi pemasaran digital bagi industri fashion, termasuk bisnis hijab. Persaingan yang ketat menuntut brand hijab untuk menerapkan strategi content marketing yang efektif guna meningkatkan keterlibatan (engagement) audiens. Penelitian ini bertujuan untuk menganalisis efektivitas strategi content marketing dalam meningkatkan engagement audiens pada akun bisnis hijab di Instagram. Dengan menggunakan pendekatan kualitatif berbasis analisis konten, penelitian ini mengidentifikasi jenis konten yang paling menarik bagi audiens serta faktor-faktor yang berkontribusi dalam peningkatan engagement. Hasil penelitian menunjukkan bahwa penggunaan konten berbasis storytelling, tutorial hijab, dan video pendek memiliki pengaruh signifikan terhadap keterlibatan audiens. Studi ini merekomendasikan optimalisasi strategi konten dengan pendekatan lebih interaktif, personalisasi konten berdasarkan preferensi pelanggan, serta konsistensi dalam publikasi konten untuk meningkatkan loyalitas pelanggan.]]>
<![CDATA[The Influence of Brand Awareness and Brand Trust on Purchasing Decisions for Oronamin C Products ]]>
<![CDATA[Bachtiar, Muhammad Daffa]]>;
<![CDATA[Indriani, Sri]]>;
<![CDATA[Rupianti, Reni]]>
<![CDATA[ Jurnal Bisnis Mahasiswa Vol 5 No 3 (2025): Jurnal Bisnis Mahasiswa ]]>
Publisher : <![CDATA[PT Aksara Indo Rajawali ]]>
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DOI: 10.60036/jbm.580
<![CDATA[In the context of product marketing, brand awareness and brand trust are key factors that influence consumer purchasing decisions. For this reason, a company needs the right strategy to increase brand awareness and brand trust of the products it offers. This research aims to analyze the influence of brand awareness and brand trust on purchasing decisions, with a focus on Oronamin C products. This type of research is quantitative, with a sample size of 110 individuals who consume Oronamin C products. Data collection in this research uses a questionnaire distributed to respondents using a purposive sampling technique. This data was analyzed using multiple linear regression using SPSS version 24. The results of this research show that the level of brand awareness and brand trust has a positive and significant influence on the decision to purchase Oronamin C products. This research provides insights for academics and companies in the packaged drinks and vitamin drinks industries on how to enhance purchasing decisions for ion-packed beverage products in Indonesia.]]>
<![CDATA[Pengaruh ChatBot Terhadap Purchase Decision yang dimediasi oleh Kepercayan Konsumen ]]>
<![CDATA[Achmad Syauqi Ilal Jinan]]>;
<![CDATA[Rosyidah, Wahidatur]]>;
<![CDATA[Reni Rupianti]]>
<![CDATA[ Jurnal Ekonomi Manajemen Sistem Informasi Vol. 6 No. 4 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (Maret - April 2025) ]]>
Publisher : <![CDATA[Dinasti Review ]]>
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DOI: 10.38035/jemsi.v6i4.4609
<![CDATA[Perkembangan E-commerce telah mendorong penggunaan teknologi chatbot sebagai alat komunikasi utama antara pelanggan dan penyedia layanan. Penelitian ini bertujuan untuk menganalisis pengaruh chatbot terhadap Purchase Decision konsumen, dengan Customer Trust sebagai variabel mediasi. Metode penelitian yang digunakan adalah kuantitatif dengan pendekatan Partial Least Squares-Structural Equation Modeling (PLS-SEM). Data dikumpulkan melalui kuesioner daring yang melibatkan 113 responden yang telah bertransaksi di Shopee Mall. Hasil penelitian menunjukkan bahwa chatbot memiliki pengaruh signifikan terhadap Cunsomer Trust (t-statistic 23.949, p > 1.96) dan Purchase Decision (t-statistic 2.224, p > 1.96). Selain itu, kepercayaan konsumen berperan sebagai mediator yang memperkuat hubungan antara chatbot dan keputusan pembelian (t-statistic 7.147, p > 1.96). Koefisien determinasi (R²) menunjukkan bahwa chatbot dan kepercayaan konsumen mampu menjelaskan 81,5% variabilitas keputusan pembelian. Implikasi penelitian ini menyoroti pentingnya pengembangan chatbot yang responsif dan akurat untuk meningkatkan kepercayaan konsumen serta mendorong keputusan pembelian.]]>
