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All Journal Jurnal Ekonomi Manajemen Sistem Informasi JBMR: Journal of Business and Management Review Journal of Social Science Komitmen : Jurnal Ilmiah Manajemen PROFICIO: Jurnal Pengabdian Masyarakat Jurnal Bisnis Mahasiswa International Journal of Science and Society (IJSOC) Journal of Social And Economics Research Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal Research of Social Science, Economics, and Management Journal of Social Science PENG: Jurnal Ekonomi dan Manajemen journal of social and economic research
Reni Rupianti
Institut Teknologi Nasional Malang, Jawa Timur, Indonesia
Religion Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Physics Social Sciences Other

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Pengaruh ChatBot Terhadap Purchase Decision yang dimediasi oleh Kepercayan Konsumen Achmad Syauqi Ilal Jinan; Rosyidah, Wahidatur; Reni Rupianti
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 6 No. 4 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (Maret - April 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v6i4.4609

Abstract

Perkembangan E-commerce telah mendorong penggunaan teknologi chatbot sebagai alat komunikasi utama antara pelanggan dan penyedia layanan. Penelitian ini bertujuan untuk menganalisis pengaruh chatbot terhadap Purchase Decision konsumen, dengan Customer Trust sebagai variabel mediasi. Metode penelitian yang digunakan adalah kuantitatif dengan pendekatan Partial Least Squares-Structural Equation Modeling (PLS-SEM). Data dikumpulkan melalui kuesioner daring yang melibatkan 113 responden yang telah bertransaksi di Shopee Mall. Hasil penelitian menunjukkan bahwa chatbot memiliki pengaruh signifikan terhadap Cunsomer Trust (t-statistic 23.949, p > 1.96) dan Purchase Decision (t-statistic 2.224, p > 1.96). Selain itu, kepercayaan konsumen berperan sebagai mediator yang memperkuat hubungan antara chatbot dan keputusan pembelian (t-statistic 7.147, p > 1.96). Koefisien determinasi (R²) menunjukkan bahwa chatbot dan kepercayaan konsumen mampu menjelaskan 81,5% variabilitas keputusan pembelian. Implikasi penelitian ini menyoroti pentingnya pengembangan chatbot yang responsif dan akurat untuk meningkatkan kepercayaan konsumen serta mendorong keputusan pembelian.
PENGARUH STRATEGI PERSONAL BRANDING OWNER TERHADAP ENGAGEMENT AUDIENCE INSTAGRAM Rupianti, Reni; Irsyada, M. Rihal
Journal of Social and Economics Research Vol 6 No 2 (2024): JSER, December 2024
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jser.v6i2.813

Abstract

Penelitian ini bertujuan untuk mengulas pengaruh strategi personal branding owner terhadap engagement audiens di Instagram dalam konteks pembelian hijab oleh Gen Z di Malang. Dengan menggunakan metode kualitatif deskriptif, data dikumpulkan dari tiga akun bisnis hijab melalui analisis metrik engagement (likes, komentar, share, dan save) serta survei terhadap konsumen Gen Z selama periode satu bulan (September 2024). Hasil penelitian menunjukkan bahwa personal branding yang kuat dari pemilik bisnis dapat meningkatkan interaksi, kepercayaan, dan potensi pembelian. Studi ini merekomendasikan optimalisasi personal branding melalui storytelling, transparansi, dan konsistensi dalam komunikasi dengan audiens.
The Influence of Brand Awareness on Consumer Loyalty and the Visualization of a Business Analyst Dashboard for Product X in Malang Regency Kurnia, Ananda Salwaa; Sri Indriani; Reni Rupianti
PENG: Jurnal Ekonomi dan Manajemen Vol. 3 No. 1 (2026): Januari: Inprogress
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/de50v221

Abstract

Competition in Indonesia’s herbal medicine industry is becoming increasingly intense, requiring companies to maintain consumer loyalty through strengthening brand awareness. Product X from PT XYZ is one of the leading products dominating the market; however, market dynamics remain a challenge in sustaining consumer loyalty. This study aims to analyze the effect of brand awareness on consumer loyalty in Malang Regency. The research employed a quantitative approach with a survey of 100 respondents who had consumed Product X at least twice. Data were analyzed using simple linear regression with SPSS and further visualized through a business analyst dashboard in Microsoft Power BI to map consumer behavior and preferences. The findings reveal that brand awareness has a positive and significant effect on consumer loyalty. Brand recognition emerged as the most dominant dimension, while repurchase intention was the strongest indicator of consumer loyalty. The dashboard visualization provides strategic insights into their relationship.
The Impact of User-Generated Content and E-WOM on Purchase Decisions for XYZ Products on the Tiktok Application in Malang City Barreto Lay, Piter; Indriani, Sri; Rupianti, Reni
Journal Research of Social Science, Economics, and Management Vol. 5 No. 8 (2026): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v5i8.1356

Abstract

The rapid development of social media, particularly TikTok, has transformed consumer behavior in seeking information and making purchasing decisions. TikTok not only serves as an entertainment medium but also as a digital marketing platform that features user experience-based content. This condition has encouraged the emergence of User-Generated Content (UGC) and Electronic Word-of-Mouth (E-WOM) as forms of digital communication that are considered more authentic and trustworthy by consumers, particularly Generation Z as the platform's dominant user base. The high level of user interaction with XYZ product content on TikTok indicates the potential influence of UGC and E-WOM on purchase decisions, although findings from previous studies remain inconsistent. This study aims to determine the effect of UGC and E-WOM on purchase decisions for XYZ products on the TikTok application in Malang City. This study adopts a quantitative approach using a survey method. Data were collected through an online questionnaire via Google Forms, distributed to TikTok users from Generation Z in Malang City who had viewed and interacted with XYZ product content. The sampling technique employed was purposive sampling, with a total of 143 respondents. Data analysis was conducted using multiple linear regression with the aid of the Statistical Package for the Social Sciences (SPSS) application. The results indicate that UGC and E-WOM have a positive and significant effect on purchase decisions for XYZ products. Simultaneously, UGC and E-WOM also exert a significant combined influence on purchase decisions, with UGC emerging as the most dominant variable.
Co-Authors Achmad Syauqi Ilal Jinan Adilla, Nur Agus Sutardjo An Ras Try Astuti Ananda Sabil Hussein Bachtiar, Muhammad Daffa Barreto Lay, Piter Eddy Hermawan Hasudunga Panjaitan Ferry Firdaus Ferry Firdaus Firda Meisaroh Irsyada, M Rihal Khaula Fathia Humaira Kurnia, Ananda Salwaa Nashohah, Dalilatun Norma Khairunisa Rosyidah, Wahidatur Sri Indriani Sri Indriani Tekat Sukomardojo